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How to Give a Killer Presentation When You Feel Like Dying

How to Give a Killer Presentation When You Feel Like Dying

According to surveys I have seen, most people fear death less than they fear speaking in front of an audience.

If you have a presentation coming up, you are likely losing weight and sleep while you feel it creeping closer like the tumbrel* wheels inching their way toward the gallows.

My name is Chris Ellis and I am a blogger, speaker, and a professional musician, singer and instructor. Over the years I have performed thousands of times in front of huge crowds, on street corners and in bars, restaurants, and wineries. You name it and I have played it.

Having experienced both incredible highs of a near perfect performance to nerve-jangling near-complete failures, I have worked out exactly what it takes to be a fabulous speaker or performer.

While I may not be able to wave my magic wand and turn you into Regis Philbin, I can give you simple and creative methods of making public speaking easy and perhaps enjoyable.

The key to doing anything is knowing how to do it. Do these things and you will succeed.

1) Prepare, prepare, prepare!

Gather your facts and double check them. Make sure you are not just a conduit for them but understand them fully. Take the time to work out for yourself why they are important and how they relate to each other.

Make sure your facts don’t contradict each other and don’t put in any other data that doesn’t specifically relate to your subject. Present your data in a sequence that makes sense!

Failing to do these things creates confusion in the mind of your audience and people hate to be confused.

2) Rehearse, Rehearse, Rehearse!

We all hear that we are supposed to practice our presentations in front of a mirror, but how many of us actually do that?

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Get out all of your notes and equipment, and practice. Using a video camera to record your practice is vital.

Pay attention to how you look.  Do you look confident? If not, there is something you are doing with your body to convey insecurity. Look at every little thing you are doing that may distract your audience from focusing on your words and ideas. Correct these things.

Go to Youtube and find a speaker you would like to emulate. Great comedians are great speakers.

Work out what you need to do to make your presentation look like that of a great speaker.

Don’t read off a page or screen. Talk to your audience.

3) Practice making mistakes.

Look at your upcoming presentation and decide what could go wrong. For example, what if someone asks you a question and draws you into a long conversation on a point that is only interesting to him? You could lose your audience if you engage.

Practice handling that person so that you don’t go off into the weeds with him forever while your audience starts checking their text messages.

 4) Find out who your audience is.

Before you start, find out about your audience. What is their average age? What are their interests? What do they do for a living? All of these things help you make a presentation that is as personal as it can be to each of your audience members.

If you start talking to a room full of divorcees about the joys of marriage, it might not be real to them. Create a new presentation for each new audience.

5) Get to the venue early and practice using the equipment there.

Musicians have what is called a “sound check” before every show. During this sound check, the person running sound, checks the levels of the microphones and amplifiers to ensure that the sound is balanced.

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The musicians get onstage and do a few songs so that they are familiar with that particular venue and the equipment. Every venue and set of equipment is different. You must be familiar and comfortable with the equipment you will be using or your attention will not be where it needs to be, on interaction with your audience.

Above all, make sure your microphone does not feed back. When it does, it emits a high-pitched squeal that is extremely unpleasant. Do not point the mic at any of the speakers and don’t have it on so high that it distorts. Nothing clears a room faster than high-pitched feedback.

Ensure that you know how to set microphone level before your presentation. It makes you look like a total amateur when you start talking and people start yelling “Can’t hear you!”. You then waste everyone’s time setting the levels. By then you have lost your audience and it is tough to get them back on your side.

 6) Don’t picture your audience naked!

Really! Who came up with that idea? That is wayyy too much work! How can you focus on what you are saying and your audience if you are busy trying to create a mental image of even one person?

Instead of working that hard, simply take a little time before you go on. Look at your audience and decide that they are all on your side and really want to hear what you have to say.

Find things to like about your audience. That guy’s tie is awesome. This lady’s dress is beautiful. This one’s eyes are pretty.

Your audience is not a hostile crowd waiting to lynch you. They are gathered there to hear what you have to say. They really want you to succeed.

7) Talk to your audience

Don’t stare up at a screen or look over the heads of your audience. You are talking to them and they are listening and responding. A good presentation should be a sort of dialogue. There is give and take, but you must always be in control.

Invite your audience to ask you questions if something occurs that they don’t understand. Don’t spend too much time with any one person. Let them know that you will be available after the presentation to talk to them.

Creating a relationship with your audience entails maintaining control while inviting interaction. It is a delicate skill and requires practice.

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8) Bring in top-notch speakers who know how to really teach.

If you do this wisely, you can have your speakers take over a good portion of your presentation while sitting there looking brilliant for having chosen them.

Your association with brilliance will convince your audience that you are brilliant because you were able to find these guys and get them to work with you. And guess what? That is brilliant!

I do this with my students a lot. I book the venue and sing a few songs but then I let them rip! They look great, they make me look fabulous and it is a lot less work for me!

Don’t be afraid of asking brilliant people to help out. Brilliant people know the value of networking and many times are looking for an opportunity to jump in.

9) Don’t use jargon or unintelligible language!

If you throw in a bunch of jargon, acronyms and words your audience doesn’t understand, they will become restless and irritated. If you must use unfamiliar terms, explain to your audience what they mean.

Contrary to what many people think, it is not the speaker who uses big words and complex explanations who is successful.

The speaker who can take a subject, break it down and explain it in simple and understandable terms is very popular. This is a very particular skill but one which, when mastered, will make you extremely valuable.

10) Dress for confidence.

What colors make you feel bold? What shoes will make you feel confident (Hint: 6-inch stilettos worn for the first time is a bad plan!)

Create the picture in your mind of the ideal You giving your presentation. What is the ideal You wearing? Try out your outfits and move around in them, stand for a long time in them and really decide which one will make you feel the most comfortable and yet project an air of confidence.

11) Give your audience something to do.

The presentations that kill are the ones that give the audience something they can do immediately to solve a problem or handle a situation they find pressing.

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If you are talking about improving relationships, give your audience some exercises that will help them communicate better. If you are giving a cooking presentation, give them a simple but great recipe to go home and try. Your audience should be excited to go out and try out what they learned.

12) Think past your presentation

Despite all of your preparation, you may still be nervous. In fact, you may be petrified. If you can’t get your mind off your upcoming presentation and you are losing sleep, create a mental image picture of what you will do after your presentation is over. Picture yourself having a nice meal and a glass of wine congratulating yourself on giving a great performance.

When a dreaded event is in the future, our minds tend to move to that point in the future and stick there. By creating an image of the future beyond it, you can unstick your attention and you will feel a lot better.

You may even find that once you have done all of the above steps, you won’t be worried at all. My best remedy for nerves is to know your stuff backward and forward, know you can handle anything on stage and know you can direct and control your audience.

Public speaking and performing is a skill unto itself and, unfortunately, there is nowhere you can hone that skill except in front of people. Therefore if you succeed or fail you will have an audience.

Taking the time to do the above steps thoroughly will stack the deck overwhelmingly in your favor.

Go give a killer presentation! Enjoy yourself!

 

*Tumbrel: An open cart used to transport the condemned to the guillotine during the French Revolution.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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