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15 Things You Should Definitely Avoid When Social Media Marketing

15 Things You Should Definitely Avoid When Social Media Marketing

Thousands of mistakes are made by businesses every day when they’re presenting themselves on social media, and every one is them is a little bit deadly. Read below to find out the major social media marketing mistakes you need to avoid.

1. Don’t expect a huge audience right out the gate.

This is true even if you have a lot of traffic on your website or a large email list. Most social media marketing involves building audiences gradually, not all at once. Don’t be scared if you don’t gain a lot of followers right away. If you keep at it, and follow the other suggestions in this article, they will come.

2. Don’t just stick to Facebook.

To maximize your audience, you have to diversify. Facebook is usually the most significant outlet for social media marketing, but it’s far from the only place you can benefit.

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3. Don’t get overwhelmed.

Avoid overfilling your plate. At least in the beginning, stick to two or three social media outlets. Once you’re comfortable then start branching out. Be sure to pick the big players like Facebook, Twitter and LinkedIn first, unless your industry favors another outlet.

4. Don’t pick the wrong social media services.

If you’re a household product, Pinterest should be a priority. If you’re an artist, Tumblr is probably your best bet. Know which social media outlet is right for the product or service you’re selling by doing your due diligence.

5. Don’t cross-post.

What works for Twitter doesn’t necessarily work for Facebook, and vice versa. Individualize all posts for every one of your social media accounts.

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6. Don’t make it all about you.

Think about what you’re posting from your followers’ perspectives. Would they be interested in an endless stream self-promotion? Probably not, so get creative. And remember, you don’t have to create all of the content you post yourself.

7. Don’t leave your profiles bare bones.

You’re going to put a lot of effort into interior decorating, so you should make sure people are impressed by the front of the house. Make sure that you have a profile picture, a cover photo, a wallpaper, a short description, a long description and whatever else the social media sites are recommending that you include to make your account 100% complete.

8. Don’t forget to act like a person.

There are a lot of spambots on social media; don’t do your best imitation of them. Be personable with your posts so that followers think they’re reading the thoughts and comments of a real live human being, not a machine.

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9. Don’t just share your stuff.

Creating original content is hard work; compiling existing content is much easier. Take advantage of all the web has to offer by scouring it for articles that your social media followers would find interesting.

10. Don’t rush it.

Don’t treat social media as an annoyance that you need to get off your plate as quickly as possible. You shouldn’t send out hasty updates riddled with spelling and grammar errors. You should also think carefully before you post. Consider if there’s any way your update will be taken the wrong way. If there is, rephrase that update.

11. Don’t avoid negative feedback.

The last thing you should do is delete a negative comment someone posted on your company’s Facebook wall. You have to value the criticism, because it could be a reflection of what a lot of your followers are thinking. Thank the person for the feedback and address their problem however you can.

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12. Don’t forget to link to your social media account.

If you’re doing all your social media marketing in a vacuum, don’t expect to net any new followers. Be sure to include links to social media on your website, business card and wherever else applicable.

13. Don’t leave it unattended.

The death knell of social media marketing is to neglect your accounts. If you’re not regularly posting updates your followers will drift away or won’t trust you as an industry leader.

14. Don’t forget that you can schedule posts.

You don’t need to send a tweet at 6:00 a.m. to have it posted at 6:00 a.m. Use freemium services like Buffer or HootSuite to lay out your social media marketing well in advance.

15. Don’t misuse the lingo.

Too many hashtags will turn fans into haters. Research standard practice for every social media service and implement it to prove that you’re not a poser. With all the work you’re putting into social media marketing, the last thing you want to do is come off as fake.

