Advertising
Advertising

5 Ways to Build your Personal Brand & Make More Money

5 Ways to Build your Personal Brand & Make More Money

No matter what type of job or career you’ve chosen, you can always improve your standing and move up the ladder. One of the best ways to increase your worth to the company and become an asset that they will want to keep is to build your personal brand and position yourself as an expert in your field. Here’s eight ways to build your personal brand and make more money.

1. Start an industry blog.

The best way to build your personal brand is to start a blog. When some people think of blogs they think of musings and daily updates. For the best bloggers, that’s not the case. To create a truly engaging blog, you must find a focus that you understand and become an expert in the area so people want to hear what you have to say. By creating a blog within your industry, you already are the expert.

Advertising

And you don’t have to do it alone. Find areas where you don’t have a full working knowledge and find guest posts that can help your audience understand every aspect. You can also research these areas yourself and blog about the process. By offering insight into each aspect of your business, you build a blog that is a must stop for industry professionals and position yourself as a leader in the space. Plus, you get the added benefit of learning and expanding your knowledge outside of a classroom by digging in and researching those areas which you aren’t familiar.

And the best part? Industry-leading bloggers can make a nice side income or even make blogging a full time job. Targeted blogs have the best conversion rates and will offer the highest advertising rates for your industry. And even if you don’t post ads, you become a better employee that can do more. When you understand the industry and what’s happening outside of your position, you have a much clearer path to moving up the ladder to a higher paying job with added responsibilities.

Advertising

2. Build your social media accounts.

While a blog may be the best way to build your brand, your social media accounts are often the quickest. Position yourself as an expert in your space on Facebook, LinkedIn, & Twitter. Follow, friend, and connect with industry experts and use social media as a way to keep up with all the news within your industry. Twitter is an amazing tool to help you curate the most influential players. LinkedIn insures that you can connect and network with those players. And Facebook offers you a chance to connect to co-workers, bosses, etc. on a more personal level and engage in meaningful discussion.

Build your accounts wisely and ensure you share your blog content consistently. You can quickly position yourself as an industry expert that’s worth the follow.

Advertising

3. Network. Join groups outside of work.

All too often, companies and employees are stifled by what they know. The do the same things they’ve always done and expect the same results they’ve always had. And while this can work, if you want to become a true thought leader, you have to get outside the bubble of knowledge that exists in your company and tap into the wealth of knowledge available outside those four walls.

Attend networking events, find meet-up groups, and do coffee with people who perform your job at other companies. Talk shop. Learn what they are doing, what is working, and what doesn’t work for them. Find people who work in completely different industries that have similar problems and see how they are solving them. If you’re the marketing director at a pet shop, for example, find someone who does marketing at an email marketing company and find out how they get clients. You may find something that relates to your business.

Advertising

4. Take additional classes or courses.

Learning through experience can work for some, but others need a path. Taking additional courses at the local college or training courses from an association in your market can be incredibly helpful. Often your current employer will pay for these opportunities, making your decision a no-brainer! Learning more can help them, sure, but it helps you the most. By becoming a more well-rounded employee who takes initiative, you will have a better chance at moving up quickly. And when an employer invests in your education, they will be much more likely to ensure you stick around, which can lead to raises and promotions.

5. Attend conferences & trade shows.

And lastly, don’t forget about conferences and trade shows. These are often the one time a year that everyone important in your industry is in one place. And don’t just attend the sessions and the exhibits. Schedule meetings, dinners, coffee, and drinks after the sessions are over. Meet your vendors outside of the confines of the trade-show floor and get down to what products really sell. Soak up as much as you can! I’ve gotten job offers at conferences and made lifelong connections that help me to this day.

Featured photo credit: Cranky Pressman via flickr.com

More by this author

Kyle Robbins

Kyle is the founder of Branding Beard. He writes about communication tips on Lifehack.

