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15 Things You Should Definitely Avoid When Social Media Marketing

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15 Things You Should Definitely Avoid When Social Media Marketing

Thousands of mistakes are made by businesses every day when they’re presenting themselves on social media, and every one is them is a little bit deadly. Read below to find out the major social media marketing mistakes you need to avoid.

1. Don’t expect a huge audience right out the gate.

This is true even if you have a lot of traffic on your website or a large email list. Most social media marketing involves building audiences gradually, not all at once. Don’t be scared if you don’t gain a lot of followers right away. If you keep at it, and follow the other suggestions in this article, they will come.

2. Don’t just stick to Facebook.

To maximize your audience, you have to diversify. Facebook is usually the most significant outlet for social media marketing, but it’s far from the only place you can benefit.

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3. Don’t get overwhelmed.

Avoid overfilling your plate. At least in the beginning, stick to two or three social media outlets. Once you’re comfortable then start branching out. Be sure to pick the big players like Facebook, Twitter and LinkedIn first, unless your industry favors another outlet.

4. Don’t pick the wrong social media services.

If you’re a household product, Pinterest should be a priority. If you’re an artist, Tumblr is probably your best bet. Know which social media outlet is right for the product or service you’re selling by doing your due diligence.

5. Don’t cross-post.

What works for Twitter doesn’t necessarily work for Facebook, and vice versa. Individualize all posts for every one of your social media accounts.

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6. Don’t make it all about you.

Think about what you’re posting from your followers’ perspectives. Would they be interested in an endless stream self-promotion? Probably not, so get creative. And remember, you don’t have to create all of the content you post yourself.

7. Don’t leave your profiles bare bones.

You’re going to put a lot of effort into interior decorating, so you should make sure people are impressed by the front of the house. Make sure that you have a profile picture, a cover photo, a wallpaper, a short description, a long description and whatever else the social media sites are recommending that you include to make your account 100% complete.

8. Don’t forget to act like a person.

There are a lot of spambots on social media; don’t do your best imitation of them. Be personable with your posts so that followers think they’re reading the thoughts and comments of a real live human being, not a machine.

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9. Don’t just share your stuff.

Creating original content is hard work; compiling existing content is much easier. Take advantage of all the web has to offer by scouring it for articles that your social media followers would find interesting.

10. Don’t rush it.

Don’t treat social media as an annoyance that you need to get off your plate as quickly as possible. You shouldn’t send out hasty updates riddled with spelling and grammar errors. You should also think carefully before you post. Consider if there’s any way your update will be taken the wrong way. If there is, rephrase that update.

11. Don’t avoid negative feedback.

The last thing you should do is delete a negative comment someone posted on your company’s Facebook wall. You have to value the criticism, because it could be a reflection of what a lot of your followers are thinking. Thank the person for the feedback and address their problem however you can.

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12. Don’t forget to link to your social media account.

If you’re doing all your social media marketing in a vacuum, don’t expect to net any new followers. Be sure to include links to social media on your website, business card and wherever else applicable.

13. Don’t leave it unattended.

The death knell of social media marketing is to neglect your accounts. If you’re not regularly posting updates your followers will drift away or won’t trust you as an industry leader.

14. Don’t forget that you can schedule posts.

You don’t need to send a tweet at 6:00 a.m. to have it posted at 6:00 a.m. Use freemium services like Buffer or HootSuite to lay out your social media marketing well in advance.

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15. Don’t misuse the lingo.

Too many hashtags will turn fans into haters. Research standard practice for every social media service and implement it to prove that you’re not a poser. With all the work you’re putting into social media marketing, the last thing you want to do is come off as fake.

Featured photo credit: mkhmarketing via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on October 21, 2021

How to Create Your Own Ritual to Conquer Time Wasters and Laziness

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How to Create Your Own Ritual to Conquer Time Wasters and Laziness

Life is wasted in the in-between times. The time between when your alarm first rings and when you finally decide to get out of bed. The time between when you sit at your desk and when productive work begins. The time between making a decision and doing something about it.

Slowly, your day is whittled away from all the unused in-between moments. Eventually, time wasters, laziness, and procrastination get the better of you.

