Advertising
Advertising

5 Social Media Hacks for Effective Personal Branding

5 Social Media Hacks for Effective Personal Branding

The methods of cultivating an audience for your personal brand differ slightly from building a social following for a business. Considering consumer purchasing decisions rely on company engagement on various social media platforms, it is no surprise that the online presence of CEOs, Marketing Professionals, and other employees is making an impact on sales and customer retention as well.

No matter what industry you are in, it is paramount to be present on more than one social media platform in order to spread the message of your company or personal services, and to attach a name and a face to a brand. If you feel that there is no need for you to be sharing, liking, or following, then you are giving your competitors the permission to claim your future clients.

The following are social media hacks for the most popular platforms, Twitter, Facebook, LinkedIn, Google+,  and Pinterest, that any professional can incorporate into their overall personal marketing strategy in order to increase their exposure and social presence.

1. Twitter

Twitter is a great platform for personal branding

    No longer do we rely strictly on a company’s website to provide us with the information we need. With vast information at our fingertips, we put on our X-Ray goggles and scan and dissect every little piece of data that we come across relating to a particular product or service that we are interested in. Everything from recommendations, reviews, product trials and training, to surveys can be surfaced on social media and search engine results. This micro-blogging platform, where the user relays short bursts of information that generally includes a picture and a link, contains over 600k users, averaging on 58 million tweets a day. A follower is 60% more likely to recommend you on Twitter than on Facebook. The main point of Twitter is to engage, hence the only way to build a gathering is by signing up and executing the below tips.

    Create a catchy header image.

    New Twitter Cover

      Before you start following your target market on Twitter, first properly set up your profile by including a professional profile picture (no family pictures or pictures with your pet!), a shortened biography of your services, and add links to your website or blog. Recently, Twitter rolled out a new look for user profiles that includes a large cover photo and tweet categorization. Make sure that your cover photo is appropriate to your industry and is unique in some way as this is part of your brand image. Here are some guidelines to follow when creating your cover photo:

      Advertising

      • Be consistent with the image used for your cover photo. It has to reflect the cover photos that are currently being used for other social profiles.
      • Less is sometimes more. Your cover photo should be clean, concise, and to the point. Do not overdo it or else it will look crowded and unprofessional.
      • Engage with your cover photo. If you have a contest or survey in the making, mention it briefly in the cover photo along with its hashtag to generate more engagement.
      • Change it often. If it is holiday season or a major change is occurring in your career/company, redesign your cover photo to echo these changes as it will ensure that your profile is not static.

      Quality vs. Quantity.

      Once you have finished with the design element of your profile, you can now begin to start posting your first tweets. Remember, do not add followers if your page is blank as there will be no award or motivation for a user to follow you back if you bring no value to their wall. Your page must have posts relating to your industry and personal interests. The following are some suggestions on the types of posts to share:

      • Link to internal or external blog posts pertaining to your industry.
      • Share information on upcoming events or webinars.
      • Tell people what you are working on (project, new article).
      • Ask for people’s opinion on your services or services of others.
      • Pitch your press release to journalists and influencers.
      • Share favorites, such as testimonials of your service.
      • Share quotes that are reflective of your personality.
      • Post pictures of your products being used.
      • Post pictures of events that you had attended.
      • Start a sweepstakes and create a hashtag that will represent the contest.

      Include a photo and a link for each tweet as it will increase the chances of a retweet. Since Twitter only allows you to write 140 characters, use a URL shortener like Bitly to give you more writing space. On the left hand-side of your Twitter’s main page, you will find a “Trends” section, look at the hashtags that are being used and try to come up with similar content. Do not forget to include the trending hashtag in your tweet!

