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Working With Content Frameworks: How to Build Epic Content Fast

Working With Content Frameworks: How to Build Epic Content Fast

As he sat in the chair, sweating and shaking profusely, John had two choices: to either pass the test or get shot by his psycho dad…

John was a dull student, everyone knew that. Calling him an “F student” was an overstatement. And on this hot afternoon, as he sat in the exam room, John was faced with being expelled from school for the second time in two years.

His only saving grace was the essay test he had to write and pass. But the thing is, John didn’t know anything about writing good essays. And every time the thought of failing crossed his mind, he remembered his father’s shot gun at home.

His dad shot his elder brother, William, in the leg because he was suspended for two weeks for missing tests. Now, John faced the same fate. In fact, he could already feel his left leg throbbing from gunshot wounds. Ouch!

For John, staying in school and staying alive was his challenge—he just had to make it work. For you, however, there are bills to pay, a family to feed, a life to live and a business to run, but for some reason you’re not seeing any traction. The only thing that’s standing in your way is the ability to create just one epic blog post that would bring in all the sales you want. But the thing is, creating epic content isn’t one of your strong points, or so you think.

Anyone can create epic content, but for some it could take five to six hours just to write a 1,000 word blog post. And with the challenges in your life and business, you don’t have that luxury of time. So, what do you do?

Fill In the Gaps Using Content Frameworks

John was probably taught how to create good essays using frameworks, but I guess he didn’t pay attention during that class. So, this is your class and I’m you tutor…let’s get going.

Why should you use content frameworks? Because it works, period!

Actually, creating content that people want, in a way that they would appreciate it and see the value within, isn’t that simple. In any place you find yourself, there are rules governing your existence there. And as long as you abide by those rules, you’re safe.

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The same goes for the internet. In order to build an effective content marketing strategy for your business, there are rules that govern creating content for the internet. Some people know these rules and use them to their advantage to get more traffic, engagement, or sales. Others ignore these rules because they feel they are not important. You’re not one of them, are you?

A content framework gives you a “skeletal” structure that your content should follow if you really want to get results. And the good thing is that this structure makes creating content pretty fast because all you do is fill in the gaps.

Content frameworks are also flexible, meaning you can restructure them to suit your business and your kind of audience.

How to Use Content Frameworks

Now this is the part that John would have wished he knew.

Back in high school, you were taught that articles have to follow a basic outline:

Title of the article ———– Introduction ———– Body ———– Conclusion

Well, the good thing is that it still follows the same outline. Only it looks somewhat like this:

content frameworks infographic

    It looks simple, right? Let’s break it up:

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    1. The Title or Headline

    Your headline should be able to make the reader decide whether to read your content or just pass by. It should start selling to your reader what’s in your content even before they start reading the introduction.

    Now the thing is you may not get the headline right every time. I also mess it up sometimes. But with practice, you’ll get the hang of it and it’ll get easier.

    If there’s nothing else online that has formulas to work with, headlines do. So, I really won’t go into that here. Here are a few great resources that will help you create headlines that rock:

    How to Write Magnetic Headlines by Brian Clark

    101 Headline Formulas by Peter Sandeen

    52 Headline Hacks by Jon Morrow

    2. The Introduction

    The introduction is the next step in drawing in your reader. If you got it right in your headline and your introduction is crap, then that content has failed. Your content will only bring results if the reader gets to the end of it and follows the instructions in your call to action.

    So, what goes into the introduction to make it work?

    Nothing much: Just a simple, compelling story that lights up your reader’s brain and keeps them glued to their screens. But like everything else, stories have structures.

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    As you have seen in the diagram, you start your introduction with a hook.

    What’s a hook? This is simply a statement in your story or about your article that is compelling enough to make the reader move to the next sentence. That’s the only purpose. Get this right and you’ll see your “Average time on site” in your analytics increase by an extra few seconds.

    After the hook comes the real story from the beginning. It is important to note that your story has guidelines as well:

    1. It must not be disconnected from the hook.

    2. It should state the problem that your reader is facing. And then focus on that problem.

    3. It should have a main character, which could be your reader or a fictional character with a name.

    4. Give specific details in your story. Saying, “Humpty Dumpty had a great fall,” wouldn’t have the same effect as saying, “Humpty Dumpty fell off a six-foot fence and lost his left leg.”

    After the story comes the “conclusion to the introduction.” This is where you give your reader hope that his or her problem can be solved. You gradually hint at the solution, without explicitly stating it. Just keep them hanging in there.

    3. The Body

    The real value of your content is in the body. The information that could turn the life of your reader around should be found in the body. For example, what you’re reading now is in the body of this post.

