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5 Common Social Media Misconceptions

5 Common Social Media Misconceptions

Although it may seem simple, gaining a large audience and making an impact on social media – especially for businesses – can be tricky. Time for some tough social media love. Natasha Bansgopaul of Return To Change shares the five common mistakes that people make online:

In today’s world a company’s social media plan can be found in nearly all marketing decks. First with Facebook’s IPO in 2012 and now with Twitter’s recent IPO, there’s no denying that social media is an important factor for success in this current day and age. But did you know that you may not be using it correctly?

Here are the top 5 misconceptions about social media- and some tips to right your wrongs.

1. Using Social Media Does NOT Mean You Have to Use ALL The Social Media Channels!

This is a common mistake that startups often make. Just because it is available for use, doesn’t mean you MUST create an account! Before you decide which channels you want your brand/startup to communicate through, it’s important to (1) take the time to understand what channels your consumers use and (2) how they interact with these channels. For example, a Pinterest account may not make sense for a crowdinvesting portal like Return on Change, but it would make complete sense for beauty and fashion brands interested in sharing their designs and tips to build the “right” following of folks and show them how to use their products and offerings.

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Take the time to think about WHY you should have a presence in each particular social media channel you choose to be involved with.

2. Diarrhea of Your “Social Media” Mouth Is A REAL problem!

Fact: If you talk TOO much through your channels your fan base will drop! You have to find the right balance between posting important information for your fan base, info you personally want to share, and random topics of interest that can come up in real time.  Some followings enjoy multiple messages through all channels, but these come few and far between (and still needs to be done RIGHT to work).  It comes down to knowing your audience and making sure you are providing USEFUL content, so you don’t provide them with a reason to un-follow you.

Consistency is key, not necessarily a post per new idea, a tweet per new thought, or a picture for every move of the day; but making sure that you are providing the right content through the right channels consistently, so your fan base starts to identify your brand with information they want to know vs. scrolling past your content because they are too used to seeing your hundreds of posts a day.

3. Analytics Are For People Who Aren’t Creative

You might be thinking, “Did you see my last uber creative tweet?!” No we didn’t, and neither did anyone else! You failed to realize that NO one has engaged with you through social media in quite some time. How did you not realize this?  Because you are NOT looking at your channel analytics! Every social media channel has tools to track different engagement metrics with your audience (Hootsuite, Google Analytics, Facebook Insights, etc). These tools can shed light on metrics that can give you insight. For example, with RoC, we realized when we were posting more than 5X per day, we were having fallouts from our audience through various channels. We also realized that the important things we wanted people to know weren’t breaking through enough.  We took a look at the analytics and decided to minimize the number of posts we had through certain channels as we saw the engagement metrics decrease throughout the day; and we decided to create consistent messaging for our blog posts, as we wanted people to really focus on this.

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As a result, we were able to increase our followers and increase the sharing and time spent on our blog….but we wouldn’t have known that if we didn’t look at our social media analytics!

4. Content and Titles Don’t Matter, My Friends Will Read It, They Know I’m Smart!

Well, your friends don’t matter….we mean, of course they do!  But don’t you want your messages and information to break through to others interested in your subject matter and/or company?  Your friends, no matter how great they are, will only be able to get you SO far, and you need your content and messaging to get you to the next level. So again, this goes back to creating compelling content and titles for blogs (Like 5 Misconceptions about Social Media), that can actually catch the eye of your network and draw them in to hopefully convert them as fans of your brand/startup.

You can search for titles you come up with and see if it has been done before. This can also give you new ideas about how to change your titles/content so you aren’t using the same info someone has already shared.

5. Your Brand Has A Voice….And It’s Not Necessarily YOURS

All too often, we see startups and brands posting messaging and content through their channels as if they are posting on their personal page. Your startup’s social media channels are NOT your personal channels.  I know….CEO’s just rolled their eyes at me….but it’s true! You should keep your channels separate, as your brand should have its own distinct voice and personality, which can be similar to your personal brand/voice, but it should NOT be used as one and the same.  For instance, though I may share the RoC posts on my personal FB Page, the status updates I post from my personal FB account, is NOT what we would post on the RoC Channels. I speak for myself, and RoC speaks for the company and fans.

