Advertising
Advertising

5 Common Social Media Misconceptions

5 Common Social Media Misconceptions

Although it may seem simple, gaining a large audience and making an impact on social media – especially for businesses – can be tricky. Time for some tough social media love. Natasha Bansgopaul of Return To Change shares the five common mistakes that people make online:

In today’s world a company’s social media plan can be found in nearly all marketing decks. First with Facebook’s IPO in 2012 and now with Twitter’s recent IPO, there’s no denying that social media is an important factor for success in this current day and age. But did you know that you may not be using it correctly?

Here are the top 5 misconceptions about social media- and some tips to right your wrongs.

1. Using Social Media Does NOT Mean You Have to Use ALL The Social Media Channels!

This is a common mistake that startups often make. Just because it is available for use, doesn’t mean you MUST create an account! Before you decide which channels you want your brand/startup to communicate through, it’s important to (1) take the time to understand what channels your consumers use and (2) how they interact with these channels. For example, a Pinterest account may not make sense for a crowdinvesting portal like Return on Change, but it would make complete sense for beauty and fashion brands interested in sharing their designs and tips to build the “right” following of folks and show them how to use their products and offerings.

Advertising

Take the time to think about WHY you should have a presence in each particular social media channel you choose to be involved with.

2. Diarrhea of Your “Social Media” Mouth Is A REAL problem!

Fact: If you talk TOO much through your channels your fan base will drop! You have to find the right balance between posting important information for your fan base, info you personally want to share, and random topics of interest that can come up in real time.  Some followings enjoy multiple messages through all channels, but these come few and far between (and still needs to be done RIGHT to work).  It comes down to knowing your audience and making sure you are providing USEFUL content, so you don’t provide them with a reason to un-follow you.

Consistency is key, not necessarily a post per new idea, a tweet per new thought, or a picture for every move of the day; but making sure that you are providing the right content through the right channels consistently, so your fan base starts to identify your brand with information they want to know vs. scrolling past your content because they are too used to seeing your hundreds of posts a day.

3. Analytics Are For People Who Aren’t Creative

You might be thinking, “Did you see my last uber creative tweet?!” No we didn’t, and neither did anyone else! You failed to realize that NO one has engaged with you through social media in quite some time. How did you not realize this?  Because you are NOT looking at your channel analytics! Every social media channel has tools to track different engagement metrics with your audience (Hootsuite, Google Analytics, Facebook Insights, etc). These tools can shed light on metrics that can give you insight. For example, with RoC, we realized when we were posting more than 5X per day, we were having fallouts from our audience through various channels. We also realized that the important things we wanted people to know weren’t breaking through enough.  We took a look at the analytics and decided to minimize the number of posts we had through certain channels as we saw the engagement metrics decrease throughout the day; and we decided to create consistent messaging for our blog posts, as we wanted people to really focus on this.

Advertising

As a result, we were able to increase our followers and increase the sharing and time spent on our blog….but we wouldn’t have known that if we didn’t look at our social media analytics!

4. Content and Titles Don’t Matter, My Friends Will Read It, They Know I’m Smart!

Well, your friends don’t matter….we mean, of course they do!  But don’t you want your messages and information to break through to others interested in your subject matter and/or company?  Your friends, no matter how great they are, will only be able to get you SO far, and you need your content and messaging to get you to the next level. So again, this goes back to creating compelling content and titles for blogs (Like 5 Misconceptions about Social Media), that can actually catch the eye of your network and draw them in to hopefully convert them as fans of your brand/startup.

You can search for titles you come up with and see if it has been done before. This can also give you new ideas about how to change your titles/content so you aren’t using the same info someone has already shared.

5. Your Brand Has A Voice….And It’s Not Necessarily YOURS

All too often, we see startups and brands posting messaging and content through their channels as if they are posting on their personal page. Your startup’s social media channels are NOT your personal channels.  I know….CEO’s just rolled their eyes at me….but it’s true! You should keep your channels separate, as your brand should have its own distinct voice and personality, which can be similar to your personal brand/voice, but it should NOT be used as one and the same.  For instance, though I may share the RoC posts on my personal FB Page, the status updates I post from my personal FB account, is NOT what we would post on the RoC Channels. I speak for myself, and RoC speaks for the company and fans.

Advertising

Take the time to understand what your brand’s voice IS and IS NOT. Use this as a gauge for when you create messaging to be shared through your channels.  Ask yourself: Self, is this me talking or my brand talking to me?

Hope you found these helpful and would love to hear your thoughts.

Return on Change is an investment platform connecting high-impact startups with investors. We work with socially innovative startups in the Tech, CleanTech, EdTech, Life Sciences, and Social Enterprise sectors, and we’re committed to helping bridge the gap between entrepreneurs and investors. See what interesting startups we work with or view investment opportunities at returnonchange.com. 

Facebook: facebook.com/returnonchange

Advertising

Blog: blog.returnonchange.com

5 Misconceptions About Social Media | Return On Change

More by this author

Siobhan Harmer

Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

This Chart Shows You Where And Why Emotional Pain Becomes Physical Discomfort 30 Brilliant Camping Hacks I Wish I Knew Earlier 20 Fascinating Webcams You Can Watch Online Right Now 8 Ways To Stop Emotional Manipulation 30 Of The World’s Most Breathtaking Hiking Trails You Must Visit

Trending in Technology

1 10 Smartest Productivity Software to Boost Work Performance 2 5 Best Language Learning Apps to Master a New Language 3 11 Meeting Scheduler Apps to Boost Your Productivity 4 To Automate or not to Automate Your Personal Productivity System 5 7 Best Project Management Apps to Boost Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

    Advertising

      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

          Advertising

          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

              Advertising

              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

                  Advertising

                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

                      Read Next