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How to Make the Most Out of Email Tracking

How to Make the Most Out of Email Tracking

It suddenly hit me that my emailing outreach campaigns was not efficient. I sent out tons of personalized emails, but had no real way to keep track of who actually responded and who I still need to followup with. Basically, I was crossing my fingers, and hoping for success. I was also making a ton of assumptions.

Did my email get read? Are they going to respond later? Did my link get clicked?

Luckily, there are programs out there that allow you to track when your emails are opened, your links clicked, and whether or not you have received a response from the recipient. This last option will be important later.

First of all, you’re going to need a program called ToutApp. It’s free for two weeks, but then you’ll have to spend some money on a monthly basis for a paid plan. There are other alternatives out there, such as Yesware and Bananatag, but I personally use ToutApp and like it the best.

It’s easy to setup. You can integrate ToutApp into Gmail, Outlook, or CRM software. Alternatively, you can just use the web app.

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Here are some things that ToutApp makes easier.

Taking advantage of templates

If you often have to send similar emails out but don’t want to constantly copy and paste, you will love ToutApp’s templates.

You can create templates and place them into the appropriate categories. The cool thing is that it accepts shortcuts, such as {{first_name}}, which pulls the name of the contact that you have saved. It will not magically guess their names–you must save the contact’s name yourself.

The bulk of the emails I send are personalized so I can’t always rely on a template. Even though the emails are different, I still hit the template button to fill out the window and then I make small changes to each individual.

Here are some screenshots below to show you what I mean:

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The first screenshot shows a template that I will send out occasionally to more than one person.

Screen Shot 2014-02-12 at 7.39.52 PM

    This second screenshot shows me editing a specific email for one individual. ToutApps’ template feature makes emailing groups of people easier without sacrificing personalization.

    Screen Shot 2014-02-12 at 7.40.54 PM

      Setting reminders

      One of the most important parts about email outreach is the followup. People are busy, which means they may not always see your email. In fact, they may have seen your email, but forgot to respond.
      Luckily, you can set reminders.

      Screen Shot 2014-02-17 at 1.51.23 PM

        Maybe you’re the one who is really busy, but you know you need to email someone at a future date. Set yourself a reminder and move on.

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        Tracking email opens, clicks, and reply status

        In my opinion, these are the most important features of ToutApp.

        ToutApp’s official Twitter page states that they “…use pixel tracking to determine email opens, which is the standard for any marketing newsletters as well.” What this means is that the program automatically inserts a 1×1 pixel into the email which then alerts you that your sent email has been opened. As a side note, it only works when the images are enabled in the recipient’s email program, and the pixel is displayed.

        Right now, I’m in the process of contacting website buyers and sellers for my company. This is dependent on the people actually opening the email, so I know what steps to take next.

        Screen Shot 2014-02-17 at 1.54.29 PM

          As you can see from my screenshot, everyone viewed the email and one replied, but no one clicked the link to our website marketplace that was in the email. If there aren’t any clicks after about 30 emails, I can assume that I need to clean up my email copy, and make it more tempting to click.

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          The beauty of email tracking is that you’re able to gauge the success of your emails. Combined with the template feature, I have two different versions of the first email outreach, a short and long copy, which I compare against one another to see which gets the most clicks.

          Also, knowing who clicked lets me determine who’s more interested in what I have to say, giving me a list of people I need to follow-up with in a week.

          If you’re not tracking your email’s success rate, you are blindly firing without an optimal plan for when it doesn’t engage your recipient completely.

          More by this author

          Vincent Nguyen

          Founder of Growth Ninja

          How to Make the Most Out of Email Tracking 5 Ways to Get Your Name Published Online 10 Funny Life Quotes That Are Surprisingly Profound How to Always Leave a Great First Impression How to Practice Being Comfortable in Uncomfortable Situations

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          Published on January 18, 2019

          Best 5 Language Learning Apps to Easily Master a New Language

          Best 5 Language Learning Apps to Easily Master a New Language

          Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

          The following language learning apps are the top recommended apps for your language learning needs:

          1. Duolingo

            Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

            Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

            The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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            Download the app

            2. HelloTalk

              HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

              There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

              What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

              Download the app

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              3. Mindsnacks

                Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

                You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

                Download the app

                4. Busuu

                  Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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                  The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

                  When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

                  Download the app

                  5. Babbel

                    Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

                    Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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                    If you started learning a language and stopped, Babbel will help you pick up where you started.

                    Download the app

                    Takeaways

                    All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

                    Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

                    Featured photo credit: Yura Fresh via unsplash.com

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