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5 Ways to Build your Personal Brand & Make More Money

5 Ways to Build your Personal Brand & Make More Money

No matter what type of job or career you’ve chosen, you can always improve your standing and move up the ladder. One of the best ways to increase your worth to the company and become an asset that they will want to keep is to build your personal brand and position yourself as an expert in your field. Here’s eight ways to build your personal brand and make more money.

1. Start an industry blog.

The best way to build your personal brand is to start a blog. When some people think of blogs they think of musings and daily updates. For the best bloggers, that’s not the case. To create a truly engaging blog, you must find a focus that you understand and become an expert in the area so people want to hear what you have to say. By creating a blog within your industry, you already are the expert.

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And you don’t have to do it alone. Find areas where you don’t have a full working knowledge and find guest posts that can help your audience understand every aspect. You can also research these areas yourself and blog about the process. By offering insight into each aspect of your business, you build a blog that is a must stop for industry professionals and position yourself as a leader in the space. Plus, you get the added benefit of learning and expanding your knowledge outside of a classroom by digging in and researching those areas which you aren’t familiar.

And the best part? Industry-leading bloggers can make a nice side income or even make blogging a full time job. Targeted blogs have the best conversion rates and will offer the highest advertising rates for your industry. And even if you don’t post ads, you become a better employee that can do more. When you understand the industry and what’s happening outside of your position, you have a much clearer path to moving up the ladder to a higher paying job with added responsibilities.

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2. Build your social media accounts.

While a blog may be the best way to build your brand, your social media accounts are often the quickest. Position yourself as an expert in your space on Facebook, LinkedIn, & Twitter. Follow, friend, and connect with industry experts and use social media as a way to keep up with all the news within your industry. Twitter is an amazing tool to help you curate the most influential players. LinkedIn insures that you can connect and network with those players. And Facebook offers you a chance to connect to co-workers, bosses, etc. on a more personal level and engage in meaningful discussion.

Build your accounts wisely and ensure you share your blog content consistently. You can quickly position yourself as an industry expert that’s worth the follow.

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3. Network. Join groups outside of work.

All too often, companies and employees are stifled by what they know. The do the same things they’ve always done and expect the same results they’ve always had. And while this can work, if you want to become a true thought leader, you have to get outside the bubble of knowledge that exists in your company and tap into the wealth of knowledge available outside those four walls.

Attend networking events, find meet-up groups, and do coffee with people who perform your job at other companies. Talk shop. Learn what they are doing, what is working, and what doesn’t work for them. Find people who work in completely different industries that have similar problems and see how they are solving them. If you’re the marketing director at a pet shop, for example, find someone who does marketing at an email marketing company and find out how they get clients. You may find something that relates to your business.

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4. Take additional classes or courses.

Learning through experience can work for some, but others need a path. Taking additional courses at the local college or training courses from an association in your market can be incredibly helpful. Often your current employer will pay for these opportunities, making your decision a no-brainer! Learning more can help them, sure, but it helps you the most. By becoming a more well-rounded employee who takes initiative, you will have a better chance at moving up quickly. And when an employer invests in your education, they will be much more likely to ensure you stick around, which can lead to raises and promotions.

5. Attend conferences & trade shows.

And lastly, don’t forget about conferences and trade shows. These are often the one time a year that everyone important in your industry is in one place. And don’t just attend the sessions and the exhibits. Schedule meetings, dinners, coffee, and drinks after the sessions are over. Meet your vendors outside of the confines of the trade-show floor and get down to what products really sell. Soak up as much as you can! I’ve gotten job offers at conferences and made lifelong connections that help me to this day.

Featured photo credit: Cranky Pressman via flickr.com

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Kyle Robbins

Founder, BrandingBeard.com

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Published on May 7, 2019

How to Invest for Retirement (The Smart and Stress-Free Way)

How to Invest for Retirement (The Smart and Stress-Free Way)

When it comes to stocks, I bet you feel like you have no idea what you’re doing.

