Advertising
Advertising

Ask the Entrepreneurs: 12 Tips for Mastering Public Speaking

Ask the Entrepreneurs: 12 Tips for Mastering Public Speaking

Ask The Entrepreneurs is a regular series where members of the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

Here’s the question posed in this edition of Ask The Entrepreneurs:

Other than “practice makes perfect,” what’s one tip you have for fellow entrepreneurs about to speak in front of a big crowd?

1. Put Purpose at the Forefront

Brett Farmiloe

    Start with why you’re there (i.e., what’s the purpose of your talk?). End with your purpose, and use everything in between the bookends of your talk to support your purpose. When purpose is at the forefront of a talk, the audience acts.

    Brett Farmiloe, Internet Marketing Agency

    2. Understand Your Audience

    Dan Price

      Understand your audience: who they are, what they care about, what they want to hear and where they’re coming from. Don’t think about what you want to share. Instead, focus on how they are looking to grow and what experience you can share that will help them get what they want out of it.

      Dan Price, Gravity Payments

      Advertising

      3. Tell Stories

      allie siarto

        Stories will always connect with an audience on a much deeper level than facts. Even if you’re presenting on something technical or instructional, try to weave personal stories into your entire speech to relate back to the audience and keep them engaged.

        Allie Siarto, Loudpixel

        4. Know Yourself

        Suzanne Smith

          Figure out what drives you best during these speeches. For me, it is the energy of the audience, so I spend the first 10 minutes talking to people and introducing myself to develop an instant rapport once I start speaking. I use their names and talk to their interests, which always helps me tailor the message and maintain their interest.

          Suzanne Smith, Social Impact Architects

          5. Embrace the Nerves

          Advertising

          James Simpson

            Always keep in mind that even the most accomplished speakers get nervous leading up to public speaking. It is completely natural. The nerves are actually a good thing and can be used to your advantage if channeled correctly. Those nerves get adrenaline pumping through your veins similar to what a professional athlete might experience. Use this to your advantage to deliver a knockout speech.

            James Simpson, GoldFire Studios

            6. Know Your Content

            Patrick Conley

              There’s a big difference between relying on a slide deck for the content of your talk and just keeping to a rough outline. If you know your content so well that you can have a no-stress casual conversation off-stage about it all day long, you’ll be much more comfortable on stage. Giving a speech where you need to constantly read off cheat cards is a recipe for disaster.

              Patrick Conley, Automation Heroes

              7. Use a Personal Mantra

              Matt ehrlichman

                “Smile, breathe, and go slowly.” That’s what I repeat to myself every time I’m about to speak in front of a large crowd. No matter how many times I do it, big crowds still get my adrenaline pumping, and sometimes I speak too quickly as a result. Having a mantra helps ground me and remind me to chill out and be myself. I find this works great for job interviews and investor pitches as well.

                Matt Ehrlichman, Porch

                Advertising

                8. Be Human

                Sharam Fouladgar-Mercer

                  Approach the crowd like you’re having a conversation with a friend. Assume everyone there likes you, wants to hear what you have to say and wants to grab a beer with you afterwards. Talk like a human, act like a human, and own it.

                  Sharam Fouladgar-Mercer, AirPR

                  9. Breathe

                  Derek Flanzraich

                    Nothing can be more powerful than acknowledging, embracing and taking charge of your breath before speaking in front of a large audience. Breathe in to the big moments, and breathe out to pause between them.

                    Derek Flanzraich, Greatist

                    10. Speak From the Heart

                    Advertising

                    Andy Karuza

                      The only thing worse than not being prepared is preparing too much. If you’re going to speak in front of an audience, it should come naturally. It should be prepared in advance, but not recited. If you plan your speech verbatim, you run the risk of losing the beat and getting lost when you stumble. However, if you focus on fewer high-level points, you can speak intuitively around those.

                      Andy Karuza, Brandbuddee

                      11. Believe You’re the Expert

                      Logan Lenz

                        I often perform best when I convince myself that everyone in the room wants to hear what I have to say. If you are positioned as an expert and attendees are in need of your knowledge, speaking confidently will come much more easily. Besides, speaking with confidence will ensure that the audience trusts that you know your stuff.

                        Logan Lenz, Endagon

                        12. Work on the Climax

                        Derek Capo

                          When you speak, it is important to construct the speech like a movie. Your audience needs to be able to be attentive from the very beginning. If not, you will lose them for the rest of the speech. Once you have your hook, you need to lead them to the climax of the story or what you are tying communicate. Make the people feel that they were part of the story and get emotionally tied to it.

                          Derek Capo, Next Step China

                          More by this author

                          9 No-Brainer Ways to Track Employee Time Ask the Entrepreneurs: 12 Things Entrepreneurs Should Stop Doing Ask the Entrepreneurs: 9 Best Note Taking Tools Ask the Entrepreneurs: 12 Tips for Mastering Public Speaking Ask the Entrepreneurs: 9 Tasks You Should be Outsourcing

                          Trending in Communication

                          1 How to Live up to Your Full Potential and Succeed in Life 2 7 Public Speaking Techniques To Help Connect With Your Audience 3 5 Steps to Master Networking Skills and Perfect Your Personal Branding 4 The Real Causes of Lack of Energy That Go Beyond Your Physical Health 5 If You Think You’re in an Unhappy Marriage, Remember These 5 Things

                          Read Next

                          Advertising
                          Advertising

                          Last Updated on December 2, 2018

                          7 Public Speaking Techniques To Help Connect With Your Audience

                          7 Public Speaking Techniques To Help Connect With Your Audience

                          When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

                          You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

                          1. Connecting them with each other

                          Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

                          Advertising

                          It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

                          2. Connect with their emotions

                          Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

                          For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

                          Advertising

                          3. Keep going back to the beginning

                          Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

                          On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

                          4. Link to your audience’s motivation

                          After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

                          Advertising

                          Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

                          5. Entertain them

                          While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

                          Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

                          Advertising

                          6. Appeal to loyalty

                          Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

                          In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

                          7. Tell them the benefits of the presentation

                          Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

                          Featured photo credit: Flickr via farm4.staticflickr.com

                          Read Next