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You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

Google+ is a treasure trove for businesses that know how to use it. In this post, you’ll learn 8 powerful Google+ tips for business that will help you grow your brand presence, your audience, and your business.

1. Account Setup – Don’t Ignore The Details

This Google+ tip for businesses is a simple one, but it must be stated before we continue. Once you login and set up a Google+ Business Profile, take the time to include as much information about your business as possible–hours, photos, videos, and even parking availability matter. It never ceases to surprise me how frequently businesses leave their profile half-finished. For the best results complete every part of your public profile.

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2. Join The Google Small Business Community

The Google Small Business Community (GBSC) is a place where businesses can get the help they need to succeed on the web by connecting with experts and each other. In addition to regular Hangouts and Q+As with Googlers, trusted advisors and industry leaders, you’ll also see business tips, topic-specific training, and articles by some of the most trusted professionals in the business community. During the last Small Business Week, President Barack Obama even chimed in on the conversation.

You can even search the GSBC with their useful hashtag system (listed below), making it an efficient place to gather information for your business:

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  • #BizBits – Stats, tips, quotes and trivia for a little learning every day
  • #BizBytes – Case studies, infographics and articles to discuss
  • #Bizdom – Topic-specific training sessions led by web specialists.
  • #BizLinks – Lists of the best business resources you post
  • #AskanAdvisor – If you have a question you want an online pro to answer
  • #FeedbackFridays – A good time to ask the community to weigh in on your ideas
  • #BizSpotlight – Words of wisdom from inspiring business owners

3. Sharing Content: The 80/20 Rule

Building an audience on any social network is not an easy challenge. As Google+ continues to grow,Âyour business should be sharing content on a daily (or weekly) basis. When sharing content, I suggest following the 80/20 rule wherein:
1. A total of 80% of your posts should be entertaining content–feeding your audience based on some shared belief.
2. A total of 20% of your posts should be promotional–providing discounts, company news, and industry chatter at a limited rate.

4. “Google+ Your Business” on YouTube

Did you know that Google+ has a YouTube Channel dedicated to serving businesses? The channel is chalk-full of interesting case studies, tutorials, and thought leadership for businesses of all shapes and sizes. One of the cool features of Google+ Your Business on Youtube is that many of its videos are shot LIVE and allow Youtubers to ask questions during the webinar; the channel is a convenient, interactive way to learn more about Google’s products and business solutions. I’d also heavily recommend this channel if you’re looking to learn more about online advertising and Google’s other advertising products.

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5. Leverage Google Helpouts

One of the best kept secrets on Google+ is a platform called Google Helpouts. For an affordable rate, companies (like yours) can hire an expert over live video. Google Helpouts is a more efficient way to work with freelancers. Conversely, your business can setup its own Google Helpout and get paid for helping others. The 8 categories currently available on Google Helpouts include:

  • Art & Music
  • Computers & Electronics
  • Cooking
  • Education & Careers
  • Fashion & Beauty
  • Fitness & Nutrition
  • Health
  • Home & Garden

Payments on Google Helpouts are processed through Google Wallet, and there are two ways to pay: per minute or per Helpout session, though some experts offer both options at the same time, for convenience.

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6. Use Images On Your Google+ Posts

According to a study by 3M, visuals are processed 60,000 times faster than text. On social networks like Google+, attention spans are limited. By including an image with each of your company’s Google+ posts, you increase the chance that your message is heard. On average, photos earn 2 times the engagement of text posts. Keep it simple, and include photos.

7. Integrate YouTube Content on your Google+ Page

Did you know that videos are shared 12 times more oftenÂthan photos and text? As visual creatures, we are naturally drawn to the storytelling power of the video format; this format isn’t as complicated as you might think. You don’t have to be an expert videographer to create a valuable YouTube video. Integrating YouTube content on your Google+ Page is a great way to keep your followers interested, and its sharing capacity is an opportunity for you to grow a following–ultimately leading to greater word-of-mouth, and sales.

8. Behold, The #Hashtag

If you build it, they will not come. Just because you post something on your company’s Google+ page, does not mean that it will attract an audience. Using hashtags will bring more exposure and visibility to your profile because Google+ is structured in a way that allows users to explore topics via hashtag. Create your own hashtags (company name, etc.), and use hashtags that Google suggests.

Featured photo credit: Google Logo Render / Mark Knol via flickr.com

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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