The solution to reclaim these lost middle moments is by creating rituals. Every culture on earth uses rituals to transfer information and encode behaviors that are deemed important. Personal rituals can help you build a better pattern for handling everything from how you wake up to how you work.

Unfortunately, when most people see rituals, they see pointless superstitions. Indeed, many rituals are based on a primitive understanding of the world. But by building personal rituals, you get to encode the behaviors you feel are important and cut out the wasted middle moments.

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Program Your Own Algorithms

Another way of viewing rituals is by seeing them as computer algorithms. An algorithm is a set of instructions that is repeated to get a result.

Some algorithms are highly efficient, sorting or searching millions of pieces of data in a few seconds. Other algorithms are bulky and awkward, taking hours to do the same task.

By forming rituals, you are building algorithms for your behavior. Take the delayed and painful pattern of waking up, debating whether to sleep in for another two minutes, hitting the snooze button, repeat until almost late for work. This could be reprogrammed to get out of bed immediately, without debating your decision.

How to Form a Ritual

I’ve set up personal rituals for myself for handling e-mail, waking up each morning, writing articles, and reading books. Far from making me inflexible, these rituals give me a useful default pattern that works best 99% of the time. Whenever my current ritual won’t work, I’m always free to stop using it.

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Forming a ritual isn’t too difficult, and the same principles for changing habits apply:

  1. Write out your sequence of behavior. I suggest starting with a simple ritual of only 3-4 steps maximum. Wait until you’ve established a ritual before you try to add new steps.
  2. Commit to following your ritual for thirty days. This step will take the idea and condition it into your nervous system as a habit.
  3. Define a clear trigger. When does your ritual start? A ritual to wake up is easy—the sound of your alarm clock will work. As for what triggers you to go to the gym, read a book or answer e-mail—you’ll have to decide.
  4. Tweak the Pattern. Your algorithm probably won’t be perfectly efficient the first time. Making a few tweaks after the first 30-day trial can make your ritual more useful.

Ways to Use a Ritual

Based on the above ideas, here are some ways you could implement your own rituals:

1. Waking Up

Set up a morning ritual for when you wake up and the next few things you do immediately afterward. To combat the grogginess after immediately waking up, my solution is to do a few pushups right after getting out of bed. After that, I sneak in ninety minutes of reading before getting ready for morning classes.

2. Web Usage

How often do you answer e-mail, look at Google Reader, or check Facebook each day? I found by taking all my daily internet needs and compressing them into one, highly-efficient ritual, I was able to cut off 75% of my web time without losing any communication.

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3. Reading

How much time do you get to read books? If your library isn’t as large as you’d like, you might want to consider the rituals you use for reading. Programming a few steps to trigger yourself to read instead of watching television or during a break in your day can chew through dozens of books each year.

4. Friendliness

Rituals can also help with communication. Set up a ritual of starting a conversation when you have opportunities to meet people.

5. Working

One of the hardest barriers when overcoming procrastination is building up a concentrated flow. Building those steps into a ritual can allow you to quickly start working or continue working after an interruption.

6. Going to the gym

If exercising is a struggle, encoding a ritual can remove a lot of the difficulty. Set up a quick ritual for going to exercise right after work or when you wake up.

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7. Exercise

Even within your workouts, you can have rituals. Spacing the time between runs or reps with a certain number of breaths can remove the guesswork. Forming a ritual of doing certain exercises in a particular order can save time.

8. Sleeping

Form a calming ritual in the last 30-60 minutes of your day before you go to bed. This will help slow yourself down and make falling asleep much easier. Especially if you plan to get up full of energy in the morning, it will help if you remove insomnia.

8. Weekly Reviews

The weekly review is a big part of the GTD system. By making a simple ritual checklist for my weekly review, I can get the most out of this exercise in less time. Originally, I did holistic reviews where I wrote my thoughts on the week and progress as a whole. Now, I narrow my focus toward specific plans, ideas, and measurements.

Final Thoughts

We all want to be productive. But time wasters, procrastination, and laziness sometimes get the better of us. If you’re facing such difficulties, don’t be afraid to make use of these rituals to help you conquer them.

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More Tips to Conquer Time Wasters and Procrastination

 

Featured photo credit: RODOLFO BARRETO via unsplash.com

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