Advertising
Advertising

15 Things You Should Definitely Avoid When Social Media Marketing

15 Things You Should Definitely Avoid When Social Media Marketing

Thousands of mistakes are made by businesses every day when they’re presenting themselves on social media, and every one is them is a little bit deadly. Read below to find out the major social media marketing mistakes you need to avoid.

1. Don’t expect a huge audience right out the gate.

This is true even if you have a lot of traffic on your website or a large email list. Most social media marketing involves building audiences gradually, not all at once. Don’t be scared if you don’t gain a lot of followers right away. If you keep at it, and follow the other suggestions in this article, they will come.

2. Don’t just stick to Facebook.

To maximize your audience, you have to diversify. Facebook is usually the most significant outlet for social media marketing, but it’s far from the only place you can benefit.

Advertising

3. Don’t get overwhelmed.

Avoid overfilling your plate. At least in the beginning, stick to two or three social media outlets. Once you’re comfortable then start branching out. Be sure to pick the big players like Facebook, Twitter and LinkedIn first, unless your industry favors another outlet.

4. Don’t pick the wrong social media services.

If you’re a household product, Pinterest should be a priority. If you’re an artist, Tumblr is probably your best bet. Know which social media outlet is right for the product or service you’re selling by doing your due diligence.

5. Don’t cross-post.

What works for Twitter doesn’t necessarily work for Facebook, and vice versa. Individualize all posts for every one of your social media accounts.

Advertising

6. Don’t make it all about you.

Think about what you’re posting from your followers’ perspectives. Would they be interested in an endless stream self-promotion? Probably not, so get creative. And remember, you don’t have to create all of the content you post yourself.

7. Don’t leave your profiles bare bones.

You’re going to put a lot of effort into interior decorating, so you should make sure people are impressed by the front of the house. Make sure that you have a profile picture, a cover photo, a wallpaper, a short description, a long description and whatever else the social media sites are recommending that you include to make your account 100% complete.

8. Don’t forget to act like a person.

There are a lot of spambots on social media; don’t do your best imitation of them. Be personable with your posts so that followers think they’re reading the thoughts and comments of a real live human being, not a machine.

Advertising

9. Don’t just share your stuff.

Creating original content is hard work; compiling existing content is much easier. Take advantage of all the web has to offer by scouring it for articles that your social media followers would find interesting.

10. Don’t rush it.

Don’t treat social media as an annoyance that you need to get off your plate as quickly as possible. You shouldn’t send out hasty updates riddled with spelling and grammar errors. You should also think carefully before you post. Consider if there’s any way your update will be taken the wrong way. If there is, rephrase that update.

11. Don’t avoid negative feedback.

The last thing you should do is delete a negative comment someone posted on your company’s Facebook wall. You have to value the criticism, because it could be a reflection of what a lot of your followers are thinking. Thank the person for the feedback and address their problem however you can.

Advertising

12. Don’t forget to link to your social media account.

If you’re doing all your social media marketing in a vacuum, don’t expect to net any new followers. Be sure to include links to social media on your website, business card and wherever else applicable.

13. Don’t leave it unattended.

The death knell of social media marketing is to neglect your accounts. If you’re not regularly posting updates your followers will drift away or won’t trust you as an industry leader.

14. Don’t forget that you can schedule posts.

You don’t need to send a tweet at 6:00 a.m. to have it posted at 6:00 a.m. Use freemium services like Buffer or HootSuite to lay out your social media marketing well in advance.

15. Don’t misuse the lingo.

Too many hashtags will turn fans into haters. Research standard practice for every social media service and implement it to prove that you’re not a poser. With all the work you’re putting into social media marketing, the last thing you want to do is come off as fake.

Featured photo credit: mkhmarketing via flickr.com

More by this author

Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

15 Productive Things to Do When Bored (So Time Is Not Wasted) 5 Ways to Manifest Anything You Want in Your Life Is Avoiding Difficult Tasks And Doing Easy Tasks First Less Productive? The 10 Best Online Dictionaries 15 Easy Ways For Everyone To Make Money With Social Media

Trending in Productivity

1 Learn How to Be Productive and Happy With These 11 Tips 2 How to Prevent Decision Fatigue From Clouding Your Judgement 3 5 Reasons Why Being a Perfectionist May Not Be So Perfect 4 The New Lifehacking #7 – Why You Should Be Open to New Stuff, But Wary About Using It 5 10 Good Habits to Have in Life to Be More Successful

Read Next

Advertising
Advertising
Advertising

Last Updated on November 12, 2020

Learn How to Be Productive and Happy With These 11 Tips

Learn How to Be Productive and Happy With These 11 Tips

A lack of productivity leads to a lack of happiness. When you can’t see yourself making progress or getting things done, you get anxious and become stressful. That’s why it’s so important to learn how to be productive.