Why Helping Others Actually Helps Yourself 10 Things You Must Do When You’re Single 11 Types Of Friends You Will Have In Your Lifetime 12 Things Highly Productive People Don’t Do Visit a park 31 Things You Can Do Instead Of Spending Money

Trending in Money

1 25 Easy Tips on How to Save Money Fast 2 What Is a Good Credit Score (And How to Get One) 3 9 Millionaire Success Habits That Will Inspire Your Life 4 10 Reasons Why Following Your Passion Is More Important Than Money 5 How to Pay off Debt Fast Using the Stack Method (A Step-By-Step Guide)

Read Next

Advertising
Advertising
Advertising

Last Updated on June 26, 2020

25 Easy Tips on How to Save Money Fast

25 Easy Tips on How to Save Money Fast

“How to save money fast?” This is the question asked by all of us not in the top 1% of rich people.

If you are looking for ways to drastically reduce your expenses immediately, first look at what you need to spend money on every week. And I mean really need.

You don’t really need to order in food. You don’t really need to buy expensive perfume.

Building from that, you can work out how your regular expenses can be reduced.

As for irregular expenses, they can also be deceptively costly in the long run. Once-off buys can also be tackled with some prudent planning and a little extra research.

And remember: a budgeted lifestyle does not mean a bad or boring one!

But first, understand what budget you can cut down on daily:

  • Regular expenses for the average adult (can be trimmed but not eliminated):
    • food
    • rent/mortgage
    • cell phone
    • insurance
    • socializing/entertainment
    • transportation
    • hygiene products
    • household bills
  • Irregular expenses for the average adult (can be eliminated or cut down a lot):
    • travel
    • clothing
    • medication (*depends)
    • grooming (hair, nails etc.)
    • gifts

Now, let’s dive right into the 25 ways to save money fast:

Save Money on Food

1. Bring a stock of food to the office/work

Instead of popping out for an overpriced salad and a smoothie, leave a set of basic utensils at the office as well as a stock of non-perishable goods such as tinned fruit, tuna, rice crackers and so on (try to avoid the junk food and this can turn into a pretty great diet!).

Advertising

Stocking up means you won’t forget or say “I didn’t have the time” when you rushed out to work in the morning.

2. Buy the store-brand version

Many basic foods, such as bread and milk, will taste exactly the same as their branded alternatives. Go for stuff with minimal additives and preservatives. Meat in a tube is probably insanely unhealthy!

3. Eat cheaper cuts of meat

Learn how to tenderize and flavour cheaper meat and fish, and save on the (typically) most expensive item on your grocery bill.

4. Have group dinners

If 10 friends put $5 each in the kitty, it’s pretty easy to make a giant lasagne and get refreshments, as well as hang out with your favourite people.

Save Money in Transport

5. Get a bicycle

Save on gas money and bus/metro fares with this underrated mode of transport.

6. Use public transport and/or don’t get taxis

Some places can only be reached by car. But as a good practise, check your public transport website and see if any routes pass nearby where you need to get to. Walk as much as you can.

7. Find the cheapest gas

Regularly check out where the cheapest gas can be bought.

Save Money in General Shopping

8. Shop online

Not only will you save on the gas or transport fares from going to the shopping mall but you will also find better deals

9. Sell your old stuff

Get your unwanted belongings up on eBay ASAP and earn a few dollars.

Advertising

Here’re more ideas for you: 25 Things to Sell to Make a Lot of Money

10. Bulk buying stores

For regular non-perishable/slow perishable purchases such as toilet paper, cat food, pasta, washing powder and so on, do an epic stocking-up trip to a co-op or equivalent (my mum used to go to a place that restaurants buy from).

Be wary of supermarket “deals”, as some have been found to be fraudulent after working out a simple calculation.

11. Become a flea market/car boot sale/street market guru

You can find original gifts and develop good negotiation skills at these places.

12. Generic brand medication

More often than not, the generic version of paracetamol and other basics work the same as the branded version.

