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10 Innovations That Have Changed the Online World

10 Innovations That Have Changed the Online World

While the origins of the Internet can be traced back to research that was commissioned by the federal government in the 1960s, it is only in the last two decades that this concept has begun to achieve its full potential. In this time, it has evolved from a disorganized collection of largely specialist academic pages into a global pool of diverse and carefully categorized information, which can be accessed by a network of billions.

Search engine giant Google have played a huge role in overseeing the development of the Internet, especially with regards to how data is categorized and the ease with which it can be accessed. The end result is that the Internet has undergone a number of changes since the start of the 1990s, which have broadened its appeal and the range of tasks that it can be used to undertake on a daily basis.

So what changes have had the most significant impact on the World Wide Web, and how have they influenced business owners, consumers and personal users throughout the world? Consider the following10 innovations that have changed the online realm:

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1. E-Commerce

Arguably one of the most high-impact developments of the last fifteen years, e-commerce has revolutionized the way in which consumers shop, reference goods and purchase products. Despite ongoing concerns regarding cyber theft and the ability of online thieves to compromise your security while shopping online, the annual spend in this sector is continuing to rise substantially and reached an estimated $370 billion globally in 2013. The impact has gone far beyond monetary value alone, however, as it has also delivered the ultimate convenience to consumers while also enabling small business owners to diversify their income stream.

2. Local Search and Real-time Marketing

While online marketing is certainly not a new concept, its constantly changing nature means that businesses must be willing to revise their strategies and what constitutes best practice. One of the most significant developments of recent times is the popularization of local search and real-time marketing trends, which encourage brands to target local customers through a series of promotions that are delivered to digital media and mobile devices. This has not only benefited consumers, but it has also afforded business owners an opportunity to develop a loyal and motivated customer base.

3. Organic Online Marketing Trends

While Google’s most recent Panda update may have caused considerable consternation among marketers and webmasters alike, it is the latest in a long line of algorithm changes that have been designed to cultivate organic online marketing trends. Although this resulted in some businesses and commercial websites being penalized for using supposedly ‘black-hat’ SEO techniques, it has at least begun to improve the quality and relevance of content that can be found on specific web pages.

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4. Social Media and Professional Networking

While it is well known that the advent of social media has made remote communication more accessible than it has ever been before, it is only recently that it has emerged as a professional networking and marketing tool. This should come as no surprise, however, especially when you consider the vast of global nature of social media’s user base and its potential as a vehicle for driving customer engagement. With business owners now able to strategically market their brand and network through sites such as LinkedIn, Twitter and Facebook, they have an opportunity to broaden their customer base and boost profitability on a global scale.

5. Crowdfunding

Historically, funding a business venture was one of the hardest aspects of bringing a creative vision to life. While it remains a challenge for the majority of small business owners, the Great Recession has altered the nature of the lending industry and helped to create a series of flexible financing options. Technology has also been a key driver of this evolution, with crowdfunding a key example of how businesses can seek out finance remotely without offering an equity share to investors.

6. Online Dating

Moving away from the worlds of commerce and business, it is worth noting that the changing nature of the Internet has also had an impact on recreational activities and pastimes. Take the concept of dating, for example, which can now be conducted online through a number of reputable networking sites. Designed to enable busy professionals to find love, they provide a medium through which members can interact and connect with compatible matches. Online dating has become exceedingly popular, and has emerged as a stand-alone industry worth billions.

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7. Skype and Real-time Communication for the Modern Age

Long-distance communication used to pose many difficulties, whether people chose to exchange letters or invest in expensive international calls. The enhancement of remote communication skills has helped to negate these issues, however, and this drive culminated in the development of freemium voice-over-IP services such as Skype. Capable of delivering video phone technology and instant messaging, these services have drastically reduced the cost of making international calls and also the hassle of communicating with traveling friends and loved ones.

8. Electronic Payment Methods

While credit and debit cards have been around for a substantial period of time, they embody the most prominent trends in online and electronic payment methods. Cash is no longer the only currency with which products can be purchased, and this offers considerable convenience to customers while also enabling businesses to boost and diversify their existing income streams. The increased capabilities of mobile technology means that modern-day consumers can even pay for items using their smartphones, negating the need to carry around a wallet or excessive credit cards.

9. Online Trading and Investment

For generations, the fast-paced and often harsh world of financial trading has relied on the communication skills of brokers and international service providers. The advent of online trading has changed this, however, with the result that today’s demographic of investors can execute orders remotely using advanced software programs and free to access accounts. This makes it easier than ever to complete real-time transactions and capitalize on breaking economic trends, which should theoretically enable investors to boost their income levels. Although advanced online trading concepts such as HFT (high frequency trading) have caused controversy and been accused of destabilizing the financial markets, this shouldn’t deflect from the fact that investors have been empowered by the evolution of the World Wide Web.

