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20 Books to Read Before You Start Your Own Business

20 Books to Read Before You Start Your Own Business

If you dream of starting your own business, there is a way to go around enrolling to business school. Many successful CEOs have actually never been to college and yet they are among the most knowledgeable individuals in their business and industry. You can turn to a more grassroots approach to learn everything you need to know about starting a business by reading the words of those who have been down the entrepreneurial path before.

While no single business “How-to” or “”How-I” book contains all the information you need to launch a successful business, a collection of quality books can help you glean vital wisdom and inspiration before you take the plunge. Here is a list of 20 books I would comfortably recommend to any serious would-be founder.

1. Will It Fly? by Thomas K. McKnight

Will It Fly by Thomas K. McKnight

    One of the biggest questions aspiring founders grapple with before they make the leap into entrepreneurship is how to know if their new business idea has wings. Will the business idea take off or fall flat? McKnight offers a 44-item checklist drawn from his immense depth of experience in business launches to help you evaluate your new business ideas. His book will guide you through everything from evaluating your personal attitudes to your business exist strategy. In the end, you should have a clear idea of what your chances of success are.

    2. Lucky Or Smart? by Bo Peabody

    Lucky Or Smart by Bo Peabody

      Bo Peabody was an Internet multimillionaire by his late twenties after co-founding five different companies in different industries. Was Peabody plain lucky or smart to have achieved this feat at his age? He addresses this question in his book and helps us understand how luck and intelligence work together. Peabody notably observes that he was at least smart enough to know when he was getting lucky and goes in depth to teach us how we too can cultivate the same perception and advantage.

      3. The Fire Starter Sessions by Danielle LaPorte

      The Fire Starter Sessions by Danielle LaPorte

        If you’ve been timid about taking the plunge into entrepreneurship, Danielle La Porte’s book is designed to give you that little nudge you need to get right on with it and launch your biz. This beautifully written book, chock-full of personal anecdotes and motivational goodies features 16 elaborate startup sessions that will shake action out of you. This is a pleasurable, self-help read that is definitely one to consider if you are looking for something to get you fired up for the entrepreneurial journey ahead.

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        4. Million Dollar Consulting by Alan Weiss

        Million Dollar Consulting by Alan Weiss

          Million Dollar Consulting is what many people in business circles call the consultant’s bible. The book has earned Alan Weiss the enviable tag of “Rock Star of Consulting.” If you are selling yourself into the C-suite, this is your book. The book covers the fundamentals from setting up your office to writing proposals and delegating labor, as well as effective networking and pricing strategies.

          5. Start Run & Grow a Successful Small Business by Toolkit Media Group

          Start Run n Grow a Successful Small Business by Toolkit Media Group

            If you are looking for the perfect all-in-one small business reference book, this is one of the best references you will get. The book walks you through the entire process of setting up a business from planning to accounting and staffing with handy checklists, case studies and model business plans to help you start and grow your business. You will learn effective human resource management strategies including payroll, benefits, hiring and firing methods.

            6. The Barefoot Executive by Carrie Wilkerson

            The Barefoot Executive

              Wilkerson’s personal story of how life circumstances forced her to work from home is both inspiring and enlightening. If you are thinking of starting a home-based or online business, this book is for you. The book tackles topics like how to find your target market, develop effective marketing strategies and build your brand with easy-to-understand and follow charts and tables. This is a good read for all those in “soft” services like online marketers, consultants and other service providers.

              7. The Business Start-Up Kit by Steven D. Strauss

              The Business Start-Up Kit by Steven D. Strauss

                Steven D. Strauss, small business columnist for USAToday.com and one of the nation’s foremost authorities on small businesses, certainly knows his game. In this book, Strauss offers a compendium of valuable information to benefit every aspiring founder who wants to start and succeed in business. He explains what works and what doesn’t work in start-ups and offers ample tips and guidance on, among other things, picking a business and why one’s passion is important.

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                8. Start Your Own Business by Rieva Lesonsky

                Start Your Own Business by Rieva Lesonsky

                  Who are better placed to understand what it takes to start a business than Rieva Leonsky and the editors of Entrepreneur magazine? This book that bears the tagline: “The only start-up book you’ll ever need” is thorough in a quest to live up to its high premise. Now in its fourth edition, the book has sold more than 200,000 copies and become widely regarded as the quintessential business start-up book for people starting their own businesses.

                  9. The Art of the Start by Guy Kawasaki

                  The Art of the Start by Guy Kawasaki

                    Guy Kawasaki’s startup classic is a great replacement for whatever textbook you would use in an entrepreneurship class to prepare for business ownership. The book offers insider information on a wide range of topics, covering all stages of the start-up process from raising money to motivating staff. Kawasaki offers many golden nuggets of information like how investors will view you, which is helpful for those seeking external financing.

