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5 Ways to Build your Personal Brand & Make More Money

5 Ways to Build your Personal Brand & Make More Money

No matter what type of job or career you’ve chosen, you can always improve your standing and move up the ladder. One of the best ways to increase your worth to the company and become an asset that they will want to keep is to build your personal brand and position yourself as an expert in your field. Here’s eight ways to build your personal brand and make more money.

1. Start an industry blog.

The best way to build your personal brand is to start a blog. When some people think of blogs they think of musings and daily updates. For the best bloggers, that’s not the case. To create a truly engaging blog, you must find a focus that you understand and become an expert in the area so people want to hear what you have to say. By creating a blog within your industry, you already are the expert.

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And you don’t have to do it alone. Find areas where you don’t have a full working knowledge and find guest posts that can help your audience understand every aspect. You can also research these areas yourself and blog about the process. By offering insight into each aspect of your business, you build a blog that is a must stop for industry professionals and position yourself as a leader in the space. Plus, you get the added benefit of learning and expanding your knowledge outside of a classroom by digging in and researching those areas which you aren’t familiar.

And the best part? Industry-leading bloggers can make a nice side income or even make blogging a full time job. Targeted blogs have the best conversion rates and will offer the highest advertising rates for your industry. And even if you don’t post ads, you become a better employee that can do more. When you understand the industry and what’s happening outside of your position, you have a much clearer path to moving up the ladder to a higher paying job with added responsibilities.

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2. Build your social media accounts.

While a blog may be the best way to build your brand, your social media accounts are often the quickest. Position yourself as an expert in your space on Facebook, LinkedIn, & Twitter. Follow, friend, and connect with industry experts and use social media as a way to keep up with all the news within your industry. Twitter is an amazing tool to help you curate the most influential players. LinkedIn insures that you can connect and network with those players. And Facebook offers you a chance to connect to co-workers, bosses, etc. on a more personal level and engage in meaningful discussion.

Build your accounts wisely and ensure you share your blog content consistently. You can quickly position yourself as an industry expert that’s worth the follow.

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3. Network. Join groups outside of work.

All too often, companies and employees are stifled by what they know. The do the same things they’ve always done and expect the same results they’ve always had. And while this can work, if you want to become a true thought leader, you have to get outside the bubble of knowledge that exists in your company and tap into the wealth of knowledge available outside those four walls.

Attend networking events, find meet-up groups, and do coffee with people who perform your job at other companies. Talk shop. Learn what they are doing, what is working, and what doesn’t work for them. Find people who work in completely different industries that have similar problems and see how they are solving them. If you’re the marketing director at a pet shop, for example, find someone who does marketing at an email marketing company and find out how they get clients. You may find something that relates to your business.

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4. Take additional classes or courses.

Learning through experience can work for some, but others need a path. Taking additional courses at the local college or training courses from an association in your market can be incredibly helpful. Often your current employer will pay for these opportunities, making your decision a no-brainer! Learning more can help them, sure, but it helps you the most. By becoming a more well-rounded employee who takes initiative, you will have a better chance at moving up quickly. And when an employer invests in your education, they will be much more likely to ensure you stick around, which can lead to raises and promotions.

5. Attend conferences & trade shows.

And lastly, don’t forget about conferences and trade shows. These are often the one time a year that everyone important in your industry is in one place. And don’t just attend the sessions and the exhibits. Schedule meetings, dinners, coffee, and drinks after the sessions are over. Meet your vendors outside of the confines of the trade-show floor and get down to what products really sell. Soak up as much as you can! I’ve gotten job offers at conferences and made lifelong connections that help me to this day.

Featured photo credit: Cranky Pressman via flickr.com

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Kyle Robbins

Kyle is the founder of Branding Beard. He writes about communication tips on Lifehack.

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Last Updated on February 11, 2021

Want to Get Free Product Samples Like Bloggers and Beauty Gurus Do? Read This.

Want to Get Free Product Samples Like Bloggers and Beauty Gurus Do? Read This.

Imagine receiving a regular supply of free samples through your letterbox?

These free samples by mail could include things such as cleaning products, cosmetics and packaged food.

Free samples are a great way to try out some of the latest products. One week you may have a new toothpaste to try – the next week you may be snacking on a delicious chocolate cookie sample.

