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6 Awesome Reasons to Create Visual Content for Your Website or Blog

6 Awesome Reasons to Create Visual Content for Your Website or Blog

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Similarly, as a “provider” of information, whether you’re a recruiter looking for perfect candidates for a job, a designer showcasing your skills all in one place, or an educator speaking about a challenging topic, you too face a challenge: How do I gather the massive amount of data at my disposal in a clear, compelling format for my reader swithout losing the point?

Enter Visual Content Marketing! Realizing this dilemma, some smarty-pants on the Net came up with a unique blend of pictures and raw data—infographics.

What Are Infographics?

Infographics are visual presentations of information that compress complex ideas and present it to the viewers in a digestible format. They let you communicate hard to grasp data quickly and clearly.

An infographic could be a supplementary image for your blog post or web page, or it could be a stand-alone piece of information with little supporting text. That means you can base a whole blog post on an infographic.

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A study analyzed by Jakob Nielson concludes some interesting findings. For starters, people will spend more time on your page if you cram in more words; however they only spend 4.4 seconds for each additional 100 words. More importantly, people will spend time understanding the layout and looking at the images on your page, so they realistically end up reading only 20% of text.

Since we are discussing infographics, it seemed fitting that we included this one: An infographic to explain an infographic.

What is an infographic

    Click to expand. (Source)

    Why Use Infographics?

    A study conducted by Wharton School of Business found that 50% of the audience was persuaded by a purely verbal presentation, whereas 67% were persuaded by a verbal presentation that had accompanying visuals.

    Another study found that the color visuals of infographics increase the willingness to read by a whopping 80%.

    Here are 6 reasons infographics are so effective for content marketing:

    1. Humans are wired to process visual content. Think about it—would road signs be as effective if they were presented in purely text form? Most people wouldn’t even get a chance to read them while driving!

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    2. Humans are tired of the information overload. According to Mihaly Csikszentmihalyi, we are bombarded with approximately 2 million bits of information every second, whereas we can only process 134 bits per second. We simply can’t process the excess input.

    3. Humans can recall visual content quicker than any other form. We’ll remember 80% of what we saw and did, 20% of what we read and 10% of what we heard.

    4. Adding carefully crafted visuals make what we’re reading more believable.

    5. Since infographics are easy to digest, attractive and fun, more people are keen to share them with others. That means more people being engaged with your content! (Speaking of fun, this infographic wins hand-down, don’t you think?)

    6. The first step in converting prospects into long-term visitors and paid clients is to hold their attention. Infographics are pretty engaging by themselves and make this easier to achieve.

    If you have a website or a blog, you can no longer settle with plain, boring text. For starters, no one “reads” text online. Most people will skim your page without actually using the information on the page. But with infographics, you have a neat little method to make them stay longer and want more.

    How to Use Infographics

    Researchers Barbara M. Miller and Brooke Barnett said:

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    On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts…This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses. (p. 63, “Understanding of Health Risks Aided by Graphics with Text”)

    This means it’s best to use an infographic along with a supporting piece of text. This allows an infographic to become instructional in a compelling and attractive manner. For example, on your website or blog you can embed colorful, attractive infographics that can act as a recruiting tool, present survey data, explain how things work, and compare concepts.

    From superheroes to complicated ideas, infographics have found their place everywhere. Check out some of the most effective ones below:

    How to be a Superhero: An Illustrated Guide

      Click to expand. Source: Zia Somjee

      How Would You Like Your Graphic Design

        Click to expand. Source: Cool Infographics

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        Or, this interactive one about 13 reasons your brain craves infographics!

        How to Create Awesome Infographics in Less than an Hour

        Okay, you’re convinced about the effectiveness of visual content online. Being an organization or a small business, you want to give this a proper go. The next natural question that arises is: How do I create an awesome-looking infographic for my website?

        The most obvious way for some people is to hire a freelance designer. But depending on whom you hire, you can end up paying hundreds or thousands of dollars and not get what you want in the end.

        If you’re more of a DIY type and like to learn and implement new skills for life without spending any money, EWC Presenter is your go-to infographic maker. All you have to do is create a free account at www.ewcpresenter.com and choose Infographics—you can create presentations, banner ads, product demos and infographics.

        How to Create Awesome Infographics in Less than an Hour

          There is no additional software needed to be installed as the app is cloud-based and works on HTML5. Plus the themes are beautiful!

          The best part of using this app is it saves you hundreds to thousands of dollars and brings several features—such as multi-lingual options, being search-engine friendly and over 600 Google fonts—all to one place.

          Easy Web Content Presenter

            Check out the app for free and share your thoughts below!

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            Last Updated on September 24, 2020

            17 Ways Learn New Skills Faster and Enjoy the Process

            17 Ways Learn New Skills Faster and Enjoy the Process

            In the movie The Matrix, everyone was intrigued with the ability that Neo and his friends possessed to learn new skills in a matter of seconds. With the incredible rise in technology today, the rapid learning in the movie is becoming much more of a reality than you realize.

            The current generation has access to more knowledge and information than any before it. Through the internet, we are able to access all sorts of knowledge to answer almost every conceivable question. To become smarter, it’s more about the ability to learn faster, rather than being a natural born genius.

            Here are 17 ways to kickstart your Matrix-style learning experience in a short amount of time.

            1. Deconstruct and Reverse Engineer

            Break down the skill that you want to learn into little pieces and learn techniques to master an isolated portion. The small pieces will come together to make up the whole skill.