Everyone who’s not a financial expert has been there. I’ve been there. But, time is passing and you need to be crystal clear with how you’re investing for your retirement.

Otherwise, it’s back to work until you can afford not to. So, how can you invest for retirement when you’re not a financial expert?

You take the time to learn the fundamentals well. If you do, you can grow your wealth and retire happy. The best part is that you don’t need to be a financial expert to make smart investment decisions.

Here’s how to invest for retirement the smart and stress-free way:

1. Know Clearly Why You Invest

Odds are you already know why should invest for retirement.

But, maybe you know the wrong reasons. It’s time you get clear on why you’d like to retire. Here are some questions to help you get started:

  • Will you spend more time with your family?
  • What does retirement mean to you?
  • Are you looking to launch that business you’ve been holding off for years?

Everyone wants to retire but not for the same reasons. Once you’re clear for why retirement is important for you, you’ll focus on making it happen.

Investing in the stock market allows you to take advantage of compound interest.[1] All this means is that your money earns money on top of its interest. A reason why investment in the stock market is one of the best ways to plan for retirement.

2. Figure out When to Invest

“The best time to plant a tree was 20 years ago. The second best time is now.”– Chinese Proverb

It’s true if you’d had started investing when you were 10 years old, you’d have a lot more money than you do today.

The reality is that most people don’t start investing until it’s too late. So, if you’re currently waiting for the perfect time to start an investment, it would be today. Open your calendar and block out 2 to 3 hours to choose how you’ll invest for retirement.

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A quick way to get a snapshot of where you stand is to use Personal Capital. Input all your personal information and spend some time setting your retirement goals. Once completed, you’ll know where you stand with your retirement.

Having a savings account for retirement isn’t planning for retirement. Why? Your money loses value when you factor in US inflation.[2]

3. Evaluate Your Risk Tolerance to Create the Perfect Portfolio

Investing your money well depends on your emotions.

Why?

Because when the market drops most people panic and withdraw their money. On average, the US stock market yields an annual 6% to 7% ROI (return on your investment.) But, this won’t happen if you’re worried about short-term loses.

Before you invest your next dollar, know your risk tolerance.[3] Your risk tolerance determines the number of risky and safe investments you’d have.

Regardless of your investing style, you need to view investing for retirement as a long term game. Know that some years you’ll lose money but recoup this in the long-term.

Avoid watching market-related new. Also, create a double authentication to log in your investment account. This way you’re less likely to withdraw your money.

4. Open a Reliable Retirement Account

Depending on your circumstance, you may need to open a new brokerage account. This is the account is where you’ll invest your money.

If you’re currently working for a company, odds are that they offer a 410K investing account. If so, here’s where you’ll invest most of your money. The only problem with this is that you’re limited to the stock options that are available.

You do have the option to open a separate IRA (individual retirement account.) Here are some of the best brokers:

  1. Vanguard
  2. TD Ameritrade
  3. Charles Schwab

5. Challenge Yourself to Invest Consistently

Committing to invest for retirement is hard, but continuing to do so is harder.

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Once you’ve started investment for your retirement, you run at risk from stopping. Often you’ll want to contribute less, so you’d have more money in your pocket.

That’s why it’s important that you create a budget that allows you to invest each month. If you’re working for a company, you can set a percentage for the amount you’d like to contribute each month. Most people by default contribute 1% but aim to contribute 10% to 15%.

Be the judge for how much you can afford to contribute after covering important expenses. To stay motivated, use Personal Capital to view your net worth.

A benefit to contributing money to your retirement account is not taxed. For example, if you earn $100 and invest 10%, you’d contribute $10, then get taxed on the remaining $90. As of 2019, the most you’re able to contribute towards your 401K is 19K but this can change.

