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How to Make the Most Out of Email Tracking

How to Make the Most Out of Email Tracking

It suddenly hit me that my emailing outreach campaigns was not efficient. I sent out tons of personalized emails, but had no real way to keep track of who actually responded and who I still need to followup with. Basically, I was crossing my fingers, and hoping for success. I was also making a ton of assumptions.

Did my email get read? Are they going to respond later? Did my link get clicked?

Luckily, there are programs out there that allow you to track when your emails are opened, your links clicked, and whether or not you have received a response from the recipient. This last option will be important later.

First of all, you’re going to need a program called ToutApp. It’s free for two weeks, but then you’ll have to spend some money on a monthly basis for a paid plan. There are other alternatives out there, such as Yesware and Bananatag, but I personally use ToutApp and like it the best.

It’s easy to setup. You can integrate ToutApp into Gmail, Outlook, or CRM software. Alternatively, you can just use the web app.

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Here are some things that ToutApp makes easier.

Taking advantage of templates

If you often have to send similar emails out but don’t want to constantly copy and paste, you will love ToutApp’s templates.

You can create templates and place them into the appropriate categories. The cool thing is that it accepts shortcuts, such as {{first_name}}, which pulls the name of the contact that you have saved. It will not magically guess their names–you must save the contact’s name yourself.

The bulk of the emails I send are personalized so I can’t always rely on a template. Even though the emails are different, I still hit the template button to fill out the window and then I make small changes to each individual.

Here are some screenshots below to show you what I mean:

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The first screenshot shows a template that I will send out occasionally to more than one person.

Screen Shot 2014-02-12 at 7.39.52 PM

    This second screenshot shows me editing a specific email for one individual. ToutApps’ template feature makes emailing groups of people easier without sacrificing personalization.

    Screen Shot 2014-02-12 at 7.40.54 PM

      Setting reminders

      One of the most important parts about email outreach is the followup. People are busy, which means they may not always see your email. In fact, they may have seen your email, but forgot to respond.
      Luckily, you can set reminders.

      Screen Shot 2014-02-17 at 1.51.23 PM

        Maybe you’re the one who is really busy, but you know you need to email someone at a future date. Set yourself a reminder and move on.

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        Tracking email opens, clicks, and reply status

        In my opinion, these are the most important features of ToutApp.

        ToutApp’s official Twitter page states that they “…use pixel tracking to determine email opens, which is the standard for any marketing newsletters as well.” What this means is that the program automatically inserts a 1×1 pixel into the email which then alerts you that your sent email has been opened. As a side note, it only works when the images are enabled in the recipient’s email program, and the pixel is displayed.

        Right now, I’m in the process of contacting website buyers and sellers for my company. This is dependent on the people actually opening the email, so I know what steps to take next.

        Screen Shot 2014-02-17 at 1.54.29 PM

          As you can see from my screenshot, everyone viewed the email and one replied, but no one clicked the link to our website marketplace that was in the email. If there aren’t any clicks after about 30 emails, I can assume that I need to clean up my email copy, and make it more tempting to click.

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          The beauty of email tracking is that you’re able to gauge the success of your emails. Combined with the template feature, I have two different versions of the first email outreach, a short and long copy, which I compare against one another to see which gets the most clicks.

          Also, knowing who clicked lets me determine who’s more interested in what I have to say, giving me a list of people I need to follow-up with in a week.

          If you’re not tracking your email’s success rate, you are blindly firing without an optimal plan for when it doesn’t engage your recipient completely.

          More by this author

          Vincent Nguyen

          Founder of Growth Ninja

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          40 Top Productivity Apps for iPhone (2018 Updated)

          40 Top Productivity Apps for iPhone (2018 Updated)

          Over the years here at Lifehack, we’ve discussed plenty of apps that you can use to improve your overall productivity.

          There are certain ones that many of our contributors and editors (past and present) have adopted over the long-term — there are always the stalwarts that stick around. But there are also new apps that crop up every day, adding more and more depth to the app category.

          Some of the apps are incredibly plain and simple, while others are more robust and offer more features than you can shake a stick at. And everyone has the one they prefer.

          It’s been our job (and still is our job) to keep abreast of all of the productivity-type apps out there. As a result — and as a bit of a refresher — we’ve put together a list of 40 best productivity apps for iPhone to provide you with an all-in-one resource for you.

