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6 Awesome Reasons to Create Visual Content for Your Website or Blog

6 Awesome Reasons to Create Visual Content for Your Website or Blog

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Similarly, as a “provider” of information, whether you’re a recruiter looking for perfect candidates for a job, a designer showcasing your skills all in one place, or an educator speaking about a challenging topic, you too face a challenge: How do I gather the massive amount of data at my disposal in a clear, compelling format for my reader swithout losing the point?

Enter Visual Content Marketing! Realizing this dilemma, some smarty-pants on the Net came up with a unique blend of pictures and raw data—infographics.

What Are Infographics?

Infographics are visual presentations of information that compress complex ideas and present it to the viewers in a digestible format. They let you communicate hard to grasp data quickly and clearly.

An infographic could be a supplementary image for your blog post or web page, or it could be a stand-alone piece of information with little supporting text. That means you can base a whole blog post on an infographic.

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A study analyzed by Jakob Nielson concludes some interesting findings. For starters, people will spend more time on your page if you cram in more words; however they only spend 4.4 seconds for each additional 100 words. More importantly, people will spend time understanding the layout and looking at the images on your page, so they realistically end up reading only 20% of text.

Since we are discussing infographics, it seemed fitting that we included this one: An infographic to explain an infographic.

What is an infographic

    Click to expand. (Source)

    Why Use Infographics?

    A study conducted by Wharton School of Business found that 50% of the audience was persuaded by a purely verbal presentation, whereas 67% were persuaded by a verbal presentation that had accompanying visuals.

    Another study found that the color visuals of infographics increase the willingness to read by a whopping 80%.

    Here are 6 reasons infographics are so effective for content marketing:

    1. Humans are wired to process visual content. Think about it—would road signs be as effective if they were presented in purely text form? Most people wouldn’t even get a chance to read them while driving!

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    2. Humans are tired of the information overload. According to Mihaly Csikszentmihalyi, we are bombarded with approximately 2 million bits of information every second, whereas we can only process 134 bits per second. We simply can’t process the excess input.

    3. Humans can recall visual content quicker than any other form. We’ll remember 80% of what we saw and did, 20% of what we read and 10% of what we heard.

    4. Adding carefully crafted visuals make what we’re reading more believable.

    5. Since infographics are easy to digest, attractive and fun, more people are keen to share them with others. That means more people being engaged with your content! (Speaking of fun, this infographic wins hand-down, don’t you think?)

    6. The first step in converting prospects into long-term visitors and paid clients is to hold their attention. Infographics are pretty engaging by themselves and make this easier to achieve.

    If you have a website or a blog, you can no longer settle with plain, boring text. For starters, no one “reads” text online. Most people will skim your page without actually using the information on the page. But with infographics, you have a neat little method to make them stay longer and want more.

    How to Use Infographics

    Researchers Barbara M. Miller and Brooke Barnett said:

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    On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts…This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses. (p. 63, “Understanding of Health Risks Aided by Graphics with Text”)

    This means it’s best to use an infographic along with a supporting piece of text. This allows an infographic to become instructional in a compelling and attractive manner. For example, on your website or blog you can embed colorful, attractive infographics that can act as a recruiting tool, present survey data, explain how things work, and compare concepts.

    From superheroes to complicated ideas, infographics have found their place everywhere. Check out some of the most effective ones below:

    How to be a Superhero: An Illustrated Guide

      Click to expand. Source: Zia Somjee

      How Would You Like Your Graphic Design

        Click to expand. Source: Cool Infographics

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        Or, this interactive one about 13 reasons your brain craves infographics!

        How to Create Awesome Infographics in Less than an Hour

        Okay, you’re convinced about the effectiveness of visual content online. Being an organization or a small business, you want to give this a proper go. The next natural question that arises is: How do I create an awesome-looking infographic for my website?

        The most obvious way for some people is to hire a freelance designer. But depending on whom you hire, you can end up paying hundreds or thousands of dollars and not get what you want in the end.

        If you’re more of a DIY type and like to learn and implement new skills for life without spending any money, EWC Presenter is your go-to infographic maker. All you have to do is create a free account at www.ewcpresenter.com and choose Infographics—you can create presentations, banner ads, product demos and infographics.

        How to Create Awesome Infographics in Less than an Hour

          There is no additional software needed to be installed as the app is cloud-based and works on HTML5. Plus the themes are beautiful!

          The best part of using this app is it saves you hundreds to thousands of dollars and brings several features—such as multi-lingual options, being search-engine friendly and over 600 Google fonts—all to one place.

          Easy Web Content Presenter

            Check out the app for free and share your thoughts below!

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            1 10 Good Habits To Have in Life To Be More Successful 2 What Is Creativity? We All Have It, and Need It 3 How to Set Long Term Goals and Reach Success 4 Easily Distracted? Here’s How to Regain Your Focus 5 Why You Need to Set Future Goals (And How to Reach Them)

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            Last Updated on January 24, 2020

            10 Good Habits To Have in Life To Be More Successful

            10 Good Habits To Have in Life To Be More Successful

            Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.

            Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

            Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

            • The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
            • The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
            • The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.

            Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.

            Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.

            Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.

            That’s why I would share 10 good habits to have to be more successful in life.

            1. Begin Your Day with Meditation

            I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

            Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

            Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

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            2. Be Grateful for What You Have

            Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.

            Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,[1]

            “I say one thing I’m grateful for each day when I sit down to eat dinner.”

            3. Smile

            Can you pause and smile before you continue reading this?

            Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.[2]

            Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.

            Can you smile again?

            4. Start Your Day with a Healthy Breakfast

            Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[3]

            If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.

            This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

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            Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

            5. Exercise Daily

            One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.

            Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[4] He said,

            ‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’

            He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

            6. Manage Your Time as You Manage Your Finance

            Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.

            Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.

            So how do you manage your time effectively?

            Here’s Jack Dorsey’s recommendation in one of the Techonomy events;

            “I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

            And this is Dorsey’s weekly theme:[5]

            • Monday – Management
            • Tuesdays – Product
            • Wednesday – Marketing and growth
            • Thursdays – Developers and partnerships
            • Fridays – Culture and recruiting
            • Saturdays – Taking off
            • Sundays – Reflection, feedback, strategy, and preparing for Monday

            No wonder he was able to run two companies when others were struggling with one job.

            7. Set Daily Goals with Intentions

            Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.

            Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

            Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

            “What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

            Be intentional about your daily goals!

            8. Seek Inspiration

            It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

            A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.

            Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

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            Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,[7]

            “The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”

            9. Save Steadily, Invest with All Prudence

            I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

            However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

            10. Budget and Track Your Spendings

            Benjamin Franklin warned of taking the precaution of little expenses. He said,

            “A small leak sinks a great ship.”

            It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

            Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.

            The Bottom Line

            Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.

            More About Habits

            Featured photo credit: Andrijana Bozic via unsplash.com

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            Reference

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