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Working With Content Frameworks: How to Build Epic Content Fast

Working With Content Frameworks: How to Build Epic Content Fast

As he sat in the chair, sweating and shaking profusely, John had two choices: to either pass the test or get shot by his psycho dad…

John was a dull student, everyone knew that. Calling him an “F student” was an overstatement. And on this hot afternoon, as he sat in the exam room, John was faced with being expelled from school for the second time in two years.

His only saving grace was the essay test he had to write and pass. But the thing is, John didn’t know anything about writing good essays. And every time the thought of failing crossed his mind, he remembered his father’s shot gun at home.

His dad shot his elder brother, William, in the leg because he was suspended for two weeks for missing tests. Now, John faced the same fate. In fact, he could already feel his left leg throbbing from gunshot wounds. Ouch!

For John, staying in school and staying alive was his challenge—he just had to make it work. For you, however, there are bills to pay, a family to feed, a life to live and a business to run, but for some reason you’re not seeing any traction. The only thing that’s standing in your way is the ability to create just one epic blog post that would bring in all the sales you want. But the thing is, creating epic content isn’t one of your strong points, or so you think.

Anyone can create epic content, but for some it could take five to six hours just to write a 1,000 word blog post. And with the challenges in your life and business, you don’t have that luxury of time. So, what do you do?

Fill In the Gaps Using Content Frameworks

John was probably taught how to create good essays using frameworks, but I guess he didn’t pay attention during that class. So, this is your class and I’m you tutor…let’s get going.

Why should you use content frameworks? Because it works, period!

Actually, creating content that people want, in a way that they would appreciate it and see the value within, isn’t that simple. In any place you find yourself, there are rules governing your existence there. And as long as you abide by those rules, you’re safe.

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The same goes for the internet. In order to build an effective content marketing strategy for your business, there are rules that govern creating content for the internet. Some people know these rules and use them to their advantage to get more traffic, engagement, or sales. Others ignore these rules because they feel they are not important. You’re not one of them, are you?

A content framework gives you a “skeletal” structure that your content should follow if you really want to get results. And the good thing is that this structure makes creating content pretty fast because all you do is fill in the gaps.

Content frameworks are also flexible, meaning you can restructure them to suit your business and your kind of audience.

How to Use Content Frameworks

Now this is the part that John would have wished he knew.

Back in high school, you were taught that articles have to follow a basic outline:

Title of the article ———– Introduction ———– Body ———– Conclusion

Well, the good thing is that it still follows the same outline. Only it looks somewhat like this:

content frameworks infographic

    It looks simple, right? Let’s break it up:

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    1. The Title or Headline

    Your headline should be able to make the reader decide whether to read your content or just pass by. It should start selling to your reader what’s in your content even before they start reading the introduction.

    Now the thing is you may not get the headline right every time. I also mess it up sometimes. But with practice, you’ll get the hang of it and it’ll get easier.

    If there’s nothing else online that has formulas to work with, headlines do. So, I really won’t go into that here. Here are a few great resources that will help you create headlines that rock:

    How to Write Magnetic Headlines by Brian Clark

    101 Headline Formulas by Peter Sandeen

    52 Headline Hacks by Jon Morrow

    2. The Introduction

    The introduction is the next step in drawing in your reader. If you got it right in your headline and your introduction is crap, then that content has failed. Your content will only bring results if the reader gets to the end of it and follows the instructions in your call to action.

    So, what goes into the introduction to make it work?

    Nothing much: Just a simple, compelling story that lights up your reader’s brain and keeps them glued to their screens. But like everything else, stories have structures.

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    As you have seen in the diagram, you start your introduction with a hook.

    What’s a hook? This is simply a statement in your story or about your article that is compelling enough to make the reader move to the next sentence. That’s the only purpose. Get this right and you’ll see your “Average time on site” in your analytics increase by an extra few seconds.

    After the hook comes the real story from the beginning. It is important to note that your story has guidelines as well:

    1. It must not be disconnected from the hook.

    2. It should state the problem that your reader is facing. And then focus on that problem.

    3. It should have a main character, which could be your reader or a fictional character with a name.

    4. Give specific details in your story. Saying, “Humpty Dumpty had a great fall,” wouldn’t have the same effect as saying, “Humpty Dumpty fell off a six-foot fence and lost his left leg.”

