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10 Most Mesmerizing Leadership Moves To Make Before 2014

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10 Most Mesmerizing Leadership Moves To Make Before 2014

It may be hard to believe, but that doesn’t make the fact that the year is coming to an end any less true. With the rush of the holiday season it’s easy to let active leadership go into hibernation. However, instead of starting off the New Year groggy, take these 10 most important steps toward mesmerizing leadership. With a fresh perspective and some active participation, you can close this year strong and blast off into 2014 with some glimmering insight.

1. Fulfill promises

As a leader you do your best to motivate your employees and push them toward success. Promises like title promotions, salary increases and the potential for bonuses can push employees to keep going and keep trying. However, if as the year is winding down, you realize those commitments were never made good, then it’s time to reassess your promise practice. Sure, some employees may have missed the mark, but what about those who actively tried?

Make sure you keep good on the promises you made earlier this year. More importantly, show your employees the figures and measurements that lead you to your decision to reward or not. By proving that you are on top of the commitments you made and haven’t forgotten about them, employees will still strive to improve and reach those set goals.

2. Deal with dead ends

No doubt this year in business has been a busy one. And while you may have let certain non-pressing issues slide by, it’s important to tend to them before the New Year’s ball drops. Your first step to dealing with dead ends is to understand why you avoided the issue(s) in the first place.

Perhaps you hate confrontation, perhaps you felt like you didn’t have the time to deal with X issue back then: whatever your reason just be honest with yourself and make an effort to catch your avoidance patterns. No one wants last year’s issues lingering onto a fresh calendar. So have that tough conversation with your lackluster employee, cut ties with the vendor that provides more headaches than headway, and start the New Year off right.

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3. Stay accountable

It’s likely that while this year was filled with successes, there were some bumps and missteps along the way. Strong leaders will take a moment to pause and reflect on the mistakes they made in 2013. Accountability is important, especially in a leadership position, and even if you didn’t deal with things correctly in real time, self-reflection can better prepare you for the inevitable issues of 2014.

Pro-actively plan how you’ll commit to staying accountable in the New Year. Be prepared to acknowledge your mistakes as they come, and more importantly, commit to moving forward in a way that puts lessons learned into action and a positive attitude on the horizon.

4. Be present

You may be slightly shocked that you’re reading a “before the year ends” post. In the blink of an eye it probably feels like this year has come and gone. Why? Because you’re so busy multitasking. Leaders often capitalize on their ability to juggle multiple projects, tasks and goals at once. But one thing you should stop juggling is people.

Make a commitment to better your behavior and be present before the year’s end. Stop texting, surfing and emailing when others are trying to interact with you. Whether they are partners, customers or employees, the people who depend on you as their leader are thirsty for your undivided attention.

Of course you’ve got to keep working and still have a lot on your plate, so set mental time limits on conversations and make a promise to follow up in a time-effective way (like emailing). But stay willing to pause in time and space. Not only will it help you focus, but it will make the people around you feel fulfilled because they will feel heard.

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5. Communicate with care

Leaders communicate with others so often that it’s easy to forget the potential power of a carefully crafted message. You can have a basic thought or idea that needs to be received, but how you choose to deliver that message will determine the level at which it is absorbed.

For example, a sluggish comment lacking eye contact, proper tone and slouched posture is not going to resonate when compared to an empowered delivery wrapped around a motivated message. Consider taking a few extra minutes to share a story or anecdote that will relay the powerful emotions and ideas behind your intended message. Take some time to put some care back into your communication so you and your team can embrace 2014 as active and engaged participants.

6. Practice what you preach

You can preach proper practice all day long, but the employees that you lead are going to follow your actions more than anything else. If you want proper behaviors and attitudes at the kick start of the New Year, then start practicing what your preach.

Whether it’s coming into work on time, maintaining health and safety codes in the break room, or standard operating procedures, no employee handbook is going to speak louder than your own actions. Become empowered by employees’ close watch and act in a way that you want emulated.

7. Actively seek out talent

With the daily demanding routines and procedures of your job, you probably only seek out talent when necessary. After all, accepting applications and interviewing others is time consuming and costly. However, what about the talent you’ve already captured…are you capitalizing on it?

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Take some time to reassess the current talents on your team. Make a commitment to pull out strengths and utilize each team member to their utmost ability. Before the year comes to an end, take some time to have a conversation with yourself, make a list or do some observing—anything you can do to open your eyes to the current strengths of your team. Do your best to recognize this talent, nurture it and put it to good use so that 2014 can start off with a talented bang!

8. Be fluid

With advancements in technology it’s now easier than ever to get work done in a variety of ways, at both different times and places. That being said, however you chose to work, assess before the year’s end whether your current method is both effective and efficient, and tweak as necessary.

In whatever changes you make to your working routine, see what work-life balance you can afford yourself. Maybe you can get home sooner by saving non-pressing emails for later that night. Maybe you’ll feel more healthy if you commit to stretching and lifting light dumbbells at the top of every hour. No need to wait for your New Year’s resolution to make these types of changes, commit to being more flexible and fluid now. That way when January is upon you, you’ll already be feeling more balanced and light.

9. Follow up

Remember those changes and tweaks you made at the start of this year? How are they doing? Before this year comes to a close, its important to follow up on any shifts or major moves you’ve made in the last 365 days.

A leader who follows up displays active participation pertaining to the effectiveness of the overall workplace. Employees appreciate someone who not only “makes moves,” but is determined to make sure that those changes are still working for the ever-evolving workplace.

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10. Reflect

In the blink of an eye 2014 will be upon us all. Don’t let the end of the year slip away before carving out some time to reflect. Reflect on the year past: what were the biggest accomplishments, pitfalls and moments of perseverance? What was the biggest lesson learned and what will continue to stay at the forefront of your focus in 2014?

More important, what goals do you have for the upcoming year? What changes are you committed to seeing take place? January 1st is the time to declare your resolutions, not to come up with them. Determine now how you plan to carry out your leadership skills in 2014 as effectively as possible, so that when a fresh calendar is upon us you dive into your active achievements on day one.

What leadership moves will you make before 2014? Let us know in the comments below.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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