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How to Make the Most Out of Email Tracking

How to Make the Most Out of Email Tracking

It suddenly hit me that my emailing outreach campaigns was not efficient. I sent out tons of personalized emails, but had no real way to keep track of who actually responded and who I still need to followup with. Basically, I was crossing my fingers, and hoping for success. I was also making a ton of assumptions.

Did my email get read? Are they going to respond later? Did my link get clicked?

Luckily, there are programs out there that allow you to track when your emails are opened, your links clicked, and whether or not you have received a response from the recipient. This last option will be important later.

First of all, you’re going to need a program called ToutApp. It’s free for two weeks, but then you’ll have to spend some money on a monthly basis for a paid plan. There are other alternatives out there, such as Yesware and Bananatag, but I personally use ToutApp and like it the best.

It’s easy to setup. You can integrate ToutApp into Gmail, Outlook, or CRM software. Alternatively, you can just use the web app.

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Here are some things that ToutApp makes easier.

Taking advantage of templates

If you often have to send similar emails out but don’t want to constantly copy and paste, you will love ToutApp’s templates.

You can create templates and place them into the appropriate categories. The cool thing is that it accepts shortcuts, such as {{first_name}}, which pulls the name of the contact that you have saved. It will not magically guess their names–you must save the contact’s name yourself.

The bulk of the emails I send are personalized so I can’t always rely on a template. Even though the emails are different, I still hit the template button to fill out the window and then I make small changes to each individual.

Here are some screenshots below to show you what I mean:

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The first screenshot shows a template that I will send out occasionally to more than one person.

Screen Shot 2014-02-12 at 7.39.52 PM

    This second screenshot shows me editing a specific email for one individual. ToutApps’ template feature makes emailing groups of people easier without sacrificing personalization.

    Screen Shot 2014-02-12 at 7.40.54 PM

      Setting reminders

      One of the most important parts about email outreach is the followup. People are busy, which means they may not always see your email. In fact, they may have seen your email, but forgot to respond.
      Luckily, you can set reminders.

      Screen Shot 2014-02-17 at 1.51.23 PM

        Maybe you’re the one who is really busy, but you know you need to email someone at a future date. Set yourself a reminder and move on.

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        Tracking email opens, clicks, and reply status

        In my opinion, these are the most important features of ToutApp.

        ToutApp’s official Twitter page states that they “…use pixel tracking to determine email opens, which is the standard for any marketing newsletters as well.” What this means is that the program automatically inserts a 1×1 pixel into the email which then alerts you that your sent email has been opened. As a side note, it only works when the images are enabled in the recipient’s email program, and the pixel is displayed.

        Right now, I’m in the process of contacting website buyers and sellers for my company. This is dependent on the people actually opening the email, so I know what steps to take next.

        Screen Shot 2014-02-17 at 1.54.29 PM

          As you can see from my screenshot, everyone viewed the email and one replied, but no one clicked the link to our website marketplace that was in the email. If there aren’t any clicks after about 30 emails, I can assume that I need to clean up my email copy, and make it more tempting to click.

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          The beauty of email tracking is that you’re able to gauge the success of your emails. Combined with the template feature, I have two different versions of the first email outreach, a short and long copy, which I compare against one another to see which gets the most clicks.

          Also, knowing who clicked lets me determine who’s more interested in what I have to say, giving me a list of people I need to follow-up with in a week.

          If you’re not tracking your email’s success rate, you are blindly firing without an optimal plan for when it doesn’t engage your recipient completely.

          More by this author

          Vincent Nguyen

          Founder of Growth Ninja

          How to Make the Most Out of Email Tracking 5 Ways to Get Your Name Published Online 10 Funny Life Quotes That Are Surprisingly Profound How to Always Leave a Great First Impression How to Practice Being Comfortable in Uncomfortable Situations

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          Published on September 17, 2020

          10 Best Monitors for Your PC Under $100

          10 Best Monitors for Your PC Under $100

          Are you looking for the best monitor under $100?

