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6 Awesome Reasons to Create Visual Content for Your Website or Blog

6 Awesome Reasons to Create Visual Content for Your Website or Blog

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Similarly, as a “provider” of information, whether you’re a recruiter looking for perfect candidates for a job, a designer showcasing your skills all in one place, or an educator speaking about a challenging topic, you too face a challenge: How do I gather the massive amount of data at my disposal in a clear, compelling format for my reader swithout losing the point?

Enter Visual Content Marketing! Realizing this dilemma, some smarty-pants on the Net came up with a unique blend of pictures and raw data—infographics.

What Are Infographics?

Infographics are visual presentations of information that compress complex ideas and present it to the viewers in a digestible format. They let you communicate hard to grasp data quickly and clearly.

An infographic could be a supplementary image for your blog post or web page, or it could be a stand-alone piece of information with little supporting text. That means you can base a whole blog post on an infographic.

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A study analyzed by Jakob Nielson concludes some interesting findings. For starters, people will spend more time on your page if you cram in more words; however they only spend 4.4 seconds for each additional 100 words. More importantly, people will spend time understanding the layout and looking at the images on your page, so they realistically end up reading only 20% of text.

Since we are discussing infographics, it seemed fitting that we included this one: An infographic to explain an infographic.

What is an infographic

    Click to expand. (Source)

    Why Use Infographics?

    A study conducted by Wharton School of Business found that 50% of the audience was persuaded by a purely verbal presentation, whereas 67% were persuaded by a verbal presentation that had accompanying visuals.

    Another study found that the color visuals of infographics increase the willingness to read by a whopping 80%.

    Here are 6 reasons infographics are so effective for content marketing:

    1. Humans are wired to process visual content. Think about it—would road signs be as effective if they were presented in purely text form? Most people wouldn’t even get a chance to read them while driving!

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    2. Humans are tired of the information overload. According to Mihaly Csikszentmihalyi, we are bombarded with approximately 2 million bits of information every second, whereas we can only process 134 bits per second. We simply can’t process the excess input.

    3. Humans can recall visual content quicker than any other form. We’ll remember 80% of what we saw and did, 20% of what we read and 10% of what we heard.

    4. Adding carefully crafted visuals make what we’re reading more believable.

    5. Since infographics are easy to digest, attractive and fun, more people are keen to share them with others. That means more people being engaged with your content! (Speaking of fun, this infographic wins hand-down, don’t you think?)

    6. The first step in converting prospects into long-term visitors and paid clients is to hold their attention. Infographics are pretty engaging by themselves and make this easier to achieve.

    If you have a website or a blog, you can no longer settle with plain, boring text. For starters, no one “reads” text online. Most people will skim your page without actually using the information on the page. But with infographics, you have a neat little method to make them stay longer and want more.

    How to Use Infographics

    Researchers Barbara M. Miller and Brooke Barnett said:

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    On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts…This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses. (p. 63, “Understanding of Health Risks Aided by Graphics with Text”)

    This means it’s best to use an infographic along with a supporting piece of text. This allows an infographic to become instructional in a compelling and attractive manner. For example, on your website or blog you can embed colorful, attractive infographics that can act as a recruiting tool, present survey data, explain how things work, and compare concepts.

    From superheroes to complicated ideas, infographics have found their place everywhere. Check out some of the most effective ones below:

    How to be a Superhero: An Illustrated Guide

      Click to expand. Source: Zia Somjee

      How Would You Like Your Graphic Design

        Click to expand. Source: Cool Infographics

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        Or, this interactive one about 13 reasons your brain craves infographics!

        How to Create Awesome Infographics in Less than an Hour

        Okay, you’re convinced about the effectiveness of visual content online. Being an organization or a small business, you want to give this a proper go. The next natural question that arises is: How do I create an awesome-looking infographic for my website?

        The most obvious way for some people is to hire a freelance designer. But depending on whom you hire, you can end up paying hundreds or thousands of dollars and not get what you want in the end.

        If you’re more of a DIY type and like to learn and implement new skills for life without spending any money, EWC Presenter is your go-to infographic maker. All you have to do is create a free account at www.ewcpresenter.com and choose Infographics—you can create presentations, banner ads, product demos and infographics.

        How to Create Awesome Infographics in Less than an Hour

          There is no additional software needed to be installed as the app is cloud-based and works on HTML5. Plus the themes are beautiful!

          The best part of using this app is it saves you hundreds to thousands of dollars and brings several features—such as multi-lingual options, being search-engine friendly and over 600 Google fonts—all to one place.

          Easy Web Content Presenter

            Check out the app for free and share your thoughts below!

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            Last Updated on July 13, 2020

            How Not to Feel Overwhelmed at Work & Take Control of Your Day

            How Not to Feel Overwhelmed at Work & Take Control of Your Day

            Overwhelm is a pernicious state largely caused by the ever-increasing demands on our time and the distractions that exist all around us. It creeps up on us and can, in its extreme form, leave us feeling anxious, stressed and exhausted.

            If you’re feeling overwhelmed at work, here are 6 strategies you can follow that will reduce the feeling of overwhelm; leaving you calmer, in control and a lot less stressed.

            1. Write Everything down to Offload Your Mind

            The first thing you can do when you begin to feel overwhelmed is to write everything down that is on your mind.

