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Working With Content Frameworks: How to Build Epic Content Fast

Working With Content Frameworks: How to Build Epic Content Fast

As he sat in the chair, sweating and shaking profusely, John had two choices: to either pass the test or get shot by his psycho dad…

John was a dull student, everyone knew that. Calling him an “F student” was an overstatement. And on this hot afternoon, as he sat in the exam room, John was faced with being expelled from school for the second time in two years.

His only saving grace was the essay test he had to write and pass. But the thing is, John didn’t know anything about writing good essays. And every time the thought of failing crossed his mind, he remembered his father’s shot gun at home.

His dad shot his elder brother, William, in the leg because he was suspended for two weeks for missing tests. Now, John faced the same fate. In fact, he could already feel his left leg throbbing from gunshot wounds. Ouch!

For John, staying in school and staying alive was his challenge—he just had to make it work. For you, however, there are bills to pay, a family to feed, a life to live and a business to run, but for some reason you’re not seeing any traction. The only thing that’s standing in your way is the ability to create just one epic blog post that would bring in all the sales you want. But the thing is, creating epic content isn’t one of your strong points, or so you think.

Anyone can create epic content, but for some it could take five to six hours just to write a 1,000 word blog post. And with the challenges in your life and business, you don’t have that luxury of time. So, what do you do?

Fill In the Gaps Using Content Frameworks

John was probably taught how to create good essays using frameworks, but I guess he didn’t pay attention during that class. So, this is your class and I’m you tutor…let’s get going.

Why should you use content frameworks? Because it works, period!

Actually, creating content that people want, in a way that they would appreciate it and see the value within, isn’t that simple. In any place you find yourself, there are rules governing your existence there. And as long as you abide by those rules, you’re safe.

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The same goes for the internet. In order to build an effective content marketing strategy for your business, there are rules that govern creating content for the internet. Some people know these rules and use them to their advantage to get more traffic, engagement, or sales. Others ignore these rules because they feel they are not important. You’re not one of them, are you?

A content framework gives you a “skeletal” structure that your content should follow if you really want to get results. And the good thing is that this structure makes creating content pretty fast because all you do is fill in the gaps.

Content frameworks are also flexible, meaning you can restructure them to suit your business and your kind of audience.

How to Use Content Frameworks

Now this is the part that John would have wished he knew.

Back in high school, you were taught that articles have to follow a basic outline:

Title of the article ———– Introduction ———– Body ———– Conclusion

Well, the good thing is that it still follows the same outline. Only it looks somewhat like this:

content frameworks infographic

    It looks simple, right? Let’s break it up:

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    1. The Title or Headline

    Your headline should be able to make the reader decide whether to read your content or just pass by. It should start selling to your reader what’s in your content even before they start reading the introduction.

    Now the thing is you may not get the headline right every time. I also mess it up sometimes. But with practice, you’ll get the hang of it and it’ll get easier.

    If there’s nothing else online that has formulas to work with, headlines do. So, I really won’t go into that here. Here are a few great resources that will help you create headlines that rock:

    How to Write Magnetic Headlines by Brian Clark

    101 Headline Formulas by Peter Sandeen

    52 Headline Hacks by Jon Morrow

    2. The Introduction

    The introduction is the next step in drawing in your reader. If you got it right in your headline and your introduction is crap, then that content has failed. Your content will only bring results if the reader gets to the end of it and follows the instructions in your call to action.

    So, what goes into the introduction to make it work?

    Nothing much: Just a simple, compelling story that lights up your reader’s brain and keeps them glued to their screens. But like everything else, stories have structures.

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    As you have seen in the diagram, you start your introduction with a hook.

    What’s a hook? This is simply a statement in your story or about your article that is compelling enough to make the reader move to the next sentence. That’s the only purpose. Get this right and you’ll see your “Average time on site” in your analytics increase by an extra few seconds.

    After the hook comes the real story from the beginning. It is important to note that your story has guidelines as well:

    1. It must not be disconnected from the hook.

    2. It should state the problem that your reader is facing. And then focus on that problem.

    3. It should have a main character, which could be your reader or a fictional character with a name.

    4. Give specific details in your story. Saying, “Humpty Dumpty had a great fall,” wouldn’t have the same effect as saying, “Humpty Dumpty fell off a six-foot fence and lost his left leg.”

    After the story comes the “conclusion to the introduction.” This is where you give your reader hope that his or her problem can be solved. You gradually hint at the solution, without explicitly stating it. Just keep them hanging in there.

    3. The Body

    The real value of your content is in the body. The information that could turn the life of your reader around should be found in the body. For example, what you’re reading now is in the body of this post.

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    So what goes into the body of your content to make it work?

    Simple: A subheadline and a whole lot of value!

    The subheadline is simply a continuation of what you finished off with in your introduction. In a few words it briefly explains what you’re about to teach your audience. The body of this article started with, “Fill in the gaps using content frameworks.” For me, I particularly use it to answer a question I ask at the end of the introduction.