          Productivity apps to help you get things done

          1. OmniFocus

          This app is, while pricey, considered to be one of the (if not the) most robust and full-featured productivity apps on the market.

          Download it here.

            2. Forest

            Train yourself to put your phone down and stay focused on the task at hand by playing with this planting game. It’s fun and will help you achieve more.

            Download it here.

              3. Things

              Another robust choice, this app is a favorite amongst “productivityists”.[1]

              Download it here.

                4. 30/30

                Recently covered here at Lifehack

                , 30/30 is a newcomer to the game that incorporates lists and timing of tasks into an elegant and easy-to-use interface.

                Download it here.

                  5. Any.Do

                  A beautiful-looking app that is both easy on the eyes and your wallet.

                  Download it here.

                    6. PocketLife Calendar

                    This calendar app is specifically designed to be stylish and super easy-to-use. You can organize your life easily with different modern features.

                    Download it here.

                      7. Asana

                      We’ve covered Asana here at Lifehack

                      , and it is being actively developed by a strong team committed to making collaborative task management a more efficient and effective experience.

                      Download it here.

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                        8. ToDoist

                        This app keeps track of everything – from simple errands to your most important projects – so you can get it all done and enjoy more peace of mind along the way.

                        Download it here.

                          9. FlowTasks

                          From the folks at MetaLab, Flow is a gorgeous collaborative task management app that is easy-to-use and incredibly functional.

                          Download it here.

                            10. Calendars 5

                            This calendar app focuses on events that help you to keep track of upcoming events and tasks easily. It has everything you need to organize, track and complete your to-dos.

                            Download it here.

                              11. Clear – Tasks, Reminders & To-Do Lists

                              A fun and innovative list-making app that relies on swiping and pinching to make things happen. Clear created a lot of buzz when it launched, and might be the perfect to-do list gateway app for many.

                              Download it here.

                                12. Due

                                A robust reminders app that lets you store and maintain reminders of all types. It’s replaced Reminders for me when it comes to the basics, and it’s worth a look if you want to keep the mundane stuff out of your head and cluttering your mind.

                                Download it here.

                                  13. Checkmark 2

                                  I use this app

                                  for location-based reminders (such as groceries I need to get or single items I need to pick up from various locations). Checkmark is simple to use and a valuable addition to my productivity arsenal.

                                  Download it here.

                                    14. TeuxDeux

                                    Created by Tina Roth Eisenberg and Fictive Kin — Teux Deux is simple and incredibly stellar in terms of design. If you like lists (including the popular “Someday Bucket”) and want to associate dates with tasks, then Teux Deux will be right up your alley.

                                    Download it here.

                                      15. Wunderlist 

                                      Another incredibly popular choice is Wunderlist. Part of 6Wunderkinder’s software family, it sports a gorgeous design and is incredibly functional. We’ve talked about the app a couple of times here at Lifehack, so check those posts out here.

                                      Download it here.

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                                        16. Nirvana

                                        For the GTD enthusiasts, there’s Nirvana. Straight from the source: “Nirvana frees your mind to focus on actually getting things done. If you’ve had enough of generic to-do lists, it’s time for Nirvana.”

                                        Download it here.

                                          17. Priorities

                                          An elegant-looking task management app that has received decent reviews,[2] this could be the one for you if you’re not a fan of OmniFocus or Things — especially if you need (or want) to share tasks with others.

                                          Download it here.

                                            Productivity apps that help you build habits

                                            18. Productive

                                            With this app, you can plan your habits with an easy-to-use interface, schedule habits for any time of the day, set smart reminders for each time of the day and stay on track with useful feedback. This app is perfect for anyone who wants to build a habit that sticks.

                                            Download it here.

                                              19. Habitica: Gamified Taskmanager

                                              You can complete tasks and build habits in a more fun way with this app. Input your Habits, your Daily goals, and your To-Do list, and then create a custom avatar. Check off tasks to level up your avatar and unlock features such as armor, pets, skills, and even quests.

                                              Download it here.

                                                20. Streaks

                                                This app follows the model of the popular “don’t break the chain method” in that you use the app to track how you are donig in the pursuit of your goal. Great for goal-setting — and an easy and elegant interface to boot.

                                                Download it here.

                                                  21. Remember The Milk

                                                  Another popular to-do list app, Remember The Milk has a huge following. It has plenty to offer, including the ability to share tasks with others.

                                                  Download it here.

