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5 Ways to Build your Personal Brand & Make More Money

5 Ways to Build your Personal Brand & Make More Money

No matter what type of job or career you’ve chosen, you can always improve your standing and move up the ladder. One of the best ways to increase your worth to the company and become an asset that they will want to keep is to build your personal brand and position yourself as an expert in your field. Here’s eight ways to build your personal brand and make more money.

1. Start an industry blog.

The best way to build your personal brand is to start a blog. When some people think of blogs they think of musings and daily updates. For the best bloggers, that’s not the case. To create a truly engaging blog, you must find a focus that you understand and become an expert in the area so people want to hear what you have to say. By creating a blog within your industry, you already are the expert.

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And you don’t have to do it alone. Find areas where you don’t have a full working knowledge and find guest posts that can help your audience understand every aspect. You can also research these areas yourself and blog about the process. By offering insight into each aspect of your business, you build a blog that is a must stop for industry professionals and position yourself as a leader in the space. Plus, you get the added benefit of learning and expanding your knowledge outside of a classroom by digging in and researching those areas which you aren’t familiar.

And the best part? Industry-leading bloggers can make a nice side income or even make blogging a full time job. Targeted blogs have the best conversion rates and will offer the highest advertising rates for your industry. And even if you don’t post ads, you become a better employee that can do more. When you understand the industry and what’s happening outside of your position, you have a much clearer path to moving up the ladder to a higher paying job with added responsibilities.

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2. Build your social media accounts.

While a blog may be the best way to build your brand, your social media accounts are often the quickest. Position yourself as an expert in your space on Facebook, LinkedIn, & Twitter. Follow, friend, and connect with industry experts and use social media as a way to keep up with all the news within your industry. Twitter is an amazing tool to help you curate the most influential players. LinkedIn insures that you can connect and network with those players. And Facebook offers you a chance to connect to co-workers, bosses, etc. on a more personal level and engage in meaningful discussion.

Build your accounts wisely and ensure you share your blog content consistently. You can quickly position yourself as an industry expert that’s worth the follow.

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3. Network. Join groups outside of work.

All too often, companies and employees are stifled by what they know. The do the same things they’ve always done and expect the same results they’ve always had. And while this can work, if you want to become a true thought leader, you have to get outside the bubble of knowledge that exists in your company and tap into the wealth of knowledge available outside those four walls.

Attend networking events, find meet-up groups, and do coffee with people who perform your job at other companies. Talk shop. Learn what they are doing, what is working, and what doesn’t work for them. Find people who work in completely different industries that have similar problems and see how they are solving them. If you’re the marketing director at a pet shop, for example, find someone who does marketing at an email marketing company and find out how they get clients. You may find something that relates to your business.

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4. Take additional classes or courses.

Learning through experience can work for some, but others need a path. Taking additional courses at the local college or training courses from an association in your market can be incredibly helpful. Often your current employer will pay for these opportunities, making your decision a no-brainer! Learning more can help them, sure, but it helps you the most. By becoming a more well-rounded employee who takes initiative, you will have a better chance at moving up quickly. And when an employer invests in your education, they will be much more likely to ensure you stick around, which can lead to raises and promotions.

5. Attend conferences & trade shows.

And lastly, don’t forget about conferences and trade shows. These are often the one time a year that everyone important in your industry is in one place. And don’t just attend the sessions and the exhibits. Schedule meetings, dinners, coffee, and drinks after the sessions are over. Meet your vendors outside of the confines of the trade-show floor and get down to what products really sell. Soak up as much as you can! I’ve gotten job offers at conferences and made lifelong connections that help me to this day.

Featured photo credit: Cranky Pressman via flickr.com

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Kyle Robbins

Founder, BrandingBeard.com

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Published on November 8, 2018

How to Answer the Tough Question: What are Your Salary Requirements?

How to Answer the Tough Question: What are Your Salary Requirements?

After a few months of hard work and dozens of phone calls later, you finally land a job opportunity.

But then, you’re asked about your salary requirements and your mind goes blank. So, you offer a lower salary believing this will increase your odds at getting hired.

Unfortunately, this is the wrong approach.

Your salary requirements can make or break your odds at getting hired. But only if you’re not prepared.

Ask for a salary too high with no room for negotiation and your potential employer will not be able to afford you. Aim too low and employers will perceive as you offering low value. The trick is to aim as high as possible while keeping both parties feel happy.

Of course, you can’t command a high price without bringing value.

The good news is that learning how to be a high-value employee is possible. You have to work on the right tasks to grow in the right areas. Here are a few tactics to negotiate your salary requirements with confidence.

1. Hack time to accomplish more than most

Do you want to get paid well for your hard work? Of course you do. I hate to break it to you, but so do most people.

With so much competition, this won’t be an easy task to achieve. That’s why you need to become a pro at time management.

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Do you know how much free time you have? Not the free time during your lunch break or after you’ve finished working at your day job. Rather, the free time when you’re looking at your phone or watching your favorite TV show.

Data from 2017 shows that Americans spend roughly 3 hours watching TV. This is time poorly spent if you’re not happy with your current lifestyle. Instead, focus on working on your goals whenever you have free time.