Featured photo credit: mkhmarketing via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on January 21, 2020

What Is Creativity? We All Have It, and Need It

What Is Creativity? We All Have It, and Need It

Do you think of yourself as a creative person? Do you play the drums or do watercolor paintings? Perhaps compose songs or direct plays? Can you even relate to any of these so called ‘creative’ experiences? Growing up, did you ever have that ‘artistic’ sibling or friend who excelled in drawing, playing instruments or literature? And you maybe wondered why you can’t even compose a birthday card greeting–or that drawing stick figures is the furthest you’ll ever get to drawing a family portrait. Many people have this common assumption that creativity is an inborn talent; only a special group of people are inherently creative, and everyone else just unfortunately does not have that special ability. You either have that creative flair or instinct, or you don’t. But, this is far from the truth! So what is creativity?

Can I Be Creative?

The fact is, that everyone has an innate creative ability. Despite what most people may think, creativity is a skill that everyone can learn and hone on. It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input. How is that so? You’ll have to start by expanding your definition of creativity. Ironically, you have to be creative and ‘think out of the box’ with the definition! Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems. So, if you encounter different challenges and problems that need solving on a regular basis, then creativity is an invaluable skill to have.Let’s say, for example, that you work in sales. Having creativity will help you to look for new ways to approach and reach out to potential customers. Or perhaps you’re a teacher. In this role you have to constantly look for new ways to deliver your message and educate your students.

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How Creativity Works

Let me break another misconception about creativity, which is that it’s only used to create completely “new” or “original” things. Again, this is far from the truth. Because nothing is ever completely new or original. Everything, including works of art, doesn’t come from nothing. Everything derives from some sort of inspiration. That means that creativity works by connecting things together in order to derive new meaning or value.From this perspective, you can see a lot of creativity in action. In technology, Apple combines traditional computers with design and aesthetics to create new ways to use digital products. In music, a musician may be inspired by various styles of music, instruments and rhythms to create an entirely new type of song. All of these examples are about connecting different ideas, finding common ground amongst the differences, and creating a completely new idea out of them.

What Really Is Creativity?

Creativity Needs an Intention

Another misconception about the creative process is that you can just be in a general “creative” state. Real creativity isn’t about coming up with “eureka!” moments for random ideas. Instead, to be truly creative, you need to have a direction. You have to ask yourself this question: “What problem am I trying to solve?” Only by knowing the answer to this question can you start flexing your creativity muscles. Often times, the idea of creativity is associated with the ‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed on the ‘Right’ brain when it comes to creativity. But, to get the most out of creativity, you need to utilize both sides of your brain–Right and Left–which means using the analytical and logical part of your brain, too. This may sound surprising to you, but creativity has a lot to do with problem solving. And, problem solving inherently involves logic and analysis. So instead of throwing out the ‘Left’ brain, full creativity needs them to work in unison. For example, when you’re looking for new ideas, your ‘Left’ brain will guide you to a place of focus, which is based on your objective behind the ideas you’re searching for. The ‘Right’ brain then guides you to gather and explore based on your current focus. And when you decide to try out these new ideas, your ‘Right’ brain will give you novel solutions outside of the ones you already know. Your ‘Left’ brain then helps you evaluate and tune the solutions to work better in practice. So, logic and creativity actually work hand in hand, and not one at the expense of the other.

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Creativity Is a Skill

At the end of the day, creativity is a skill. It’s not some innate or natural born talent that some have over others. What this means is that creativity and innovation can be practiced and improved upon systematically.A skill can be learned and practiced by applying your strongest learning styles. Want to know what your learning style is? Try this test. A skill can be measured and improved through a Feedback Loop, and can be continuously upgraded over time by regular practice. Through regular practice, your creativity goes through different stages of proficiency. This means that you can become more and more creative! If you never thought that creativity was relevant to you, or that you don’t have a knack for being creative… think again! You can use creativity in any aspect of your life. In fact you should use it, as it will allow you to to break through your usual loop, get you out of your comfort zone, and inspire you to grow and try new things. Creativity will definitely give you an edge when you’re trying to solve a problem or come up with new solutions.

Start Connecting the Dots

Excited to start honing your creativity? Here at Lifehack, we’ve got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things together in order to derive new meaning or value. So, if you want to learn how to start connecting the dots, check out these tips:

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Featured photo credit: rawpixel via unsplash.com

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