            Often people just write down all the things they think they have to do. This does help, but a more effective way to reduce overwhelm is to also write down everything that’s on your mind.

            For example, you may have had an argument with your colleague or a loved one. If it’s on your mind write it down. A good way to do this is to draw a line down the middle of the page and title one section “things to do” and the other “what’s on my mind”.

            The act of writing all this down and getting it out of your head will begin the process of removing your feeling of overwhelm. Writing things down can really change your life.

            2. Decide How Long It Will Take to Complete Your To-Dos

            Once you have ‘emptied your head,’ go through your list and estimate how long it will take to complete each to-do.

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            As you go through your list, you will find quite a few to-dos will only take you five or ten minutes. Others will take longer, often up to several hours.

            Do not worry about that at this stage. Just focus on estimating how long you will need to complete each task to the best of your ability. Here’s How to Cultivate a More Meaningful To Do List.

            3. Take Advantage of Parkinson’s Law

            Now here’s a little trick I learned a long time ago. Parkinson’s Law states that work will fill the time you have available to complete it, and us humans are terrible at estimating how long something will take:((Odhable: Genesis of Parkinson’s Law))

              This is why many people are always late. They think it will only take them thirty minutes to drive across town when previous experience has taught them it usually takes forty-five minutes to do so because traffic is often bad but they stick to the belief it will only take thirty minutes. It’s more wishful thinking than good judgment.

              We can use Parkinson’s Law to our advantage. If you have estimated that to write five emails that desperately need a reply to be ninety minutes, then reduce it down to one hour. Likewise, if you have estimated it will take you three hours to prepare your upcoming presentation, reduce it down to two hours.

              Reducing the time you estimate something will take gives you two advantages. The first is you get your work done quicker, obviously. The second is you put yourself under a little time pressure and in doing so you reduce the likelihood you will be distracted or allow yourself to procrastinate.

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              When we overestimate how long something will take, subconsciously our brains know we have plenty of time and so it plays tricks on us and we end up checking reviews of the Apple Watch 4 or allow our colleagues to interrupt us with the latest office gossip.

              Applying a little time pressure prevents this from happening and we get more focused and more work done.

              4. Use the Power of Your Calendar

              Once you have your time estimates done, open up your calendar and schedule your to-dos. Go through your to-dos and schedule time on your calendar for doing those tasks. Group tasks up into similar tasks.

              For emails that need attention on your to-do list, schedule time on your calendar to deal with all your emails at once. Likewise, if you have a report to write or a presentation to prepare, add these to your calendar using your estimated time as a guide for how long each will take.

              Seeing these items on your calendar eases your mind because you know you have allocated time to get them done and you no longer feel you have no time. Grouping similar tasks together keeps you in a focused state longer and it’s amazing how much work you get done when you do this.

              5. Make Decisions

              For those things you wrote down that are on your mind but are not tasks, make a decision about what you will do with each one. These things are on your mind because you have not made a decision about them.

              If you have an issue with a colleague, a friend or a loved one, take a little time to think about what would be the best way to resolve the problem. More often than not just talking with the person involved will clear the air and resolve the problem.

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              If it is a more serious issue, then decide how best to deal with it. Talk to your boss, a colleague and get advice.

              Whatever you do, do not allow it to fester. Ignoring the problem will not make it go away. You need to make a decision to deal with it and the sooner you do so the sooner the problem will be resolved. (You can take a look at this guide on How To Make Good Decisions All The Time.)

              I remember long ago, when I was in my early twenties and had gone mad with my newly acquired credit cards. I discovered I didn’t have the money to pay my monthly bills. I worried about it for days, got stressed and really didn’t know what to do. Eventually, I told a good friend of mine of the problem. He suggested I called the credit card company to explain my problem. The next day, I plucked up the courage to call the company, explained my problem and the wonderful person the other end listened and then suggested I paid a smaller amount for a couple of months.

              This one phone call took no more than ten minutes to make, yet it solved my problem and took away a lot of the stress I was feeling at the time. I learned two very valuable lessons from that experience:

              The first, don’t go mad with newly acquired credit cards! And the second, there’s always a solution to every problem if you just talk to the right person.

              6. Take Some Form of Action

              Because overwhelm is something that creeps up on us, once we feel overwhelmed (and stressed as the two often go together), the key is to take some form of action.

              The act of writing everything down that is bothering you and causing you to feel overwhelmed is a great place to start. Being able to see what it is that is bothering you in a list form, no matter how long that list is, eases the mind. You have externalized it.

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              It also means rather than these worries floating around in a jumbled mess inside your head, they are now visible and you can make decisions easier about what to do about them. Often it could be asking a colleague for a little help, or it could be you see you need to allocate some focused time to get the work done. The important thing is you make a decision on what to do next.

              Overwhelm is not always caused by a feeling of having a lack of time or too much work, it can also be caused by avoiding a decision about what to do next.

              The Bottom Line

              Make a decision, even if it is to just talk to someone about what to do next. Making a decision about how you will resolve something on its own will reduce your feelings of overwhelm and start you down the path to a resolution one way or another.

              When you follow these strategies to can say goodbye to your overwhelm and gain much more control over your day.

              More Tips for Reducing Work Stress

              Featured photo credit: Andrei Lazarev via unsplash.com

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