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5 Common Social Media Misconceptions

5 Common Social Media Misconceptions

Although it may seem simple, gaining a large audience and making an impact on social media – especially for businesses – can be tricky. Time for some tough social media love. Natasha Bansgopaul of Return To Change shares the five common mistakes that people make online:

In today’s world a company’s social media plan can be found in nearly all marketing decks. First with Facebook’s IPO in 2012 and now with Twitter’s recent IPO, there’s no denying that social media is an important factor for success in this current day and age. But did you know that you may not be using it correctly?

Here are the top 5 misconceptions about social media- and some tips to right your wrongs.

1. Using Social Media Does NOT Mean You Have to Use ALL The Social Media Channels!

This is a common mistake that startups often make. Just because it is available for use, doesn’t mean you MUST create an account! Before you decide which channels you want your brand/startup to communicate through, it’s important to (1) take the time to understand what channels your consumers use and (2) how they interact with these channels. For example, a Pinterest account may not make sense for a crowdinvesting portal like Return on Change, but it would make complete sense for beauty and fashion brands interested in sharing their designs and tips to build the “right” following of folks and show them how to use their products and offerings.

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Take the time to think about WHY you should have a presence in each particular social media channel you choose to be involved with.

2. Diarrhea of Your “Social Media” Mouth Is A REAL problem!

Fact: If you talk TOO much through your channels your fan base will drop! You have to find the right balance between posting important information for your fan base, info you personally want to share, and random topics of interest that can come up in real time.  Some followings enjoy multiple messages through all channels, but these come few and far between (and still needs to be done RIGHT to work).  It comes down to knowing your audience and making sure you are providing USEFUL content, so you don’t provide them with a reason to un-follow you.

Consistency is key, not necessarily a post per new idea, a tweet per new thought, or a picture for every move of the day; but making sure that you are providing the right content through the right channels consistently, so your fan base starts to identify your brand with information they want to know vs. scrolling past your content because they are too used to seeing your hundreds of posts a day.

3. Analytics Are For People Who Aren’t Creative

You might be thinking, “Did you see my last uber creative tweet?!” No we didn’t, and neither did anyone else! You failed to realize that NO one has engaged with you through social media in quite some time. How did you not realize this?  Because you are NOT looking at your channel analytics! Every social media channel has tools to track different engagement metrics with your audience (Hootsuite, Google Analytics, Facebook Insights, etc). These tools can shed light on metrics that can give you insight. For example, with RoC, we realized when we were posting more than 5X per day, we were having fallouts from our audience through various channels. We also realized that the important things we wanted people to know weren’t breaking through enough.  We took a look at the analytics and decided to minimize the number of posts we had through certain channels as we saw the engagement metrics decrease throughout the day; and we decided to create consistent messaging for our blog posts, as we wanted people to really focus on this.

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As a result, we were able to increase our followers and increase the sharing and time spent on our blog….but we wouldn’t have known that if we didn’t look at our social media analytics!

4. Content and Titles Don’t Matter, My Friends Will Read It, They Know I’m Smart!

Well, your friends don’t matter….we mean, of course they do!  But don’t you want your messages and information to break through to others interested in your subject matter and/or company?  Your friends, no matter how great they are, will only be able to get you SO far, and you need your content and messaging to get you to the next level. So again, this goes back to creating compelling content and titles for blogs (Like 5 Misconceptions about Social Media), that can actually catch the eye of your network and draw them in to hopefully convert them as fans of your brand/startup.

You can search for titles you come up with and see if it has been done before. This can also give you new ideas about how to change your titles/content so you aren’t using the same info someone has already shared.

5. Your Brand Has A Voice….And It’s Not Necessarily YOURS

All too often, we see startups and brands posting messaging and content through their channels as if they are posting on their personal page. Your startup’s social media channels are NOT your personal channels.  I know….CEO’s just rolled their eyes at me….but it’s true! You should keep your channels separate, as your brand should have its own distinct voice and personality, which can be similar to your personal brand/voice, but it should NOT be used as one and the same.  For instance, though I may share the RoC posts on my personal FB Page, the status updates I post from my personal FB account, is NOT what we would post on the RoC Channels. I speak for myself, and RoC speaks for the company and fans.

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Take the time to understand what your brand’s voice IS and IS NOT. Use this as a gauge for when you create messaging to be shared through your channels.  Ask yourself: Self, is this me talking or my brand talking to me?

Hope you found these helpful and would love to hear your thoughts.

Return on Change is an investment platform connecting high-impact startups with investors. We work with socially innovative startups in the Tech, CleanTech, EdTech, Life Sciences, and Social Enterprise sectors, and we’re committed to helping bridge the gap between entrepreneurs and investors. See what interesting startups we work with or view investment opportunities at returnonchange.com. 