      2. Facebook

      Facebook for Personal Branding

        Facebook is no longer dominated by the younger demographic; older generations are quickly immersing themselves in the rituals of sharing and liking that come so naturally to adolescents and young adults. With over a billion accounts, Facebook is the leader in the social whirlwind and has changed the way businesses interact with prospects. Posting a link on Facebook will not guarantee public exposure. EdgeRank, Facebook’s algorithm used to determine which content posted on Facebook will be shown to given users at a certain time, places a priority on certain items over others. There are a couple of ways to build an audience and obtain maximum exposure of your content.

        Call-to-Action

        Facebook Call to Action

          You have set up your Facebook profile, included a catchy cover photo that is similar to your Twitter header, so now what? First and foremost, you need to start uploading content to your page before you can start inviting your friends. The same rules apply as for Twitter; include a brief synopsis of your URL and a creative image to go along with your post. However, unlike Twitter, Facebook allows for more writing space so you can include a CTA, Call-to-Action, which will prompt a user to interact with the link or company in order to continue down a conversion funnel. The CTA is your final instruction to your reader, encouraging to respond right away. They are commonly used for buttons on banner ads or landing pages in order to effectively capture the audience’s attention but are also found in traditional direct mail promotions and social posts.

          Here are some great calls-to-action:

          Advertising

          • Download our Free E-Book now!
          • Register now to receive 50% off! Offer valid until May 7th.
          • Get my free E-Book
          • Share with a colleague
          • Click the button below
          • Subscribe Now
          • Get the secret now
          • Learn tips from experts! Register for Webinar today!
          • Sign up and reserve your spot today!
          • Get your free trial!

          Sponsored Posts

          You cannot depend on your friends to help you grow your business or brand reputation. Though some may share and like your page, it will not be enough to spread the word of your services to the general public as pages organically reach about 16% of their fans on average. EdgeRank ranks content based upon its likely interest to a user in order to help deliver the most relevant content, so if you share your content on your Newsfeed, chances are that many won’t even see your post if it is not applicable to them. If you have an important post that you wish to share with the public, with a set budget, you can sponsor it to make sure your fans see your story. During setup, you will be able to select your target market, run dates, and budget. Make sure that you have a strong call-to-action and a captivating image or else your fans will simply ignore your post.

          Extra Tips

          • Join Facebook groups pertaining to your industry and post content daily to spark the interest of other professionals and target audiences.
          • Use hashtags. Though many marketing experts are skeptical whether hashtags make any difference on Facebook, I believe that if the major brands are using them, it wouldn’t hurt to use them as well.
          • Set up a Content Calendar, scheduling the times and the type of content to post daily. Remember to differentiate your posts by theme. E.g. On Mondays, you can post a Quote of the Day and Thursday can be Helpful Marketing Tips.
          • Add a Custom Tab to your page to act as a virtual store front. You can also connect Pinterest Page to your Facebook page.

          3. LinkedIn

          Build a Professional Network with LinkedIn

            As a professional network for companies, entrepreneurs, and job hunters, LinkedIn showcases over 3 million business pages, and has over 200 conversations occurring per minute in LinkedIn groups. This is not a social network to be taken lightly. This social platform helps like-minded professionals expand their influence and build a network of connections that could potentially convert into leads or referrals. Unlike Facebook where individuals can add anyone to their contact list, LinkedIn has developed a process where first degree connections must request an introduction from a second degree connection in order to connect to the third. Therefore, a complete profile demonstrating your skills and past work is imperative if you wish for connections to take you seriously and trust your brand.

            Groups

            LinkedIn Groups

              If you think that requesting to connect with other professionals is the main purpose of this site, you are missing out on some very important marketing tactics. The best way to build a strong fan base if you are promoting yourself is to join groups relating to your industry and your target market. For example, if you are a marketer, then join groups that are all about social media marketing, digital marketing, PR, branding, and start posting your blog posts and status updates there. Look through these groups and see the type of things that other professionals post and comment, ask questions, or simply “like” their status. As you become more interactive, people will soon start to notice your presence and will be more inclined to read your stuff and even request to add you to their network.