                    10. Escape from Cubicle Nation by Pamela Slim

                    Escape from Cubicle Nation by Pamela Slim

                      If you are currently an employee for a corporation somewhere silently wishing you could start your own business and be your own boss, this book is for you. If you recently left your corporate job to start your own business, this book is for you too. Pamela Slim lucidly explains everything you need to know about starting a business before and soon after you take the plunge from how to get clients to how to get insurance. She offers valuable guidance and motivation that will re-energize and reinforce your commitment to escape the corporate cubicle horde for good.

                      11. The Business Planning Guide by David H. Bangs Jr.

                      The Business Planning Guide by David H. Bangs Jr.

                        The Business Planning Guide is one of those sobering guide books that offer a reassuring voice of experience when venturing into the unknown waters of business startups. Bangs Jr., a former banker and entrepreneur, draws on his vast experience and provides expert guidance on different aspects of launching a new business venture, including how to analyze your business strengths, weaknesses, opportunities and current market conditions. Some people consider this book an essential “compass” and “map” for anyone embarking on the entrepreneurial journey for the first time.

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                        12. Startup from the Ground Up by Cynthia Kocialski

                        Startup from the Ground Up by Cynthia Kocialski

                          Kocialski is a talented writer and her book a handy resource for anyone with a new business idea but isn’t sure where to begin. The book provides useful information to help you transform your idea into a business. You will learn how to take your service or product concept and translate it into a viable business model, as well as how to seek funding and recruit and hire an effective team. If you are ready to build a successful business not just a job, grab this book and read everything the author has to say.

                          13. The $100 Startup by Chris Guillebeau

                          The $100 Startup by Chris Guillebeau

                            The $100 Startup is a book I enjoyed reading both for the pleasure of it and value it provides. Guillebeau gives a rousing case for creative thinking and how you can (and should) leverage your natural talent or long-loved hobby to build a thriving business. He gives compelling case studies of somewhat-accidental, but passionate entrepreneurs who built businesses earning more than $50,000 from very modest budgets (often $100 or less). If you’re looking to build a small business that allows you to lead a location independent lifestyle of adventure, meaning and purpose, this is the book that will point you in that direction.

                            14. The Lean Startup by Eric Ries

                            The Lean Startup by Eric Ries

                              The Lean Startup is a book you will find handy if you are looking to start a software or technology-based business. Author Eric Ries shares insightful stories and case studies from his experience with software startups and other companies during the dot com boom. Ries teaches on the principles of lean manufacturing and advocates continuous innovation tocreate radically successful businesses. You will find this book especially valuable if you lack experience in creating and measuring business processes.

                              15. The E-Myth Revisited by Michael Gerber

                              The E-Myth Revisited by Michael Gerber

                                Michel Gerber is credited for popularizing the important distinction between working “on” and working “in” your business. If you don’t know what the distinction is, you need to grab this underground bestseller and find out. The book will walk you through the entire steps in the life of a business from idea infancy, through to the troubling pains of business adolescence and the sweet stage of business maturity, as well as dispel any myths surrounding starting a business that you may have. You will also learn how common place advice and assumptions can get in the way of establishing a successful business.

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                                16. The Startup Owner’s Manual by Steve Blank

                                The Startup Owners Manual by Steve Blank and Bob Dorf

                                  If you are thinking of starting a Silicon Valley style scalable startup, this bestselling classic by Silicon Valley serial-entrepreneur and academician Steve Blank is a near-encyclopedic guide you ought to get. The book offers a scientific approach to entrepreneurship that emphasizes on the need for “rigorous and repeated testing” to unlock the secret to startup success. The authors draw from The Four Steps to the Epiphany, one of the most influential and practical customer development business book available.

                                  17. Rework by Jason Fried and David Hansson

                                  Rework by Jason Fried and David Hansson

                                    Rework is a collection of essays drawn from the authors’ design and usability blog, Signal vs. Noise by 37signals.com. The authors lay bare the philosophies and strategies that have helped propel 37signals to its enviable success with the aim to inspire us to put the strategies into practice. If you would like to hear an alternative voice to much of the startup advice given out there and learn how to make money as a primary goal in the early part of your startup, this is a quick-read book you should definitely get.

                                    18. The 4-Hour Workweek by Timothy Ferriss

                                    The 4-Hour Workweek by Timothy Ferriss

                                      It’s difficult to read The 4-Hour Workweek without feeling fired up and ready to go. The book is fun, inspirational and quite motivational. It teaches the intricacies of how to create an automated income-generator that leaves you free to pursue your other passions, such as traveling. If you’ve heard of the Pareto Principle (otherwise known as the 80/20 rule), this book explores surprising applications of the principle and offers some useful information about building a successful web business.

