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You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

Google+ is a treasure trove for businesses that know how to use it. In this post, you’ll learn 8 powerful Google+ tips for business that will help you grow your brand presence, your audience, and your business.

1. Account Setup – Don’t Ignore The Details

This Google+ tip for businesses is a simple one, but it must be stated before we continue. Once you login and set up a Google+ Business Profile, take the time to include as much information about your business as possible–hours, photos, videos, and even parking availability matter. It never ceases to surprise me how frequently businesses leave their profile half-finished. For the best results complete every part of your public profile.

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2. Join The Google Small Business Community

The Google Small Business Community (GBSC) is a place where businesses can get the help they need to succeed on the web by connecting with experts and each other. In addition to regular Hangouts and Q+As with Googlers, trusted advisors and industry leaders, you’ll also see business tips, topic-specific training, and articles by some of the most trusted professionals in the business community. During the last Small Business Week, President Barack Obama even chimed in on the conversation.

You can even search the GSBC with their useful hashtag system (listed below), making it an efficient place to gather information for your business:

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  • #BizBits – Stats, tips, quotes and trivia for a little learning every day
  • #BizBytes – Case studies, infographics and articles to discuss
  • #Bizdom – Topic-specific training sessions led by web specialists.
  • #BizLinks – Lists of the best business resources you post
  • #AskanAdvisor – If you have a question you want an online pro to answer
  • #FeedbackFridays – A good time to ask the community to weigh in on your ideas
  • #BizSpotlight – Words of wisdom from inspiring business owners

3. Sharing Content: The 80/20 Rule

Building an audience on any social network is not an easy challenge. As Google+ continues to grow,Âyour business should be sharing content on a daily (or weekly) basis. When sharing content, I suggest following the 80/20 rule wherein:
1. A total of 80% of your posts should be entertaining content–feeding your audience based on some shared belief.
2. A total of 20% of your posts should be promotional–providing discounts, company news, and industry chatter at a limited rate.

4. “Google+ Your Business” on YouTube

Did you know that Google+ has a YouTube Channel dedicated to serving businesses? The channel is chalk-full of interesting case studies, tutorials, and thought leadership for businesses of all shapes and sizes. One of the cool features of Google+ Your Business on Youtube is that many of its videos are shot LIVE and allow Youtubers to ask questions during the webinar; the channel is a convenient, interactive way to learn more about Google’s products and business solutions. I’d also heavily recommend this channel if you’re looking to learn more about online advertising and Google’s other advertising products.

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5. Leverage Google Helpouts

One of the best kept secrets on Google+ is a platform called Google Helpouts. For an affordable rate, companies (like yours) can hire an expert over live video. Google Helpouts is a more efficient way to work with freelancers. Conversely, your business can setup its own Google Helpout and get paid for helping others. The 8 categories currently available on Google Helpouts include:

  • Art & Music
  • Computers & Electronics
  • Cooking
  • Education & Careers
  • Fashion & Beauty
  • Fitness & Nutrition
  • Health
  • Home & Garden

Payments on Google Helpouts are processed through Google Wallet, and there are two ways to pay: per minute or per Helpout session, though some experts offer both options at the same time, for convenience.

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6. Use Images On Your Google+ Posts

According to a study by 3M, visuals are processed 60,000 times faster than text. On social networks like Google+, attention spans are limited. By including an image with each of your company’s Google+ posts, you increase the chance that your message is heard. On average, photos earn 2 times the engagement of text posts. Keep it simple, and include photos.

7. Integrate YouTube Content on your Google+ Page

Did you know that videos are shared 12 times more oftenÂthan photos and text? As visual creatures, we are naturally drawn to the storytelling power of the video format; this format isn’t as complicated as you might think. You don’t have to be an expert videographer to create a valuable YouTube video. Integrating YouTube content on your Google+ Page is a great way to keep your followers interested, and its sharing capacity is an opportunity for you to grow a following–ultimately leading to greater word-of-mouth, and sales.

8. Behold, The #Hashtag

If you build it, they will not come. Just because you post something on your company’s Google+ page, does not mean that it will attract an audience. Using hashtags will bring more exposure and visibility to your profile because Google+ is structured in a way that allows users to explore topics via hashtag. Create your own hashtags (company name, etc.), and use hashtags that Google suggests.

Featured photo credit: Google Logo Render / Mark Knol via flickr.com

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Last Updated on February 19, 2020

11 Google Chrome Apps & Features for Getting More Done with Less Effort

11 Google Chrome Apps & Features for Getting More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Benjamin Dada via unsplash.com

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