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Take the time to understand what your brand’s voice IS and IS NOT. Use this as a gauge for when you create messaging to be shared through your channels.  Ask yourself: Self, is this me talking or my brand talking to me?

Hope you found these helpful and would love to hear your thoughts.

Return on Change is an investment platform connecting high-impact startups with investors. We work with socially innovative startups in the Tech, CleanTech, EdTech, Life Sciences, and Social Enterprise sectors, and we’re committed to helping bridge the gap between entrepreneurs and investors. See what interesting startups we work with or view investment opportunities at returnonchange.com. 

Facebook: facebook.com/returnonchange

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Blog: blog.returnonchange.com

5 Misconceptions About Social Media | Return On Change

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Last Updated on September 11, 2019

8 Most Effective Games and Apps to Learn to Type Fast

8 Most Effective Games and Apps to Learn to Type Fast

Computers and cell phones have become an integrated tool in our professional and personal lives that the original methods of using pen and paper may not be so common anymore.

Although our old-school methods of note taking may not have entirely left us, technology is advancing with no intention of slowing down; iPads are moving into service industries, video calls are taking the place of in-person interviews, and store receipts are making its way into our email inbox – all of which requires the skill of typing.

Learning a new skill doesn’t have to be boring and never had to be. Thankfully, there are effective games and apps that can help you learn to type fast with swift precision and accuracy.

Why Typing Fast Matters?

Learning how to type fast is a game changer. In fact, you can save 21 days per year by typing fast!

Although shaving several minutes from curating a long email or texting paragraphs in a text message may not seem to be of great significance, the minutes soon do eventually add up and the long list of tasks then evolve into frustration. By the end of the day, time is being wasted, and the work pile is stacked high over your head.

Why not alleviate some of those frustrations through practice and dedicating your spare time to build muscle memory?

Learning a simple skillset like speed typing can drastically improve other essential areas in life including time-management and prioritization. Not only does it help you efficiently complete tasks at work and in your personal life, but it also boosts your productivity.

8 Most Effective Typing Games and Apps

Everyone learns at different speeds and uses various methods. While some work better under pressure and tight deadlines, others thrive when given ample amounts of time to learn and soak in the knowledge that is being provided. Despite the number of resources that are available in the hollow corners of the internet, it’s all about finding one source that helps you learn at your fullest potential.

Whether you’re a keyboard ninja or not, here are some effective typing games and apps that allow you to test your speed, accuracy, and maybe shoot some spaceships along the way.

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For Beginners

1. Speed Typing Online

    What’s more fun than to type to the story of Alice in Wonderland or the lyrics to “Hey Jude”? Speed Typing Online is an online typing game that allows you to dive into the creative and familiar world of famous books, fables, songs, and even hone your skills in data entry.

    The bright blue frame holds the text, which then turns green after punching in the accurate keystrokes. After the end of the personal timer, a statistics page appears to show you your typed words per minute, accuracy, correct and incorrect entries, and error rate.

    2. Typing Trainer

      Typing Trainer

      is another online platform suited for beginner typists looking for step-by-step lessons. Learning the keys on a keyboard can confusing especially for those who aren’t as familiar or getting adjusted to typing on a computer keyboard.

      Typing Trainer has a collection of step-by-step tutorials that covers everything from sentence drills, introduction to new keys as the lessons progress, and skills test. The Typing Trainer specifically highlights unique features in each lesson including a warm-up section where the user begin to build muscle memory and learn to type without looking at the keyboard.

      The website is also programed to identify difficulties the user is facing when typing specific words or sentences.

      3. TapTyping – Typing Trainer

        There is the feeling of physically typing on a keyboard and then there’s the feeling of typing on a touch screen mobile device.