                                      19. Flying Without a Net by Thomas J. DeLong

                                      Flying Without a Net by Thomas J. DeLong

                                        Flying Without a Net isn’t exactly about how to start a business, but it explores a series of personality traits and anxieties among would-be entrepreneurs that often sabotage the very success high achievers seek when starting a venture. The book teaches how to draw strength from your vulnerability and adopt practices that give you the courage to “do the right things poorly” before “doing the right things well.” If you like a little psychoanalysis and would like to realign your entrepreneurial sensibilities, this is a book that should be at the top of your reading list.

                                        20. Founders at Work by Jessica Livingston

                                        Founders at Work by Jessica Livingston

                                          Founders at Work is a brilliant collection of interviews with successful entrepreneurs from the 80s and 90s sprinkled with an adequate dose of newer blood. The book is weighted more toward inspiration than technical instruction, but there is nothing quite like hearing the stories of the world’s most celebrated founders like Steve Wozniak (Apple) and Max Levchin (PayPal) tell us straight how it was for them in the very early days. You will hear how these entrepreneurs got the ideas that made them rich, launched their businesses, went out of business, overcame start-up challenges and the lessons they learned along the way. If I could recommend only one book to a new entrepreneur, this would be it.

                                          More by this author

                                          David K. William

                                          David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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                                          1 How Your Attitude Determines Your Success 2 How to Ask for Help When You Need It Most 3 How Much Do You Need to Give Up to Start Over? 4 Is It Really Better to Step Out of Your Comfort Zone? 5 Do You Want to Know the Secret to Living a Fulfilling Life?

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                                          Published on March 19, 2019

                                          How Your Attitude Determines Your Success

                                          How Your Attitude Determines Your Success


                                          Do you remember the last time you faced a major setback–when you felt so low, that nothing seemed to make you happy? No matter how hard you tried, you just felt like the world was against you. Perhaps it was a bad relationship, or the loss of a loved one… maybe something bad happened at work? Whatever it may be, could you recall how your attitude was towards that situation?

                                          Often when we’re caught in an unhappy situation, we feel limited and sometimes trapped. We want to get out of it as quickly as we can, but it’s never quite that simple.

                                          Unfortunately, some people can remain in that terrible situation for weeks, months or even years; while others may come out strong and ready to start over–or continue from where they left off–fairly quickly.

                                          So what sets these two groups apart?

                                          The answer is their attitude.

                                          Attitude is everything when it comes to achieving a goal, and tackling a setback or problem. 

                                          When you’re able to have a positive mindset, you’ll be able to break free of your limitations that are holding you back.

                                          A positive attitude also goes a long way in ensuring you come out victorious from whatever limitations that were holding you back before. It transforms not just your mental state, but your physical and emotional well being. It is the key to lasting total transformation.

                                          Positive Attitude Brings About Positive Health 

                                          When you’re stuck in a rut, often the first thoughts that run through your head are negative, thus your outlook likely becomes pessimistic. But, if you can transform those thoughts into more positive ones, then you’re on your way to talking yourself out of that rut, which allows you to move forward.

                                          Of course, positive thinking doesn’t mean ignoring all the bad or unpleasant feelings altogether. It just means that you approach unpleasantness in a more positive and productive way–instead of taking everything as a victim to negative circumstances, you see it as an opportunity to learn and grow.

                                          Be aware of self talk!

                                          These automatic thoughts can be positive or negative. Some of your self talk comes from logic and reason, while other self talk may arise from misconceptions that you create. Others could come from external sources such as negative people around you, or messages from the media.

                                          The key is to surround yourself with positive influences that can help turn those negative thoughts into positive, more productive actions.You’ll not only feel better about the situation, but in the long run, positive thinking can lower your levels of distress and depression and give you better coping skills during hardships.

                                          Researchers studying the effects of positive thinking and optimism on health have also found that positive thinking may provide increased life span, better cardiovascular health and reduced risk of death from cardiovascular disease, and even greater resistance to the common cold!

                                          It’s unclear why people who engage in positive thinking experience these health benefits, but one theory is that having a positive outlook enables you to cope better with stressful situations, which reduces the harmful health effects of stress on your body.

                                          It’s also thought that positive and optimistic people tend to live healthier lifestyles — they get more physical activity, follow a healthier diet, and don’t smoke or drink alcohol in excess.

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                                          Suffering is Inevitable, So It’s Best to Accept It 

                                          Now, one thing that everyone goes through at some point, is suffering. It’s a harsh reality, yet you can’t actually avoid it. We experience suffering as the result of unhappiness, fear, anger, loss or frustration. In fact, it would be hard to even imagine the feeling of happiness if we never experienced suffering! How would we ever compare it?

