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20 Books to Read Before You Start Your Own Business

20 Books to Read Before You Start Your Own Business

If you dream of starting your own business, there is a way to go around enrolling to business school. Many successful CEOs have actually never been to college and yet they are among the most knowledgeable individuals in their business and industry. You can turn to a more grassroots approach to learn everything you need to know about starting a business by reading the words of those who have been down the entrepreneurial path before.

While no single business “How-to” or “”How-I” book contains all the information you need to launch a successful business, a collection of quality books can help you glean vital wisdom and inspiration before you take the plunge. Here is a list of 20 books I would comfortably recommend to any serious would-be founder.

1. Will It Fly? by Thomas K. McKnight

Will It Fly by Thomas K. McKnight

    One of the biggest questions aspiring founders grapple with before they make the leap into entrepreneurship is how to know if their new business idea has wings. Will the business idea take off or fall flat? McKnight offers a 44-item checklist drawn from his immense depth of experience in business launches to help you evaluate your new business ideas. His book will guide you through everything from evaluating your personal attitudes to your business exist strategy. In the end, you should have a clear idea of what your chances of success are.

    2. Lucky Or Smart? by Bo Peabody

    Lucky Or Smart by Bo Peabody

      Bo Peabody was an Internet multimillionaire by his late twenties after co-founding five different companies in different industries. Was Peabody plain lucky or smart to have achieved this feat at his age? He addresses this question in his book and helps us understand how luck and intelligence work together. Peabody notably observes that he was at least smart enough to know when he was getting lucky and goes in depth to teach us how we too can cultivate the same perception and advantage.

      3. The Fire Starter Sessions by Danielle LaPorte

      The Fire Starter Sessions by Danielle LaPorte

        If you’ve been timid about taking the plunge into entrepreneurship, Danielle La Porte’s book is designed to give you that little nudge you need to get right on with it and launch your biz. This beautifully written book, chock-full of personal anecdotes and motivational goodies features 16 elaborate startup sessions that will shake action out of you. This is a pleasurable, self-help read that is definitely one to consider if you are looking for something to get you fired up for the entrepreneurial journey ahead.

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        4. Million Dollar Consulting by Alan Weiss

        Million Dollar Consulting by Alan Weiss

          Million Dollar Consulting is what many people in business circles call the consultant’s bible. The book has earned Alan Weiss the enviable tag of “Rock Star of Consulting.” If you are selling yourself into the C-suite, this is your book. The book covers the fundamentals from setting up your office to writing proposals and delegating labor, as well as effective networking and pricing strategies.

          5. Start Run & Grow a Successful Small Business by Toolkit Media Group

          Start Run n Grow a Successful Small Business by Toolkit Media Group

            If you are looking for the perfect all-in-one small business reference book, this is one of the best references you will get. The book walks you through the entire process of setting up a business from planning to accounting and staffing with handy checklists, case studies and model business plans to help you start and grow your business. You will learn effective human resource management strategies including payroll, benefits, hiring and firing methods.

            6. The Barefoot Executive by Carrie Wilkerson

            The Barefoot Executive

              Wilkerson’s personal story of how life circumstances forced her to work from home is both inspiring and enlightening. If you are thinking of starting a home-based or online business, this book is for you. The book tackles topics like how to find your target market, develop effective marketing strategies and build your brand with easy-to-understand and follow charts and tables. This is a good read for all those in “soft” services like online marketers, consultants and other service providers.

              7. The Business Start-Up Kit by Steven D. Strauss

              The Business Start-Up Kit by Steven D. Strauss

                Steven D. Strauss, small business columnist for USAToday.com and one of the nation’s foremost authorities on small businesses, certainly knows his game. In this book, Strauss offers a compendium of valuable information to benefit every aspiring founder who wants to start and succeed in business. He explains what works and what doesn’t work in start-ups and offers ample tips and guidance on, among other things, picking a business and why one’s passion is important.

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                8. Start Your Own Business by Rieva Lesonsky

                Start Your Own Business by Rieva Lesonsky

                  Who are better placed to understand what it takes to start a business than Rieva Leonsky and the editors of Entrepreneur magazine? This book that bears the tagline: “The only start-up book you’ll ever need” is thorough in a quest to live up to its high premise. Now in its fourth edition, the book has sold more than 200,000 copies and become widely regarded as the quintessential business start-up book for people starting their own businesses.

                  9. The Art of the Start by Guy Kawasaki

                  The Art of the Start by Guy Kawasaki

                    Guy Kawasaki’s startup classic is a great replacement for whatever textbook you would use in an entrepreneurship class to prepare for business ownership. The book offers insider information on a wide range of topics, covering all stages of the start-up process from raising money to motivating staff. Kawasaki offers many golden nuggets of information like how investors will view you, which is helpful for those seeking external financing.

                    10. Escape from Cubicle Nation by Pamela Slim

                    Escape from Cubicle Nation by Pamela Slim

                      If you are currently an employee for a corporation somewhere silently wishing you could start your own business and be your own boss, this book is for you. If you recently left your corporate job to start your own business, this book is for you too. Pamela Slim lucidly explains everything you need to know about starting a business before and soon after you take the plunge from how to get clients to how to get insurance. She offers valuable guidance and motivation that will re-energize and reinforce your commitment to escape the corporate cubicle horde for good.

                      11. The Business Planning Guide by David H. Bangs Jr.

                      The Business Planning Guide by David H. Bangs Jr.

                        The Business Planning Guide is one of those sobering guide books that offer a reassuring voice of experience when venturing into the unknown waters of business startups. Bangs Jr., a former banker and entrepreneur, draws on his vast experience and provides expert guidance on different aspects of launching a new business venture, including how to analyze your business strengths, weaknesses, opportunities and current market conditions. Some people consider this book an essential “compass” and “map” for anyone embarking on the entrepreneurial journey for the first time.