6. Consider Where to Invest Your Money

The most common way to invest your money is in stocks, but it’s not the only way. Here are other ways to invest:

Robo Advisors

Robo-advisors[4] are fancy algorithms that’ll choose the best investments for you. Sites like Wealthfront make it easy for first-time investors to invest their money. You’d input information about yourself and set your risk tolerance.

Then, set your monthly contribution amount and your robo-advisor would do the rest. Robo-advisors charge a fee to manage your money, but less than regular advisors.

Bonds

Think of bonds as “IOUs” to whomever you buy them from.

Essentially, you’re lending money and charging interest. Like stocks, not all bonds are equal. Some will be riskier than others depending on their rating.

Here are the different types of bond categories:[5]

  1. Treasury bonds
  2. Government bonds
  3. Corporate bonds
  4. Foreign bonds
  5. Mortgage-backed bonds
  6. Municipal bonds

Mutual Funds

Picture a group of people dumping all their money in a jar that’s managed by a professional. This is how mutual funds work. The fund manager manages the money looking to earn capital gains (interest.)

One of the best types of mutual funds is index funds. Since these funds don’t try to beat the market and instead follow it, they need less research. Because of this they often charge the lowest fees and yield the best long-term results.

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Real Estate

Yes, buying a home is an investment when done correctly.

Imagine buying a home and using it as a rental property. After repairing it, you receive a monthly surplus check of $100 to $200.

This may not sound like a lot, but repeat this process enough times and you’d earn a large amount of passive income. That’s why real estate is one of the best investments to not only retire but become wealthy.

But, it requires a lot of money to start and you should expect losing money along the way as you learn the process.

Savings Accounts

Your money can still grow in a savings account. Nowadays most online banks offer a 2% annual return. Although the average inflation is higher your money will be available when you need it.

7. Master Disincline to Dodge Short Success

Investing for retirement is a long-term strategy. That’s why you need to master delayed gratification. All this means is delaying short-term pleasure for something bigger in the future. Research shows that those who have delayed gratification are more successful.[6]

So how can you master delayed gratification?

By building your discipline.

Think back to what retirement means to you. A clear purpose will help you avoid withdrawing your money during a market downturn. It’ll help you contribute more towards retirement when you’d want to waste it instead.

Your journey towards retirement will be long, so reward yourself along the way. Choose a reward that’s relevant and meaningful, so that you reinforce positive behavior. For example, after contributing more towards retirement, treat yourself to dinner.

8. Aggressively Invest on This One Investment

I’ve mentioned several types of investments but haven’t covered the most important one.

It sounds cliche but here’s why you’re your best investment towards retirement. The more you know, the more money you’ll be able to make. The more good habits you adopt, the more secure your retirement will be.

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More importantly, investing in yourself is an investment that no one can take away. There’s no market downturn nor tragic circumstance that’ll wipe your knowledge and experience.

But, how can you invest yourself?

Reading books, blogs, and anything that’ll help you learn new topics daily. Listen to podcasts and audiobooks on your commute to/from work.

Save money to buy courses and hire coaches. I used to believe hiring coaches was a waste of money when I could learn the subject alone.

But, coaches see your blind spots and hold you accountable. Hiring the right coach will help you achieve your goals faster than you would’ve alone.

Retire Happy with Excess Money

The key to a secure financial future doesn’t only belong to financial experts.

It’s possible for you and I. What if you were able to retire earlier than most people and weren’t a financial planner? What if you were able to focus on what you enjoy doing the most while your money was working hard for you?

I know this sounds impossible now, but the truth is you’re capable of taking charge of your retirement. I’m not a financial expert but I’ve learned how to invest my money by reading books and learning from others.

Investing your money is scary. So start small and invest a small amount of your money with a robo-advisor. Feel your money drop and rise for a month or two. Then, invest more and keep this up until you’re aggressively saving for retirement.

One day, you’ll wake up with a net worth you’re proud of – confident about your retirement. You now know a few strategies you can use to invest in your retirement. Will you take action to retire happy?

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Featured photo credit: Matthew Bennett via unsplash.com

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