              Additionally, find groups that are prospect hang out spots, meaning where your target market is posting information. These are mainly self-help groups so it is best that you do not spam the participants with your services; rather, offer helpful suggestions, post relative information, and even ask for your audience’s opinion. Before you get started, think of an engagement strategy and all blog posts that you write should be a reflection of this plan.

              Recommendations

              LinkedIn Recommendations are equivalent to Google+ reviews; your past clients, co-workers, and even mentors can leave a brief synopsis of your skills and positive characteristics for a past project or current job position. Recommendations backup what you say about yourself with the all-important “social proof.” Since many check out reviews or recommendations before they “buy,” you absolutely need to have many good ones in order to be considered for a job or for a services contract.  Look through your list of contacts and find the individuals who can best vouch for your work and services and request a recommendation. Ensure to customize the message included; make it personal and thank the person in advance. Once they come up with something, you will be able to approve or reject their recommendation.

              Advertising

              4. Google +

              Join groups on Google+ to expand your reach

                Search Engine Optimization and social media marketing go hand in hand, especially since the introduction of Google + in 2011, which opened the doors to full integration and simpler business localization methods. In fact, many would argue that Google simplified back-linking and webpage optimization by including the “+1” button for each post. This essential button makes pages rank higher in search results and can be embedded on websites for an extra increase in conversion. Companies that appear with the “+1” next to their homepage are more likely to have a click through. Hence, a detailed and active professional or business profile on Google+ can enhance your SEO campaign efforts and can augment the number of website visits.

                Localization

                Many of you have already heard of Google Places; do not confuse this with Google+ Local Business Pages as there is a significant difference between the two. Google Places is the information that a search engine receives and utilizes when listing your business. A search engine will most likely already have your company listed in results, but your Google Places page allows you to regulate what material Google has and what it presents to users about your business.

                A Google+ Local for Businesses is all about the social aspect of search. This is where you connect with customers, team members, and/or others in the industry by putting them in your circles. When you fill out your profile, it asks for detailed information of your contact information, including your work address. This address is then used to decipher the local pages from the irrelevant results, creating a more personalized and user-friendly search experience.

                Google+ Local for Personal Branding

                  On this local Google+ page, past customers can leave their reviews and pictures of the products/services for future prospects. The more reviews your page has, once again, the higher it will rank. An incomplete personal page will look unprofessional and viewers will most likely move on to a company or professional who offer detailed information about their brand. This is a great opportunity to create a business page for your professional services, so be as thorough as possible and use your face instead of a logo!

                  Google Hangouts.

                  Google Hangouts are a great way to create your own unique content, while promoting you or your business. Having a monthly meeting, where clients can share their ideas, concerns, or praise is an excellent way to spice up interaction and to learn more about your target market and answer questions live. Think of it as a webinar where you can teach, learn, and share with your users all from the comfort of your own home or office. The only downside is that anyone can join these meetings at any time so keep your eyes out for any newcomers as the meeting progresses.

                  Advertising

                  5. Pinterest

                  Pinterest for Personal Branding

                    Did you know that 80% of Pinterest users are women? Or how about the fact that since April 2014, there are over 500k Pinterest business accounts? This three year old social platform simplifies the way people categorize and save pictures and infographics online. Companies and professionals that sell products can truly capitalize on Pinterest marketing efforts by segmenting customers and personalizing pins. However, one thing is for certain, Pinterest cannot be used to directly impact your SEO strategy, but is a great way to direct users to landing pages, webpages, promotions, contests, and blog posts.

                    Proper Set-up

                    Use the same email that you use for Twitter to be able to share your pins automatically to your wall. If you have your own company, convert your personal account into a business account by going to Business for Pinterest, clicking on Convert, and verifying your website.  Start by creating boards centered around a theme like SEO, New Property Listings in Toronto, or March Fashion Trends, and fill out your board with related content. Follow pinners that have similar boards and those that apply to your target market and begin to re-pin interesting content. Do some research to see what your audience is pinning to get a feel for the type of boards to create for your profile and the kind of material that you should be developing.

