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Working With Content Frameworks: How to Build Epic Content Fast

Working With Content Frameworks: How to Build Epic Content Fast

As he sat in the chair, sweating and shaking profusely, John had two choices: to either pass the test or get shot by his psycho dad…

John was a dull student, everyone knew that. Calling him an “F student” was an overstatement. And on this hot afternoon, as he sat in the exam room, John was faced with being expelled from school for the second time in two years.

His only saving grace was the essay test he had to write and pass. But the thing is, John didn’t know anything about writing good essays. And every time the thought of failing crossed his mind, he remembered his father’s shot gun at home.

His dad shot his elder brother, William, in the leg because he was suspended for two weeks for missing tests. Now, John faced the same fate. In fact, he could already feel his left leg throbbing from gunshot wounds. Ouch!

For John, staying in school and staying alive was his challenge—he just had to make it work. For you, however, there are bills to pay, a family to feed, a life to live and a business to run, but for some reason you’re not seeing any traction. The only thing that’s standing in your way is the ability to create just one epic blog post that would bring in all the sales you want. But the thing is, creating epic content isn’t one of your strong points, or so you think.

Anyone can create epic content, but for some it could take five to six hours just to write a 1,000 word blog post. And with the challenges in your life and business, you don’t have that luxury of time. So, what do you do?

Fill In the Gaps Using Content Frameworks

John was probably taught how to create good essays using frameworks, but I guess he didn’t pay attention during that class. So, this is your class and I’m you tutor…let’s get going.

Why should you use content frameworks? Because it works, period!

Actually, creating content that people want, in a way that they would appreciate it and see the value within, isn’t that simple. In any place you find yourself, there are rules governing your existence there. And as long as you abide by those rules, you’re safe.

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The same goes for the internet. In order to build an effective content marketing strategy for your business, there are rules that govern creating content for the internet. Some people know these rules and use them to their advantage to get more traffic, engagement, or sales. Others ignore these rules because they feel they are not important. You’re not one of them, are you?

A content framework gives you a “skeletal” structure that your content should follow if you really want to get results. And the good thing is that this structure makes creating content pretty fast because all you do is fill in the gaps.

Content frameworks are also flexible, meaning you can restructure them to suit your business and your kind of audience.

How to Use Content Frameworks

Now this is the part that John would have wished he knew.

Back in high school, you were taught that articles have to follow a basic outline:

Title of the article ———– Introduction ———– Body ———– Conclusion

Well, the good thing is that it still follows the same outline. Only it looks somewhat like this:

content frameworks infographic

    It looks simple, right? Let’s break it up:

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    1. The Title or Headline

    Your headline should be able to make the reader decide whether to read your content or just pass by. It should start selling to your reader what’s in your content even before they start reading the introduction.

    Now the thing is you may not get the headline right every time. I also mess it up sometimes. But with practice, you’ll get the hang of it and it’ll get easier.

    If there’s nothing else online that has formulas to work with, headlines do. So, I really won’t go into that here. Here are a few great resources that will help you create headlines that rock:

    How to Write Magnetic Headlines by Brian Clark

    101 Headline Formulas by Peter Sandeen

    52 Headline Hacks by Jon Morrow

    2. The Introduction

    The introduction is the next step in drawing in your reader. If you got it right in your headline and your introduction is crap, then that content has failed. Your content will only bring results if the reader gets to the end of it and follows the instructions in your call to action.

    So, what goes into the introduction to make it work?

    Nothing much: Just a simple, compelling story that lights up your reader’s brain and keeps them glued to their screens. But like everything else, stories have structures.

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    As you have seen in the diagram, you start your introduction with a hook.

    What’s a hook? This is simply a statement in your story or about your article that is compelling enough to make the reader move to the next sentence. That’s the only purpose. Get this right and you’ll see your “Average time on site” in your analytics increase by an extra few seconds.

