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A Bone-chilling Yet Meaningful Ad Everyone Should Watch

A Bone-chilling Yet Meaningful Ad Everyone Should Watch

Domestic violence is an epidemic. You may not hear the kind of hype about it as you did with the ebola virus or the false alarm of snowmagddeon weather predictions. Nor will you read headlines of it the way you do about ISIS. But the impact it carries in our culture is far deeper, and much more direct than either of these other real or imagined threats. Domestic violence is a form of terrorism created in the home by those who the victim often relies upon for their very survival. Yet there is no Department of Homeland Security to protect most victims of it, no debates in the halls of Congress designing a campaign of action to combat it, even though the numbers of people, mostly women, who have died from domestic abuse related incidents since 2001 are far greater than the deaths that happened during the terrorist attacks of September 11th, plus the US casualties from wars in Iraq and Afghanistan combined. As you can see in this bone chilling yet meaningful ad everyone should watch titled No More, the nuances of this threat, as well as any chance of protection from police, are intricately woven in a psychological tapestry that often traps the person when they need help the most.


How do we change this?
As the great psychologist Carl Jung once said: “One does not become enlightened by imagining figures of light, but by making the darkness conscious.” It is through a growing awareness and ongoing social commitment to keep shining the light on this issue that will eventually bring about lasting positive change. The video No More is just one example of how focusing our awareness as a society on the disturbing blight of domestic violence can eventually heal this wound both for individuals and society at large . It is through education, awareness and empowerment that we can evolve our society to reduce and minimize the epidemic of domestic violence.

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Educating yourself and others is the first step.
If you still are unsure that this issue actually is an epidemic, begin the educational process by examining the facts as laid out in this article on the Huffington Post. Know as well that there are a number of positive programs aimed at educating how to prevent domestic violence before that deadly cycle ever begins. Tony Porter’s organization A Call To Men educates and empowers men, who may not necessarily see themselves as part of the problem of domestic violence, to get involved. Many urban areas also have outreach and educational programs aimed at ending domestic violence through education and early intervention. REACH Beyond Domestic Violence is a program in the greater Boston area that has trained over 5,000 youth and 5,000 adults on issues related to domestic violence and dating violence. Most urban areas have domestic violence resources that can be found with a simple Google search. And if you need, or know someone who needs help, the National Domestic Violence Hotline is 1-800-799-7233.

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Increased awareness
about the psychological dynamics of domestic abuse also helps to combat this epidemic. In many domestic violent situations the fear of getting help paralyzes those who are being beaten and violently abused from getting the care and protection they need. Also, it is important to recognize that the deeper issue is about power and control. Being subject to ongoing abuse and violence destroys a person’s self esteem, making it even harder for them to get free from this potentially deadly cycle. Domestic violence is not limited by race, gender, or sexual preference. It effects all aspects of society. If you think you, or someone you know, is in an abusive situation that involves, or might lead to, domestic violence, read this link at Helpguide.org about signs of abuse and abusive relationships.

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Empowerment is the key. Some recent studies suggest that one avenue of recovery for survivors of domestic violence is being financially literate. Having the tools to support oneself empowers an individual to be able to leave relationships that are otherwise unhealthy and potentially dangerous. Here is more interesting information about this on President Obama’s WhiteHouse.gov website.

It may take many years for society to totally unravel the ingrained root causes of domestic violence, but there is hope. Many societal norms which caused citizens to be silent or look the other way in the past are now being challenged. Airing the video No More, during the 2015 Superbowl, bravely sends a wave of education, awareness and empowerment deeper into the American psyche about the need to bring an end to this dangerous and deadly epidemic.

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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