There are also many things that contribute to unhappiness here: Facebook notifications, emails, texts, and chatty co-workers are just a small fraction of the disruptions we’re bombarded with. These “little things” can stack up fast and lead to hampering your happiness and productivity levels.

Learn how to be productive with the 11 tips below and reclaim your everyday productivity and your happiness, once and for all.

1. Be Happy Now

Life is too short. No matter what you’re doing or where you are, be happy now. Start by finding something to be grateful for; everyone has at least one good thing in their life, and most have many more.

Most of the world still has trouble getting access to clean drinking water…that means you can even be grateful for that bottle of Aquafina you’ve got on your desk right now.

2. Finish Your Day Before It Starts

Proper planning is the secret to peak productivity, and it’s also a good idea to set important goals daily. Get yourself a planning tool and prioritize your daily tasks with it in order to spend your time on important tasks.

If you know exactly what you have to do and the timeframe you want to complete it in, you’ll be well on your way to learning how to be productive.

Advertising

Here’s a smart technique on planning and prioritization: How to Prioritize Right in 10 Minutes and Work 10X Faster

3. Celebrate the Small Wins

Every time you check off a task from your to-do list, you release a “happy chemical” in your brain called dopamine. This gives you the motivation to move forward and do even more.

For example, after I finish writing this article, and I’ve crossed it off my list of things to do today, I’ll get a nice burst of “happy chemicals” releasing in my brain. The best part? Zero side effects!

4. Leverage Like There’s No Tomorrow

Look for ways to use the 80/20 rule by identifying tasks that you might be able to outsource or leverage out to a virtual assistant.

Stop wasting time doing things that don’t challenge you or ignite your passion. Hire out or automate anything and everything within your means.

Don’t be afraid to trust others with tasks you believe they can do. They’ll likely be happy for the opportunity, and you’ll feel better about lowering the amount of work you have to get done.

5. Recharge Your Batteries

Figure out how many hours of sleep your body needs and make sure you get it. Take time to stretch, walk, or relax in order to recharge throughout the day and after work.

Advertising

One study found that the best way to ensure consistent productivity throughout the day is to work for about 50 minutes, followed by a 15-20 minute break[1]. As you’re trying to learn how to be productive, follow this pattern to get started[2].

Take breaks to be more productive

    Here are some simple ways to relax completely and get rid of stress.

    6. Become an Early Riser

    This is one of the most underused productivity “hacks” on the planet. Ever since I decided to start waking up at 5am every day, my productivity levels and happiness have gone up dramatically.

    Most people aren’t up that early, so no one can bother you or disrupt you from what you want to do. A productive person will use this time to exercise, meditate, or get a head start on their day.

    7. Do Work You’re Passionate About

    Make it your goal to blur the line between work and play by doing more things you’re passionate about. This promotes happiness both inside and outside of the workplace.

    Find what you’re passionate about and do it, even if it’s just through a hobby. Make time for the things you love and learn how to be productive more easily.

    Advertising

    8. Use Time Blocks

    When I wrote this article, I gave myself a one hour time block. This prevents unnecessary dilly-dallying, like updating your social media and checking email. Instead, start developing better work habits and manage your time for a more productive day.

    There are plenty of apps that can help you do this, or you can simply set an alarm on your phone so you know when you can take a break and enjoy some free time. During your set time block[3], do your best to eliminate distractions. Find a quiet space, declutter your desk, and create a short to-do list to keep you on track.

    Time Blocking for Productivity

      9. Avoid Interruptions

      Interruptions are among the biggest barriers to both productivity and happiness. Every time you’re interrupted in the middle of a task, your level of productivity takes a hit.

      We’ve all been there: you’re fully immersed in an important project until all of a sudden the workplace chatterbox appears out of nowhere and starts talking the crazy night they had last weekend. By the time s/he’s gone, you’ve already forgotten where you were, and it takes 30 minutes to get back on track.

      Avoid this by letting people know that you’ve got important work that’s got to be done.

      Learn more about how to stay focus in this guide: How to Focus and Maximize Your Productivity (the Definitive Guide)

      Advertising

      10. Shut Down the Digital Disruptions

      iPhones, mailbox notifications, Twitter, Facebook, and everything that pops, slides, or fades in and out of your screen has got to go. Shut them down and focus when you want to learn how to be productive.

      It’s as easy as turning off the notifications or scheduling only a specific time to check all these notifications and texts.

      11. Measure Your Success

      Every now and then, it’s a good idea to measure your results and see how things are coming along.

      How’s your progress? Are you moving in the right direction? It’s always a good idea to track your progress regularly.

      Of course, in order to track you progress, you need to set specific milestones so you know that you’re on your way to achieving any big or small goal.

      The Bottom Line

      With these 11 effective tips, you’ll learn how to be productive and find more time to do the things that make you happy.

      Start small and take up each suggestion one-by-one. That way, you can boost your productivity, and create joy along the way.

      More to Boost Productivity

      Featured photo credit: Emma Dau via unsplash.com

      Reference

      Read Next