                    Authenticity and interaction are praised by pinners, so do not take the easy way out by simply re-pinning your competitors’ content; give your audience something valuable to read and share and put effort into your graphics. The first thing people see are your photos so please do not use a two megapixel camera to take pictures of your product; this will mark you as a spammer and facetious in your reader’s eyes.

                    A Gold Mine for Real Estate Professionals

                    Pinterest for Real Estate Agents

                      Differentiating yourself from other real estate agents online and through traditional advertising takes hard work considering most of the time a brokerage does not have an in-house marketing specialist that can help brand an agent. Many professionals choose to avoid the social media realm all together as they do not have the time or the knowledge to significantly boost their image. If you fall under this category, instead of dodging all social media platforms, stick to the one that can benefit you the most—Pinterest. By creating boards for each serviced area and posting new listings with detailed descriptions and links with the appropriate hashtags, you can be on your way to reaching a wider audience than ever before. Check out the example above.

                      Types of Pins

                      Below is a list of some examples of the types of boards that you can create under your profile. Use your imagination and the key is to personalize your boards as well as, provide valuable information.

                      • Video gallery
                      • How-to guides
                      • Conferences
                      • Community Involvement, featuring your team at work
                      • Product Lines
                      • How to Use
                      • Become a thought leader on a particular topic
                      • Appeal to lifestyle needs
                      • Trends; fashion, marketing, design, travel
                      • Contests.

                      Conclusion.

                      There is no escaping the fact that prospects will research your brand from top to bottom before considering contacting you, so make sure you stand out and have your social profiles ready for examination. Though promoting your personal brand on social platforms is very similar to building a gathering for a business, you have to remember that your name is your brand to protect and develop and that selfies and pictures of cats will not suffice. For a user to have memorable experiences on your social profiles and perhaps even reach out to you for advice and service requests, it is crucial to have active and professional looking pages. If you wish to see the results of your social efforts, go to Social Mention for an online analysis of your brand. Most important of all, enjoy yourself and when in doubt, look to others for inspiration.

                      Featured photo credit: Be-Younger.com via flickr.com

                      More by this author

                      11 Ways to Revive Company Culture Unemployed, unemployment, benefits of being unemployed. 8 Ways to Turn Unemployment into a Positive Situation 8 Ways Obstacle Racing Can Change Your Life 10 Important Lessons from Working in a Start-Up 5 Social Media Hacks for Effective Personal Branding

                      Trending in Communication

                      1 How to Get Motivated and Be Happy Every Day When You Wake Up 2 How to Start Over and Reboot Your Life When It Seems Too Late 3 Your Life Is a Mess? How to Fix It and Turn Things Around 4 7 Questions to Ask in a Job Interview That Will Impress the Interviewer 5 How to Memorize a Speech the Smart Way

                      Read Next

                      Advertising
                      Advertising
                      Advertising

                      Last Updated on March 14, 2019

                      7 Questions to Ask in a Job Interview That Will Impress the Interviewer

                      7 Questions to Ask in a Job Interview That Will Impress the Interviewer

                      Recruiters might hold thousands of interviews in their careers and a lot of them are reporting the same thing—that most candidates play it safe with the questions they ask, or have no questions to ask in a job interview at all.

                      For job applicants, this approach is crazy! This is a job that you’re going to dedicate a lot of hours to and that might have a huge impact on your future career. Don’t throw away the chance to figure out if the position is perfect for you.

                      Here are 7 killer questions to ask in a job interview that will both impress your counterpart and give you some really useful insights into whether this job will be a dream … or a nightmare.

                      1. What are some challenges I might come up against this role?

                      A lesser candidate might ask, “what does a typical day look like in this role?” While this is a perfectly reasonable question to ask in an interview, focusing on potential challenges takes you much further because it indicates that you already are visualizing yourself in the role.

