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20 Books to Read Before You Start Your Own Business

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20 Books to Read Before You Start Your Own Business

If you dream of starting your own business, there is a way to go around enrolling to business school. Many successful CEOs have actually never been to college and yet they are among the most knowledgeable individuals in their business and industry. You can turn to a more grassroots approach to learn everything you need to know about starting a business by reading the words of those who have been down the entrepreneurial path before.

While no single business “How-to” or “”How-I” book contains all the information you need to launch a successful business, a collection of quality books can help you glean vital wisdom and inspiration before you take the plunge. Here is a list of 20 books I would comfortably recommend to any serious would-be founder.

1. Will It Fly? by Thomas K. McKnight

Will It Fly by Thomas K. McKnight

    One of the biggest questions aspiring founders grapple with before they make the leap into entrepreneurship is how to know if their new business idea has wings. Will the business idea take off or fall flat? McKnight offers a 44-item checklist drawn from his immense depth of experience in business launches to help you evaluate your new business ideas. His book will guide you through everything from evaluating your personal attitudes to your business exist strategy. In the end, you should have a clear idea of what your chances of success are.

    2. Lucky Or Smart? by Bo Peabody

    Lucky Or Smart by Bo Peabody

      Bo Peabody was an Internet multimillionaire by his late twenties after co-founding five different companies in different industries. Was Peabody plain lucky or smart to have achieved this feat at his age? He addresses this question in his book and helps us understand how luck and intelligence work together. Peabody notably observes that he was at least smart enough to know when he was getting lucky and goes in depth to teach us how we too can cultivate the same perception and advantage.

      3. The Fire Starter Sessions by Danielle LaPorte

      The Fire Starter Sessions by Danielle LaPorte

        If you’ve been timid about taking the plunge into entrepreneurship, Danielle La Porte’s book is designed to give you that little nudge you need to get right on with it and launch your biz. This beautifully written book, chock-full of personal anecdotes and motivational goodies features 16 elaborate startup sessions that will shake action out of you. This is a pleasurable, self-help read that is definitely one to consider if you are looking for something to get you fired up for the entrepreneurial journey ahead.

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        4. Million Dollar Consulting by Alan Weiss

        Million Dollar Consulting by Alan Weiss

          Million Dollar Consulting is what many people in business circles call the consultant’s bible. The book has earned Alan Weiss the enviable tag of “Rock Star of Consulting.” If you are selling yourself into the C-suite, this is your book. The book covers the fundamentals from setting up your office to writing proposals and delegating labor, as well as effective networking and pricing strategies.

          5. Start Run & Grow a Successful Small Business by Toolkit Media Group

          Start Run n Grow a Successful Small Business by Toolkit Media Group

            If you are looking for the perfect all-in-one small business reference book, this is one of the best references you will get. The book walks you through the entire process of setting up a business from planning to accounting and staffing with handy checklists, case studies and model business plans to help you start and grow your business. You will learn effective human resource management strategies including payroll, benefits, hiring and firing methods.

            6. The Barefoot Executive by Carrie Wilkerson

            The Barefoot Executive

              Wilkerson’s personal story of how life circumstances forced her to work from home is both inspiring and enlightening. If you are thinking of starting a home-based or online business, this book is for you. The book tackles topics like how to find your target market, develop effective marketing strategies and build your brand with easy-to-understand and follow charts and tables. This is a good read for all those in “soft” services like online marketers, consultants and other service providers.

              7. The Business Start-Up Kit by Steven D. Strauss

              The Business Start-Up Kit by Steven D. Strauss

                Steven D. Strauss, small business columnist for USAToday.com and one of the nation’s foremost authorities on small businesses, certainly knows his game. In this book, Strauss offers a compendium of valuable information to benefit every aspiring founder who wants to start and succeed in business. He explains what works and what doesn’t work in start-ups and offers ample tips and guidance on, among other things, picking a business and why one’s passion is important.

