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10 Stuggles Only Designers Would Understand

10 Stuggles Only Designers Would Understand

Working as a designer isn’t as glorified as many of us like to make it out to be. Sure we sit behind our fancy computer setups with huge screens, sketching ‘pretty pictures’ in our Moleskin notebooks and can enjoy the perks of being location independent, but working in design can also be one of the most stressful, involving and cutting edge jobs out there. Here are 10 struggles all designers could absolutely relate to.

1. You constantly keep an eye on new software and design trends

Your education actually starts when you graduate from college as the design world revolves pretty fast. You have recently learned to adapt your app designs for IPhone 6, but everyone is now in frenzy for creating Apple Watch apps and UI design has an absolutely different set of rules to follow. You have two choices – learn and adapt or starve.

If you are lucky, your company will invest in your education and pay for some classes. For instance, Intellectsoft web development company offers their creative staff one new professional course per year. DDB Canada advertising agency offers every employee $250 to buy something that fuels creativity.

If you are freelance – well, you are on your own to struggle with getting new skills and continuing your schooling. Certainly, there are free design courses out there, but they are rarely offering advanced training, so you’ll have to invest into your own education.

2. You always need to figure out what exactly your client wants

Once again, you have this letter landing in your inbox saying “I want a new cool new design for my business.”

Great, you think, but what exactly do you mean by “cool new design” Is it just a website or do you need an identity established (i.e. logo, business cards, website, etc.)? Or a product design? Or just some covers for your social media profiles? Do you already have established business identity colors or do you need me to do everything from scratch?

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The biggest nightmare of any designer is taking the work, spending numerous hours working to afterwards here something like, “Meh…I don’t really like it.” Baffled you ask, “Is it the color scheme? Is it the layout? Is it the typography?” You just hear again, “I just don’t like it. You know, make it some other way.” And at that point you know you’ll have to start it all over again, proposing to the client more and more options of what you can possibly do.

Being a designer means having a great intuition and constantly second-guessing what your clients needs. You have to be a great listener as well and catch all bits of information your clients drop about their aesthetic preferences.

3. You find it awkward to explain the client that his current design. . .sucks

You’ve been trained to create easy-to-use, crispy clean websites that are easy-to-use. The clients that come to you obviously were not, yet they care about their business and it’s often hard for them to admit that their current appearance really sucks.

When you get approached by someone asking for a small design job, say new banner design, and you see that the whole website needs a complete revamp, as one banner definitely won’t make sales higher or users happier, you face a moral dilemma – tell the truth or just make that banner and don’t bother. It feels nearly as awkward as to tell a girl you like that she looks fat in that dress she’s wearing tonight.

If you are a true professional you need to carefully select words and suggest improvements to clients without being too imposing or arrogant. Instead of taking the “I know it better” approach, try to make mild suggestions first like: “Did you know that if you fix your check out, your sales may rise up to 20%?”

4. You prefer to work with one person, rather than a board

Your ideal client is is a one-person operation. He knows your ideas actually bring results, he loves your style, you get along perfectly well and work goes fast and smooth. Add a partner in tow, and the difficulty doubles. Add more people, and the difficulties expand exponentially.

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One person who hired you loves what you did, the other doesn’t like the layout or the logo. Someone else thinks you should use different fonts everywhere. One “can’t put a finger on it, but there’s definitely something wrong there.” Another believes that red color would bring the business bad luck.

But there’s also a flip-side: working with/for a big company with multiple decision makers typically brings in more money. So you have to choose whether you are ready to go through numerous circles of criticism or settle for a lower paycheck.

5. You will have to deal with a lot of “opinions” and critics

As a designer you have public profiles on Behance, Dribbble, a personal website showcasing your work, active Linkedin, Twitter, Facebook profiles where you also share your latest masterpieces.

You’ve poured your heart, soul and sweat into these projects for weeks and then see some pesky comment from Mr. Anonymous saying you’ve copied designer X, or that’s just some amateurish illustration a 5-year old kid could draw better. You learned not to take those people close to heart, but still, it hurts when you are getting poor feedback for nothing.

6. You can’t stand ugly fonts

You can walk into a cafe, see that their menu’s written in Comic Sans, stand up and leave, even though it’s one of the best new places in town. The easiest way to piss you off is to give you a typography poster with four different fonts mixed up together! You won’t read sites online with terrible fonts and you won’t buy books with inappropriate spacing. Beautiful clear fonts become your ideal.

7. You are often undercharging

“How much should I charge?” is one of the most frequently asked questions in the designer community, and with good reason—it’s a tough nut to crack.

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Sadly, there’s no one-size-fits-all solution. You know that hourly rates can mess with your efficiency and can have the client question why you have spent 5 hours designing a single leaflet. Fixed-price projects are hard to correctly calculate at the initial stage if we are talking of a full website development+logo+business cards+whatever else.

You often charge big companies the same rate you offer to small businesses, while you could definitely make more from the first one as they have budgets.

You often quote a lower price to realize later on you’ve been doing some work for peanuts. And again, it often seems uncomfortable to ask the client for extra pay when you are half-through the job.

Also, you constantly face a dilemma for when you should ask to get paid – after the job is done, before, in milestones after each stage completed. Negotiating that with a client can become one huge frustration.

8. You have to tone down your creativeness

Your client needs just one banner design, not a hand-drawn illustration that vaguely represents some concept behind his business. As a designer, you often need to keep your creative juices to yourself and don’t let them overtake the client’s objective. Leave those boldest art ideas for some personal art.

9. You need to have super effective communication skills

These days designers are as much creatives as sales people.

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You wish your clients could actually peek inside your head and see with your eyes what exactly you are proposing to them, but sadly all you have to use is your words. At the end of the day if you can’t talk about and explain your design in details, it may never see the light of day.

You need to be able to stand up for your ideas, explain your concepts and point out why they could work miracles for the business.

10. You either love design, or leave it

With all the struggles mentioned above, weird working hours, questioning your creativity and facing blocks, you need to have a true passion for art and design if you’d like to succeed in the field.

If you don’t love what you do, you will likely get burned out soon. An optimistic attitude and a true love for conveying powerful messages through a visual medium and bringing in more beauty in the world will help you stay focused on your career and become a top professional everyone admire (even the harshest critics).

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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