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15 Things You Should Definitely Avoid When Social Media Marketing

15 Things You Should Definitely Avoid When Social Media Marketing

Thousands of mistakes are made by businesses every day when they’re presenting themselves on social media, and every one is them is a little bit deadly. Read below to find out the major social media marketing mistakes you need to avoid.

1. Don’t expect a huge audience right out the gate.

This is true even if you have a lot of traffic on your website or a large email list. Most social media marketing involves building audiences gradually, not all at once. Don’t be scared if you don’t gain a lot of followers right away. If you keep at it, and follow the other suggestions in this article, they will come.

2. Don’t just stick to Facebook.

To maximize your audience, you have to diversify. Facebook is usually the most significant outlet for social media marketing, but it’s far from the only place you can benefit.

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3. Don’t get overwhelmed.

Avoid overfilling your plate. At least in the beginning, stick to two or three social media outlets. Once you’re comfortable then start branching out. Be sure to pick the big players like Facebook, Twitter and LinkedIn first, unless your industry favors another outlet.

4. Don’t pick the wrong social media services.

If you’re a household product, Pinterest should be a priority. If you’re an artist, Tumblr is probably your best bet. Know which social media outlet is right for the product or service you’re selling by doing your due diligence.

5. Don’t cross-post.

What works for Twitter doesn’t necessarily work for Facebook, and vice versa. Individualize all posts for every one of your social media accounts.

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6. Don’t make it all about you.

Think about what you’re posting from your followers’ perspectives. Would they be interested in an endless stream self-promotion? Probably not, so get creative. And remember, you don’t have to create all of the content you post yourself.

7. Don’t leave your profiles bare bones.

You’re going to put a lot of effort into interior decorating, so you should make sure people are impressed by the front of the house. Make sure that you have a profile picture, a cover photo, a wallpaper, a short description, a long description and whatever else the social media sites are recommending that you include to make your account 100% complete.

8. Don’t forget to act like a person.

There are a lot of spambots on social media; don’t do your best imitation of them. Be personable with your posts so that followers think they’re reading the thoughts and comments of a real live human being, not a machine.

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9. Don’t just share your stuff.

Creating original content is hard work; compiling existing content is much easier. Take advantage of all the web has to offer by scouring it for articles that your social media followers would find interesting.

10. Don’t rush it.

Don’t treat social media as an annoyance that you need to get off your plate as quickly as possible. You shouldn’t send out hasty updates riddled with spelling and grammar errors. You should also think carefully before you post. Consider if there’s any way your update will be taken the wrong way. If there is, rephrase that update.

11. Don’t avoid negative feedback.

The last thing you should do is delete a negative comment someone posted on your company’s Facebook wall. You have to value the criticism, because it could be a reflection of what a lot of your followers are thinking. Thank the person for the feedback and address their problem however you can.

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12. Don’t forget to link to your social media account.

If you’re doing all your social media marketing in a vacuum, don’t expect to net any new followers. Be sure to include links to social media on your website, business card and wherever else applicable.

13. Don’t leave it unattended.

The death knell of social media marketing is to neglect your accounts. If you’re not regularly posting updates your followers will drift away or won’t trust you as an industry leader.

14. Don’t forget that you can schedule posts.

You don’t need to send a tweet at 6:00 a.m. to have it posted at 6:00 a.m. Use freemium services like Buffer or HootSuite to lay out your social media marketing well in advance.

15. Don’t misuse the lingo.

Too many hashtags will turn fans into haters. Research standard practice for every social media service and implement it to prove that you’re not a poser. With all the work you’re putting into social media marketing, the last thing you want to do is come off as fake.

Featured photo credit: mkhmarketing via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Published on April 16, 2019

How Self Care Can Help You Live Your Best Life

How Self Care Can Help You Live Your Best Life

When was the last time you did something for yourself?

Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

So how can you make that happen?

Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

Listen to Yourself

The bulk of self-care is knowing yourself.

This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

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What is your purpose?

Have you ever thought about this question?

Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

Do you feel like you are fulfilling your purpose through any of these roles?

All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

If you have your purpose defined, then that’s awesome! You know what drives you and why.

But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

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If you’d like to learn more about finding your purpose, then I recommend you check out this article:

How to Get Motivated and Be Happy Every Day When You Wake Up

Seek Out Continuous Education

Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

It’s Super Practical

Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

Your Confidence Will Skyrocket

You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

You’ll Be More Desired in the Job Market

Another obvious reason for continuous education, is that your employability will also increase.

With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

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In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

“Knowledge is choice.”

Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

Improve Your Habits (Both at Work and at Home)

Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

Good Habits Allow You to Reach Your Goals

Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

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When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

Habits Make Your Time a Priority

How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

Your Well Being Comes First

We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

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