    After the story comes the “conclusion to the introduction.” This is where you give your reader hope that his or her problem can be solved. You gradually hint at the solution, without explicitly stating it. Just keep them hanging in there.

    3. The Body

    The real value of your content is in the body. The information that could turn the life of your reader around should be found in the body. For example, what you’re reading now is in the body of this post.

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    So what goes into the body of your content to make it work?

    Simple: A subheadline and a whole lot of value!

    The subheadline is simply a continuation of what you finished off with in your introduction. In a few words it briefly explains what you’re about to teach your audience. The body of this article started with, “Fill in the gaps using content frameworks.” For me, I particularly use it to answer a question I ask at the end of the introduction.

    After the subheadline comes a brief introduction to what you’re about to teach the reader and then you go to the main points. Depending on the kind of article you’re writing, you could separate your main points using bullets (if it’s a list article), or break them up as subheadlines as well. In this post, I combined the two methods.

    4. The Conclusion

    Your conclusion must do two things: Assure the reader that he or she has the solution and help him or her to take action.

    So what goes into the conclusion?

    Three things: A summary of the content, what the reader should expect when he or she takes action, and then your call to action (what the reader should do next to take action). If you started your content with a story, you should also end it here. What does this mean? It means you’re about to find out whether John got shot by his dad or not!

    It’s important to note that every part of your content must communicate value to the reader and must be connected. By making your introductory story flow into the body and also into the conclusion, you lead the reader on a journey that would finally end on your site. That’s some extra traffic juice. And the good thing is that you can make this a consistent habit by always using content frameworks to create your content. It’ll not only add more value to your audience, but also to your pocket and lifestyle.

    Too bad John didn’t know about frameworks and how to use them to create good essays. But the good thing is that he didn’t get shot by his father. That was a huge relief…for a moment. The bad thing is his dad used a sledge hammer instead!

    But unlike John, you know how to use content frameworks. So use it to create epic content that cuts down your writing time to one hour or less.

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    Last Updated on May 23, 2019

    Ditch Work Life Balance and Embrace Work Life Harmony

    Ditch Work Life Balance and Embrace Work Life Harmony

    How do you usually go about your day?

    Do you wake up in the morning, get ready for work, and then spend the whole day looking forward to being at home and unwinding?

    We often hear about work life balance – having a good balance between work and personal time. Whilst this may sound like a smart idea, it can also imply that we should dedicate at least half of our time to work–and sacrifice time for our “personal life”.

    To me, that seems…off balance. Because, the truth is, it’s nearly impossible to split your time equally between the two. And, you may end up stressing out if you’re not able to meet that expectation of balance.

    Instead, why not think of having work life harmony instead?

    With this mindset, you can actually integrate work into your life in a way that feels more complete. This way, you don’t need to view work and having personal time as separate.

    So, how do you achieve work life harmony?

    Work Life Harmony Explained

    The difference between work life balance and work life harmony is pretty simple. With the former, there is an implication that you have to sacrifice your “life” for work. But, this is the worst way to go about things! How can you truly be at peace in life if you dread 8 hours of your day?

    Work life harmony on the other hand, allows your work to be a part of your life. This means that you can choose to be happy both at home, and at work! Work no longer needs to be seen as the ‘bad’ or un-fun activity.

    Having work life harmony also ensures you’re truly present in whatever place you find yourself.

    Just take a look at Jeff Bezos, CEO of Amazon for example.

    He uses a non traditional approach to work by making time for breakfast every morning with his family, doesn’t set his alarm before going to bed, schedules surprisingly few meetings, and still puts aside a few minutes every day to wash his own dishes.

    He believes that all his staff should stop trying to achieve a ‘balance’ in their work and personal lives as that implies a trade off. Instead, he envisions a more holistic relationship between the two.

    As the world’s richest man, he must be doing something right!

    Rethink Time Management

    Now, when we think of striking a balance, we usually associate it with time, don’t we? How much time are we spending at work versus how much time are we spending in our personal lives?Are we taking enough time to be with our loved ones, to do meaningful activities with others or even for ourselves, or are we just dedicating all our time to work?

    This is the so-called-balance that many struggle with.

    With work life harmony, we learn to rethink time management. By re-assessing how you manage your time, you’ll have a lot more of it. It’s incredible how much time can get wasted over the period of a day–especially when you’re not accurately tracking it.