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    So what goes into the body of your content to make it work?

    Simple: A subheadline and a whole lot of value!

    The subheadline is simply a continuation of what you finished off with in your introduction. In a few words it briefly explains what you’re about to teach your audience. The body of this article started with, “Fill in the gaps using content frameworks.” For me, I particularly use it to answer a question I ask at the end of the introduction.

    After the subheadline comes a brief introduction to what you’re about to teach the reader and then you go to the main points. Depending on the kind of article you’re writing, you could separate your main points using bullets (if it’s a list article), or break them up as subheadlines as well. In this post, I combined the two methods.

    4. The Conclusion

    Your conclusion must do two things: Assure the reader that he or she has the solution and help him or her to take action.

    So what goes into the conclusion?

    Three things: A summary of the content, what the reader should expect when he or she takes action, and then your call to action (what the reader should do next to take action). If you started your content with a story, you should also end it here. What does this mean? It means you’re about to find out whether John got shot by his dad or not!

    It’s important to note that every part of your content must communicate value to the reader and must be connected. By making your introductory story flow into the body and also into the conclusion, you lead the reader on a journey that would finally end on your site. That’s some extra traffic juice. And the good thing is that you can make this a consistent habit by always using content frameworks to create your content. It’ll not only add more value to your audience, but also to your pocket and lifestyle.

    Too bad John didn’t know about frameworks and how to use them to create good essays. But the good thing is that he didn’t get shot by his father. That was a huge relief…for a moment. The bad thing is his dad used a sledge hammer instead!

    But unlike John, you know how to use content frameworks. So use it to create epic content that cuts down your writing time to one hour or less.

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    Last Updated on November 19, 2019

    7 Signs That You’re Way Too Busy

    7 Signs That You’re Way Too Busy

    “Busy” used to be a fair description of the typical schedule. More and more, though, “busy” simply doesn’t cut it.

    “Busy” has been replaced with “too busy”, “far too busy”, or “absolutely buried.” It’s true that being productive often means being busy…but it’s only true up to a point.

    As you likely know from personal experience, you can become so busy that you reach a tipping point…a point where your life tips over and falls apart because you can no longer withstand the weight of your commitments.

    Once you’ve reached that point, it becomes fairly obvious that you’ve over-committed yourself.

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    The trick, though, is to recognize the signs of “too busy” before you reach that tipping point. A little self-assessment and some proactive schedule-thinning can prevent you from having that meltdown.

    To help you in that self-assessment, here are 7 signs that you’re way too busy:

    1. You Can’t Remember the Last Time You Took a Day Off

    Occasional periods of rest are not unproductive, they are essential to productivity. Extended periods of non-stop activity result in fatigue, and fatigue results in lower-quality output. As Sydney J. Harris once said,

    “The time to relax is when you don’t have time for it.”

    2. Those Closest to You Have Stopped Asking for Your Time

    Why? They simply know that you have no time to give them. Your loved ones will be persistent for a long time, but once you reach the point where they’ve stopped asking, you’ve reached a dangerous level of busy.

    3. Activities like Eating Are Always Done in Tandem with Other Tasks

    If you constantly find yourself using meal times, car rides, etc. as times to catch up on emails, phone calls, or calendar readjustments, it’s time to lighten the load.

    It’s one thing to use your time efficiently. It’s a whole different ballgame, though, when you have so little time that you can’t even focus on feeding yourself.

    4. You’re Consistently More Tired When You Get up in the Morning Than You Are When You Go to Bed

    One of the surest signs of an overloaded schedule is morning fatigue. This is a good indication that you’ve not rested well during the night, which is a good sign that you’ve got way too much on your mind.

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    If you’ve got so much to do that you can’t even shut your mind down when you’re laying in bed, you’re too busy.

    5. The Most Exercise You Get Is Sprinting from One Commitment to the Next

    It’s proven that exercise promotes healthy lives. If you don’t care about that, that’s one thing. If you’d like to exercise, though, but you just don’t have time for it, you’re too busy.

    If the closest thing you get to exercise is running from your office to your car because you’re late for your ninth appointment of the day, it’s time to slow down.

    Try these 5 Ways to Find Time for Exercise.

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    6. You Dread Getting up in the Morning

    If your days are so crammed full that you literally dread even starting them, you’re too busy. A new day should hold at least a small level of refreshment and excitement. Scale back until you find that place again.

    7. “Survival Mode” Is Your Only Mode

    If you can’t remember what it feels like to be ahead of schedule, or at least “caught up”, you’re too busy.

    So, How To Get out of Busyness?

    Take a look at these articles to help you get unstuck:

    Featured photo credit: Khara Woods via unsplash.com

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