                      It’s impressive because it shows that you are not afraid of challenges, and you are prepared to strategize a game plan upfront to make sure you succeed if you get the job.

                      It can also open up a conversation about how you’ve solved problems in the past which can be a reassuring exercise for both you and the hiring manager.

                      How it helps you:

                      If you ask the interviewer to describe a typical day, you may get a vibrant picture of all the lovely things you’ll get to do in this job and all the lovely people you’ll get to do them with.

                      Asking about potential roadblocks means you hear the other side of the story—dysfunctional teams, internal politics, difficult clients, bootstrap budgets and so on. This can help you decide if you’re up for the challenge or whether, for the sake of your sanity, you should respectfully decline the job offer.

                      2. What are the qualities of really successful people in this role?

                      Employers don’t want to hire someone who goes through the motions; they want to hire someone who will excel.

                      Asking this question shows that you care about success, too. How could they not hire you with a dragon-slayer attitude like that?

                      Advertising

                      How it helps you:

                      Interviewers hire people who are great people to work with, but the definition of “great people” differs from person to person.

                      Does this company hire and promote people with a specific attitude, approach, worth ethic or communication style? Are the most successful people in this role strong extroverts who love to talk and socialize when you are studious and reserved? Does the company reward those who work insane hours when you’re happiest in a more relaxed environment?

                      If so, then this may not be the right match for you.

                      Whatever the answer is, you can decide whether you have what it takes for the manager to be happy with your performance in this role. And if the interviewer has no idea what success looks like for this position, this is a sign to proceed with extreme caution.

                      3. From the research I did on your company, I noticed the culture really supports XYZ. Can you tell me more about that element of the culture and how it impacts this job role?

                      Of course, you could just ask “what is the culture like here? ” but then you would miss a great opportunity to show that you’ve done your research!

                      Interviewers give BIG bonus point to those who read up and pay attention, and you’ve just pointed out that (a) you’re diligent in your research (b) you care about the company culture and (c) you’re committed to finding a great cultural fit.

                      How it helps you:

                      This question is so useful because it lets you pick an element of the culture that you really care about and that will have the most impact on whether you are happy with the organization.

                      For example, if training and development is important to you, then you need to know what’s on offer so you don’t end up in a dead-end job with no learning opportunities.

                      Companies often talk a good talk, and their press releases may be full of shiny CSR initiatives and all the headline-grabbing diversity programs they’re putting in place. This is your opportunity to look under the hood and see if the company lives its values on the ground.

                      Advertising

                      A company that says it is committed to doing the right thing by customers should not judge success by the number of up-sells an employee makes, for instance. Look for consistency, so you aren’t in for a culture shock after you start.

                      4. What is the promotion path for this role, and how would my performance on that path be measured?

                      To be clear, you are not asking when you will get promoted. Don’t go there—it’s presumptuous, and it indicates that you think you are better than the role you have applied for.

                      A career-minded candidate, on the other hand, usually has a plan that she’s working towards. This question shows you have a great drive toward growth and advancement and an intention to stick with the company beyond your current state.

                      How it helps you:

                      One word: hierarchy.

                      All organizations have levels of work and authority—executives, upper managers, line managers, the workforce, and so on. Understanding the hierarchical structure gives you power, because you can decide if you can work within it and are capable of climbing through its ranks, or whether it will be endlessly frustrating to you.

                      In a traditional pyramid hierarchy, for example, the people at the bottom tend to have very little autonomy to make decisions. This gets better as you rise up through the pyramid, but even middle managers have little power to create policy; they are more concerned with enforcing the rules the top leaders make.

                      If having a high degree of autonomy and accountability is important to you, you may do better in a flat hierarchy where work teams can design their own way of achieving the corporate goals.

                      5. What’s the most important thing the successful candidate could accomplish in their first 3 months/6 months/year?

                      Of all the questions to ask in a job interview, this one is impressive because it shows that you identify with and want to be a successful performer, and not just an average one.

