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5 Ways to Build your Personal Brand & Make More Money

5 Ways to Build your Personal Brand & Make More Money

No matter what type of job or career you’ve chosen, you can always improve your standing and move up the ladder. One of the best ways to increase your worth to the company and become an asset that they will want to keep is to build your personal brand and position yourself as an expert in your field. Here’s eight ways to build your personal brand and make more money.

1. Start an industry blog.

The best way to build your personal brand is to start a blog. When some people think of blogs they think of musings and daily updates. For the best bloggers, that’s not the case. To create a truly engaging blog, you must find a focus that you understand and become an expert in the area so people want to hear what you have to say. By creating a blog within your industry, you already are the expert.

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And you don’t have to do it alone. Find areas where you don’t have a full working knowledge and find guest posts that can help your audience understand every aspect. You can also research these areas yourself and blog about the process. By offering insight into each aspect of your business, you build a blog that is a must stop for industry professionals and position yourself as a leader in the space. Plus, you get the added benefit of learning and expanding your knowledge outside of a classroom by digging in and researching those areas which you aren’t familiar.

And the best part? Industry-leading bloggers can make a nice side income or even make blogging a full time job. Targeted blogs have the best conversion rates and will offer the highest advertising rates for your industry. And even if you don’t post ads, you become a better employee that can do more. When you understand the industry and what’s happening outside of your position, you have a much clearer path to moving up the ladder to a higher paying job with added responsibilities.

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2. Build your social media accounts.

While a blog may be the best way to build your brand, your social media accounts are often the quickest. Position yourself as an expert in your space on Facebook, LinkedIn, & Twitter. Follow, friend, and connect with industry experts and use social media as a way to keep up with all the news within your industry. Twitter is an amazing tool to help you curate the most influential players. LinkedIn insures that you can connect and network with those players. And Facebook offers you a chance to connect to co-workers, bosses, etc. on a more personal level and engage in meaningful discussion.

Build your accounts wisely and ensure you share your blog content consistently. You can quickly position yourself as an industry expert that’s worth the follow.

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3. Network. Join groups outside of work.

All too often, companies and employees are stifled by what they know. The do the same things they’ve always done and expect the same results they’ve always had. And while this can work, if you want to become a true thought leader, you have to get outside the bubble of knowledge that exists in your company and tap into the wealth of knowledge available outside those four walls.

Attend networking events, find meet-up groups, and do coffee with people who perform your job at other companies. Talk shop. Learn what they are doing, what is working, and what doesn’t work for them. Find people who work in completely different industries that have similar problems and see how they are solving them. If you’re the marketing director at a pet shop, for example, find someone who does marketing at an email marketing company and find out how they get clients. You may find something that relates to your business.

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4. Take additional classes or courses.

Learning through experience can work for some, but others need a path. Taking additional courses at the local college or training courses from an association in your market can be incredibly helpful. Often your current employer will pay for these opportunities, making your decision a no-brainer! Learning more can help them, sure, but it helps you the most. By becoming a more well-rounded employee who takes initiative, you will have a better chance at moving up quickly. And when an employer invests in your education, they will be much more likely to ensure you stick around, which can lead to raises and promotions.

5. Attend conferences & trade shows.

And lastly, don’t forget about conferences and trade shows. These are often the one time a year that everyone important in your industry is in one place. And don’t just attend the sessions and the exhibits. Schedule meetings, dinners, coffee, and drinks after the sessions are over. Meet your vendors outside of the confines of the trade-show floor and get down to what products really sell. Soak up as much as you can! I’ve gotten job offers at conferences and made lifelong connections that help me to this day.

Featured photo credit: Cranky Pressman via flickr.com

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Kyle Robbins

Founder, BrandingBeard.com

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Published on September 17, 2018

How Being Smart With Your Money Leads to Financial Success

How Being Smart With Your Money Leads to Financial Success

Achieving financial success is not something that just happens. Maybe if you win the lottery or something, but for the average person like you or me, it comes from a series of small steps you take over a long period of time.

With each step, you form a new smart money habit. And with each smart money habit, you build towards financial independence.

So what sort of habits can you form to get on that path? Let’s take a look at smart money habits you can start today to get you closer to a financially independent future.

1. Avoid being “penny wise but pound foolish”

It’s tempting to try saving a couple cents here and there when buying small items. However, that’s not where the real money is saved. You’re putting in extra effort for something that doesn’t move the needle.

You get the most bang when you’re able to cut down on your bigger bills. For example, finding a lower interest rate for your mortgage could save you $50+ per month. And cutting your transportation bill by purchasing a cheaper car or taking public transportation can provide large gains as well.

So, look at your recurring expenses such as housing, transportation, and insurance, and see where there’s wiggle room. It’s a much better use of your time than trying to pinch pennies here and there on smaller purchases.

2. When you want something big, wait

Impulsivity can get you in trouble in most aspects of life. Finances are no different.