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                8. Start Your Own Business by Rieva Lesonsky

                Start Your Own Business by Rieva Lesonsky

                  Who are better placed to understand what it takes to start a business than Rieva Leonsky and the editors of Entrepreneur magazine? This book that bears the tagline: “The only start-up book you’ll ever need” is thorough in a quest to live up to its high premise. Now in its fourth edition, the book has sold more than 200,000 copies and become widely regarded as the quintessential business start-up book for people starting their own businesses.

                  9. The Art of the Start by Guy Kawasaki

                  The Art of the Start by Guy Kawasaki

                    Guy Kawasaki’s startup classic is a great replacement for whatever textbook you would use in an entrepreneurship class to prepare for business ownership. The book offers insider information on a wide range of topics, covering all stages of the start-up process from raising money to motivating staff. Kawasaki offers many golden nuggets of information like how investors will view you, which is helpful for those seeking external financing.

                    10. Escape from Cubicle Nation by Pamela Slim

                    Escape from Cubicle Nation by Pamela Slim

                      If you are currently an employee for a corporation somewhere silently wishing you could start your own business and be your own boss, this book is for you. If you recently left your corporate job to start your own business, this book is for you too. Pamela Slim lucidly explains everything you need to know about starting a business before and soon after you take the plunge from how to get clients to how to get insurance. She offers valuable guidance and motivation that will re-energize and reinforce your commitment to escape the corporate cubicle horde for good.

                      11. The Business Planning Guide by David H. Bangs Jr.

                      The Business Planning Guide by David H. Bangs Jr.

                        The Business Planning Guide is one of those sobering guide books that offer a reassuring voice of experience when venturing into the unknown waters of business startups. Bangs Jr., a former banker and entrepreneur, draws on his vast experience and provides expert guidance on different aspects of launching a new business venture, including how to analyze your business strengths, weaknesses, opportunities and current market conditions. Some people consider this book an essential “compass” and “map” for anyone embarking on the entrepreneurial journey for the first time.

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                        12. Startup from the Ground Up by Cynthia Kocialski

                        Startup from the Ground Up by Cynthia Kocialski

                          Kocialski is a talented writer and her book a handy resource for anyone with a new business idea but isn’t sure where to begin. The book provides useful information to help you transform your idea into a business. You will learn how to take your service or product concept and translate it into a viable business model, as well as how to seek funding and recruit and hire an effective team. If you are ready to build a successful business not just a job, grab this book and read everything the author has to say.

                          13. The $100 Startup by Chris Guillebeau

                          The $100 Startup by Chris Guillebeau

                            The $100 Startup is a book I enjoyed reading both for the pleasure of it and value it provides. Guillebeau gives a rousing case for creative thinking and how you can (and should) leverage your natural talent or long-loved hobby to build a thriving business. He gives compelling case studies of somewhat-accidental, but passionate entrepreneurs who built businesses earning more than $50,000 from very modest budgets (often $100 or less). If you’re looking to build a small business that allows you to lead a location independent lifestyle of adventure, meaning and purpose, this is the book that will point you in that direction.

                            14. The Lean Startup by Eric Ries

                            The Lean Startup by Eric Ries

                              The Lean Startup is a book you will find handy if you are looking to start a software or technology-based business. Author Eric Ries shares insightful stories and case studies from his experience with software startups and other companies during the dot com boom. Ries teaches on the principles of lean manufacturing and advocates continuous innovation tocreate radically successful businesses. You will find this book especially valuable if you lack experience in creating and measuring business processes.

                              15. The E-Myth Revisited by Michael Gerber

                              The E-Myth Revisited by Michael Gerber

                                Michel Gerber is credited for popularizing the important distinction between working “on” and working “in” your business. If you don’t know what the distinction is, you need to grab this underground bestseller and find out. The book will walk you through the entire steps in the life of a business from idea infancy, through to the troubling pains of business adolescence and the sweet stage of business maturity, as well as dispel any myths surrounding starting a business that you may have. You will also learn how common place advice and assumptions can get in the way of establishing a successful business.