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10. Online Gaming

Not only has online gaming begun to rival video game platforms in terms of revenue in recent times, but it has also opened up the entire market to a wider social demographic. This is reflected in the fact that women now account for 47% of all gamers in the U.S., while there are also statistics to suggest that online gaming is playing a pivotal role in modern family life.

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Published on November 19, 2020

15 Great Macbook Accessories To Improve Productivity

15 Great Macbook Accessories To Improve Productivity

When looking to improve your workflow, you need to have a proper computer. And one of the most appealing computers out there is macbooks. These sleek transportable computers allow you to work anywhere at any time and provide a lot of functionality to their users.

But sometimes, that’s not enough. In so many cases, you’re looking for more.

While you could go for some productivity apps, there are actually a lot of macbook accessories available that will make your life easier in many ways. These extra accessories will allow your macbook to charge faster, hold more data, or keep it safe and protected while you travel around.

Beyond that, there is a wide variety of accessories to pick from as many companies have jumped onto the bandwagon of supply to macbook users. Below we’ve listed off some of the greatest macbook accessories that’ll benefit your computer.

What Makes For Great Macbook Accessories?

Before getting into the list, we wanted to go over the criteria for what makes for great macbook accessories. The items that we’ve picked from this list will have the following criteria:

  • Reasonably priced – Accessories themselves shouldn’t break the bank compared to the large initial investment of a macbook.
  • Usability – All these accessories are practical in various situations, however, they also have extra features that make them useful in a few situations beyond their obvious functions.
  • Compact – Workflow is also about space in most circumstances. As such, anything that’s too bulky doesn’t help much. These accessories are either large on purpose – for storage of other items – or are nice and compact so they won’t get in the way.

A USB Drive To Store Files Quickly Without Accessing The Cloud

    While you can always access the Cloud at any time, sometimes accessibility can be cumbersome or it takes time. Instead of trying to access files that way, getting a USB flash drive can save you plenty of time. Especially if your work entails providing presentations.

    The SanDisk Ultra Dual Drive is great as it offers USB-C and USB-A connectors allowing you to plug into virtually any device and transfer files and more between computers. Also, USB drives boast several hundred gigabytes these days making them solid storage devices.

    Buy SanDisk Ultra Dual Drive here.

    Compact Charger That Does More Than Charge

      Your default charger that comes with your MacBook is a good option for a charger, but these days chargers can offer so much more. This can help you speed up your workflow as you can be charging other devices or using the charger for other uses beyond charging.

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      In the case of the Anker PowerPort charger, it is more compact than the default charger. It also offers another USB-C connector allowing you to rapidly charge another gadget with it.

      Buy Anker PowerPort charger here.

      Port Adapter For Those With Multiple Devices

        One of the hard restrictions with a macbook is that it only has two USB-C ports. This is manageable for people with fewer gadgets but if you’re the kind who has several, it can interrupt your workflow if you need a particular device and you can’t charge it or access it.

        In this situation, a port adapter from Satechi can help. It offers multiple USB-C ports allowing you to use multiple devices. This can also help in organizing cords which we know can disrupt work. If the USB-C ports aren’t enough, it also comes with an SD card reader and ethernet cable port too.

        Buy Satechi Multi-Port Adapter here.

        A USB Cable That Isn’t As Intrusive Or Cumbersome To Use

        The USB-C cable that comes with Macbooks is small and is used to hook to an external monitor. By adding more length to them, you can have better cable management. One option that we found to be ideal was the Nomad Kevlar cable which offers enough length to do what you want while giving you more space to work with.

        Buy Nomad Kevlar USB-C Cable here.

        Screen Cleaning Your Laptop To See What You’re Doing

        Dust, particles and splotches are to be expected on laptop screens after a while. While you can work around these, sometimes they can obscure your vision at times. The same can apply to all devices these days.

        The only problem with many solutions on the market is that they can damage screens. Fortunately, we found a screen cleaning solution that doesn’t harm screens. ScreenDr Professional screen cleaning kit comes with a spray that’s safe for screens and an antimicrobial microfiber cloth to ensure you make the most of the spray.

        Buy ScreenDr Professional Screen Cleaning Kit here.

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        Card Reader That Speeds Up Photo Transfer Time

          If you’re looking for a standalone card reader for your work, getting a device designed for photo transferring and reading is essential. One of the best macbook accessories in this category we found was the Vanja card reader.

