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10 Stuggles Only Designers Would Understand

10 Stuggles Only Designers Would Understand

Working as a designer isn’t as glorified as many of us like to make it out to be. Sure we sit behind our fancy computer setups with huge screens, sketching ‘pretty pictures’ in our Moleskin notebooks and can enjoy the perks of being location independent, but working in design can also be one of the most stressful, involving and cutting edge jobs out there. Here are 10 struggles all designers could absolutely relate to.

1. You constantly keep an eye on new software and design trends

Your education actually starts when you graduate from college as the design world revolves pretty fast. You have recently learned to adapt your app designs for IPhone 6, but everyone is now in frenzy for creating Apple Watch apps and UI design has an absolutely different set of rules to follow. You have two choices – learn and adapt or starve.

If you are lucky, your company will invest in your education and pay for some classes. For instance, Intellectsoft web development company offers their creative staff one new professional course per year. DDB Canada advertising agency offers every employee $250 to buy something that fuels creativity.

If you are freelance – well, you are on your own to struggle with getting new skills and continuing your schooling. Certainly, there are free design courses out there, but they are rarely offering advanced training, so you’ll have to invest into your own education.

2. You always need to figure out what exactly your client wants

Once again, you have this letter landing in your inbox saying “I want a new cool new design for my business.”

Great, you think, but what exactly do you mean by “cool new design” Is it just a website or do you need an identity established (i.e. logo, business cards, website, etc.)? Or a product design? Or just some covers for your social media profiles? Do you already have established business identity colors or do you need me to do everything from scratch?

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The biggest nightmare of any designer is taking the work, spending numerous hours working to afterwards here something like, “Meh…I don’t really like it.” Baffled you ask, “Is it the color scheme? Is it the layout? Is it the typography?” You just hear again, “I just don’t like it. You know, make it some other way.” And at that point you know you’ll have to start it all over again, proposing to the client more and more options of what you can possibly do.

Being a designer means having a great intuition and constantly second-guessing what your clients needs. You have to be a great listener as well and catch all bits of information your clients drop about their aesthetic preferences.

3. You find it awkward to explain the client that his current design. . .sucks

You’ve been trained to create easy-to-use, crispy clean websites that are easy-to-use. The clients that come to you obviously were not, yet they care about their business and it’s often hard for them to admit that their current appearance really sucks.

When you get approached by someone asking for a small design job, say new banner design, and you see that the whole website needs a complete revamp, as one banner definitely won’t make sales higher or users happier, you face a moral dilemma – tell the truth or just make that banner and don’t bother. It feels nearly as awkward as to tell a girl you like that she looks fat in that dress she’s wearing tonight.

If you are a true professional you need to carefully select words and suggest improvements to clients without being too imposing or arrogant. Instead of taking the “I know it better” approach, try to make mild suggestions first like: “Did you know that if you fix your check out, your sales may rise up to 20%?”

4. You prefer to work with one person, rather than a board

Your ideal client is is a one-person operation. He knows your ideas actually bring results, he loves your style, you get along perfectly well and work goes fast and smooth. Add a partner in tow, and the difficulty doubles. Add more people, and the difficulties expand exponentially.

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One person who hired you loves what you did, the other doesn’t like the layout or the logo. Someone else thinks you should use different fonts everywhere. One “can’t put a finger on it, but there’s definitely something wrong there.” Another believes that red color would bring the business bad luck.

But there’s also a flip-side: working with/for a big company with multiple decision makers typically brings in more money. So you have to choose whether you are ready to go through numerous circles of criticism or settle for a lower paycheck.

5. You will have to deal with a lot of “opinions” and critics

As a designer you have public profiles on Behance, Dribbble, a personal website showcasing your work, active Linkedin, Twitter, Facebook profiles where you also share your latest masterpieces.

You’ve poured your heart, soul and sweat into these projects for weeks and then see some pesky comment from Mr. Anonymous saying you’ve copied designer X, or that’s just some amateurish illustration a 5-year old kid could draw better. You learned not to take those people close to heart, but still, it hurts when you are getting poor feedback for nothing.

6. You can’t stand ugly fonts

You can walk into a cafe, see that their menu’s written in Comic Sans, stand up and leave, even though it’s one of the best new places in town. The easiest way to piss you off is to give you a typography poster with four different fonts mixed up together! You won’t read sites online with terrible fonts and you won’t buy books with inappropriate spacing. Beautiful clear fonts become your ideal.

7. You are often undercharging

“How much should I charge?” is one of the most frequently asked questions in the designer community, and with good reason—it’s a tough nut to crack.

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Sadly, there’s no one-size-fits-all solution. You know that hourly rates can mess with your efficiency and can have the client question why you have spent 5 hours designing a single leaflet. Fixed-price projects are hard to correctly calculate at the initial stage if we are talking of a full website development+logo+business cards+whatever else.

You often charge big companies the same rate you offer to small businesses, while you could definitely make more from the first one as they have budgets.

You often quote a lower price to realize later on you’ve been doing some work for peanuts. And again, it often seems uncomfortable to ask the client for extra pay when you are half-through the job.

Also, you constantly face a dilemma for when you should ask to get paid – after the job is done, before, in milestones after each stage completed. Negotiating that with a client can become one huge frustration.

8. You have to tone down your creativeness

Your client needs just one banner design, not a hand-drawn illustration that vaguely represents some concept behind his business. As a designer, you often need to keep your creative juices to yourself and don’t let them overtake the client’s objective. Leave those boldest art ideas for some personal art.

9. You need to have super effective communication skills

These days designers are as much creatives as sales people.

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You wish your clients could actually peek inside your head and see with your eyes what exactly you are proposing to them, but sadly all you have to use is your words. At the end of the day if you can’t talk about and explain your design in details, it may never see the light of day.

You need to be able to stand up for your ideas, explain your concepts and point out why they could work miracles for the business.

10. You either love design, or leave it

With all the struggles mentioned above, weird working hours, questioning your creativity and facing blocks, you need to have a true passion for art and design if you’d like to succeed in the field.

If you don’t love what you do, you will likely get burned out soon. An optimistic attitude and a true love for conveying powerful messages through a visual medium and bringing in more beauty in the world will help you stay focused on your career and become a top professional everyone admire (even the harshest critics).

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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