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You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

You’ve Probably Never Tried These Powerful Google+ Tips To Boost Your Business Before

Google+ is a treasure trove for businesses that know how to use it. In this post, you’ll learn 8 powerful Google+ tips for business that will help you grow your brand presence, your audience, and your business.

1. Account Setup – Don’t Ignore The Details

This Google+ tip for businesses is a simple one, but it must be stated before we continue. Once you login and set up a Google+ Business Profile, take the time to include as much information about your business as possible–hours, photos, videos, and even parking availability matter. It never ceases to surprise me how frequently businesses leave their profile half-finished. For the best results complete every part of your public profile.

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2. Join The Google Small Business Community

The Google Small Business Community (GBSC) is a place where businesses can get the help they need to succeed on the web by connecting with experts and each other. In addition to regular Hangouts and Q+As with Googlers, trusted advisors and industry leaders, you’ll also see business tips, topic-specific training, and articles by some of the most trusted professionals in the business community. During the last Small Business Week, President Barack Obama even chimed in on the conversation.

You can even search the GSBC with their useful hashtag system (listed below), making it an efficient place to gather information for your business:

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  • #BizBits – Stats, tips, quotes and trivia for a little learning every day
  • #BizBytes – Case studies, infographics and articles to discuss
  • #Bizdom – Topic-specific training sessions led by web specialists.
  • #BizLinks – Lists of the best business resources you post
  • #AskanAdvisor – If you have a question you want an online pro to answer
  • #FeedbackFridays – A good time to ask the community to weigh in on your ideas
  • #BizSpotlight – Words of wisdom from inspiring business owners

3. Sharing Content: The 80/20 Rule

Building an audience on any social network is not an easy challenge. As Google+ continues to grow,Âyour business should be sharing content on a daily (or weekly) basis. When sharing content, I suggest following the 80/20 rule wherein:
1. A total of 80% of your posts should be entertaining content–feeding your audience based on some shared belief.
2. A total of 20% of your posts should be promotional–providing discounts, company news, and industry chatter at a limited rate.

4. “Google+ Your Business” on YouTube

Did you know that Google+ has a YouTube Channel dedicated to serving businesses? The channel is chalk-full of interesting case studies, tutorials, and thought leadership for businesses of all shapes and sizes. One of the cool features of Google+ Your Business on Youtube is that many of its videos are shot LIVE and allow Youtubers to ask questions during the webinar; the channel is a convenient, interactive way to learn more about Google’s products and business solutions. I’d also heavily recommend this channel if you’re looking to learn more about online advertising and Google’s other advertising products.

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5. Leverage Google Helpouts

One of the best kept secrets on Google+ is a platform called Google Helpouts. For an affordable rate, companies (like yours) can hire an expert over live video. Google Helpouts is a more efficient way to work with freelancers. Conversely, your business can setup its own Google Helpout and get paid for helping others. The 8 categories currently available on Google Helpouts include:

  • Art & Music
  • Computers & Electronics
  • Cooking
  • Education & Careers
  • Fashion & Beauty
  • Fitness & Nutrition
  • Health
  • Home & Garden

Payments on Google Helpouts are processed through Google Wallet, and there are two ways to pay: per minute or per Helpout session, though some experts offer both options at the same time, for convenience.

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6. Use Images On Your Google+ Posts

According to a study by 3M, visuals are processed 60,000 times faster than text. On social networks like Google+, attention spans are limited. By including an image with each of your company’s Google+ posts, you increase the chance that your message is heard. On average, photos earn 2 times the engagement of text posts. Keep it simple, and include photos.

7. Integrate YouTube Content on your Google+ Page

Did you know that videos are shared 12 times more oftenÂthan photos and text? As visual creatures, we are naturally drawn to the storytelling power of the video format; this format isn’t as complicated as you might think. You don’t have to be an expert videographer to create a valuable YouTube video. Integrating YouTube content on your Google+ Page is a great way to keep your followers interested, and its sharing capacity is an opportunity for you to grow a following–ultimately leading to greater word-of-mouth, and sales.