                                                    22. Day One Journal

                                                    When it comes to journaling, nothing really beats Day One. Its latest update added a slew of features that will make you want to start making journaling a habit.

                                                    Download it here.

                                                      Productivity apps that makes organization easy

                                                      23. Evernote

                                                      Touted as the world’s most widely-used productivity app, Evernote an be used simply as a notetaking app or can be customized to be your GTD app of choice — among other things.

                                                      Download it here.

                                                        24. Pocket

                                                        You can save an article, video or link you want to read or watch later to Pocket from anywhere including your computer, Safari, email, and your favorite apps like Facebook, Twitter, Flipboard, and Feedly.

                                                        Download it here.

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                                                          25. Sync.Me

                                                          This app identifies unknown phone calls, warns you from annoying spam calls, and adds a caller picture to your contacts from Facebook, Twitter and Google+.

                                                          Download it here.

                                                            26. Droplr

                                                            One of the most popular file-sharing apps out there today. Straight from the source: “Stay productive on the go. Droplr for iPhone keeps you in sync and makes sharing on the iPhone natural.”

                                                            Download it here.

                                                              27. Dropbox

                                                              Before iCloud, there was Dropbox. And there still is Dropbox, which is still widely used by both Mac and PC users all over the globe. It’s like having a flash drive in your iPhone. A must-have.

                                                              Download it here.

                                                                28. iDolly 

                                                                In conjunction with Dolly Drive and DollySync, iDolly allows you to edit and share your documents from your iPhone.

                                                                Since all your changes sync automatically to all your devices, the current version of a document will always be accessible because Dolly Sync keeps everything in sync. Very handy.

                                                                Download it here.

                                                                  29. Soulver

                                                                  It may seem odd that a calculator app shows up on this list, but this is no ordinary calendar app. Ben Brooks over at The Brooks review describes Soulver as follows: “It is what calculators would have been if they were invented at the same time computers were, instead of what we have with most calculator apps.” [3]

                                                                  Download it here.

                                                                    Productivity apps that help you work smart

                                                                    30. Captio

                                                                    A simple capture tool. Straight from the developers: “It’s simple. Open Captio and start typing. When you’re done, hit Send. The note is immediately delivered to your email inbox.”

                                                                    Download it here.

                                                                      31. Drafts

                                                                      A tremendous capture tool that allows for simple capture, followed by sending items to various applications such as OmniFocus, Things and more.

                                                                      Download it here.

                                                                        32. NoteShelf 2

                                                                        This is a perfect note-taking app for you. You can take beautiful handwritten notes, type, annotate PDFs, record audio & create lists. You can organize them into categories or groups.

                                                                        Download it here.

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                                                                          33. Doodle

                                                                          This app links directly with the Doodle service, which is one that allows you to plan and organize meetings far more efficiently and effectively. Lifehack contributor Steve Dotto has written about Doodle more in-depth here.

                                                                          Download it here.

                                                                            34. TextExpander (Legacy)

                                                                            I have saved countless hours of time with TextExpander, and despite its inability to be as robust on iOS as it is on the Mac, it is still a worthy app to have in your arsenal.

                                                                            Download it here.

                                                                              35. Launch Center Pro

                                                                              A quick launcher for the iPhone that doesn’t just launch an app…with some of them it can do much more. This app saves you time by launching complex actions in a single tap.

                                                                              Download it here.

                                                                                36. GoodReader

                                                                                This may seem to be an odd one to make this list, but here are plenty of reasons why it is here with this article.

                                                                                Download it here.

                                                                                  37. LogMeIn

                                                                                  Want to be able to control your Mac from wherever you are? Then get this app.

                                                                                  Download it here.

                                                                                    Productivity apps that improve security

                                                                                    38. 1Password

                                                                                    There is simply no better password manager out there. I’ve even put together a 1Password Emergency Kit worth looking at here.

                                                                                    Download it here.

                                                                                      39. LastPass Password Manager

                                                                                      You can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information in photo and audio notes.

                                                                                      All you have to do is remember your LastPass master password, and LastPass autofills web browser and app logins for you.

                                                                                      Download it here.

                                                                                        40. Truecallers

                                                                                        Identify and block spammers, search for unknown numbers and call friends easily with this app. With a community-based spam list from over 250 million users, you’ll need this app.

                                                                                        Download it here.

                                                                                          There are plenty of other options out there (and we’ve heard from readers in the past as to what they enjoyed using), but these 40 are among the best.

                                                                                          Reference

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