Advertising
Advertising

You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

Google+ is a treasure trove for businesses that know how to use it. In this post, you’ll learn 8 powerful Google+ tips for business that will help you grow your brand presence, your audience, and your business.

1. Account Setup – Don’t Ignore The Details

This Google+ tip for businesses is a simple one, but it must be stated before we continue. Once you login and set up a Google+ Business Profile, take the time to include as much information about your business as possible–hours, photos, videos, and even parking availability matter. It never ceases to surprise me how frequently businesses leave their profile half-finished. For the best results complete every part of your public profile.

Advertising

2. Join The Google Small Business Community

The Google Small Business Community (GBSC) is a place where businesses can get the help they need to succeed on the web by connecting with experts and each other. In addition to regular Hangouts and Q+As with Googlers, trusted advisors and industry leaders, you’ll also see business tips, topic-specific training, and articles by some of the most trusted professionals in the business community. During the last Small Business Week, President Barack Obama even chimed in on the conversation.

You can even search the GSBC with their useful hashtag system (listed below), making it an efficient place to gather information for your business:

Advertising

  • #BizBits – Stats, tips, quotes and trivia for a little learning every day
  • #BizBytes – Case studies, infographics and articles to discuss
  • #Bizdom – Topic-specific training sessions led by web specialists.
  • #BizLinks – Lists of the best business resources you post
  • #AskanAdvisor – If you have a question you want an online pro to answer
  • #FeedbackFridays – A good time to ask the community to weigh in on your ideas
  • #BizSpotlight – Words of wisdom from inspiring business owners

3. Sharing Content: The 80/20 Rule

Building an audience on any social network is not an easy challenge. As Google+ continues to grow,Âyour business should be sharing content on a daily (or weekly) basis. When sharing content, I suggest following the 80/20 rule wherein:
1. A total of 80% of your posts should be entertaining content–feeding your audience based on some shared belief.
2. A total of 20% of your posts should be promotional–providing discounts, company news, and industry chatter at a limited rate.

4. “Google+ Your Business” on YouTube

Did you know that Google+ has a YouTube Channel dedicated to serving businesses? The channel is chalk-full of interesting case studies, tutorials, and thought leadership for businesses of all shapes and sizes. One of the cool features of Google+ Your Business on Youtube is that many of its videos are shot LIVE and allow Youtubers to ask questions during the webinar; the channel is a convenient, interactive way to learn more about Google’s products and business solutions. I’d also heavily recommend this channel if you’re looking to learn more about online advertising and Google’s other advertising products.

Advertising

5. Leverage Google Helpouts

One of the best kept secrets on Google+ is a platform called Google Helpouts. For an affordable rate, companies (like yours) can hire an expert over live video. Google Helpouts is a more efficient way to work with freelancers. Conversely, your business can setup its own Google Helpout and get paid for helping others. The 8 categories currently available on Google Helpouts include:

  • Art & Music
  • Computers & Electronics
  • Cooking
  • Education & Careers
  • Fashion & Beauty
  • Fitness & Nutrition
  • Health
  • Home & Garden

Payments on Google Helpouts are processed through Google Wallet, and there are two ways to pay: per minute or per Helpout session, though some experts offer both options at the same time, for convenience.

Advertising

6. Use Images On Your Google+ Posts

According to a study by 3M, visuals are processed 60,000 times faster than text. On social networks like Google+, attention spans are limited. By including an image with each of your company’s Google+ posts, you increase the chance that your message is heard. On average, photos earn 2 times the engagement of text posts. Keep it simple, and include photos.

7. Integrate YouTube Content on your Google+ Page

Did you know that videos are shared 12 times more oftenÂthan photos and text? As visual creatures, we are naturally drawn to the storytelling power of the video format; this format isn’t as complicated as you might think. You don’t have to be an expert videographer to create a valuable YouTube video. Integrating YouTube content on your Google+ Page is a great way to keep your followers interested, and its sharing capacity is an opportunity for you to grow a following–ultimately leading to greater word-of-mouth, and sales.

8. Behold, The #Hashtag

If you build it, they will not come. Just because you post something on your company’s Google+ page, does not mean that it will attract an audience. Using hashtags will bring more exposure and visibility to your profile because Google+ is structured in a way that allows users to explore topics via hashtag. Create your own hashtags (company name, etc.), and use hashtags that Google suggests.

Featured photo credit: Google Logo Render / Mark Knol via flickr.com

More by this author

Job Websites vs.Newspapers 10 Niche Job Websites To Help You Hack Your Job Search Google+ Tips for Business Logo Rendering You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before 20 Thoughts That Will Lead You To Great Success Irreplaceable At Work 7 Ways To Make You Smarter And Irreplaceable At Work 7 Cashback Shopping Sites That Will Save Your Christmas Spendings This Year

Trending in Technology

1 10 Smartest Productivity Software to Boost Work Performance 2 5 Best Language Learning Apps to Master a New Language 3 11 Meeting Scheduler Apps to Boost Your Productivity 4 To Automate or not to Automate Your Personal Productivity System 5 7 Best Project Management Apps to Boost Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

    Advertising

      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

          Advertising

          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

              Advertising

              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

                  Advertising

                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

                      Read Next