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5 Common Social Media Misconceptions

5 Common Social Media Misconceptions

Although it may seem simple, gaining a large audience and making an impact on social media – especially for businesses – can be tricky. Time for some tough social media love. Natasha Bansgopaul of Return To Change shares the five common mistakes that people make online:

In today’s world a company’s social media plan can be found in nearly all marketing decks. First with Facebook’s IPO in 2012 and now with Twitter’s recent IPO, there’s no denying that social media is an important factor for success in this current day and age. But did you know that you may not be using it correctly?

Here are the top 5 misconceptions about social media- and some tips to right your wrongs.

1. Using Social Media Does NOT Mean You Have to Use ALL The Social Media Channels!

This is a common mistake that startups often make. Just because it is available for use, doesn’t mean you MUST create an account! Before you decide which channels you want your brand/startup to communicate through, it’s important to (1) take the time to understand what channels your consumers use and (2) how they interact with these channels. For example, a Pinterest account may not make sense for a crowdinvesting portal like Return on Change, but it would make complete sense for beauty and fashion brands interested in sharing their designs and tips to build the “right” following of folks and show them how to use their products and offerings.

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Take the time to think about WHY you should have a presence in each particular social media channel you choose to be involved with.

2. Diarrhea of Your “Social Media” Mouth Is A REAL problem!

Fact: If you talk TOO much through your channels your fan base will drop! You have to find the right balance between posting important information for your fan base, info you personally want to share, and random topics of interest that can come up in real time.  Some followings enjoy multiple messages through all channels, but these come few and far between (and still needs to be done RIGHT to work).  It comes down to knowing your audience and making sure you are providing USEFUL content, so you don’t provide them with a reason to un-follow you.

Consistency is key, not necessarily a post per new idea, a tweet per new thought, or a picture for every move of the day; but making sure that you are providing the right content through the right channels consistently, so your fan base starts to identify your brand with information they want to know vs. scrolling past your content because they are too used to seeing your hundreds of posts a day.

3. Analytics Are For People Who Aren’t Creative

You might be thinking, “Did you see my last uber creative tweet?!” No we didn’t, and neither did anyone else! You failed to realize that NO one has engaged with you through social media in quite some time. How did you not realize this?  Because you are NOT looking at your channel analytics! Every social media channel has tools to track different engagement metrics with your audience (Hootsuite, Google Analytics, Facebook Insights, etc). These tools can shed light on metrics that can give you insight. For example, with RoC, we realized when we were posting more than 5X per day, we were having fallouts from our audience through various channels. We also realized that the important things we wanted people to know weren’t breaking through enough.  We took a look at the analytics and decided to minimize the number of posts we had through certain channels as we saw the engagement metrics decrease throughout the day; and we decided to create consistent messaging for our blog posts, as we wanted people to really focus on this.

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As a result, we were able to increase our followers and increase the sharing and time spent on our blog….but we wouldn’t have known that if we didn’t look at our social media analytics!

4. Content and Titles Don’t Matter, My Friends Will Read It, They Know I’m Smart!

Well, your friends don’t matter….we mean, of course they do!  But don’t you want your messages and information to break through to others interested in your subject matter and/or company?  Your friends, no matter how great they are, will only be able to get you SO far, and you need your content and messaging to get you to the next level. So again, this goes back to creating compelling content and titles for blogs (Like 5 Misconceptions about Social Media), that can actually catch the eye of your network and draw them in to hopefully convert them as fans of your brand/startup.

You can search for titles you come up with and see if it has been done before. This can also give you new ideas about how to change your titles/content so you aren’t using the same info someone has already shared.

5. Your Brand Has A Voice….And It’s Not Necessarily YOURS

All too often, we see startups and brands posting messaging and content through their channels as if they are posting on their personal page. Your startup’s social media channels are NOT your personal channels.  I know….CEO’s just rolled their eyes at me….but it’s true! You should keep your channels separate, as your brand should have its own distinct voice and personality, which can be similar to your personal brand/voice, but it should NOT be used as one and the same.  For instance, though I may share the RoC posts on my personal FB Page, the status updates I post from my personal FB account, is NOT what we would post on the RoC Channels. I speak for myself, and RoC speaks for the company and fans.

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Take the time to understand what your brand’s voice IS and IS NOT. Use this as a gauge for when you create messaging to be shared through your channels.  Ask yourself: Self, is this me talking or my brand talking to me?

Hope you found these helpful and would love to hear your thoughts.

Return on Change is an investment platform connecting high-impact startups with investors. We work with socially innovative startups in the Tech, CleanTech, EdTech, Life Sciences, and Social Enterprise sectors, and we’re committed to helping bridge the gap between entrepreneurs and investors. See what interesting startups we work with or view investment opportunities at returnonchange.com. 

Facebook: facebook.com/returnonchange

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Blog: blog.returnonchange.com

5 Misconceptions About Social Media | Return On Change

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Last Updated on March 30, 2020

10 Best Calendar Apps to Stay on Track in 2020

10 Best Calendar Apps to Stay on Track in 2020

The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

In this article, we are going to check out the best calendars apps to help you stay organized.

1. Cal Calendar

    Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

    The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

    Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

    Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

    Available for iOS and Android

    2. Google Calendar

      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

      The program is super easy and will not cost a dime for you. It is a good thing, right?

      Available for iOS and Android

      3. Jorte Calendar

        Jorte Calendar is one of the most popular calendar applications in the Google Play store.

        The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

        Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

        For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

        A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

        Available for iOS and Android

        4. Business Calendar

          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

          Available for Android

          5. Calendar

            Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

            A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

            Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

            Available for Desktop, and iOS

            6. aCalendar

              aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

              Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

              Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

              When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

              Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

              The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

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              The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

              Available for Android

              7. DigiCal Calendar

                DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                With this calendar application, you can synchronize all your calendars and view them in different ways.

                Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                Available for Android

                8. SolCalendar

                  SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                  The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                  Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                  Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                  Available for Android

                  9. Today Calendar

                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                    Available for Android

                    10. Calendar Widget: Month

                      Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                      Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                      The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                      This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                      If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                      At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                      Available for Android

                      Our Verdict

                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                      Featured photo credit: Unsplash via unsplash.com

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