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Buyer Beware: 3 Deceptive Online Marketing Tricks You Need to Stop Falling for

Buyer Beware: 3 Deceptive Online Marketing Tricks You Need to Stop Falling for

The Internet is a breeding ground for dubious people ready to rip you off at every turn. If you don’t like to be scammed, you’d be wise to watch out for these three deceptive online marketing tricks.

1. Testiphonials

Even if a product or e-book appears to be heavily praised with a massive number of testimonials, there is no guarantee that the product is any good. I call these testimonials, “testiphonials,” because most of them are as fraudulent as it gets. Below is a simplified but accurate description of where these testiphonials come from:

  • Self-proclaimed guru releases “get rich quick” or “lose weight fast” information product.
  • Said guru asks friends who release similar products to provide him or her with testimonials.
  • Those friends typically don’t bother to test the information product for themselves, meaning their testimonial is actually a testiphonial.
  • The cycle repeats itself consistently, resulting in a hilarious situation where the same few people are trading favors over and over again.

Put simply: it is unlikely that the testimonials on product pages actually come from real people like you, and it is far more likely they come from friends of the marketer who sell similar products or (even worse) are totally fabricated.

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2. “Unbiased” Reviews (that are actually affiliate links)

“Unbiased” reviews on the Internet cannot be trusted, because it’s awfully easy for deceptive marketers to manipulate search engine rankings in their favor. There are a couple of ways marketers can do this:

  1. Offer an affiliate program where anyone who refers traffic (potential customers) gets paid a small chunk of the total purchase amount.
  2. Pay an SEO (search engine optimization) expert to cover the Internet in fabricated reviews that appear to be written by different people.

I should say that affiliate marketing is not a “bad” thing in itself, because there’s nothing wrong with receiving a small cut for recommending relevant products and services that add value to your readers. A lot of marketers, however, will recommend anything (regardless of whether its truly valuable or helpful) as long as they think it will make a buck. In other words, you should be very careful about who you trust.

If you’d like to see an example of point #2, you’re welcome to open these four links:

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Notice that those reviews are word-for-word replicas of each other, despite the fact that they appear to be written by different authors on different websites. I can’t say for sure (because I’m not a psychic), but I am willing to wager the creator of that product paid an SEO expert to spread those duplicates all over the Internet, creating the illusion of a critically acclaimed product… but it’s nothing but smoke and mirrors.

3. THIS OFFER IS GOOD FOR 24 HOURS ONLY!!!

Wikipedia defines artificial scarcity as “the scarcity of items even though the technology and production capacity exists to create an abundance.” ”If you’d like to see a familiar example of artificial scarcity, look no further than the McRib sandwich at your local McDonald’s. Even though this sandwich is available all year long in countries like Germany, it is ONLY AVAILABLE FOR A LIMITED TIME in America. Why would McDonald’s limit this offering in such a way? Because everything is better when you have to wait for it. Also, it becomes much more tempting to buy something if it is in (artificially) limited supply. This same trick is played by many online marketers. If you’ve ever seen a graphic like this plastered on an Internet sales page, this is what artificial scarcity looks like online:

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    Extra Credit / Additional Reading

    There are more deceptive online marketing tricks that I intended to discuss here, but I decided they were beyond the scope of this article. If you want to be an informed buyer, I recommend checking out any of these articles that might be relevant to you.

    Tips to Avoid Deceptive Online Marketing Practices (via VISA)

    Scamworld: Get Rich Quick Schemes Mutate into an Online Monster (via the Verge)

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    Herbalife: A Pyramid Scheme Disguised as a Business Opportunity (via the Huffington Post)

    From Fat to Fit in Just 15 Minutes: Personal Trainer Reveals How Easy It Is to Fake a Transformation (via Dailymail)

    Was this list an eye-opener for you? If you know of any deceptive online marketing tricks not mentioned here, please tell us about them in the comments. Please share this with your friends on Facebook and Twitter so they can avoid getting ripped off, too.

    More by this author

    Daniel Wallen

    Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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    Published on January 8, 2021

    How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

    How To Pay Off Credit Card Debt Fast: 7 Powerful Tips

    Ever wondered whether your credit card debt is the reason you’re in a bad financial situation? You can’t enjoy any fun activities because a good chunk of your money goes toward debt payment. Heck, you’re even behind on some of your monthly bills.

    The effects of clumsy debt management are too many to list here. This guide is going to help you discover how to pay off credit card debt fast and start chasing your financial goals.

    Debt problems are the last thing anyone wants to encounter. But things can get out of hand when all the “little debts” you take accumulate in interests.

    What if you knew some simple and proven ways to be debt-free quickly? Implementing them would mean better financial health for you. It becomes possible to free up cash for your “wants.” These include taking a trip or buying something you’ve always desired. All that while paying your bills on time!

    Let’s not wait any longer. Here are 7 powerful tips for paying off credit card debt fast:

    1. Pay More Than the Minimum Credit Card Payments

    Many people only pay the monthly minimum on their credit cards. Truly, that’s the right amount for staying on good terms with your credit card company. But you need a different approach if you’re looking to achieve financial independence within a short time.[1]

    Most of your payments go toward interest costs when you only pay the minimum amount. A substantial sum of your balance remains standing. As a result, it becomes more expensive to eliminate your debts.