13. Choose deodorant, not perfume

It blows my mind when someone drops $70 on a bottle of spray. Stick with a nice deodorant, and not only will you smell just fine but you’ll be sweat-free as well!

Cut Down on Household Expenses

14. Printing

Ink is one of the most expensive substances in the office and coloured ink is doubly so. B

e more efficient and choose black and white, and if your printer doesn’t have a print-both-sides options, just print odd pages first, re-insert the paper and print even pages.

Expand the margins of what you are printing as often as you can to save on paper.

Advertising

15. Minimize SMS and phone calls

A combination of a free chat service such as WhatsApp and a free call service such as Skype can reduce your bill to nothing (so long as you have a decent Wifi connection).

16. Shop around for insurance

Most people don’t spend enough time searching for the best insurance deal.

Keep a watchful eye out for deals and new competitors in the market.

17. Try re-negotiating your rent/mortgage

If you have built up a good credit history or a good rapport with your landlord, then chances are a frank chat about needing to tighten your spending could result in lowering your payments. You’ve nothing to lose from trying.

18. Don’t get a TV

Invest in a computer/laptop and an internet-only package. You can watch more (and often better) entertainment on the web, and skip the advertisements as well.

19. Pool your internet bill with a neighbour

My apartment building is basically a big old house split into three apartments. There are five of us in total. We pool the internet bill, making it crazy cheap.

Save Money in Socializing, Entertainment And Travel

20. Have house parties

Instead of paying for overpriced drinks, set up a series of in-house get-togethers with your friends. Everyone takes a turn, so it’s not always your house that needs cleaning.

For sound insulation, hang heavy drapes on the walls and windows. For music, invest in a good second-hand set of speakers which you can connect to your computer. Let Spotify or Grooveshark playlists do the rest.

21. Open festivals, meetups and events

It never fails to surprise me how much underground stuff goes on around me for free or for very cheap. Find out who runs the blogs and websites that list all the less well-known cultural activities.

Advertising

22. Volunteer

If you can’t pay for a ticket, volunteer and get to be there anyway.

23. Housesit

There are multiple housesitting websites offering you the possibility to avoid paying hotels and skip the discomfort of crummy hostels.

Save Money on Hygiene and Beauty

24. DIY beauty

French manicures, pedicures, waxing, eyebrows… pretty much all of these can be achieved at home (and done well) with some practise. There are plenty excellent blogs and YouTube tutorials to help.

25. Fewer haircuts/volunteer at a trainee hairdresser

If you can’t bear the risk of a trainee touching your locks, learn more ways to manipulate your hair as it grows and get haircuts sparingly. Women’s haircuts are outrageously priced in many cities.

Bonus: Effective Money-Saving Tips for Everything

Here’s a summary of what you can generally do to save more money:

  • Share/pool resources. Organize a neighbourhood sharing scheme, common resources for your apartment block or with your friends. Not everybody needs an individual lawnmower.
  • Buy energy-saving everything. The easiest way to lower your bills – replace those lightbulbs!
  • Buy in bulk. Be sensible about it (i.e. make sure you have space!), and drastically reduce weekly expenditure.
  • DIY. Skill up using YouTube tutorials on plumbing and many other essential services so you never have to pay for simple problems again.
  • Research a lot before making a decision. Most money-wasting is the result of poor preparation and planning. Don’t shirk this part just because you don’t like it!
  • Use your network. Your network is full of resources that can ease the pain of budgeting. Ask for help.
  • Stop and think. Do I really need it?

Unfortunately, there are some things that require plain ol’ giving up for the time being. This can include high-cost sports such as skiing, the latest versions of some technologies, the finest brands of food/drinks, premier seats at the opera and most other indulgences.

What is important to remember during lean times is that when you look back on your life, it will be the experiences that stand out, not the extra comforts.

Living on a budget can teach you a lot about how much you can really get out of your paycheck. We only live one life, so make the most of every penny you earn!

More Tips for Personal Finance Management

Featured photo credit: Unsplash via unsplash.com

Read Next