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5 Ways To Find Out If Your Idea Is Worth Pursuing

5 Ways To Find Out If Your Idea Is Worth Pursuing

So you’ve got a creative idea that you think might be worth pursuing, but you’re just not sure. As with any new creative pursuit knowing whether your idea has legs can be difficult. To help you make the decision, I’m going to share with you five ways to find out if your idea is worth pursuing.

1. Create a Minimum Viable Product

The very best way to find out if your idea is worth pursuing is to create a minimum viable product. A minimum viable product has only the most basic core features of your idea and nothing more i.e. no bells and whistles! Creating a minimum viable product allows you to get your idea out there in front of people to get valuable feedback without putting exorbitant amounts of time and money into its creation. After all, your idea may not float in which case its back to the drawing board. Virgin Airlines started with a single 747 in 1984 on one route. From this minimal service they were able to determine whether the idea was worth pursuing. Today Virgin Airlines is a booming business, but like many others they started out small.

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2. Test it Out

Once you’ve got a minimum viable product out there it’s time to test it out! Get real people using it and use it yourself. Does it work? Can it be improved? How? Testing your idea and answering these big questions will help you decide if your idea is worth pursuing. Twitter started out as a small service among just a handful of friends. In these early days they were able to test the service and improve on it based on results. Today Twitter is a booming online service with millions of active users sharing daily.

3. Seek Feedback Regularly

Seeking feedback is not something that happens just once in a testing phase. Seeking feedback regularly while bringing your idea to life will help you find out if it’s worth pursuing every step along the way and importantly if you’re on the right track as you progress. The best feedback is from those people who most closely fit your target market i.e. the intended end users of your product or service. You can also seek initial feedback from friends and family. Although these people are potentially not in your target market they will likely have some good feedback nonetheless. Gather as much feedback as you can as often as you can to give your idea the best chance of success.

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4. Assess the Level of Passion in Responses

To find out if your idea is worth pursuing you’ll need to assess how passionate the response is toward your idea. Rate responses on a scale of 1-10 and keep track of the scores over time. It can be as simple as keeping score in a computer spreadsheet and regularly checking in to see how you’re tracking over time. Passion is a great predictor of success so start assessing it early on to get a good idea of whether your idea is worth pursuing and how the level of passion among users is changing over time.

5. Be Excited in the Early Stages

You’ll never know if your idea is worth pursuing if you don’t put everything you have into it in the early stages. Don’t be shy of sharing your idea with others around you and pursuing it fully. Get out there are really put your idea out there for the world to see! Be excited and throw yourself into the process by putting your heart and soul into it and you’ll be rewarded with progress and being one step closer to having a stellar idea that others want to be part of. Being excited, passionate and committed in the early stages will give your idea the best chance of success and help you find out if it’s worth pursuing further.

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You might also like: How to Consistently Come Up With Great Ideas

Featured photo credit trophygeek via Flickr CC.

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Featured photo credit: trophygeek via Flickr CC via flickr.com

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Last Updated on June 13, 2019

10 Best Success Books You Need to Read to Be Great at Business

10 Best Success Books You Need to Read to Be Great at Business

Take a minute and think about some of the most successful people you know.

I’d bet they’re great with people, are super-productive, and think differently than most. After all, that’s how they got to be where they are today.

Jealous of them? You don’t have to be.

You can learn these same skills by studying some of the best business and success books that can help you take your game to the next level. Here’re 10 of my favorites:

1. How to Win Friends and Influence People by Dale Carnegie

    Dale Carnegie’s best-selling book that helped to launch a personal growth empire should be required reading for everyone who wants to learn how to build and nurture relationships for a lifetime.

    Read this book and you’ll learn some simple advice than can help you build popularity points within your current network and just as important, expand it to others.

    Get the book here!

    2. Focal Point by Brian Tracy

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      Got a lot on your to-do list? Of course you do. But what separates productive people from others is their ability to focus on a singular task at a time, and getting it done before moving on to the next one.

      Sounds simple in theory, but this can be extremely difficult in practice. In Focal Point Brian Tracy offers tips to help build discipline and organization into your day so you can get more stuff done.

      Get the book here!

      3. Purple Cow by Seth Godin

        Creating a “me-too” product can be easy at the start but can doom you to business failure. That’s why marketing maverick Seth Godin recommends creating a product that is truly different from anything already available in the marketplace.

        In essence by making the product different you’ll be building the marketing into the actual product development…which just makes your actual marketing a helluva lot easier.

        Get the book here!

        4. The Magic of Thinking Big by David Schwartz

          If you’ve struggled with procrastination or small thinking, this is the book for you. In it Schwartz offers practical advice that can help you get inspired and motivated to create a bigger life for yourself. And with it can be a more lucrative and rewarding career.

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          Get the book here!

          5. Man’s Search for Meaning by Viktor Frankel

            It can be difficult for lots of people to keep things in perspective, especially when working on high priority and urgent projects at work.

            Man’s Search for Meaning can be a life-changing book in the sense that it can open your eyes to a first-hand experience of one of the greatest atrocities in the history of mankind, while also teaching a valuable lesson about having purpose.

            Get the book here!

            6. The 4-Hour Work Week by Tim Ferriss

              Solo-entrepreneurs can learn a ton from the guy who made lifestyle design popular. But guess what? The 4HWW isn’t just for guys and girls who want to start a small online business.

              Smart moves like outsourcing, following the 80/20 rule, and automating processes should be made by entry-level workers and established executives alike.

              Get the book here!

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              7. Think and Grow Rich by Napoleon Hill

                I remember sitting on a couch and opening this book on a Saturday morning, thinking I’d get through a chapter and then get on with my day. Instead, about 12 hours later, I was finished with the book. The concepts in it were mind-blowing to me.

                To think that thoughts can create your reality sounded a little far-fetched at first. But after going through the book and understanding that your thoughts create your beliefs, which lead to actions, which then lead to habits….well you can get where I’m going with this.

                If you focus your thoughts on success, achieving it will be much more likely than thinking about obstacles, failures and everything else that can get in your way.

                Get the book here!

                8. The One Minute Manager by Kenneth Blanchard

                  If you’re going to read one management book in your life, this should be it. It’s simple. You can read it in an afternoon. And the advice works.

                  Get the book here!

                  9. The Lean Start-Up by Eric Ries

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                    Before you create any sort of business you’ll want to give Lean Start-Up a read through. Doing so can save you money, time and other resources you could have potentially wasted otherwise.

                    Get the book here!

                    10. The Monk and the Riddle by Randy Komisar

                      The story Randy Komisar shares in the Monk and the Riddle offers advice about not just about how you need to think when starting a new business, but also about how to build a life you’re passionate about.

                      Understanding the technical aspects of launching a start-up is great, but if you don’t have the staying power to stick with it when the going gets tough then it’s not likely to work.

                      This book can help you understand this lesson before you spend blood, sweat and tears on a project that you’re heart isn’t into.

                      Get the book here!

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