    After the hook comes the real story from the beginning. It is important to note that your story has guidelines as well:

    1. It must not be disconnected from the hook.

    2. It should state the problem that your reader is facing. And then focus on that problem.

    3. It should have a main character, which could be your reader or a fictional character with a name.

    4. Give specific details in your story. Saying, “Humpty Dumpty had a great fall,” wouldn’t have the same effect as saying, “Humpty Dumpty fell off a six-foot fence and lost his left leg.”

    After the story comes the “conclusion to the introduction.” This is where you give your reader hope that his or her problem can be solved. You gradually hint at the solution, without explicitly stating it. Just keep them hanging in there.

    3. The Body

    The real value of your content is in the body. The information that could turn the life of your reader around should be found in the body. For example, what you’re reading now is in the body of this post.

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    So what goes into the body of your content to make it work?

    Simple: A subheadline and a whole lot of value!

    The subheadline is simply a continuation of what you finished off with in your introduction. In a few words it briefly explains what you’re about to teach your audience. The body of this article started with, “Fill in the gaps using content frameworks.” For me, I particularly use it to answer a question I ask at the end of the introduction.

    After the subheadline comes a brief introduction to what you’re about to teach the reader and then you go to the main points. Depending on the kind of article you’re writing, you could separate your main points using bullets (if it’s a list article), or break them up as subheadlines as well. In this post, I combined the two methods.

    4. The Conclusion

    Your conclusion must do two things: Assure the reader that he or she has the solution and help him or her to take action.

    So what goes into the conclusion?

    Three things: A summary of the content, what the reader should expect when he or she takes action, and then your call to action (what the reader should do next to take action). If you started your content with a story, you should also end it here. What does this mean? It means you’re about to find out whether John got shot by his dad or not!

    It’s important to note that every part of your content must communicate value to the reader and must be connected. By making your introductory story flow into the body and also into the conclusion, you lead the reader on a journey that would finally end on your site. That’s some extra traffic juice. And the good thing is that you can make this a consistent habit by always using content frameworks to create your content. It’ll not only add more value to your audience, but also to your pocket and lifestyle.

    Too bad John didn’t know about frameworks and how to use them to create good essays. But the good thing is that he didn’t get shot by his father. That was a huge relief…for a moment. The bad thing is his dad used a sledge hammer instead!

    But unlike John, you know how to use content frameworks. So use it to create epic content that cuts down your writing time to one hour or less.

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    Last Updated on September 20, 2018

    8 Ways to Train Your Brain to Learn Faster and Remember More

    8 Ways to Train Your Brain to Learn Faster and Remember More

    You go to the gym to train your muscles. You run outside or go for hikes to train your endurance. Or, maybe you do neither of those, but still wish you exercised more.

    Well, here is how to train one of the most important parts of your body: your brain.

    When you train your brain, you will:

    • Avoid embarrassing situations. You remember his face, but what was his name?
    • Be a faster learner in all sorts of different skills. No problem for you to pick up a new language or new management skill.
    • Avoid diseases that hit as you get older. Alzheimer’s will not be affecting you.

    So how to train your brain and improve your cognitive skills?

    1. Work your memory

    Twyla Tharp, a NYC-based renowned choreographer has come up with the following memory workout:

    When she watches one of her performances, she tries to remember the first twelve to fourteen corrections she wants to discuss with her cast without writing them down.

    If you think this is anything less than a feat, then think again. In her book The Creative Habit she says that most people cannot remember more than three.

    The practice of both remembering events or things and then discussing them with others has actually been supported by brain fitness studies.

    Memory activities that engage all levels of brain operation—receiving, remembering and thinking—help to improve the function of the brain.

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    Now, you may not have dancers to correct, but you may be required to give feedback on a presentation, or your friends may ask you what interesting things you saw at the museum. These are great opportunities to practically train your brain by flexing your memory muscles.

    What is the simplest way to help yourself remember what you see? Repetition.

    For example, say you just met someone new:

    “Hi, my name is George”

    Don’t just respond with, “Nice to meet you”. Instead, say, “Nice to meet you George.”

    Got it? Good.

    2. Do something different repeatedly

    By actually doing something new over and over again, your brain wires new pathways that help you do this new thing better and faster.

