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6 Awesome Reasons to Create Visual Content for Your Website or Blog

6 Awesome Reasons to Create Visual Content for Your Website or Blog

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Similarly, as a “provider” of information, whether you’re a recruiter looking for perfect candidates for a job, a designer showcasing your skills all in one place, or an educator speaking about a challenging topic, you too face a challenge: How do I gather the massive amount of data at my disposal in a clear, compelling format for my reader swithout losing the point?

Enter Visual Content Marketing! Realizing this dilemma, some smarty-pants on the Net came up with a unique blend of pictures and raw data—infographics.

What Are Infographics?

Infographics are visual presentations of information that compress complex ideas and present it to the viewers in a digestible format. They let you communicate hard to grasp data quickly and clearly.

An infographic could be a supplementary image for your blog post or web page, or it could be a stand-alone piece of information with little supporting text. That means you can base a whole blog post on an infographic.

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A study analyzed by Jakob Nielson concludes some interesting findings. For starters, people will spend more time on your page if you cram in more words; however they only spend 4.4 seconds for each additional 100 words. More importantly, people will spend time understanding the layout and looking at the images on your page, so they realistically end up reading only 20% of text.

Since we are discussing infographics, it seemed fitting that we included this one: An infographic to explain an infographic.

What is an infographic

    Click to expand. (Source)

    Why Use Infographics?

    A study conducted by Wharton School of Business found that 50% of the audience was persuaded by a purely verbal presentation, whereas 67% were persuaded by a verbal presentation that had accompanying visuals.

    Another study found that the color visuals of infographics increase the willingness to read by a whopping 80%.

    Here are 6 reasons infographics are so effective for content marketing:

    1. Humans are wired to process visual content. Think about it—would road signs be as effective if they were presented in purely text form? Most people wouldn’t even get a chance to read them while driving!

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    2. Humans are tired of the information overload. According to Mihaly Csikszentmihalyi, we are bombarded with approximately 2 million bits of information every second, whereas we can only process 134 bits per second. We simply can’t process the excess input.

    3. Humans can recall visual content quicker than any other form. We’ll remember 80% of what we saw and did, 20% of what we read and 10% of what we heard.

    4. Adding carefully crafted visuals make what we’re reading more believable.

    5. Since infographics are easy to digest, attractive and fun, more people are keen to share them with others. That means more people being engaged with your content! (Speaking of fun, this infographic wins hand-down, don’t you think?)

    6. The first step in converting prospects into long-term visitors and paid clients is to hold their attention. Infographics are pretty engaging by themselves and make this easier to achieve.

    If you have a website or a blog, you can no longer settle with plain, boring text. For starters, no one “reads” text online. Most people will skim your page without actually using the information on the page. But with infographics, you have a neat little method to make them stay longer and want more.

    How to Use Infographics

    Researchers Barbara M. Miller and Brooke Barnett said:

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    On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts…This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses. (p. 63, “Understanding of Health Risks Aided by Graphics with Text”)

    This means it’s best to use an infographic along with a supporting piece of text. This allows an infographic to become instructional in a compelling and attractive manner. For example, on your website or blog you can embed colorful, attractive infographics that can act as a recruiting tool, present survey data, explain how things work, and compare concepts.

    From superheroes to complicated ideas, infographics have found their place everywhere. Check out some of the most effective ones below:

    How to be a Superhero: An Illustrated Guide

      Click to expand. Source: Zia Somjee

      How Would You Like Your Graphic Design

        Click to expand. Source: Cool Infographics

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        Or, this interactive one about 13 reasons your brain craves infographics!

        How to Create Awesome Infographics in Less than an Hour

        Okay, you’re convinced about the effectiveness of visual content online. Being an organization or a small business, you want to give this a proper go. The next natural question that arises is: How do I create an awesome-looking infographic for my website?

        The most obvious way for some people is to hire a freelance designer. But depending on whom you hire, you can end up paying hundreds or thousands of dollars and not get what you want in the end.

        If you’re more of a DIY type and like to learn and implement new skills for life without spending any money, EWC Presenter is your go-to infographic maker. All you have to do is create a free account at www.ewcpresenter.com and choose Infographics—you can create presentations, banner ads, product demos and infographics.

        How to Create Awesome Infographics in Less than an Hour

          There is no additional software needed to be installed as the app is cloud-based and works on HTML5. Plus the themes are beautiful!

          The best part of using this app is it saves you hundreds to thousands of dollars and brings several features—such as multi-lingual options, being search-engine friendly and over 600 Google fonts—all to one place.

          Easy Web Content Presenter

            Check out the app for free and share your thoughts below!

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            Last Updated on March 23, 2021

            Manage Your Energy so You Can Manage Your Time

            Manage Your Energy so You Can Manage Your Time

            One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

            The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

            You need more than time management. You need energy management

            1. Dispel the idea that you need to be a “morning person” to be productive

            How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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            I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

            I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

            2. Determine your “peak hours”

            Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

            Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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            My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

            In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

            Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

            3. Block those high-energy hours

            Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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            Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

            If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

            That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

            There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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            Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

            Featured photo credit: Collin Hardy via unsplash.com

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