It’s human nature to see something and want it right then and there. It starts as a kid in the checkout line at the grocery store, and it continues on through adulthood.

We get an idea in our head of something we want, and it’s hard not to go out and get it right then.

A good example is wanting a new car. Perhaps you’ve had your car for several years. It’s crossed the 100k mile mark. Maybe maintenance is due, and you’re annoyed that you need to replace the timing belt or purchase new tires.

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So, you get the itch.

You start digging around online, and you realize you could trade in your current car for something newer and more exciting… all for a few hundred bucks a month. Then you get obsessed.

Here’s where you have to take a step back.

Your newfound obsession is clouding your judgement. Rather than giving into the impulse, wait it out.

Set a timeframe for yourself. Maybe you come back to the decision three months down the road. See if the obsession lasts.

It might, but often, a funny thing happens. Often, you forget about it. And often, you find that the new car wasn’t a need at all.

The impulse faded. And you just saved yourself a ton of money.

3. Live smaller than you can afford

You finally get that big raise. And you want to celebrate – and why not?

You’ve been looking forward to this forever. And after all, it was all due to your hard work.

That’s fine, splurge a little. However, make it a one-time deal and be done.

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Don’t get caught in the trap that just because you’re now making more money, you should spend more.

Too often, people get more money and feel like they that gives them the means to buy a bigger house, a bigger car… you know the drill. Resist.

The fact is that living smaller than what you can afford is one of the fastest ways to build savings.

But if you constantly upgrade as you begin to make more, then you’ll never get ahead. You’ll just build up more debt along the way and have just as little wiggle room as before.

4. Practice smart grocery shopping

Food… it’s one of the biggest portions of any budget. And if you’re not careful, it can be one of the biggest drains on your wallet.

But luckily, there are a few things you can do to ensure that you stay smart with your money when buying groceries.

Create a grocery budget

Set a strict weekly grocery budget. When you know how much you can spend on groceries, you can then plan your weekly menu around it.

Once you know what all you need, you can go shopping and keep a running tally as you shop to ensure you’re on track.

I tend to do this in my head, rounding for each item. However, writing it down as you go would probably work best for most people.

Make a list… and never deviate

Never go to the grocery store without a list. If you go to the store with a ballpark idea in mind, you don’t have a true ide of what you need.

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You’re not well-researched. You don’t know what the sales are. As a result, you’re going to make decisions on the fly.

These impulse decisions will lead to overspending, which will derail your grocery budget.

Eat before going grocery shopping

It’s also important to eat prior to going to the grocery store. Hunger is a powerful force.

If you’re shopping on an empty stomach, everything is going to look good. In particular, you may find a lot of ready-made, processed snacks will look enticing.

After all, you’re hungry now and that food is easily available. So subconsciously, you may lean towards those items.

Unfortunately, not only are those items typically less healthy, but they’re likely more expensive. You pay for convenience.

However, when you eat prior to shopping, then you’ll shop with a clear mind. Your hunger won’t cloud your judgement, influencing you to make poor decisions like a cartoon devil resting on your shoulder whispering in your ear.

This makes it much easier to stick to your grocery plan.

5. Cancel your gym membership

Now that you’re all set on your food, it’s time to get smart about managing your budget in terms of physical fitness. And let’s begin by avoiding the gym. The gym bill, that is.

The average gym membership costs around $60 per month. That’s $720 a year.

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Yet, two out of three gym memberships go unused. That means two-thirds of people who have a gym membership are literally giving away almost a thousand bucks a year. It’s crazy!

I recommend seeking an alternative. One good alternative is to look into fitness streaming services.

Streaming services allow you to stream hundreds of workouts like Insanity and p90x, right in your own home for around $10-20 a month. That’s $40-50 less a month than the average gym membership.

Of course, then there’s the free option. The internet is full of free workouts that you can do on your own with minimal or no equipment.

For example, there’s the Couch to 5K program, that I personally used a decade ago to ease myself from couch potato to running my first 5K race. If I could do it, anyone could.

Then there are free resources like reddit that have limitless information on workouts. The Fitness subreddit has done all the research for you, populating workout tips and detailed workout routines for anyone to use in their wiki.

There are several routines that require no equipment. And you can join in on the subreddit to become part of the community, making it easier for those seeking comraderie and encouragement in their fitness goals. All for free.

It’s baby steps… And baby steps can start now!

I’ve never met anyone that can’t stand to be a bit smarter with their money. And on the flip side, anyone can get smarter with their money. But remember, it doesn’t happen all at once.

Begin by fighting your impulses. Prepare for the week and be smart at the store. And cut monthly expenses like gym memberships that are overpriced and you probably aren’t getting your money’s worth out of anyway.

The devil is in the details. And the details can change your lifestyle and prep you for a financially independent future.

Featured photo credit: Unsplash via unsplash.com

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