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You should NEVER charge an hourly rate

You should NEVER charge an hourly rate

If you’ve been freelancing or consulting, chances are, you charge an hourly freelance rate. But what if you want to earn more?

You’ve got financial and life goals, and earning more offers one of the best ways to reach your goals. Maybe you want to:

  • earn enough to quit your lousy day job and freelance/consult full-time, or
  • pay off those nagging student loans and credit cards, or
  • buy that sporty red Ferrari (or Honda) you’ve had your eye on, or
  • afford a trip to Europe.

But at your current hourly freelance rate, you’d have to work 80 hours a week for the next year(s) to afford any of those things. That is, if you could even find that much billable work.

But do you really want to work that much? Me neither.

And what if you want more freedom, flexibility, or free time?

Your day job is probably enough of a treadmill rat race already. Working more would be moving in the opposite direction.

The alternative to your treadmill of an hourly freelance rate

So, do you really want to work all the time? Not me. I’d rather work less and earn more.

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What if I told you there was a way you could actually earn more and work less? Yes, I know, it sounds too good to be true. You’ve heard that pitch before on late-night infomercials about flipping real-estate. No money down, get-rich-quick, sipping mai tais poolside. Well, that’s not what I’m talking about.

What I’m talking about requires hard work, but maybe more important, it requires a mindset shift.

I’ve been consulting since 2007, and for much of that time, charged hourly. But over the past 2 years, I’ve experimented with ways to earn more–without having to work more–and what I’ve found has been both surprising and exciting.

For example, I’ve been able to boost my effective rate by 70%, 100%, sometimes even 600% (yes, that’s no typo). By effective freelance rate, I mean the amount I earn divided by how many hours I work. So, if you currently charge $100/hour, wouldn’t you rather earn $170/hour, or $200/hour, or $600/hour?

Sticking with that example, if you charge $100/hour and bill 20 hours a week (earning $2,000/week), boosting your effective freelance rate by 50% would mean you’d earn $3,000 for working the same amount of time.

Think about how earning an extra $1,000 a week would change your life.

For 99% of us, an extra $1,000 a week would be a huge change. You could actually quit that day job, pay off those debts, afford to take time off, or maybe even achieve some of the other dreams you’ve been putting off until “someday.”

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What’s wrong with charging hourly?

Before I get into the details of how to boost your freelance rate like this, I want to highlight a couple other big problems with charging an hourly rate that you may not have considered. You already know that charging hourly puts a ceiling on how much you can earn, but there’s something else you probably haven’t considered.

Billing hourly actually gives you incentive to work LESS efficiently. Since you’re being paid not for the outcome but for your time, you’ll end up taking more time to do the work. And that’s a disservice to your clients–the same clients for whom you’re supposed to be safeguarding their best interests.

Sure, you THINK you work efficiently. But I guarantee you’ll be far more productive if you get paid the same amount no matter if it takes you 2 hours or 10 hours to achieve an outcome.

The other problem with charging a hourly freelance rate is that you get into a nickle-and-dime mindset, where you want to bill for every minute you work on something for a client. And charging for every single thing can get annoying to clients. Besides, building a profitable freelance business is built on giving your clients results–not billing in .1 or .25 hour increments.

First, think differently to charge differently

OK, let’s get down to brass tacks, and talk about how this is possible.

I mentioned that this requires a big shift in your mindset. And, yes, billing hourly is how almost everyone does it.

But if you’re doing what everyone else is doing, you’re never going to be able to create the kinds of breakthroughs that make huge changes in your life. After all, if you do what everyone else is doing, you’ll end up with what everyone else is getting–which is just another day, week, month, year, decade on the treadmill. It’s time to step off.

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The first step off the treadmill is to realize there are alternative ways to price your services. The most common are:

  • flat fee, also known as per-project fee
  • daily, weekly, and monthly rate
  • performance-based compensation

I tend to favor per-project pricing which is based on the value the client receives for my services. (Performance-based compensation–such as revenue sharing–can be very lucrative, but it requires high trust with your client, and intimate knowledge of and access to their financial data).

So, with per-project pricing, when I scope out a project, I also determine the full extent of the value the client gets, and then quantify that value. Here’s a simple example: if you can help the client make a small change–maybe by increasing website traffic, or increasing their conversion rate, or increasing their pricing–which increases their average revenue per client by, say, $50/month, you can quantify the annual value like this:

  • $50/customer * 100 customers * 12 months = $60,000 revenue

Now that you have a rough calculation of the value, you can peg your pricing to that value. Generally, you’ll want to use a 1:10+ ratio of price to value. So in this example, a price of $6,000 will make it a pretty easy decision for the client: if they pay you $6,000, they’ll receive $60,000. If you gave me $10, and I gave you $100 back, would you take that deal? Of course!