As the saying goes, variety is the spice of life. And by requesting free samples by mail (I’ll show you how shortly), you’ll have not just variety – but fun too!

Tell Me More About Getting Free Samples Sent to My Door!

So, it looks like I’ve caught your interest. That’s great news!

Just before I introduce you to 10 places where you can get free samples by mail, let me clarify a couple of things.

Firstly, all the places I’ll talk about are currently active in sending out free samples to consumers. (In other words, no links to out-of-date or dead pages!)

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Secondly, location is key. If you live in North America, then you’ll have a wide selection of places to sign up to. In other locations (for example, Africa, Asia and Europe), you’ll have fewer choices – but free samples by mail are still a possibility.

Lastly, to whet your appetite for the freebies, here’s a short list of product examples:

  • Pet food.
  • Beauty products.
  • T-shirts.
  • Greeting cards.
  • Wallets.
  • Snack bars.
  • Vitamins.

Free Samples by Mail… Tell Me Where to Get Them!

It’s now time to share my recommendations for the best sites to claim free samples from.

Let’s start with…

#1 SampleSource

    This company sends out boxes of 6-12 free samples about four times a year. Products include baby wipes, cereals and tissues. Register with SampleSource to be notified of the availability of their free samples. (Canada and U.S. only.)

    #2 Influenster

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      As their name suggests, Influenster wants to send free samples to you in exchange for you sharing about the products on your social media accounts. Once you’ve become a member (join for free!), they’ll send you a box of free goodies every few months. The more you share pictures and reviews of the products – the more free samples they’ll send you! (All major territories.)

      #3 PINCHme

        This organization will send you free samples in the hope that you’ll then go out and buy the equivalent full-size products. To receive regular boxes of free food, drink and cosmetic samples (and sometimes coupons), then sign up and create your profile. (U.S. only.)

        #4 House Party

          Thinking of throwing a house party? If yes, then be sure to sign up with this company. They’ll send you a box of ‘themed’ products and services that you can hand out at your party. Register with House Party. Wait for the fun freebies to be mailed to you. And then start sending out your party invites! (Worldwide.)

          #5 YoFreeSamples

            This site is a great resource for a whole host of free samples that can be mailed directly to your door (with no survey requirements!). You’ll find anything from books to perfume, with new offers listed daily. Head over to their site to see what’s currently available. (Mostly U.S., with occasional offers for other countries.)

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            #6 Magic Freebies

              The U.K.’s most popular freebie site. Register for their email newsletter, and they’ll send you a daily email with eight free sample offers. These include products such as disposable razors, dog bowls, and even fake tan! So, what are you waiting for? (U.K. only.)

              #7 SweetFreeStuff

                Since 2002, this simple site has been linking to the best free sample offers currently available. To get started, sign up to their daily email newsletter, which contains links to the latest offers. As well as free samples, SweetFreeStuff also gives information on coupons and deals. (Worldwide.)

                #8 Sample A Day

                  Would you like to receive a notification of a new free sample every day? Well, that’s the promise from this site. They claim to thoroughly research all offers, ensuring there are no catches or hidden surveys! From baby products to socks, this site is sure to have something for you. Registration is super-easy. Simply enter your email address. (Australia, Canada, U.K. and U.S. only.)

                  #9 Pretty Thrifty

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                    This site specializes in free beauty products, but also lets you claim free samples such as energy drinks, snack bars, and even magazine subscriptions. Pretty Thrifty has more than 85,000 followers on social media, so clearly knows how to attract free sample hunters. One thing that makes Pretty Thrifty stand out from most of their competitors, is that their email newsletter is available in daily, weekly and monthly formats. (Mostly U.S., with occasional offers for other countries.)

                    #10 CrazyFree

                      My final tip for getting the best free samples by mail, is Australian company CrazyFree. Their funky website offers big brand free sample offers, which currently include items such as Dolce & Gabbana perfume, Coke Zero, and Happy Dog pet food. To claim the offers, select the free samples you would like, and then complete their registration form. (Australia, U.K. and U.S. only.)

                      Receiving regular free samples by mail is a fabulous way of testing out the latest products on the market (and some that aren’t even on the market yet!)

                      You’ll impress your friends and family with all the free stuff you’ll be receiving. And take it from me… it’s a fun, free and rewarding hobby.

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