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10 Most Useful College Degrees In 2013

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10 Most Useful College Degrees In 2013

Here are ten college degrees that will either get you a very safe job, a very highly paid job, or a job wherever you please. Those are the three selling points of a useful degree. The ability to pick a company, work for it and build a career is a very handy talent to have, as is finding a job where your department will be the last one to be shut down. Furthermore, the qualifications that get you a highly paid job may set you up very nicely in the future, so that you don’t have to pinch pennies into your old age.

1. An accounting degree

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    Accountants are people who senior managers and business leaders trust because they have to. Most business leaders and managers do not have the time to go through all of their accounts themselves, so must trust the work and expertise of a person with an accounting degree. That is why many accountants are paid highly, and why managers and business owners are often very aggressive in their retention of them.

    2. A marketing degree

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      This is something that will put you one step ahead of most modern business executives. Many people enter a large corporate business with some form of business education, but if you have a degree in marketing then you get to work in the most interesting department in the whole company. As the senior executives worry about the falling stock price, you are getting paid for the jingles you wrote whilst in the bath!

      3. A business administration degree

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        This is not the most glamorous degree and it will not get you a job working with the famous or the beautiful, but it will get you a very safe job in many, many companies. You can basically pick the company you want to work for, and choose the field that you feel suits you the best. The business administration staff are the unsung and forgotten heroes that make up the backbone of any business.

        4. An information science degree

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          This is a degree that is going to make you the shining star of whichever business concern you join. The ability to build a website, or build and maintain a computer system is a skill that is in high demand.

          5. A computer engineering degree

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            Almost any qualification that has something to do with computers is a good thing in this day and age. But, a computer engineering degree is going to place you above your competitors because most middle to larger companies need to have at least one computer engineer on staff. They do things such as building or maintaining networks, computer systems and computer software. Many companies are also looking for computer engineers to help design new software, so your degree will be in high demand.

            6. An education degree

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              This is usually made up of a degree in one subject, and then a further qualification so that you can be a teacher. The job is not the most glamorous in the country, but it is certainly a job that is in high demand. British sociologists have also proven that people with education qualifications are also more likely to be placed in a higher management position within ten years of getting their qualification.

              7. A criminal justice degree

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                This may not buy you a very good position in the business world, but it will certainly get you a very high-paying job in the legal world. There are even big companies that set up their own legal department, where a criminal justice degree is going to buy you a lucrative—and very safe—job. This is a degree that allows you to both find a high-paying job and gain the respect of your peers.

                8. A computer science degree

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                  Computer science education is highly oriented towards the world of business, so you can easily meet the labor market’s requirements with this type of degree. In this profession, you will adjust old software to modified requirements and develop new software that will improve the work of the company that has hired you. This is a challenging job description that will inspire you to do the best you can in order to contribute to the success of your company’s projects. Needless to say, computer science graduates are always needed in the job market, and many business owners are willing to pay good money for their work. As you increase your professional experience, you will be able to advance your career and start co-ordinating these types of projects.

                  9. A journalism degree

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                    This is probably not going to land you a job in very many big business corporations, but it is certainly going to get you a lot of work from both large and small information dissemination companies (and there are more than you think). A journalism degree is useful because it has a funny knack of allowing you to get both contract and freelance work whenever you want it. Many journalists work beyond their retirement age simply because they can.

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                    10. A finance degree

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                      Ironically, since the global economic downturn, a finance degree has become more valuable. Even though people (rightly) blame the financial institutions for the global financial crisis, a finance degree is now more valuable because people are more careful with their money and their lending. Companies are making sure they employ educated professionals in their finance department because they cannot afford to play fast and loose with their (or other people’s) money any more. So, this is a very valuable degree—for the near future at least.

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                      Last Updated on August 25, 2021

                      Why Personal Branding Is Important to Your Career

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                      Why Personal Branding Is Important to Your Career

                      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                      According to Celinne Da Costa:[1]

                      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                      What Is Your Personal Brand?

                      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                      Your Personal Brand Is Essential for Your Career Success

                      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                      According to Castrillon,[2]

                      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                      5 Key Steps to Creating Your Personal Brand

                      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                      1. Set Your Personal Goals

                      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                      2. Create Your Unique Value Proposition

                      Create your unique value proposition by asking yourself these four questions:

                      1. What are your personality features? What benefit do you offer people?
                      2. Who are you and why do people enjoy working with you?
                      3. What do you do and what do people want you to do for them? How do you solve their problems?
                      4. What makes you different from others like you?

                      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                      3. Write Your Professional Story

                      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                      4. Determine Which Platforms Will Support Your Personal Brand

                      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                      5. Become Recognized for Sharing Your Knowledge and Expertise

                      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                      Other People’s Stories

                      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                      “your story is what you have, what you will always have. It is something to own.”

                      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                      Featured photo credit: Austin Distel via unsplash.com

                      Reference

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