Daily, weekly, and monthly rates–sometimes called retainers–also work well, especially, again, if you can tie the value received to your price.

Easy in theory, harder in practice

The trick to succeeding with non-hourly pricing is to identify and quantify the value your client will get.

This isn’t always easy. Often, it can be difficult to know how to identify all the potential value your client will get from your services–especially if you don’t directly increase revenue. Do your services make clients more efficient? Do you give them easier access to data? Can you make it more likely that your clients will meet deadlines?

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And after you’ve identified all the potential areas of value, how do you quantify them? For example, how do you put a dollar value on reducing anxiety for a business owner?

What’s the upside?

Yes, charging an hourly freelance rate is easy. You don’t have to think about what value the client will get–and which is often tricky to determine. So why would you want to stop charging hourly?

For starters, here are a couple advantages:

  • Non-hourly pricing incentivizes you to work very efficiently to maximize your effective hourly rate (your revenue / your time). You’ll be amazed at how much more you can get done in the same amount of time.
  • Non-hourly pricing highlights the complete value the client will receive–which makes them conscious of how much they’re getting. As a result, it becomes easier to charge more, and the client still feels like they’ve gotten a great deal. This isn’t about pulling a fast one just to charge more–it’s about providing amazing value to your clients.

What’s more, non-hourly pricing allows you to significantly increase your revenue–not just increase incrementally. I’m not talking about incremental 5% annual rate increases. I’m talking about increasing your effective rate by 50%, 80%, 100%, or more. Yes, I know that sounds outrageous, but I’ve created those kinds of increases in my own consulting practice and for the students who’ve taken my courses.

So yes, it may sound outrageous. The alternative is to stick with what you’ve always done, what everyone else is doing, and what you’ve always gotten. If you’re ready to step off the treadmill, make the switch and stop charging hourly rates!

More by this author

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Last Updated on June 26, 2020

25 Easy Tips on How to Save Money Fast

25 Easy Tips on How to Save Money Fast

“How to save money fast?” This is the question asked by all of us not in the top 1% of rich people.

If you are looking for ways to drastically reduce your expenses immediately, first look at what you need to spend money on every week. And I mean really need.

You don’t really need to order in food. You don’t really need to buy expensive perfume.

Building from that, you can work out how your regular expenses can be reduced.

As for irregular expenses, they can also be deceptively costly in the long run. Once-off buys can also be tackled with some prudent planning and a little extra research.

And remember: a budgeted lifestyle does not mean a bad or boring one!

But first, understand what budget you can cut down on daily:

  • Regular expenses for the average adult (can be trimmed but not eliminated):
    • food
    • rent/mortgage
    • cell phone
    • insurance
    • socializing/entertainment
    • transportation
    • hygiene products
    • household bills
  • Irregular expenses for the average adult (can be eliminated or cut down a lot):
    • travel
    • clothing
    • medication (*depends)
    • grooming (hair, nails etc.)
    • gifts

Now, let’s dive right into the 25 ways to save money fast:

Save Money on Food

1. Bring a stock of food to the office/work

Instead of popping out for an overpriced salad and a smoothie, leave a set of basic utensils at the office as well as a stock of non-perishable goods such as tinned fruit, tuna, rice crackers and so on (try to avoid the junk food and this can turn into a pretty great diet!).

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Stocking up means you won’t forget or say “I didn’t have the time” when you rushed out to work in the morning.

2. Buy the store-brand version

Many basic foods, such as bread and milk, will taste exactly the same as their branded alternatives. Go for stuff with minimal additives and preservatives. Meat in a tube is probably insanely unhealthy!

3. Eat cheaper cuts of meat

Learn how to tenderize and flavour cheaper meat and fish, and save on the (typically) most expensive item on your grocery bill.

4. Have group dinners

If 10 friends put $5 each in the kitty, it’s pretty easy to make a giant lasagne and get refreshments, as well as hang out with your favourite people.

Save Money in Transport

5. Get a bicycle

Save on gas money and bus/metro fares with this underrated mode of transport.

6. Use public transport and/or don’t get taxis

Some places can only be reached by car. But as a good practise, check your public transport website and see if any routes pass nearby where you need to get to. Walk as much as you can.

7. Find the cheapest gas

Regularly check out where the cheapest gas can be bought.

Save Money in General Shopping

8. Shop online

Not only will you save on the gas or transport fares from going to the shopping mall but you will also find better deals

9. Sell your old stuff

Get your unwanted belongings up on eBay ASAP and earn a few dollars.