                      Here, you’re drilling down into what the company needs, and needs quite urgently, proving that you’re all about adding value to the organization and not just about what’s in it for you.

                      How it helps you:

                      Advertising

                      Most job descriptions come with 8, 10 or 12 different job responsibilities and a lot of them with be boilerplate or responsibilities that someone in HR thinks are associated with this role. This question gives you a better sense of which responsibilities are the most important—and they may not be what initially attracted you to the role.

                      If you like the idea of training juniors, for example, but success is judged purely on your sales figures, then is this really the job you thought you were applying for?

                      This question will also give you an idea of what kind of learning curve you’re expected to have and whether you’ll get any ramp-up time before getting down to business. If you’re the type of person who likes to jump right in and get things done, for instance, you may not be thrilled to hear that you’re going to spend the first three months shadowing a peer.

                      6. What do you like about working here?

                      This simple question is all about building rapport with the interviewer. People like to talk about themselves, and the interviewer will be flattered that you’re interested in her opinions.

                      Hopefully, you’ll find some great connection points that the two of you share. What similar things drive you head into the office each day? How will you fit into the culture?

                      How it helps you:

                      You can learn a lot from this question. Someone who genuinely enjoys his job will be able to list several things they like, and their answers will sound passionate and sincere. If not….well, you might consider that a red flag.

                      Since you potentially can learn a lot about the company culture from this question, it’s a good idea to figure out upfront what’s important to you. Maybe you’re looking for a hands-off boss who values independent thought and creativity? Maybe you work better in environments that move at a rapid, exciting pace?

                      Whatever’s important to you, listen carefully and see if you can find any common ground.

                      7. Based on this interview, do you have any questions or concerns about my qualifications for the role?

                      What a great closing question to ask in a job interview! It shows that you’re not afraid of feedback—in fact, you are inviting it. Not being able to take criticism is a red flag for employers, who need to know that you’ll act on any “coaching moments” with a good heart.

                      As a bonus, asking this question shows that you are really interested in the position and wish to clear up anything that may be holding the company back from hiring you.

                      Advertising

                      How it helps you:

                      What a devious beast this question is! On the surface, it looks straightforward, but it’s actually giving you four key pieces of information.

                      First, is the manager capable of giving you feedback when put on the spot like this? Some managers are scared of giving feedback, or don’t think it’s important enough to bother outside of a formal performance appraisal. Do you want to work for a boss like that? How will you improve if no one is telling you what you did wrong?

                      Second, can the manager give feedback in a constructive way without being too pillowy or too confrontational? It’s unfair to expect the interviewer to have figured out your preferred way of receiving feedback in the space of an interview, but if she come back with a machine-gun fire of shortcomings or one of those corporate feedback “sandwiches” (the doozy slipped between two slices of compliment), then you need to ask yourself, can you work with someone who gives feedback like that?

                      Third, you get to learn the things the hiring manager is concerned about before you leave the interview. This gives you the chance to make a final, tailored sales pitch so you can convince the interviewer that she should not be worried about those things.

                      Fourth, you get to learn the things the hiring manager is concerned about period. If turnover is keeping him up at night, then your frequent job hopping might get a lot of additional scrutiny. If he’s facing some issues with conflict or communication, then he might raise concerns regarding your performance in this area.

                      Listen carefully: the concerns that are being raised about you might actually be a proxy for problems in the wider organization.

                      Making Your Interview Work for You

                      Interviews are a two-way street. While it is important to differentiate yourself from every other candidate, understand that convincing the interviewer you’re the right person for the role goes hand-in-hand with figuring out if the job is the right fit for you.

                      Would you feel happy in a work environment where the people, priorities, culture and management style were completely at odds with the way you work? Didn’t think so!

                      More Resources About Job Interviews

                      Featured photo credit: Amy Hirschi via unsplash.com

                      Read Next