Advertising
Advertising

Working With Content Frameworks: How to Build Epic Content Fast

Working With Content Frameworks: How to Build Epic Content Fast

As he sat in the chair, sweating and shaking profusely, John had two choices: to either pass the test or get shot by his psycho dad…

John was a dull student, everyone knew that. Calling him an “F student” was an overstatement. And on this hot afternoon, as he sat in the exam room, John was faced with being expelled from school for the second time in two years.

His only saving grace was the essay test he had to write and pass. But the thing is, John didn’t know anything about writing good essays. And every time the thought of failing crossed his mind, he remembered his father’s shot gun at home.

His dad shot his elder brother, William, in the leg because he was suspended for two weeks for missing tests. Now, John faced the same fate. In fact, he could already feel his left leg throbbing from gunshot wounds. Ouch!

For John, staying in school and staying alive was his challenge—he just had to make it work. For you, however, there are bills to pay, a family to feed, a life to live and a business to run, but for some reason you’re not seeing any traction. The only thing that’s standing in your way is the ability to create just one epic blog post that would bring in all the sales you want. But the thing is, creating epic content isn’t one of your strong points, or so you think.

Anyone can create epic content, but for some it could take five to six hours just to write a 1,000 word blog post. And with the challenges in your life and business, you don’t have that luxury of time. So, what do you do?

Fill In the Gaps Using Content Frameworks

John was probably taught how to create good essays using frameworks, but I guess he didn’t pay attention during that class. So, this is your class and I’m you tutor…let’s get going.

Why should you use content frameworks? Because it works, period!

Actually, creating content that people want, in a way that they would appreciate it and see the value within, isn’t that simple. In any place you find yourself, there are rules governing your existence there. And as long as you abide by those rules, you’re safe.

Advertising

The same goes for the internet. In order to build an effective content marketing strategy for your business, there are rules that govern creating content for the internet. Some people know these rules and use them to their advantage to get more traffic, engagement, or sales. Others ignore these rules because they feel they are not important. You’re not one of them, are you?

A content framework gives you a “skeletal” structure that your content should follow if you really want to get results. And the good thing is that this structure makes creating content pretty fast because all you do is fill in the gaps.

Content frameworks are also flexible, meaning you can restructure them to suit your business and your kind of audience.

How to Use Content Frameworks

Now this is the part that John would have wished he knew.

Back in high school, you were taught that articles have to follow a basic outline:

Title of the article ———– Introduction ———– Body ———– Conclusion

Well, the good thing is that it still follows the same outline. Only it looks somewhat like this:

content frameworks infographic

    It looks simple, right? Let’s break it up:

    Advertising

    1. The Title or Headline

    Your headline should be able to make the reader decide whether to read your content or just pass by. It should start selling to your reader what’s in your content even before they start reading the introduction.

    Now the thing is you may not get the headline right every time. I also mess it up sometimes. But with practice, you’ll get the hang of it and it’ll get easier.

    If there’s nothing else online that has formulas to work with, headlines do. So, I really won’t go into that here. Here are a few great resources that will help you create headlines that rock:

    How to Write Magnetic Headlines by Brian Clark

    101 Headline Formulas by Peter Sandeen

    52 Headline Hacks by Jon Morrow

    2. The Introduction

    The introduction is the next step in drawing in your reader. If you got it right in your headline and your introduction is crap, then that content has failed. Your content will only bring results if the reader gets to the end of it and follows the instructions in your call to action.

    So, what goes into the introduction to make it work?

    Nothing much: Just a simple, compelling story that lights up your reader’s brain and keeps them glued to their screens. But like everything else, stories have structures.

    Advertising

    As you have seen in the diagram, you start your introduction with a hook.

    What’s a hook? This is simply a statement in your story or about your article that is compelling enough to make the reader move to the next sentence. That’s the only purpose. Get this right and you’ll see your “Average time on site” in your analytics increase by an extra few seconds.

    After the hook comes the real story from the beginning. It is important to note that your story has guidelines as well:

    1. It must not be disconnected from the hook.

    2. It should state the problem that your reader is facing. And then focus on that problem.

    3. It should have a main character, which could be your reader or a fictional character with a name.

    4. Give specific details in your story. Saying, “Humpty Dumpty had a great fall,” wouldn’t have the same effect as saying, “Humpty Dumpty fell off a six-foot fence and lost his left leg.”

    After the story comes the “conclusion to the introduction.” This is where you give your reader hope that his or her problem can be solved. You gradually hint at the solution, without explicitly stating it. Just keep them hanging in there.

    3. The Body

    The real value of your content is in the body. The information that could turn the life of your reader around should be found in the body. For example, what you’re reading now is in the body of this post.

    Advertising

    So what goes into the body of your content to make it work?

    Simple: A subheadline and a whole lot of value!

    The subheadline is simply a continuation of what you finished off with in your introduction. In a few words it briefly explains what you’re about to teach your audience. The body of this article started with, “Fill in the gaps using content frameworks.” For me, I particularly use it to answer a question I ask at the end of the introduction.

    After the subheadline comes a brief introduction to what you’re about to teach the reader and then you go to the main points. Depending on the kind of article you’re writing, you could separate your main points using bullets (if it’s a list article), or break them up as subheadlines as well. In this post, I combined the two methods.

    4. The Conclusion

    Your conclusion must do two things: Assure the reader that he or she has the solution and help him or her to take action.

    So what goes into the conclusion?

    Three things: A summary of the content, what the reader should expect when he or she takes action, and then your call to action (what the reader should do next to take action). If you started your content with a story, you should also end it here. What does this mean? It means you’re about to find out whether John got shot by his dad or not!