    After the subheadline comes a brief introduction to what you’re about to teach the reader and then you go to the main points. Depending on the kind of article you’re writing, you could separate your main points using bullets (if it’s a list article), or break them up as subheadlines as well. In this post, I combined the two methods.

    4. The Conclusion

    Your conclusion must do two things: Assure the reader that he or she has the solution and help him or her to take action.

    So what goes into the conclusion?

    Three things: A summary of the content, what the reader should expect when he or she takes action, and then your call to action (what the reader should do next to take action). If you started your content with a story, you should also end it here. What does this mean? It means you’re about to find out whether John got shot by his dad or not!

    It’s important to note that every part of your content must communicate value to the reader and must be connected. By making your introductory story flow into the body and also into the conclusion, you lead the reader on a journey that would finally end on your site. That’s some extra traffic juice. And the good thing is that you can make this a consistent habit by always using content frameworks to create your content. It’ll not only add more value to your audience, but also to your pocket and lifestyle.

    Too bad John didn’t know about frameworks and how to use them to create good essays. But the good thing is that he didn’t get shot by his father. That was a huge relief…for a moment. The bad thing is his dad used a sledge hammer instead!

    But unlike John, you know how to use content frameworks. So use it to create epic content that cuts down your writing time to one hour or less.

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    Last Updated on March 21, 2019

    11 Important Things to Remember When Changing Habits

    11 Important Things to Remember When Changing Habits

    Most gurus talk about habits in a way that doesn’t help you:

    You need to push yourself more. You can’t be lazy. You need to wake up at 5 am. You need more motivation. You can never fail…blah blah “insert more gibberish here.”

    But let me share with you the unconventional truths I found out:

    To build and change habits, you don’t need motivation or wake up at 5 am. Heck, you can fail multiple times, be lazy, have no motivation and still pull it off with ease.

    It’s quite simple and easy to do, especially with the following list I’m going to show to you. But remember, Jim Rohn used to say,

    “What is simple and easy to do is also simple and easy not to do.”

    The important things to remember when changing your habits are both simple and easy, just don’t think that they don’t make any difference because they do.

    In fact, they are the only things that make a difference.

    Let’s see what those small things are, shall we?

    1. Start Small

    The biggest mistake I see people doing with habits is by going big. You don’t go big…ever. You start small with your habits.

    Want to grow a book reading habit? Don’t start reading a book a day. Start with 10 pages a day.

    Want to become a writer? Don’t start writing 10,000 words a day. Start with 300 words.

    Want to lose weight? Don’t stop eating ice cream. Eat one less ball of it.

    Whatever it is, you need to start small. Starting big always leads to failure. It has to, because it’s not sustainable.

    Start small. How small? The amount needs to be in your comfort zone. So if you think that reading 20 pages of a book is a bit too much, start with 10 or 5.

    It needs to appear easy and be easy to do.

    Do less today to do more in a year.

    2. Stay Small

    There is a notion of Kaizen which means continuous improvement. They use this notion in habits where they tell you to start with reading 1 page of a book a day and then gradually increase the amount you do over time.

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    But the problem with this approach is the end line — where the “improvement” stops.

    If I go from reading 1 page of a book a day and gradually reach 75 and 100, when do I stop? When I reach 1 book a day? That is just absurd.

    When you start a habit, stay at it in the intensity you have decided. Don’t push yourself for more.

    I started reading 20 pages of a book a day. It’s been more than 2 years now and I’ve read 101 books in that period. There is no way I will increase the number in the future.

    Why?

    Because reading 40 to 50 books a year is enough.

    The same thing applies to every other habit out there.

    Pick a (small) number and stay at it.

    3. Bad Days Are 100 Percent Occurrence

    No matter how great you are, you will have bad days where you won’t do your habit. Period.

    There is no way of going around this. So it’s better to prepare yourself for when that happens instead of thinking that it won’t ever happen.

    What I do when I miss a day of my habit(s) is that I try to bounce back the next day while trying to do habits for both of those days.

    Example for that is if I read 20 pages of a book a day and I miss a day, the next day I will have to read 40 pages of a book. If I miss writing 500 words, the next day I need to write 1000.

    This is a really important point we will discuss later on rewards and punishments.

    This is how I prepare for the bad days when I skip my habit(s) and it’s a model you should take as well.

    4. Those Who Track It, Hack It

    When you track an activity, you can objectively tell what you did in the past days, weeks, months, and years. If you don’t track, you will for sure forget everything you did.

    There are many different ways you can track your activities today, from Habitica to a simple Excel sheet that I use, to even a Whatsapp Tracker.

    Peter Drucker said,

    “What you track is what you do.”

    So track it to do it — it really helps.

    But tracking is accompanied by one more easy activity — measuring.

    5. Measure Once, Do Twice

    Peter Drucker also said,

    “What you measure is what you improve.”

    So alongside my tracker, I have numbers with which I measure doses of daily activities:

    For reading, it’s 20 pages.
    For writing, it’s 500 words.
    For the gym, it’s 1 (I went) or 0 (didn’t go).
    For budgeting, it’s writing down the incomes and expenses.

    Tracking and measuring go hand in hand, they take less than 20 seconds a day but they create so much momentum that it’s unbelievable.