    Think back to when you were three years old. You surely were strong enough to hold a knife and a fork just fine. Yet, when you were eating all by yourself, you were creating a mess.

    It was not a matter of strength, you see. It was a matter of cultivating more and better neural pathways that would help you eat by yourself just like an adult does.

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    And guess what? With enough repetition you made that happen!

    But how does this apply to your life right now?

    Say you are a procrastinator. The more you don’t procrastinate, the more you teach your brain not to wait for the last minute to make things happen.

    Now, you might be thinking “Duh, if only not procrastinating could be that easy!”

    Well, it can be. By doing something really small, that you wouldn’t normally do, but is in the direction of getting that task done, you will start creating those new precious neural pathways.

    So if you have been postponing organizing your desk, just take one paper and put in its right place. Or, you can go even smaller. Look at one piece of paper and decide where to put it: Trash? Right cabinet? Another room? Give it to someone?

    You don’t actually need to clean up that paper; you only need to decide what you need to do with it.

    That’s how small you can start. And yet, those neural pathways are still being built. Gradually, you will transform yourself from a procrastinator to an in-the-moment action taker.

    3. Learn something new

    It might sound obvious, but the more you use your brain, the better its going to perform for you.

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    For example, learning a new instrument improves your skill of translating something you see (sheet music) to something you actually do (playing the instrument).

    Learning a new language exposes your brain to a different way of thinking, a different way of expressing yourself.

    You can even literally take it a step further, and learn how to dance. Studies indicate that learning to dance helps seniors avoid Alzheimer’s. Not bad, huh?

    4. Follow a brain training program

    The Internet world can help you improve your brain function while lazily sitting on your couch. A clinically proven program like BrainHQ can help you improve your memory, or think faster, by just following their brain training exercises.

    5. Work your body

    You knew this one was coming didn’t you? Yes indeed, exercise does not just work your body; it also improves the fitness of your brain.

    Even briefly exercising for 20 minutes facilitates information processing and memory functions. But it’s not just that–exercise actually helps your brain create those new neural connections faster. You will learn faster, your alertness level will increase, and you get all that by moving your body.

    Now, if you are not already a regular exerciser, and already feel guilty that you are not helping your brain by exercising more, try a brain training exercise program like Exercise Bliss.

    Remember, just like we discussed in #2, by training your brain to do something new repeatedly, you are actually changing yourself permanently.

    6. Spend time with your loved ones

    If you want optimal cognitive abilities, then you’ve got to have meaningful relationships in your life.  Talking with others and engaging with your loved ones helps you think more clearly, and it can also lift your mood.

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    If you are an extrovert, this holds even more weight for you. At a class at Stanford University, I learned that extroverts actually use talking to other people as a way to understand and process their own thoughts.

    I remember that the teacher told us that after a personality test said she was an extrovert, she was surprised. She had always thought of herself as an introvert. But then, she realized how much talking to others helped her frame her own thoughts, so she accepted her new-found status as an extrovert.

    7. Avoid crossword puzzles

    Many of us, when we think of brain fitness, think of crossword puzzles. And it’s true–crossword puzzles do improve our fluency, yet studies show they are not enough by themselves.

    Are they fun? Yes. Do they sharpen your brain? Not really.

    Of course, if you are doing this for fun, then by all means go ahead. If you are doing it for brain fitness, then you might want to choose another activity

    8. Eat right – and make sure dark chocolate is included

    Foods like fish, fruits, and vegetables help your brain perform optimally. Yet, you might not know that dark chocolate gives your brain a good boost as well.

    When you eat chocolate, your brain produces dopamine. And dopamine helps you learn faster and remember better. Not to mention, chocolate contains flavonols, antioxidants, which also improve your brain functions.

    So next time you have something difficult to do, make sure you grab a bite or two of dark chocolate!

    The bottom line

    Now that you know how to train your brain, it’s actually time to start doing.

    Don’t just consume this content and then go on with your life as if nothing has changed. Put this knowledge into action and become smarter than ever!

    Featured photo credit: Unsplash via unsplash.com

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