For example, if your commute to/from work is 1 hour, listen to an educational Podcast. If your lunch break is 30 minutes, read for 10 to 15 minutes. And if you have a busy life with only 30–60 minutes to spare after work, use this time to work on your personal goals.

Create a morning routine that will set you up for success every day. Start waking up 1 to 2 hours earlier to have more time to work on your most important tasks. Use tools like ATracker to break down which activities you’re spending the most time in.

It won’t be easy to analyze your entire day, so set boundaries. For example, if you have 4 hours of free time each day, spend at least 2 of these hours working on important tasks.

2. Set your own boundaries

Having a successful career isn’t always about the money. According to Gallup, about 70% of employees aren’t satisfied with their current jobs.[1]

Earning more money isn’t a bad thing, but choosing a higher salary over the traits that are the most important to you is. For example, if you enjoy spending time with your family, reject job offers requiring a lot of travel.

Here are some important traits to consider:

  • Work and life balance – The last thing you’d want is a job that forces you to work 60+ hours each week. Unless this is the type of environment you’d want. Understand how your potential employer emphasizes work/life balance.
  • Self-development opportunities – Having the option to grow within your company is important. Once you learn how to do your tasks well, you’ll start becoming less engaged. Choose a company that encourages employee growth.
  • Company culture – The stereotypical cubicle job where one feels miserable doesn’t have to be your fate. Not all companies are equal in culture. Take, for example, Google, who invests heavily in keeping their employees happy.[2]

These are some of the most important traits to look for in a company, but there are others. Make it your mission to rank which traits are important to you. This way you’ll stop applying to the wrong companies and stay focused on what matters to you more.

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3. Continuously invest in yourself

Investing in yourself is the best investment you can make. Cliche I know, but true nonetheless.

You’ll grow as a person and gain confidence with the value you’ll be able to bring to others. Investing in yourself doesn’t have to be expensive. For example, you can read books to expand your knowledge in different fields.

Don’t get stuck into the habit of reading without a purpose. Instead, choose books that will help you expand in a field you’re looking to grow. At the same time, don’t limit yourself to reading books in one subject–create a healthy balance.

Podcasts are also a great medium to learn new subjects from experts in different fields. The best part is they’re free and you can consume them on your commute to/from work.

Paid education makes sense if you have little to no debt. If you decide to go back to school, be sure to apply for scholarships and grants to have the least amount of debt. Regardless of which route you take to make it a habit to grow every day.

It won’t be easy, but this will work to your advantage. Most people won’t spend most of their free time investing in themselves. This will allow you to grow faster than most, and stand out from your competition.

4. Document the value you bring

Resumes are a common way companies filter employees through the hiring process. Here’s the big secret: It’s not the only way you can showcase your skills.

To request for a higher salary than most, you have to do what most are unwilling to do. Since you’re already investing in yourself, make it a habit to showcase your skills online.

A great way to do this is to create your own website. Pick your first and last name as your domain name. If this domain is already taken, get creative and choose one that makes sense.

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Here are some ideas:

  • joesmith.com
  • joeasmith.com
  • joesmithprojects.com

Nowadays, building a website is easy. Once you have your website setup, begin producing content. For example, if you a developer you can post the applications you’re building.

During your interviews, you’ll have an online reference to showcase your accomplishments. You can use your accomplishments to justify your salary requirements. Since most people don’t do this, you’ll have a higher chance of employers accepting your offer

5. Hide your salary requirements

Avoid giving you salary requirements early in the interview process.

But if you get asked early, deflect this question in a non-defensive manner. Explain to the employer that you’d like to understand your role better first. They’ll most likely agree with you; but if they don’t, give them a range.

The truth is great employers are more concerned about your skills and the value you bring to the company. They understand that a great employee is an investment, able to earn them more than their salary.

Remember that a job interview isn’t only for the employer, it’s also for you. If the employer is more interested in your salary requirements, this may not be a good sign. Use this question to gauge if the company you’re interviewing is worth working for.

6. Do just enough research

Research average salary compensation in your industry, then wing it.

Use tools like Glassdoor to research the average salary compensation for your industry. Then leverage LinkedIn’s company data that’s provided with its Pro membership. You can view a company’s employee growth and the total number of job openings.

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Use this information to make informed decisions when deciding on your salary requirements. But don’t limit yourself to the average salary range. Companies will usually pay you more for the value you have.

Big companies will often pay more than smaller ones.[3] Whatever your desired salary amount is, always ask for a higher amount. Employers will often reject your initial offer. In fact, offer a salary range that’ll give you and your employer enough room to negotiate.

7. Get compensated by your value

Asking for the salary you deserve is an art. On one end, you have to constantly invest in yourself to offer massive value. But this isn’t enough. You also have to become a great negotiator.

Imagine requesting a high salary and because you bring a lot of value, employers are willing to pay you this. Wouldn’t this be amazing?

Most settle for average because they’re not confident with what they have to offer. Most don’t invest in themselves because they’re not dedicated enough. But not you.

You know you deserve to get paid well, and you’re willing to put in the work. Yet, you won’t sacrifice your most important values over a higher salary.

The bottom line

You’ve got what it takes to succeed in your career. Invest in yourself, learn how to negotiate, and do research. The next time you’re asked about your salary requirements, you won’t fumble.

You’ll showcase your skills with confidence and get the salary you deserve. What’s holding you back now?

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Reference

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