          This one is able to read SD and MicroSD cards while also transferring the pictures to a computer with ease thanks to its USB-C and USB 2.0 port options. It’s also small making it easy to carry around and is cheap to buy making it a great choice to pick up if you deal with plenty of pictures.

          Buy Vanja Card Reader here.

          Protective Sleeves To Protect Your Laptop From Harm

          For those who are travelling the last thing that you want is your laptop to get damaged for whatever reason. Even though you’re not likely to drop it as frequently as your phone, having a sleeve for a laptop to be in can save you time.

          One sleeve that we found interesting was the Native Union sleeves. They are made of tear-resistant material with genuine leather accents. Its interior is soft as well preventing scratches from your laptop. It also offers a pocket area where you can store cables and other macbook accessories easily.

          Buy Native Union’s laptop sleeve here.

          Car Charger For Charging On The Go

            For the person always driving around, a car charger is always a helpful tool to have when you’re on the go. The one from Anker is particularly helpful in a number of ways. Not only can this charge your macbook, but it also has an additional port for you to charge your phone if needed.

            It’s not the fastest charger out there when compared to the Macbook Pro adapter but it’s the highest in the market with an output power of 30 watts. For comparison, the second-fastest charging connector offers an output of 18 watts. Aside from that the charger has an illuminated LED ring for you to see it and the connectors late at night. It also has a function that ensures devices don’t experience surges or overheating from the charger itself.

            Buy Anker PowerDrive car charger here.

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            USB-C to USB-A Adapter Grants Access To Older Models

            If your older macbook still works but has files you want that you didn’t back up that you want this makes it easier to access them. It also allows you to access devices that have USB-A slots only. This can save you a lot of time if you are moving between older and newer devices.

            Buy Thunderbolt Adapter here.

            A Hardshell Case For Added Protection

            A sleeve is good for travel, but when you’re using it, having an extra layer of protection can be nice. Beyond that this hardshell case can also serve as additional protection from scratches and bumps too.

            Buy Incase Textured Hardshell case here.

            Alternative Sleeve For Those With Tighter Budgets But Want Protection

              If you are looking for an appropriate laptop sleeve but aren’t looking to spend too much, AmazonBasics brands are a good alternative. Their sleeves are elegant and still offer good protection from scratches as well. It also has a few pockets for small essentials too.

              Buy AmazonBasics laptop sleeve here.

              A Hub That Accommodates Several Ports At Once

              We’ve already mentioned a port before being a huge time saver thanks to it having various ports for different devices. This one is a great alternative as while it doesn’t offer as many USB-C ports, it offers more variety. Paired up with the design being the same color as the MacBook Air, it offers two USB-C connectors, two USB 3.0 ports, an HDMI port and SD and microSD card readers.

              Buy Satechi Type C Pro Hub here.

              Earbuds To Deal With Fewer Headphone Cords

                Cords are a common problem when boosting productivity at the desk and one way to mitigate them is to go wireless. If you are thinking about that, one option to consider is the Soundcore earbuds. These are cheaper than the traditional AirPods from Apple which can save you money.

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                Furthermore, they deliver great sound and are connected via Bluetooth. The beauty of these earbuds is they can also cancel sound despite them being so compact. They also offer touch control allowing you to pause, play, skip music and answer calls.

                Buy Soundcore Wireless Earphones here.

                Desktop Stand To Save Desk Space

                  Desk space is another crucial part of productivity as things can get in the way and obstruct your work. In cases where you don’t need your laptop at the moment, having a stand where you can set it aside can be helpful.

                  In those situations, we recommend the Twelve South Book Arc. This neat Macbook accessor can save a tonne of space since it requires you to close your laptop in order to insert it into the stand. It also keeps it elevated from the surface which can protect it from spills

                  Buy Twelve South BookArc desktop stand here.

                  A Comfortable And Easy To Use Mouse For Faster Working Speed

                  The last of the macbook accessories we’ll talk about is a proper mouse. Logitech offers fantastic mouses and their Logitech MX Master 3 is one of the greatest wireless mouses out there. It’s ergonomic design, customizable buttons and insanely precise movement is fantastic. It also comes with a scrolling wheel for precise scrolling.

                  The battery power can last for months between charges and like all Logitech devices, it comes with a USB-C connector for charging.

                  Buy Logitech MX Master 3 Wireless Mouse here.

                  Bottom Line

                  There are many macbook accessories out there to improve your workflow. Taking the time to do research and invest in some of the best ones though will save you plenty of time, money and energy in the long term. At the same time, all of these accessories can help you with specific needs for whatever you are doing.

                  Featured photo credit: Viktor Ritsvall via unsplash.com

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