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10 Stuggles Only Designers Would Understand

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10 Stuggles Only Designers Would Understand

Working as a designer isn’t as glorified as many of us like to make it out to be. Sure we sit behind our fancy computer setups with huge screens, sketching ‘pretty pictures’ in our Moleskin notebooks and can enjoy the perks of being location independent, but working in design can also be one of the most stressful, involving and cutting edge jobs out there. Here are 10 struggles all designers could absolutely relate to.

1. You constantly keep an eye on new software and design trends

Your education actually starts when you graduate from college as the design world revolves pretty fast. You have recently learned to adapt your app designs for IPhone 6, but everyone is now in frenzy for creating Apple Watch apps and UI design has an absolutely different set of rules to follow. You have two choices – learn and adapt or starve.

If you are lucky, your company will invest in your education and pay for some classes. For instance, Intellectsoft web development company offers their creative staff one new professional course per year. DDB Canada advertising agency offers every employee $250 to buy something that fuels creativity.

If you are freelance – well, you are on your own to struggle with getting new skills and continuing your schooling. Certainly, there are free design courses out there, but they are rarely offering advanced training, so you’ll have to invest into your own education.

2. You always need to figure out what exactly your client wants

Once again, you have this letter landing in your inbox saying “I want a new cool new design for my business.”

Great, you think, but what exactly do you mean by “cool new design” Is it just a website or do you need an identity established (i.e. logo, business cards, website, etc.)? Or a product design? Or just some covers for your social media profiles? Do you already have established business identity colors or do you need me to do everything from scratch?

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The biggest nightmare of any designer is taking the work, spending numerous hours working to afterwards here something like, “Meh…I don’t really like it.” Baffled you ask, “Is it the color scheme? Is it the layout? Is it the typography?” You just hear again, “I just don’t like it. You know, make it some other way.” And at that point you know you’ll have to start it all over again, proposing to the client more and more options of what you can possibly do.

Being a designer means having a great intuition and constantly second-guessing what your clients needs. You have to be a great listener as well and catch all bits of information your clients drop about their aesthetic preferences.

3. You find it awkward to explain the client that his current design. . .sucks

You’ve been trained to create easy-to-use, crispy clean websites that are easy-to-use. The clients that come to you obviously were not, yet they care about their business and it’s often hard for them to admit that their current appearance really sucks.

When you get approached by someone asking for a small design job, say new banner design, and you see that the whole website needs a complete revamp, as one banner definitely won’t make sales higher or users happier, you face a moral dilemma – tell the truth or just make that banner and don’t bother. It feels nearly as awkward as to tell a girl you like that she looks fat in that dress she’s wearing tonight.

If you are a true professional you need to carefully select words and suggest improvements to clients without being too imposing or arrogant. Instead of taking the “I know it better” approach, try to make mild suggestions first like: “Did you know that if you fix your check out, your sales may rise up to 20%?”

4. You prefer to work with one person, rather than a board

Your ideal client is is a one-person operation. He knows your ideas actually bring results, he loves your style, you get along perfectly well and work goes fast and smooth. Add a partner in tow, and the difficulty doubles. Add more people, and the difficulties expand exponentially.

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One person who hired you loves what you did, the other doesn’t like the layout or the logo. Someone else thinks you should use different fonts everywhere. One “can’t put a finger on it, but there’s definitely something wrong there.” Another believes that red color would bring the business bad luck.

But there’s also a flip-side: working with/for a big company with multiple decision makers typically brings in more money. So you have to choose whether you are ready to go through numerous circles of criticism or settle for a lower paycheck.

5. You will have to deal with a lot of “opinions” and critics

As a designer you have public profiles on Behance, Dribbble, a personal website showcasing your work, active Linkedin, Twitter, Facebook profiles where you also share your latest masterpieces.

You’ve poured your heart, soul and sweat into these projects for weeks and then see some pesky comment from Mr. Anonymous saying you’ve copied designer X, or that’s just some amateurish illustration a 5-year old kid could draw better. You learned not to take those people close to heart, but still, it hurts when you are getting poor feedback for nothing.

6. You can’t stand ugly fonts

You can walk into a cafe, see that their menu’s written in Comic Sans, stand up and leave, even though it’s one of the best new places in town. The easiest way to piss you off is to give you a typography poster with four different fonts mixed up together! You won’t read sites online with terrible fonts and you won’t buy books with inappropriate spacing. Beautiful clear fonts become your ideal.

7. You are often undercharging

“How much should I charge?” is one of the most frequently asked questions in the designer community, and with good reason—it’s a tough nut to crack.

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Sadly, there’s no one-size-fits-all solution. You know that hourly rates can mess with your efficiency and can have the client question why you have spent 5 hours designing a single leaflet. Fixed-price projects are hard to correctly calculate at the initial stage if we are talking of a full website development+logo+business cards+whatever else.

You often charge big companies the same rate you offer to small businesses, while you could definitely make more from the first one as they have budgets.

You often quote a lower price to realize later on you’ve been doing some work for peanuts. And again, it often seems uncomfortable to ask the client for extra pay when you are half-through the job.

Also, you constantly face a dilemma for when you should ask to get paid – after the job is done, before, in milestones after each stage completed. Negotiating that with a client can become one huge frustration.

8. You have to tone down your creativeness

Your client needs just one banner design, not a hand-drawn illustration that vaguely represents some concept behind his business. As a designer, you often need to keep your creative juices to yourself and don’t let them overtake the client’s objective. Leave those boldest art ideas for some personal art.

9. You need to have super effective communication skills

These days designers are as much creatives as sales people.

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You wish your clients could actually peek inside your head and see with your eyes what exactly you are proposing to them, but sadly all you have to use is your words. At the end of the day if you can’t talk about and explain your design in details, it may never see the light of day.

You need to be able to stand up for your ideas, explain your concepts and point out why they could work miracles for the business.

10. You either love design, or leave it

With all the struggles mentioned above, weird working hours, questioning your creativity and facing blocks, you need to have a true passion for art and design if you’d like to succeed in the field.

If you don’t love what you do, you will likely get burned out soon. An optimistic attitude and a true love for conveying powerful messages through a visual medium and bringing in more beauty in the world will help you stay focused on your career and become a top professional everyone admire (even the harshest critics).

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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