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                                16. The Startup Owner’s Manual by Steve Blank

                                The Startup Owners Manual by Steve Blank and Bob Dorf

                                  If you are thinking of starting a Silicon Valley style scalable startup, this bestselling classic by Silicon Valley serial-entrepreneur and academician Steve Blank is a near-encyclopedic guide you ought to get. The book offers a scientific approach to entrepreneurship that emphasizes on the need for “rigorous and repeated testing” to unlock the secret to startup success. The authors draw from The Four Steps to the Epiphany, one of the most influential and practical customer development business book available.

                                  17. Rework by Jason Fried and David Hansson

                                  Rework by Jason Fried and David Hansson

                                    Rework is a collection of essays drawn from the authors’ design and usability blog, Signal vs. Noise by 37signals.com. The authors lay bare the philosophies and strategies that have helped propel 37signals to its enviable success with the aim to inspire us to put the strategies into practice. If you would like to hear an alternative voice to much of the startup advice given out there and learn how to make money as a primary goal in the early part of your startup, this is a quick-read book you should definitely get.

                                    18. The 4-Hour Workweek by Timothy Ferriss

                                    The 4-Hour Workweek by Timothy Ferriss

                                      It’s difficult to read The 4-Hour Workweek without feeling fired up and ready to go. The book is fun, inspirational and quite motivational. It teaches the intricacies of how to create an automated income-generator that leaves you free to pursue your other passions, such as traveling. If you’ve heard of the Pareto Principle (otherwise known as the 80/20 rule), this book explores surprising applications of the principle and offers some useful information about building a successful web business.

                                      19. Flying Without a Net by Thomas J. DeLong

                                      Flying Without a Net by Thomas J. DeLong

                                        Flying Without a Net isn’t exactly about how to start a business, but it explores a series of personality traits and anxieties among would-be entrepreneurs that often sabotage the very success high achievers seek when starting a venture. The book teaches how to draw strength from your vulnerability and adopt practices that give you the courage to “do the right things poorly” before “doing the right things well.” If you like a little psychoanalysis and would like to realign your entrepreneurial sensibilities, this is a book that should be at the top of your reading list.

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                                        20. Founders at Work by Jessica Livingston

                                        Founders at Work by Jessica Livingston

                                          Founders at Work is a brilliant collection of interviews with successful entrepreneurs from the 80s and 90s sprinkled with an adequate dose of newer blood. The book is weighted more toward inspiration than technical instruction, but there is nothing quite like hearing the stories of the world’s most celebrated founders like Steve Wozniak (Apple) and Max Levchin (PayPal) tell us straight how it was for them in the very early days. You will hear how these entrepreneurs got the ideas that made them rich, launched their businesses, went out of business, overcame start-up challenges and the lessons they learned along the way. If I could recommend only one book to a new entrepreneur, this would be it.

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                                          David K. William

                                          David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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                                          Last Updated on October 21, 2021

                                          How to Create Your Own Ritual to Conquer Time Wasters and Laziness

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                                          How to Create Your Own Ritual to Conquer Time Wasters and Laziness

                                          Life is wasted in the in-between times. The time between when your alarm first rings and when you finally decide to get out of bed. The time between when you sit at your desk and when productive work begins. The time between making a decision and doing something about it.

                                          Slowly, your day is whittled away from all the unused in-between moments. Eventually, time wasters, laziness, and procrastination get the better of you.

                                          The solution to reclaim these lost middle moments is by creating rituals. Every culture on earth uses rituals to transfer information and encode behaviors that are deemed important. Personal rituals can help you build a better pattern for handling everything from how you wake up to how you work.

                                          Unfortunately, when most people see rituals, they see pointless superstitions. Indeed, many rituals are based on a primitive understanding of the world. But by building personal rituals, you get to encode the behaviors you feel are important and cut out the wasted middle moments.