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        Since the use of cell phones has become closely integrated into our everyday lives, learning to type on a mobile is much of a skillset as it is to type on a computer. The mobile typing app, TapTyping – Typing Trainer, allows users to practice while on-the-go making it perfect for commuters who want to practice typing during their down time.

        The app allows you to challenge other typists around the world with TapTyping’s global leaderboard and test your skills by taking advanced lessons. There’s always room for improvement and with the app, you’ll be able to find your mistakes by watching a heat map of your finger strokes.

        For professional writers and programmers

        4. The Most Dangerous Writing App

          Suitable for writers facing a creative block or on a tight-deadline, the Most Dangerous Writing App is a website that forces your fingers to type as quickly as your ideas.

          If you stop longer than 5 seconds, everything you had written will slowly disappear from the screen.

          Sessions are timed from 3 minutes to 20 minutes, or can go from 75 to 1667 words. This online app is perfect to brain dump ideas, write a chapter of a manuscript you’ve been stuck on, or help with procrastination.

          If you’re up to the challenge, try the hardcore mode – an alternative option where a single letter appears on the screen at a time. This level prevents you from seeing the entire word, sentences, or even correct any spelling or grammatical mistakes until the timer is complete.

          If you’re wondering, copying and pasting is not an option until each the end of each session.

          5. The Typing Cat

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            Looking to upgrade your typing skills? Also working as a personal tutor, the Typing Cat has a list of regular typing courses with the option to try other lessons with more complexity such as HTML. Learning to type code is a another valulable skillset worth adding.

            Even with disregarded interest in the coding world, using the code course enhances your typing skills and allows your fingers to familiarize itself with uncommon word combinations and placement of punctuations on a keyboard.

            The coding course can be difficult even for typing whizzes, but it’s all a part of muscle memory. According Psychology Today,[1] only a handful of people actually learn how to type by looking at an actual keyboard, while a majority of the population locate specific keys intuitively through muscle memory.

            Available courses include EcmaScript 6, HTML 5, and CSS 3.

            Fun typing games

            6. ZType — Space Invaders Meet Webster

              Remember playing the iconic 70’s game that allowed you to shoot tiny purple and green aliens from one end of the screen to the other with a two-bullet laser? It’s hard to believe that Space Invaders just turned 40 , but you can still get the same adrenaline rush with ZType, a typing game with the same shooting concept.

              Ztype works in waves – stages that must be cleared but instead of aliens, you must type out the words before the missiles destroy your ship at the bottom of the screen. Every so often, longer and mor complex words would appear and if the words are not typed in the allotted time, a series of letters will disperse like missles.

              The game is quick on the fingers and will still have your heart pumping until the very end.

              7. Epistory – Typing Chronicles

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                Although this game does cost money to purchase, it is worth the investment if you’re looking for a refreshing and alternative mode to learning how to type fast.

                Epistory – Typing Chronicles is a role-playing action and adventure game of a young girl riding a fox in a magical and fictional realm; together they combat enemies in the shapes and forms of words.

                Once you’re starterted, you almost forget you’re playing a typing game. The paper craft art aesthetics of the game has you captivated by the vibrant colors and character’s storyline, while having you build your typing skills.

                8. Daily Quote Typing

                  Need some inspiration? Say no more.

                  Daily Quote Typing is one of many gammes available on Wordgames.com – a website that offers a variety of typing games ranging from different levels based on your experience.

                  With Daily Quote Typing, users are able to type out inspirational quotes by famous leaders, inventors, and innovators such as Mark Twain and Albert Einstein.

                  Bottom Line

                  At the end of the day, discipline and patience is what teaches to type faster. It comes down to making that commitment to improving not only your typing abilities, but in a lifelong skill that benefits other areas in life.

                  By practicing daily and using effective games and apps, it’s only a matter of time before keystrokes will become second nature and your brain will adapt to learning other skills faster.

                  Featured photo credit: Unsplash via unsplash.com

                  Reference

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