    Unfortunately, unless you’re consciously making an effort, your brain is not always the best at making accurate judgement calls when it comes to prioritizing. It tends to have a bias towards short term benefits and short term costs.

    As there are often many more options our brains link to short term benefit; when you’re trying to focus on a task that gives you a long term benefit, that task usually becomes low priority. This is otherwise known as Priority Chaos.

    In order to overcome this and be in better control of your time, identify the tasks that need the most focus to get accomplished. If it’s a big task, then it’s good to break it down into smaller bite-sized actions that will provide you with a clearer short term benefit.

    When setting up tasks, give yourself a time limit. The brain has a bias towards short term benefits, and your attention span is limited, so if your tasks are going to take ages to complete, you’ll end up losing focus… and wasting time.

    Once you have all your tasks written down, it’s time to prioritize them. Since you have a time limit, your focus should be on the top priority tasks. By doing this, you will already be able to get more done in less time at work!

    Have Passion for What You Do

    Managing your time is important in achieving that work life harmony. But, perhaps of greater importance, is loving what you do in life. One of the most effective ways to achieve a work life harmony is to really enjoy, or find a purpose, in what you do for a living. Even though everyone isn’t always lucky enough to find a position that pays them for pursuing their passion, you can strive to find meaning in what you are already doing, or pursue something new entirely!

    For example, say you work at an office that sells paper. While many people wouldn’t consider this a world changing pursuit, I beg to differ. Think of all the individuals in the world that rely on paper. From creative types to quantum physics experts, your role at your workplace brings incredible value to many many people all over the world. You will have, without a doubt, helped bring a new idea into existence. Several new ideas to be precise.

    So have a think about what you’re doing now. Is it something that allows you to embrace your passion?

    Or perhaps you might not even know what it is that you love or enjoy doing. Why not explore and reflect on what gives you joy and contentment? Is there an area or industry that you could see yourself exploring to experience that fulfillment?

    Can you find a deeper purpose in what you’re already doing?

    When you’re able to find meaning in your work, you’re that much closer to achieving work life harmony.

    Don’t Be Intimidated By Obstacles and Limitations

    Creating work life harmony is also about understanding yourself–which includes your limitations and past obstacles–as this allows you to become more resilient.

    If you never had to experience struggles, challenges or setbacks, then you would never be forced to adapt and mature. So in theory, having to face obstacles in life is actually quite necessary.

    Most of us think of setbacks and obstacles as negative. Though, if you’re able to maintain an optimistic attitude, you’ll almost always have a higher chance of success of overcoming those obstacles to reach your eventual goal.

    Your attitude towards setbacks will define the outcome of whether you rise from the challenge or remain stuck in it. So, in order to achieve work life harmony, it’s important to have a resilient attitude as challenges will always come your way–especially when you strive to integrate work into your life, and not a separate or dominant part of life.

    Delegate When You Need To

    Of course, when you want to increase productivity and minimize the time or effort spent, a great way to do so is to delegate!

    If you spend a lot of time doing tasks on your own that could be delegated to others (whether at work or at home) you’re losing a lot of precious free time that could otherwise be spent elsewhere.

    At the end of the day, we all have a limited amount of time. So we should all be striving to create a harmonious work and living situation where we can find meaning in all that we do.

    While an overall goal may be meaningful, not all of the milestones or tasks needed to get there may be meaningful. That’s because we have our strengths and weaknesses, likes and dislikes. Not every task is going to be enjoyable or easy to complete. That’s where delegation comes in.

    Delegation simply allows you to leverage time from an external source, thus giving you opportunities to increase your own quality of time. Keep in mind that delegation should be done with deliberate attention, otherwise you may end up over relying on others.

    If you find that you’re running into the problem of over delegating, then it may be time to re-evaluate your motivation for doing whatever it is that you’re doing.

    Embrace the Circle and Become Happier and More Productive

    Living in harmony is about feeling good about the ways in which you spend your time, despite how busy you may be.Your switch from work mode to a more personal mode should be effortless. It’s about integrating your personal life and the things you love into your busy work life!

    It all begins with the shift in perspective. Understanding what your passions are, and learning to be resilient, before taking a different approach to the way you manage your time and everyday tasks.

    These are steps that you can start taking to move away from balance to harmony. 

    Featured photo credit: Photo by Marten Bjork on Unsplash via unsplash.com

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