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                                          Program Your Own Algorithms

                                          Another way of viewing rituals is by seeing them as computer algorithms. An algorithm is a set of instructions that is repeated to get a result.

                                          Some algorithms are highly efficient, sorting or searching millions of pieces of data in a few seconds. Other algorithms are bulky and awkward, taking hours to do the same task.

                                          By forming rituals, you are building algorithms for your behavior. Take the delayed and painful pattern of waking up, debating whether to sleep in for another two minutes, hitting the snooze button, repeat until almost late for work. This could be reprogrammed to get out of bed immediately, without debating your decision.

                                          How to Form a Ritual

                                          I’ve set up personal rituals for myself for handling e-mail, waking up each morning, writing articles, and reading books. Far from making me inflexible, these rituals give me a useful default pattern that works best 99% of the time. Whenever my current ritual won’t work, I’m always free to stop using it.

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                                          Forming a ritual isn’t too difficult, and the same principles for changing habits apply:

                                          1. Write out your sequence of behavior. I suggest starting with a simple ritual of only 3-4 steps maximum. Wait until you’ve established a ritual before you try to add new steps.
                                          2. Commit to following your ritual for thirty days. This step will take the idea and condition it into your nervous system as a habit.
                                          3. Define a clear trigger. When does your ritual start? A ritual to wake up is easy—the sound of your alarm clock will work. As for what triggers you to go to the gym, read a book or answer e-mail—you’ll have to decide.
                                          4. Tweak the Pattern. Your algorithm probably won’t be perfectly efficient the first time. Making a few tweaks after the first 30-day trial can make your ritual more useful.

                                          Ways to Use a Ritual

                                          Based on the above ideas, here are some ways you could implement your own rituals:

                                          1. Waking Up

                                          Set up a morning ritual for when you wake up and the next few things you do immediately afterward. To combat the grogginess after immediately waking up, my solution is to do a few pushups right after getting out of bed. After that, I sneak in ninety minutes of reading before getting ready for morning classes.

                                          2. Web Usage

                                          How often do you answer e-mail, look at Google Reader, or check Facebook each day? I found by taking all my daily internet needs and compressing them into one, highly-efficient ritual, I was able to cut off 75% of my web time without losing any communication.

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                                          3. Reading

                                          How much time do you get to read books? If your library isn’t as large as you’d like, you might want to consider the rituals you use for reading. Programming a few steps to trigger yourself to read instead of watching television or during a break in your day can chew through dozens of books each year.

                                          4. Friendliness

                                          Rituals can also help with communication. Set up a ritual of starting a conversation when you have opportunities to meet people.

                                          5. Working

                                          One of the hardest barriers when overcoming procrastination is building up a concentrated flow. Building those steps into a ritual can allow you to quickly start working or continue working after an interruption.

                                          6. Going to the gym

                                          If exercising is a struggle, encoding a ritual can remove a lot of the difficulty. Set up a quick ritual for going to exercise right after work or when you wake up.

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                                          7. Exercise

                                          Even within your workouts, you can have rituals. Spacing the time between runs or reps with a certain number of breaths can remove the guesswork. Forming a ritual of doing certain exercises in a particular order can save time.

                                          8. Sleeping

                                          Form a calming ritual in the last 30-60 minutes of your day before you go to bed. This will help slow yourself down and make falling asleep much easier. Especially if you plan to get up full of energy in the morning, it will help if you remove insomnia.

                                          8. Weekly Reviews

                                          The weekly review is a big part of the GTD system. By making a simple ritual checklist for my weekly review, I can get the most out of this exercise in less time. Originally, I did holistic reviews where I wrote my thoughts on the week and progress as a whole. Now, I narrow my focus toward specific plans, ideas, and measurements.

                                          Final Thoughts

                                          We all want to be productive. But time wasters, procrastination, and laziness sometimes get the better of us. If you’re facing such difficulties, don’t be afraid to make use of these rituals to help you conquer them.

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                                          Featured photo credit: RODOLFO BARRETO via unsplash.com

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