                                          So instead of wallowing in sorrow about the suffering you have endured, take the suffering as an opportunity for change. Did you get laid off from your job? Perhaps this would be a good time to re-assess your career goals.

                                          Rather than feeling negative and stuck, use your time and energy to find opportunities which will put you ahead. With the right attitude, anything can seem possible.

                                          This may sound crazy, but suffering is the secret to being successful! 

                                          Here’s what I mean. It’s impossible to think of new ideas or understand new experiences without stepping outside of your comfort zone. Anyone who has met great successes has also faced many failures, as nobody wins on every try.

                                          To propel you toward success, find a way to track your progress and to set and celebrate small benchmarks. It may be helpful to conduct a weekly review to assess where you are and acknowledge all of the small wins of the week. Every accomplishment, no matter how small, is an achievement; so, be sure to take note of them.

                                          Tracking your progress is also a great way to find and mitigate triggers and hindrances that impede your progress. The point is, you’re making progress; even if it feels like suffering, you can see that it’s leading you to joy.

                                          Remember, don’t compare yourself to others. Only compare yourself to who you were yesterday. Each step you make towards progress is making you a better version of you.

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                                          Gratitude Goes a Long Way in Shaping Attitude 

                                          Now, this may seem difficult to do when you’re already feeling down, but having gratitude is a very useful when you’re trying to navigate your way out of a setback. Being grateful for existing accomplishments and the supports in your life will help you see them more clearly, build your own confidence, and give you a better overall outlook on what your limitations really are and what you have to do to overcome them.

                                          With a grateful attitude, you limit the damage of negative influences, and strengthen the impact of positive ones.

                                          Being grateful, even during the toughest of times, steers your attitude towards a more positive one, allowing you to get back on your feet much more quickly. Many studies done on gratitude have shown positive results for people who practice regularly, such as improvement in relationships and in mental health. There’s even studies that show higher motivation in work settings due to a simple ‘thank you’ from managers to their subordinates.

                                          Believe in Yourself and Your Truth

                                          This is often easier said than done, but is also the most empowering truth to overcoming your setbacks and limitations in life.

                                          Many people find it hard to keep a positive attitude during tough times because they lack inner confidence. They doubt their abilities because of the ‘failure’ that they’re experiencing, and don’t think that they can rise above again.

                                          But, confidence doesn’t just come from talent, luck or easy opportunity. Confidence comes from overcoming difficulties and facing your fears head on. 

                                          Confidence is a result of getting out of your comfort zone. The more you do this, the more confident you’ll be, and the more positive your attitude will be. Confidence will help you see your goals more clearly, find your strengths within, reach your goals and overcome your limitations much more quickly.

                                          Here’s a quick story about my own struggles helping me get ahead:

                                          When I first started Lifehack, it took a long time to gain a solid readership. Just getting 100 visitors was a challenge and took a good bit of time. I had great ambitions for this site, yet it seemed like I was doomed to fail. I received plenty of criticism, too. Some people thought that the world didn’t need yet another self help site, others offered the opinion that there was something wrong with the idea itself and I was making a mistake.

                                          It was hard for me not to listen to them and, at some times, agree. But, persistence is key, and in the end I chose to believe in my truth.

                                          I worked tirelessly changing the site layout, restructuring articles, and making the site more user friendly. Slowly, I expanded to a team with the hiring of some extremely dynamic and talented people. With each determined effort, the site grew in popularity, and a few years later, we had influenced millions–and continue to do so.

                                          Pushing myself out of my comfort zone and facing every challenge head on were the greatest contributing factors to increasing my confidence. So welcome the challenges that come; don’t avoid them, as they’re all opportunities in disguise to feed your growth.

                                          Your Attitude Sets the Tone for Success 

                                          Do you see the importance of having a positive attitude? It is so much more than a mindset or state of mind. Your attitude sets the tone for every action and behavior that follows after, and that will determine how long it takes for you to break free from your current circumstance.

                                          So if you’re currently in an unhappy situation, why not give it a try and look at things from a more positive outlook? As mentioned, not only does having a positive attitude bring about favorable outcomes, it also brings about positive health in the long run.

                                          Embracing hardship as it is, and using it as a learning experience to grow, will also make you stronger. And, whether you’re going through good or bad times, practicing gratitude will no doubt help to limit the damage of negative influences, and strengthen the impact of positive ones.

                                          Lastly, in any circumstance, you are your greatest barrier to success, which is why it’s important to always believe in yourself!

                                          You will always have the power to be in control of your situation because your attitude is determined by you. So start harnessing all that positive thinking to turn those limitations into strengths!

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                                          Featured photo credit: Photo by Jonathan Francisca on Unsplash via unsplash.com

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