    6. All Days Make a Difference

    Will one day in the gym make you fit? It won’t.

    Will two? They won’t.

    Will three? They won’t.

    Which means that a single gym session won’t make you fit. But after 100 gym sessions, you will look and feel fit.

    What happened? Which one made you fit?

    The answer to this (Sorites paradox)[1] is that no single gym session made you fit, they all did.

    No single day makes a difference, but when combined, they all do. So trust the process and keep on going (small).

    7. They Are Never Fully Automated

    Gurus tell you that habits become automatic. And yes, some of them do, like showering a certain way of brushing your teeth.

    But some habits don’t become automatic, they become a lifestyle.

    What I mean by that is that you won’t automatically “wake up” in the gym and wonder how you got there.

    It will just become a part of your lifestyle.

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    The difference is that you do the first one automatically, without conscious thought, while the other is a part of how you live your life.

    It’s not automatic, but it’s a decision you don’t ponder on or think about — you simply do it.

    It will become easy at a certain point, but they will never become fully automated.

    8. What Got You Here Won’t Get You There

    Marshall Goldsmith has a great book with the same title to it. The phrase means that sometimes, you will need to ditch certain habits to make room for other ones which will bring you to the next step.

    Don’t be afraid to evolve your habits when you sense that they don’t bring you where you want to go.

    When I started reading, it was about reading business and tactic books. But two years into it, I switched to philosophy books which don’t teach me anything “applicable,” but instead teach me how to think.

    The most important ability of the 21st century is the ability to learn, unlearn, and relearn. The strongest tree is the willow tree – not because it has the strongest root or biggest trunk, but because it is flexible enough to endure and sustain anything.

    Be like a willow, adapting to the new ways of doing things.

    9. Set a Goal and Then Forget It

    The most successful of us know what they want to achieve, but they don’t focus on it.

    Sounds paradoxical? You’re right, it does. But here is the logic behind it.

    You need to have a goal of doing something – “I want to become a healthy individual” – and then, you need to reverse engineer how to get there with your habits- “I will go to the gym four times a week.”

    But once you have your goal, you need to “forget” about it and only focus on the process. Because you are working on the process of becoming healthy and it’s always in the making. You will only be as healthy as you take care of your body.

    So you have a goal which isn’t static but keeps on moving.

    If you went to the gym 150 times year and you hit your goal, what would you do then? You would stop going to the gym.

    This is why goal-oriented people experience yo-yo effect[2] and why process-oriented people don’t.

    The difference between process-oriented and goal-oriented people is that the first focus on daily actions while others only focus on the reward at the finish line.

    Set a goal but then forget about it and reap massive awards.

    10. Punish Yourself

    Last two sections are pure Pavlovian – you need to punish bad behavior and reward good behavior. You are the only person who decides what is good and what is bad for you, but when you do, you need to rigorously follow that.

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    I’ve told you in point #3 about bad days and how after one occurs, I do double the work on the next day. That is one of my forms of punishments.

    It’s the need to tell your brain that certain behaviors are unacceptable and that they lead to bad outcomes. That’s what punishments are for.

    You want to tell your brain that there are real consequences to missing your daily habits.[3]

    No favorite food to eat or favorite show to watch or going to the cinema for a new Marvel movie- none, zero, zilch.

    The brain will remember these bad feelings and will try to avoid the behaviors that led to them as much as possible.

    But don’t forget the other side of the same coin.

    11. Reward Yourself

    When you follow and execute on your plan, reward yourself. It’s how the brain knows that you did something good.

    Whenever I finish one of my habits for the day, I open my tracker (who am I kidding, I always keep it open on my desktop) and fill it with a number. As soon as I finish reading 20 pages of a book a day (or a bit more), I open the tracker and write the number down.

    The cell becomes green and gives me an instant boost of endorphin – a great success for the day. Then, it becomes all about not breaking the chain and having as many green fields as possible.

    After 100 days, I crunch some numbers and see how I did.

    If I have less than 10 cheat days, I reward myself with a great meal in a restaurant. You can create your own rewards and they can be daily, weekly, monthly or any arbitrary time table that you create.

    Primoz Bozic, a productivity coach, has gold, silver, and bronze medals as his reward system.[4]

    If you’re having problems creating a system which works for you, contact me via email and we can discuss specifics.

    In the End, It Matters

    What you do matters not only to you but to the people around you.

    When you increase the quality of your life, you indirectly increase the quality of life of people around you. And sometimes, that is all the “motivation” we need to start.

    And that’s the best quote for the end of this article:

    “Motivation gets you started, but habits keep you going.”

    Keep going.

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    More Resources to Help You Build Habits

    Featured photo credit: Anete Lūsiņa via unsplash.com

    Reference

    [1] Stanford Encyclopedia of Philosophy: Sorites paradox
    [2] Muscle Zone: What causes yo-yo effect and how to avoid it?
    [3] Growth Habits: 5 Missteps That Cause You To Quit Building A Habit
    [4] Primoz Bozic: The Lean Review: How to Plan Your 2019 in 20 Minutes

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