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Here’re more ideas for you: 25 Things to Sell to Make a Lot of Money

10. Bulk buying stores

For regular non-perishable/slow perishable purchases such as toilet paper, cat food, pasta, washing powder and so on, do an epic stocking-up trip to a co-op or equivalent (my mum used to go to a place that restaurants buy from).

Be wary of supermarket “deals”, as some have been found to be fraudulent after working out a simple calculation.

11. Become a flea market/car boot sale/street market guru

You can find original gifts and develop good negotiation skills at these places.

12. Generic brand medication

More often than not, the generic version of paracetamol and other basics work the same as the branded version.

13. Choose deodorant, not perfume

It blows my mind when someone drops $70 on a bottle of spray. Stick with a nice deodorant, and not only will you smell just fine but you’ll be sweat-free as well!

Cut Down on Household Expenses

14. Printing

Ink is one of the most expensive substances in the office and coloured ink is doubly so. B

e more efficient and choose black and white, and if your printer doesn’t have a print-both-sides options, just print odd pages first, re-insert the paper and print even pages.

Expand the margins of what you are printing as often as you can to save on paper.

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15. Minimize SMS and phone calls

A combination of a free chat service such as WhatsApp and a free call service such as Skype can reduce your bill to nothing (so long as you have a decent Wifi connection).

16. Shop around for insurance

Most people don’t spend enough time searching for the best insurance deal.

Keep a watchful eye out for deals and new competitors in the market.

17. Try re-negotiating your rent/mortgage

If you have built up a good credit history or a good rapport with your landlord, then chances are a frank chat about needing to tighten your spending could result in lowering your payments. You’ve nothing to lose from trying.

18. Don’t get a TV

Invest in a computer/laptop and an internet-only package. You can watch more (and often better) entertainment on the web, and skip the advertisements as well.

19. Pool your internet bill with a neighbour

My apartment building is basically a big old house split into three apartments. There are five of us in total. We pool the internet bill, making it crazy cheap.

Save Money in Socializing, Entertainment And Travel

20. Have house parties

Instead of paying for overpriced drinks, set up a series of in-house get-togethers with your friends. Everyone takes a turn, so it’s not always your house that needs cleaning.

For sound insulation, hang heavy drapes on the walls and windows. For music, invest in a good second-hand set of speakers which you can connect to your computer. Let Spotify or Grooveshark playlists do the rest.

21. Open festivals, meetups and events

It never fails to surprise me how much underground stuff goes on around me for free or for very cheap. Find out who runs the blogs and websites that list all the less well-known cultural activities.

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22. Volunteer

If you can’t pay for a ticket, volunteer and get to be there anyway.

23. Housesit

There are multiple housesitting websites offering you the possibility to avoid paying hotels and skip the discomfort of crummy hostels.

Save Money on Hygiene and Beauty

24. DIY beauty

French manicures, pedicures, waxing, eyebrows… pretty much all of these can be achieved at home (and done well) with some practise. There are plenty excellent blogs and YouTube tutorials to help.

25. Fewer haircuts/volunteer at a trainee hairdresser

If you can’t bear the risk of a trainee touching your locks, learn more ways to manipulate your hair as it grows and get haircuts sparingly. Women’s haircuts are outrageously priced in many cities.

Bonus: Effective Money-Saving Tips for Everything

Here’s a summary of what you can generally do to save more money:

  • Share/pool resources. Organize a neighbourhood sharing scheme, common resources for your apartment block or with your friends. Not everybody needs an individual lawnmower.
  • Buy energy-saving everything. The easiest way to lower your bills – replace those lightbulbs!
  • Buy in bulk. Be sensible about it (i.e. make sure you have space!), and drastically reduce weekly expenditure.
  • DIY. Skill up using YouTube tutorials on plumbing and many other essential services so you never have to pay for simple problems again.
  • Research a lot before making a decision. Most money-wasting is the result of poor preparation and planning. Don’t shirk this part just because you don’t like it!
  • Use your network. Your network is full of resources that can ease the pain of budgeting. Ask for help.
  • Stop and think. Do I really need it?

Unfortunately, there are some things that require plain ol’ giving up for the time being. This can include high-cost sports such as skiing, the latest versions of some technologies, the finest brands of food/drinks, premier seats at the opera and most other indulgences.

What is important to remember during lean times is that when you look back on your life, it will be the experiences that stand out, not the extra comforts.

Living on a budget can teach you a lot about how much you can really get out of your paycheck. We only live one life, so make the most of every penny you earn!

More Tips for Personal Finance Management

Featured photo credit: Unsplash via unsplash.com

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