    It’s important to note that every part of your content must communicate value to the reader and must be connected. By making your introductory story flow into the body and also into the conclusion, you lead the reader on a journey that would finally end on your site. That’s some extra traffic juice. And the good thing is that you can make this a consistent habit by always using content frameworks to create your content. It’ll not only add more value to your audience, but also to your pocket and lifestyle.

    Too bad John didn’t know about frameworks and how to use them to create good essays. But the good thing is that he didn’t get shot by his father. That was a huge relief…for a moment. The bad thing is his dad used a sledge hammer instead!

    But unlike John, you know how to use content frameworks. So use it to create epic content that cuts down your writing time to one hour or less.

    More by this author

    How To Scale Up Your Creative Business And Sell More Using Ecommerce How To Scale-Up Your Creative Business and Sell More — Using Ecommerce 15 Obvious Signs That You Are a Writer 9 Reasons Why You’re Not A Millionaire Yet 15 Differences Between Successful and Highly Successful Individuals From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius

    Trending in Productivity

    1 What Is Creativity? We All Have It, and Need It 2 How to Set Long Term Goals and Reach Success 3 Easily Distracted? Here’s How to Regain Your Focus 4 Why You Need to Set Future Goals (And How to Reach Them) 5 15 Productive Things to Do When Bored (So Time Is Not Wasted)

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on January 21, 2020

    What Is Creativity? We All Have It, and Need It

    What Is Creativity? We All Have It, and Need It

    Do you think of yourself as a creative person? Do you play the drums or do watercolor paintings? Perhaps compose songs or direct plays? Can you even relate to any of these so called ‘creative’ experiences? Growing up, did you ever have that ‘artistic’ sibling or friend who excelled in drawing, playing instruments or literature? And you maybe wondered why you can’t even compose a birthday card greeting–or that drawing stick figures is the furthest you’ll ever get to drawing a family portrait. Many people have this common assumption that creativity is an inborn talent; only a special group of people are inherently creative, and everyone else just unfortunately does not have that special ability. You either have that creative flair or instinct, or you don’t. But, this is far from the truth! So what is creativity?

    Can I Be Creative?

    The fact is, that everyone has an innate creative ability. Despite what most people may think, creativity is a skill that everyone can learn and hone on. It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input. How is that so? You’ll have to start by expanding your definition of creativity. Ironically, you have to be creative and ‘think out of the box’ with the definition! Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems. So, if you encounter different challenges and problems that need solving on a regular basis, then creativity is an invaluable skill to have.Let’s say, for example, that you work in sales. Having creativity will help you to look for new ways to approach and reach out to potential customers. Or perhaps you’re a teacher. In this role you have to constantly look for new ways to deliver your message and educate your students.

    Advertising

    How Creativity Works

    Let me break another misconception about creativity, which is that it’s only used to create completely “new” or “original” things. Again, this is far from the truth. Because nothing is ever completely new or original. Everything, including works of art, doesn’t come from nothing. Everything derives from some sort of inspiration. That means that creativity works by connecting things together in order to derive new meaning or value.From this perspective, you can see a lot of creativity in action. In technology, Apple combines traditional computers with design and aesthetics to create new ways to use digital products. In music, a musician may be inspired by various styles of music, instruments and rhythms to create an entirely new type of song. All of these examples are about connecting different ideas, finding common ground amongst the differences, and creating a completely new idea out of them.

    What Really Is Creativity?

    Creativity Needs an Intention

    Another misconception about the creative process is that you can just be in a general “creative” state. Real creativity isn’t about coming up with “eureka!” moments for random ideas. Instead, to be truly creative, you need to have a direction. You have to ask yourself this question: “What problem am I trying to solve?” Only by knowing the answer to this question can you start flexing your creativity muscles. Often times, the idea of creativity is associated with the ‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed on the ‘Right’ brain when it comes to creativity. But, to get the most out of creativity, you need to utilize both sides of your brain–Right and Left–which means using the analytical and logical part of your brain, too. This may sound surprising to you, but creativity has a lot to do with problem solving. And, problem solving inherently involves logic and analysis. So instead of throwing out the ‘Left’ brain, full creativity needs them to work in unison. For example, when you’re looking for new ideas, your ‘Left’ brain will guide you to a place of focus, which is based on your objective behind the ideas you’re searching for. The ‘Right’ brain then guides you to gather and explore based on your current focus. And when you decide to try out these new ideas, your ‘Right’ brain will give you novel solutions outside of the ones you already know. Your ‘Left’ brain then helps you evaluate and tune the solutions to work better in practice. So, logic and creativity actually work hand in hand, and not one at the expense of the other.

    Advertising

    Creativity Is a Skill

    At the end of the day, creativity is a skill. It’s not some innate or natural born talent that some have over others. What this means is that creativity and innovation can be practiced and improved upon systematically.A skill can be learned and practiced by applying your strongest learning styles. Want to know what your learning style is? Try this test. A skill can be measured and improved through a Feedback Loop, and can be continuously upgraded over time by regular practice. Through regular practice, your creativity goes through different stages of proficiency. This means that you can become more and more creative! If you never thought that creativity was relevant to you, or that you don’t have a knack for being creative… think again! You can use creativity in any aspect of your life. In fact you should use it, as it will allow you to to break through your usual loop, get you out of your comfort zone, and inspire you to grow and try new things. Creativity will definitely give you an edge when you’re trying to solve a problem or come up with new solutions.

    Start Connecting the Dots

    Excited to start honing your creativity? Here at Lifehack, we’ve got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things together in order to derive new meaning or value. So, if you want to learn how to start connecting the dots, check out these tips:

    Advertising

    Featured photo credit: rawpixel via unsplash.com

    Advertising

    Read Next