          Whether you want it for your home office, editing photography, or gaming, you don’t need to spend big bucks on a display screen because a low budget one will certainly do the trick.[1]

          We can almost hear you having second thoughts about the picture quality, but you don’t have to worry at all.[2]

          Our list of the best monitors under $100 will be more than enough to cover you. Just go through it now, and you’ll find yourself a bargain.

          Why You Should Trust Us

          Our list incorporates some of the best low-budget monitors available in the market. Their efficiency and distinctive traits enable them to stand out from others.[3] The hand-picked ones below are incredibly slick and have a high refresh rate, fast response time, high resolution, and built-in speakers.

          1. Acer Ultra Thin Frame Monitor

            Our first affordable computer screen is Acer’s 21.5-inch ultra-thin frame monitor. It has a refresh rate of 75Hz using an HDMI port and offers a full HD widescreen display.

            Its brightness can be maxed out at 250 nits. It has a slight tilt angle ranging from -5 to 15, as well as Radeon free sync technology.

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            Buy this computer monitor.

            2. Sceptre Ultra-Thin Display

              Sceptre is another company that provides excellent displays for your CPU. The screen size is a little smaller at 20 inches, but it’s made up for the slightly lower price than Acer. It also comes with two HDMI ports and built-in speakers and is wall mount ready.

              Buy this computer monitor.

              3. ViewSonic LED Monitor

              best monitor

                If you want the best monitor to set up in your office or around the house, ViewSonic’s LED screen is another good option to buy. The resolution is full HD and has a broader tilt ranging from -5 to 23 degrees.

                On top of that, the product comes with a 3-year warranty. Included in the bundle are a VGA cable, monitor, power cable, and audio cable.

                Buy this computer monitor.

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                4. ViewSonic Gaming Screen

                  While we just covered a ViewSonic monitor, this one is specifically built for gaming in mind.

                  Overall, this computer screen provides the same specs as the previously mentioned item. The key differences are that this one is slightly longer, comes with pre-set customizable visual modes, and offers a maxed out contrast, delivering a dynamic contrast ratio for sharp and crisp images. It also comes with a DVI cable.

                  Buy this computer monitor.

                  5. Asus Back Lit Monitor

                  best monitor

                    If you don’t mind spending a little more money, you can get an Asus Back Lit Monitor for your PC. A lot of the focus is on image quality, particularly having a strong contrast ratio and smart video technology for straight viewing. That feature also helps in reducing blue light since you’ll have more flexibility with the colors and brightness.

                    Buy this computer monitor.

                    6. Asus Back Lit Display

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                      Another alternative to the previous Asus monitor is this one. It has a smaller contrast ratio, though it still delivers a smooth video display. You also have aspect controls, so you can adjust its display.

                      Buy this computer monitor.

                      7. Dell Ultrasharp Panel Monitor

                      best monitor

                        If you’re looking for the basic features, look no further than Dell. There’s nothing particularly fancy about this panel screen, but it does the job well for any computer.

                        Its response time is 8ms, which is typical for a monitor. It can come in either silver or black.

                        Buy this computer monitor.

                        8. ViewSonic Frameless Monitor

                          If you liked ViewSonic’s LED monitor but wanted a little more features, we suggest looking at their frameless display. While it boasts similar specs as the brand’s other monitors, it offers color correction and dual built-in speakers, making it ideal for office and home use. It’s also 22 inches long.

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                          Buy this computer monitor.

                          9. Dell Mountable LED-Lit Monitor

                            For a dependable display with a good frame rate, Dell has a mountable, LED-lit monitor in the market. It measures 18.5 inches, has an adjustable arm, and has been through rigorous testing for long-lasting reliability. You can’t go wrong with this best monitor either.

                            Buy this computer monitor.

                            10. Sceptre Monitor

                              The final screen to cover comes from Sceptre. Compared to the ultra-thin version mentioned above, this one is available in 22 inches. Beyond that, it’s your standard display that provides decent tilting at -5 to 15 degrees, wall-mounted capabilities, 5ms response time, and built-in speakers.

                              Buy this computer monitor.

                              Final Thoughts

                              Finding one of the best monitors around can be tricky. If you’re looking for an affordable one that can last for years, consider picking a computer screen from this list.

                              Featured photo credit: Sebastian Bednarek via unsplash.com

                              Reference

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