Facebook: facebook.com/returnonchange

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Blog: blog.returnonchange.com

5 Misconceptions About Social Media | Return On Change

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Last Updated on December 30, 2018

18 Best Time Management Apps and Tools (2019 Updated)

18 Best Time Management Apps and Tools (2019 Updated)

No one can dispute the countless benefits technology has brought us. It’s undoubtedly allowed us to connect, perform, improve and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of one of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use? Well, this will depend on your needs, but we’ve put together a list of 18 of the very best time management apps that can help you with the most common time management challenges.

Let’s dive straight into the list…

1. Rescue Time — Use your time wisely

    If you have doubts that you’re using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. You may be shocked to discover how much time you’re actually wasting.

    Download Rescue Time

    2. Remember The Milk — Keep on top of all your tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool which is compatible with your mobile, computer, Gmail, Outlook, etc. It helps you to manage your tasks easily, and reminds you of them – wherever you are.

      Download Remember the Milk

      3. Focus Booster – Boost motivation to complete tasks

        This app is based on the principles of the Pomodoro Technique, and is aimed at individuals who procrastinate and feel overwhelmed by tasks. It’s designed to enhance your focus and remove any anxiety you might have with time pressures.

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        Download Focus Booster

        4. Toggl – Keep track of time spent on projects and tasks

          This is a great alternative to time-sheets, if you need to track how much time you spend on different projects. Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks, and then through analysis, working out how you can manage them more effectively.

          Download Toggl

          5. Dropbox — Store and send large files easily

            There are many apps that allow you to transfer content from your computer to other devices – but Dropbox is free and easier to use than the others. With the Dropbox app, you can even access and share important files on the go.

            Download Dropbox

            6. Evernote — Keep all your notes in one place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts and images in many different ways (e.g., with voice, notes or images).  You can even record your meetings, interviews, speeches and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to really optimize your time.

              Download Evernote

              7. Mind42 — Focus on tasks at hand with mind mapping

                Mind mapping is a great productivity technique, and Mind42 is the best free mind mapping app currently available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

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                Download Mind42

                8. SyncBackFree — Back up and sync your files effortlessly

                  This free software allows you to back up, restore and synchronize your files easily. It not only saves you time now – but also in the future. If you have never backed up your files before, you should definitely take a look at this pivotal tool.

                  Download SnycBackFree

                  9. MyLifeOrganized (MLO) — Manage your to-do lists effectively

                    Check this out if you find it difficult to manage all your tasks, to work with your to-do lists, and to organize your goals. This task management system helps you to target what you should be focusing on to reach your objectives. It automatically generates to-do lists, with priority actions for your immediate attention so that you can track your progress methodically.

                    Download MyLifeOrganized (MLO)

                    10. 1Password — Have all your passwords remembered

                      This app allows you to keep all your passwords in one encrypted database, protected by one password. This saves you time when you forget your passwords and need to retrieve them. It also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Download 1Password

                      11. Pocket — Keep your eye on the ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. Use this tool to save your ‘finds’ to access and read later on at a convenient time which will not impact on your immediate work.

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                        Download Pocket

                        12. [email protected] — Boost your attention span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400%! Ideal for those who find it difficult to focus while studying, working or reading.

                          Download [email protected]

                          13. Launchy — Interact with your computer in a smart way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want.

                            Download Launchy

                            14. Forest — Boost your focus by growing a forest

                              This unique and fun app helps you stay focused and on-track. The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Download Forest

                              15. Trello — Track your projects in a highly visual way

                                This is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board (which is typically broken into columns such as To Do, In Progress, and Completed) as your start, work on and complete the associated task.

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                                Download Trello

                                16. Wunderlist — Digitalize your to-do lists

                                  Purchased by Microsoft in 2015, Wunderlist is an easy to use, feature-packed to-do list app. From planning a holiday, to sharing a shopping list with a partner, or managing multiple work projects, Wunderlist will keep you on top of all your tasks.

                                  Download Wunderlist

                                  17. TimeTree — Have a shared calendar with your family

                                    This app allows families or teams to share multiple calendars and appointments. So, whether you’re planning a party, or run a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Download Time Tree

                                    18. Todoist — Capture and order all your tasks and activities easily

                                      Todoist is close to being the ultimate digital to-do list. It’s available via browsers and apps, and lets you schedule all your tasks and activities. Each item can be flagged for priority as well as given a due date. There is also a neat option to add notes to any of your tasks.

                                      Download Todoist

                                      The above list covers what we consider to be the very best time management apps and tools. And the good news is – that many of them are completely free of charge! So, what are you waiting for? Select the ones that will be the most valuable to you – and begin boosting your productivity now!

                                      Oh, and one more thing… Take a look at a couple of our other articles that will help further streamline your time management:

                                      40 Top Productivity Apps for iPhone and 20 Quick Tips For Better Time Management

                                      More Recommended Productivity Experts on Lifehack

                                      • Leon Ho — The Founder and CEO of Lifehack, which he share productivity hacks to make life easier
                                      • Carl Pullein — A renowned productivity and time management coach
                                      • Mark Pettit — A Business Coach for ambitious entrepreneurs who want to achieve more by working less

                                      Featured photo credit: Unsplash via unsplash.com

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