8. Behold, The #Hashtag

If you build it, they will not come. Just because you post something on your company’s Google+ page, does not mean that it will attract an audience. Using hashtags will bring more exposure and visibility to your profile because Google+ is structured in a way that allows users to explore topics via hashtag. Create your own hashtags (company name, etc.), and use hashtags that Google suggests.

Featured photo credit: Google Logo Render / Mark Knol via flickr.com

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Last Updated on October 15, 2019

To Automate or not to Automate Your Personal Productivity System

To Automate or not to Automate Your Personal Productivity System

We are all about doing things faster and better around here at Lifehack. And part of doing things faster and better is having a solid personal productivity system that you use on a daily basis.

This system can be just about anything that helps you get through your mountain of projects or tasks, and helps you get closer to your goals in life. Whether it’s paper or pixels, it doesn’t really matter. But, since you are reading Lifehack I have to assume that pixels and technological devices are an important part of your workflow.

“Personal Productivity System” defined

A personal productivity system (at least the definition that this article will use) is a set of workflows and tools that allow an individual to optimally get their work done.

Workflows can be how you import and handle your photos from your camera, how you write and create blog posts, how you deploy compiled code to a server, etc.

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Tools are the things like planners, todo managers, calendars, development environments, applications, etc.

When automation is bad

You may be thinking that the more that we automate our systems, the more we will get done. This is mostly the case, but there is one very big “gotcha” when it comes to automation of anything.

Automation is a bad thing for your personal productivity system when you don’t inherently understand the process of something.

Let’s take paying your bills for example. This may seem very obvious, but if you can’t stick to a monthly budget and have trouble finding the money to make payments on time, then automating your bill payment every month is completely useless and can be dangerous for your personal finances.

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Another example is using a productivity tool to “tell you” what tasks are important and what to do next. If you haven’t taken a step back and figured out just how your productivity systems should work together, this type of automation will likely keep you from getting things done.

You can only automate something in your personal productivity system that have managed for a while. If you try to automate things that aren’t managed well already, you will probably feel a bit out of control and have a greater sense of overwhelm.

Another thing to remember is that some things should always be done by yourself, like responding to important emails and communicating with others. Automating these things can show your coworkers and colleagues that you don’t care enough to communicate yourself.

When automation is good

On the other hand, automation is a great thing for your personal productivity system when you understand the process of something and can then automatically get the steps done. When you know how to manage something effectively and understand the step-by-step process of a portion of your system, it’s probably a great time to automate it.

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I have several workflows that I have introduced in the last year that takes some of the “mindless” work from me so I can be more creative and not have to worry about the details of something.

On my Mac I use a combination of Automator workflows, TextExpander snippets, and now Keyboard Maestro shortcuts to do things like automatically touch-up photos imported from my iPhone 4S or open all the apps and websites needed for a weekly meeting to the forefront of my desktop by typing a few keys. Once you open yourself up to automating a few of your processes, you start to see other pieces of your system that can benefit from automation.

Once again; none of this works unless you understand your processes and know what tools you can use to get them done automatically.

The three steps to determine if something is “ripe” for automation

If your workflow passes these three steps, then automate away, baby:

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  1. You can do this process in your sleep and it doesn’t require your full, if any form of attention. It can (and has been) managed in some form prior to automating it.
  2. The process is time consuming.
  3. The process doesn’t require “human finesse” (ie. communicating and responding to something personally)

Automating your personal productivity systems can be a great for you in the long run if you are careful and mindful of what you are doing. You first need to understand the processes that you are trying to automate before automating them though. Don’t get stuck in thinking that anything and everything should be automated in your life, because it probably shouldn’t.

Pick and choose these processes wisely and you’ll find the ones that take up most of your time to be the best ones to automate. What have you automated in your personal productivity system?

Featured photo credit: Bram Naus via unsplash.com

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