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    You don’t want to wait more than 10 years to get rid of debt while it’s possible to do it sooner. All you have to do is double that $100 minimum payment to $200 or go higher.

    The good thing is that minimum credit card payments are affordable in most cases. By paying a higher amount, you reduce your interest costs, lessen your borrowing period, and boost your credit score.

    2. Start With High-Interest Credit Card Debt

    If you have more than one credit card debt, prioritize putting the extra money toward the ones with the highest interests. This debt pay-off strategy, known as the debt avalanche method, is essential for being debt-free quickly.[2]

    First, you need to list down all the credit card debts you have in the order of their interest rates. Next, you choose the one with the highest interest and pay a significant amount toward it each month. It can be an amount twice or even thrice larger than the minimum payment.

    At the same time, you make monthly minimum payments on the other debts. Their interest charges won’t be as costly as that of the first debt on your list. You only move on to the next high-interest debt after the first one is gone. Remember that your focus is on the interest rates and not the balances.

    3. Revisit Your Budget

    Budgeting is useful for tracking your financial moves. Once you create a budget, some tweaks along the way can make it work for you better. One situation that requires you to revisit your budget is when you’re struggling with debts. It might hurt a bit to slash some expenses. But you also don’t want to miss out on achieving financial freedom in the long run.

    You can reduce some variable expenses to free up more cash for credit card debt payments. They’re the ones that change from time to time. Some examples are groceries, fuel, and clothing.

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    Other opportunities for cutting down your spending lie in non-essential expenses. Instead of dining out all the time, you can cook at home more to save money. You can also share some subscriptions with friends and pay a fraction of the cost.

    If you’re determined enough, you can eliminate all your unnecessary expenses and focus on paying off your credit card debt first.

    4. Avoid Using Your Credit Cards

    Do you want to know how to pay off credit card debt with a low income? One simple way is to stop using them. Having your credit cards everywhere you go means that you’ll be more tempted to buy unnecessary stuff. In this case, you spend money that you don’t really own and get deeper into debt.

    The quickest fix to stop the debt build-up is spending with cash. You’ll be more aware of everything you can afford at any particular time. If you decide to keep one or two cards to ease the transition, always make wise choices. For instance, only use them when experiencing financial difficulties.

    It’s best to categorize your fun activities under “discretionary spending” in your budget. This way, you won’t need more debt to kill your boredom. By halting your credit debt from accumulating, it’s easy to pay down what you already owe and be happy with the progress.

    5. Start a Side Hustle to Boost Your Income

    You’re probably turning away a lot of money by not monetizing your skills. Everyone has something that they’re good at doing. And you can use that to generate extra income for attacking your credit card debt.

    If you look around your neighborhood, you can find several side hustle opportunities. It can be pet sitting, tutoring, or lawn mowing. You can start an online business by offering services such as digital marketing, content creation, and web development. Such skills go in high demand on freelance sites and job boards.

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    Finding clients on social media is also a good strategy to utilize your skills and make more money. Facebook groups, Quora Spaces, and subreddits are some places to look for side jobs. You only have to join a niche-specific platform, share your services, and respond to any opportunities.

    It’s possible to learn a skill, practice it, and earn from it. Use the free resources online or purchase some e-courses to get started.

    6. Sell Your Used Items for Extra Cash

    Starting a side hustle isn’t the only way to generate extra money. You can turn unwanted items into cash for paying off credit card debt. Whether it’s an old TV, book, or furniture, there is always someone itching to buy your used stuff.

    A garage sale, as much as it’s old-fashioned, is perfect for getting your neighbors and passers-by to buy from you. You keep all the money because there are no business permits or taxes involved. While you may not make much cash, it’s better than leaving your stuff to go defunct in your storage.

    Other than that, you can sell your used stuff on online marketplaces. Facebook groups are great places to start if you want quick approvals and hence sales. You only have to ensure that your listing follows Facebook’s commerce policies.

    When selling any pre-owned items online, ensure they’re in good shape to avoid problems with your buyers.

    7. Know When to Seek Help With Your Debt

    Asking for help with your credit card debt can be challenging to do. But letting it drown you is a road you don’t want to take. While you may feel embarrassed at first, it’s the best way to get back on track when you run out of options.

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    There are tons of non-profit credit counseling organizations that can offer you free guidance on how to escape the debt trap. An example is The National Foundation for Credit Counseling. They simply review your finances and help you determine the source of your financial problems. After that, they match you with an actionable debt management solution.[3]

    In extreme cases, the debt solution can be:

    • Debt relief – where your debt is partially or wholly forgiven
    • Debt consolidation – taking out one loan to repay others
    • Debt settlement – the creditor forgives a significant portion of your debt
    • Bankruptcy – legal process for seeking relief from some or all your debts

    It’s necessary to carefully weigh your options before deciding on the way to go. Find out how it might affect your credit score and any other risks.

    Wrapping It Up

    Debt is a major setback when you’re trying to prosper in life. Paying off credit card debt is essential if you want to reach your financial goals. That means having more free income, a good credit card score, and even a chance to retire early. You become more productive each day because of the peace in your mind.

    So, you now have some tips on how to pay off credit fast. Go ahead and get rid of that good life progress killer!

    More Tips on How to Pay Off Debt

    Featured photo credit: rupixen.com via unsplash.com

    Reference

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