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Buyer Beware: 3 Deceptive Online Marketing Tricks You Need to Stop Falling for

Buyer Beware: 3 Deceptive Online Marketing Tricks You Need to Stop Falling for

The Internet is a breeding ground for dubious people ready to rip you off at every turn. If you don’t like to be scammed, you’d be wise to watch out for these three deceptive online marketing tricks.

1. Testiphonials

Even if a product or e-book appears to be heavily praised with a massive number of testimonials, there is no guarantee that the product is any good. I call these testimonials, “testiphonials,” because most of them are as fraudulent as it gets. Below is a simplified but accurate description of where these testiphonials come from:

  • Self-proclaimed guru releases “get rich quick” or “lose weight fast” information product.
  • Said guru asks friends who release similar products to provide him or her with testimonials.
  • Those friends typically don’t bother to test the information product for themselves, meaning their testimonial is actually a testiphonial.
  • The cycle repeats itself consistently, resulting in a hilarious situation where the same few people are trading favors over and over again.

Put simply: it is unlikely that the testimonials on product pages actually come from real people like you, and it is far more likely they come from friends of the marketer who sell similar products or (even worse) are totally fabricated.

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2. “Unbiased” Reviews (that are actually affiliate links)

“Unbiased” reviews on the Internet cannot be trusted, because it’s awfully easy for deceptive marketers to manipulate search engine rankings in their favor. There are a couple of ways marketers can do this:

  1. Offer an affiliate program where anyone who refers traffic (potential customers) gets paid a small chunk of the total purchase amount.
  2. Pay an SEO (search engine optimization) expert to cover the Internet in fabricated reviews that appear to be written by different people.

I should say that affiliate marketing is not a “bad” thing in itself, because there’s nothing wrong with receiving a small cut for recommending relevant products and services that add value to your readers. A lot of marketers, however, will recommend anything (regardless of whether its truly valuable or helpful) as long as they think it will make a buck. In other words, you should be very careful about who you trust.

If you’d like to see an example of point #2, you’re welcome to open these four links:

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Notice that those reviews are word-for-word replicas of each other, despite the fact that they appear to be written by different authors on different websites. I can’t say for sure (because I’m not a psychic), but I am willing to wager the creator of that product paid an SEO expert to spread those duplicates all over the Internet, creating the illusion of a critically acclaimed product… but it’s nothing but smoke and mirrors.

3. THIS OFFER IS GOOD FOR 24 HOURS ONLY!!!

Wikipedia defines artificial scarcity as “the scarcity of items even though the technology and production capacity exists to create an abundance.” ”If you’d like to see a familiar example of artificial scarcity, look no further than the McRib sandwich at your local McDonald’s. Even though this sandwich is available all year long in countries like Germany, it is ONLY AVAILABLE FOR A LIMITED TIME in America. Why would McDonald’s limit this offering in such a way? Because everything is better when you have to wait for it. Also, it becomes much more tempting to buy something if it is in (artificially) limited supply. This same trick is played by many online marketers. If you’ve ever seen a graphic like this plastered on an Internet sales page, this is what artificial scarcity looks like online:

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    Extra Credit / Additional Reading

    There are more deceptive online marketing tricks that I intended to discuss here, but I decided they were beyond the scope of this article. If you want to be an informed buyer, I recommend checking out any of these articles that might be relevant to you.

    Tips to Avoid Deceptive Online Marketing Practices (via VISA)

    Scamworld: Get Rich Quick Schemes Mutate into an Online Monster (via the Verge)

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    Herbalife: A Pyramid Scheme Disguised as a Business Opportunity (via the Huffington Post)

    From Fat to Fit in Just 15 Minutes: Personal Trainer Reveals How Easy It Is to Fake a Transformation (via Dailymail)

    Was this list an eye-opener for you? If you know of any deceptive online marketing tricks not mentioned here, please tell us about them in the comments. Please share this with your friends on Facebook and Twitter so they can avoid getting ripped off, too.

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    Daniel Wallen

    Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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    Last Updated on January 21, 2020

    How to Develop a Millionaire Mindset in 6 Simple Steps

    How to Develop a Millionaire Mindset in 6 Simple Steps

    We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

    It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

    How do you go about developing that millionaire mindset? By following these simple steps:

    1. Focus On What You Want – And Take It!

    So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

    Millionaires play to win, not to avoid defeat.

    This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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    2. Become Goal-Orientated

    It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

    Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

    Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

    Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

    You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

    If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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    If you are to become a millionaire, you need to start accumulating money.

    Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

    3. Don’t Spend Your Money – Invest It

    The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

    Stop working for your money and make your money work for you.

    Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

    There’s not just the stock market — there’s also property, and your own education.

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    4. Never Stop Learning

    The best thing you can invest in is yourself.

    Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

    Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

    Learn everything you can about how economics works, how the stocks markets work, how they trend.

    Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

    Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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    5. Think Big

    While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

    There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

    Aim for the stars, if you fail you’ll still be over the moon.

    6. Enjoy the Attention

    To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

    Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

    If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

    Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

    More About Thinking Smart

    Featured photo credit: Austin Distel via unsplash.com

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