            For example, when you’re learning to play the guitar, learn how to press down a chord pattern with your fingers first without even trying to strum the chord. Once you are able to change between a couple of chord patterns, then add the strumming.

            2. Use the Pareto Principle

            Use the Pareto Principle, which is also known as the 80 20 rule. Identify the 20% of the work that will give you 80% of the results. Find out more about the 80 20 rule here: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

            Take learning a new language for example. It does not take long to realize that some words pop up over and over again as you’re learning. You can do a quick search for “most commonly used French words,” for example, and begin to learn them first before adding on the rest.

            3. Make Stakes

            Establish some sort of punishment for not learning the skill that you are seeking. There are sites available that allow you to make a donation toward a charity you absolutely hate if you do not meet your goals. Or you can place a bet with a friend to light that fire under you.

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            However, keep in mind that several studies have shown that rewards tend to be more motivating than punishment[1].

            4. Record Yourself

            Seeing yourself on video is a great way to learn from your mistakes and identify areas that you need to improve. This is very effective for any musicians, actors, speakers, performers, and dancers.

            5. Join a Group

            There are huge benefits to learning in a group. Not only are you able to learn from others but you’ll be encouraged to make progress together. Whether it’s a chess club, a mastermind group, or an online meet-up group, get connected with other like-minded individuals.

            6. Time Travel

            Visit the library. Although everything is moving more and more online, there are still such things called libraries.

            Whether it’s a municipal library or your university library, you will be amazed at some of the books available there that are not accessible online. Specifically, look for the hidden treasures and wisdom contained in the really old books.

            7. Be a Chameleon

            When you want to learn new skills, imitate your biggest idol. Watch a video and learn from seeing someone else do it. Participate in mimicry and copy what you see.

            Studies have shown that, apart from learning,[2]

            “Mimicry is an effective tool not only to create ties and social relationships, but also for maintaining them.”

            Visual learning is a great way to speed up the learning process. YouTube has thousands of videos on almost every topic available.

            8. Focus

            Follow one course until success! It’s easy to get distracted, to throw in the towel, or to become interested in the next great thing and ditch what you initially set out to do.

            Ditch the whole idea of multitasking, as it has been shown to be detrimental and unproductive Simply focus on the one new skill at hand until you get it done.

            9. Visualize

            The mind has great difficulty distinguishing between what is real and what is imagined. That is why athletes practice mentally seeing their success before attempting the real thing[3].

            Visualize yourself achieving your new skill and each step that you need to make to see results. This is an important skill to help when you’re learning the basics or breaking a bad habit.

            Take a look at this article to learn how to do so: How to Become a Person Who Can Visualize Results

            10. Find a Mentor

            Success leaves clues. The best short cut to become an expert is to find an expert and not have to make the mistakes that they have made.

            Finding out what NOT to do from the expert will fast-track your learning when you want to learn new skills. It is a huge win to have them personally walk you through what needs to be done. Reach out and send an email to them.

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            If you need help learning how to find a mentor, check out this article.

            11. Sleep on It

            Practice your new skill within four hours of going to sleep.

            Josh Kaufman, author of The Personal MBA, is a noted rapid learning expert. He says that any practice done within this time frame causes your brain to embed the learning more rapidly into its neural pathways. Your memory and motor-mechanics are ingrained at a quicker level.

            12. Use the 20-Hour Rule

            Along with that tip, Kaufman also suggests 20 as the magic number of hours to dedicate to learning the new skill.

            His reasoning is that everyone will hit a wall early on in the rapid learning stage and that “pre-committing” to 20 hours is a sure-fire way to push through that wall and acquire your new skill.[4]

            Check out his video to find out more:

            13. Learn by Doing

            It’s easy to get caught up in reading and gathering information on how to learn new skills and never actually get around to doing those skills. The best way to learn is to do.

            Regardless of how unprepared you feel, make sure you are physically engaged continuously. Keep alternating between research and practice.

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            14. Complete Short Sprints

            Rather than to force yourself into enduring hours upon hours of dedication, work in short sprints of about 20-30 minutes, then get up and stretch or take a short walk. Your brain’s attention span works best with short breaks, so be sure to give it the little rest it needs.

            One study found that, between two groups of students, the students who took two short breaks when studying actually performed better than those who didn’t take breaks[5].

            15. Ditch the Distractions

            Make sure the environment you are in is perfect for your rapid-learning progress. That means ditching any social media, and the temptation to check any email. As the saying goes, “Out of sight, out of mind.”

            Before you sit down to learn new skills, make sure that potential distractions are far from sight.

            16. Use Nootropics

            Otherwise known as brain enhancers, these cognitive boosters are available in natural herbal forms and in supplements.

            Many students will swear by the increased focus that nootropics will provide[6], particularly as they get set for some serious cramming. Natural herbal nootropics have been used for thousands of years in Ayurvedic traditions to improve the mind and learning.

            Find out more about brain supplements in this article.

            17. Celebrate

            For every single small win that you experience during the learning process, be sure to celebrate. Your brain will release endorphins and serotonin as you raise your hands in victory and pump your fits. Have a piece of chocolate and give yourself a pat on the back. This positive reinforcement will help you keep pushing forward as you learn new skills.

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            The Bottom Line

            Learning a new skill should be exciting and fun. Whether you use online courses, real world experience, YouTube videos, or free online resources, take time to learn in the long term. Keep picturing the joy of reaching the end goal and being a better version of yourself as continual motivation.

            More Tips on How to Learn New Skills

            Featured photo credit: Elijah M. Henderson via unsplash.com

            Reference

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