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                        12. Startup from the Ground Up by Cynthia Kocialski

                        Startup from the Ground Up by Cynthia Kocialski

                          Kocialski is a talented writer and her book a handy resource for anyone with a new business idea but isn’t sure where to begin. The book provides useful information to help you transform your idea into a business. You will learn how to take your service or product concept and translate it into a viable business model, as well as how to seek funding and recruit and hire an effective team. If you are ready to build a successful business not just a job, grab this book and read everything the author has to say.

                          13. The $100 Startup by Chris Guillebeau

                          The $100 Startup by Chris Guillebeau

                            The $100 Startup is a book I enjoyed reading both for the pleasure of it and value it provides. Guillebeau gives a rousing case for creative thinking and how you can (and should) leverage your natural talent or long-loved hobby to build a thriving business. He gives compelling case studies of somewhat-accidental, but passionate entrepreneurs who built businesses earning more than $50,000 from very modest budgets (often $100 or less). If you’re looking to build a small business that allows you to lead a location independent lifestyle of adventure, meaning and purpose, this is the book that will point you in that direction.

                            14. The Lean Startup by Eric Ries

                            The Lean Startup by Eric Ries

                              The Lean Startup is a book you will find handy if you are looking to start a software or technology-based business. Author Eric Ries shares insightful stories and case studies from his experience with software startups and other companies during the dot com boom. Ries teaches on the principles of lean manufacturing and advocates continuous innovation tocreate radically successful businesses. You will find this book especially valuable if you lack experience in creating and measuring business processes.

                              15. The E-Myth Revisited by Michael Gerber

                              The E-Myth Revisited by Michael Gerber

                                Michel Gerber is credited for popularizing the important distinction between working “on” and working “in” your business. If you don’t know what the distinction is, you need to grab this underground bestseller and find out. The book will walk you through the entire steps in the life of a business from idea infancy, through to the troubling pains of business adolescence and the sweet stage of business maturity, as well as dispel any myths surrounding starting a business that you may have. You will also learn how common place advice and assumptions can get in the way of establishing a successful business.

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                                16. The Startup Owner’s Manual by Steve Blank

                                The Startup Owners Manual by Steve Blank and Bob Dorf

                                  If you are thinking of starting a Silicon Valley style scalable startup, this bestselling classic by Silicon Valley serial-entrepreneur and academician Steve Blank is a near-encyclopedic guide you ought to get. The book offers a scientific approach to entrepreneurship that emphasizes on the need for “rigorous and repeated testing” to unlock the secret to startup success. The authors draw from The Four Steps to the Epiphany, one of the most influential and practical customer development business book available.

                                  17. Rework by Jason Fried and David Hansson

                                  Rework by Jason Fried and David Hansson

                                    Rework is a collection of essays drawn from the authors’ design and usability blog, Signal vs. Noise by 37signals.com. The authors lay bare the philosophies and strategies that have helped propel 37signals to its enviable success with the aim to inspire us to put the strategies into practice. If you would like to hear an alternative voice to much of the startup advice given out there and learn how to make money as a primary goal in the early part of your startup, this is a quick-read book you should definitely get.

                                    18. The 4-Hour Workweek by Timothy Ferriss

                                    The 4-Hour Workweek by Timothy Ferriss

                                      It’s difficult to read The 4-Hour Workweek without feeling fired up and ready to go. The book is fun, inspirational and quite motivational. It teaches the intricacies of how to create an automated income-generator that leaves you free to pursue your other passions, such as traveling. If you’ve heard of the Pareto Principle (otherwise known as the 80/20 rule), this book explores surprising applications of the principle and offers some useful information about building a successful web business.

                                      19. Flying Without a Net by Thomas J. DeLong

                                      Flying Without a Net by Thomas J. DeLong

                                        Flying Without a Net isn’t exactly about how to start a business, but it explores a series of personality traits and anxieties among would-be entrepreneurs that often sabotage the very success high achievers seek when starting a venture. The book teaches how to draw strength from your vulnerability and adopt practices that give you the courage to “do the right things poorly” before “doing the right things well.” If you like a little psychoanalysis and would like to realign your entrepreneurial sensibilities, this is a book that should be at the top of your reading list.

                                        20. Founders at Work by Jessica Livingston

                                        Founders at Work by Jessica Livingston

                                          Founders at Work is a brilliant collection of interviews with successful entrepreneurs from the 80s and 90s sprinkled with an adequate dose of newer blood. The book is weighted more toward inspiration than technical instruction, but there is nothing quite like hearing the stories of the world’s most celebrated founders like Steve Wozniak (Apple) and Max Levchin (PayPal) tell us straight how it was for them in the very early days. You will hear how these entrepreneurs got the ideas that made them rich, launched their businesses, went out of business, overcame start-up challenges and the lessons they learned along the way. If I could recommend only one book to a new entrepreneur, this would be it.

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                                          David K. William

                                          David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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                                          Last Updated on November 15, 2018

                                          Success In Reaching Goals Is Determined By Mindset

                                          Success In Reaching Goals Is Determined By Mindset

                                          What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

                                          As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

                                          The Success Mindset

                                          Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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                                          The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

                                          The Placebo Effect and What It Shows Us About The Power of Mindset

                                          The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

                                          How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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                                          How To Create a Success Mindset

                                          People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

                                          1. A Success Mindset Comes From a Growth Mindset

                                          How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

                                          A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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                                          There’s a lot of power in changing your perspective.

                                          2. Look For The Successes

                                          It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

                                          3. Eliminate Negativity

                                          You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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                                          When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

                                          4. Create a Vision

                                          Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

                                          If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

                                          An Inspirational Story…

                                          For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

                                          What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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