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12 Practical Ways To Persuade Anyone To Do Anything Easily

12 Practical Ways To Persuade Anyone To Do Anything Easily
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Have you ever met someone who could get you to do anything? I have, and I’ve always craved this seemingly out-of-reach ability.

There are countless books and college courses that all claim to hold the keys to persuasion. They’re valuable resources for learning how to persuade, but they tend to overcomplicate the matter and ignore practical methods of communicating effectively with people.

You don’t have to be a master salesman with endless confidence in order to be more persuasive. You simply need to pay closer attention to the basics so that you can twist the odds of success in your favor.

1. Make your words powerful.

The pitch itself needs to be full of words that actually elicit a response. You can do this easily by framing your statements around key phrases.

For example, “car accident” is a phrase that makes you think of many different types of vehicle collisions. But if you’re trying to persuade someone to buy car insurance, you won’t say that there are thousands of car accidents each day. You’ll say that there are thousands of car-related deaths every day.

“Death” is a more powerful word than “accident,” and advertisers use this method every day in order to convince people to buy products.

Here are some more words that are claimed to be the most persuasive in the English language.

2. Dress up, but don’t talk down.

Nice clothes go a long way in helping you maintain confidence, even if no one is around to see you. The nasty side effect is that being the most well-dressed person in the room can result in talking down or being condescending to people who are actually above you.

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This is an easy trap to fall into because if we feel like we have the power in a conversation, we’re more likely to patronize the person by saying things like, “Oh, well let me explain this to you. It’s really quite simple.” The problem is that if it isn’t simple, or if you’re not communicating well, you’ve pretty much lost them.

Keep in mind that the person you’re pitching to is above you. They have the power to say “no.” You don’t want them to realize this, obviously, because you need to maintain control over the conversation, but talking down to the person is challenging them to a contest you don’t want to take part in. Remember that there is a fine line between arrogance and being assertive.

3. Focus on the future.

Using future tense is a great way to establish confidence. It helps the other person know that you are moving forward and ready to carry out what you promise.

You can do this easily by abusing the word will. Phrases like “We will” and “Then we’ll do this” will get the person used to the idea that this is going to happen.

That said, don’t be pushy. Try not to make decisions for the other person, but instead talk about possibilities and the effects of decisions that can be made.

4. Make yourself scarce.

People want what they can’t have. Make it clear that this offer you’re extending to them won’t last for ever, and they will be missing out.

This especially works if you’re selling a product. Common tactics for offloading new products is by intentionally making them scarce and rare, which triggers something in people to “Get it now while you can!”

Here is a great guide on the psychology of scarcity that you can refer to.

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5. Choose the right medium for your pitch.

You’re trying to convince someone to do something they probably don’t want to do (yet). This means that cultivating the environment for your pitch is quite essential.

Study the person and determine how they prefer to communicate. Simply asking them if they like to talk on the phone instead of email goes a long way, just as long as you give them some options.

I’ve even come across people who are more comfortable texting than talking face to face. Keep this in mind and choose a medium centered around them, not you.

6. Speak their language.

Finishing a person’s sentence is a bad habit to get into. This is because you’re inserting your own “speak” into their independent thoughts.

Who wants to feel invaded?

Listen closely to how the person talks and watch how they carry themselves. Choose your own approach accordingly. Do they stray from jargon? You should too. Do they make jokes and end their sentences with prepositions? Match that with your own relaxed style.

Even body language should be matched effectively. If they like to talk with their hands, that means their ideal form of communication is active, so it is helpful for you to do the same. If their language is reserved and closed off (arms are closed, etc), then you know to avoid gestures that would make them feel uncomfortable.

This technique is useful for addressing groups of people as well. Try to get a feel for the room and study what makes people react positively to what you say. Learn what works and apply it accordingly.

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7. Avoid verbal fillers.

Every time you let “um” or “uh” interrupt your speech, you lose credibility with the person you’re speaking to. It won’t even matter that what you have to say is important.

Be clear and let your speech flow. The best way to do this is by practicing your speech at home or thinking for a second before speaking.

8. Do something for them.

As a kid, you probably said something nice to your parents before asking them for something. Even at a young age, we realize that people are more likely to help us out if they’re returning the favor for something we’ve done.

You can do this before you even pitch anything. If you start off a networking relationship with a favor, that person will be more likely to work with you later on.

You should also return the favor, because you never know what’s being noticed about you. I once recommended a great website on this site, which was an unsolicited favor. The recipient of this favor was so grateful for the spike in sales that they sent me free merchandise. I didn’t ask for it and they definitely didn’t have to, but it cemented a relationship that could lead to more mutual benefits in the future.

9. Be a master of timing.

This goes along with getting to know the person you’re pitching to. Study them and find out the best time to talk to them.

For example, some busy executives are swamped during the beginning of the week and check out mentally on Friday. This means that Thursday may be the best time to approach a person you need to persuade.

This is easier if you’re trying to persuade a friend or loved one because you understand them better. Pick the right timing to talk to them, and your odds of success will shoot way up.

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10. Express your opinion reluctantly.

You want the other person to believe in you. You have all of the answers, but how did you get there?

Talk about what you used to believe, and what you believe now. Use your own learning experience as a story that they can model after. By doing this, you are pacing the conversation/pitch and giving the person assurance that this will work for them.

11. Repeat what they say.

Prove that you are listening to and acknowledging the thoughts and feelings of the person you’re talking to. You can affirm their stance by simply saying,

“If I’m understanding you correctly, you’re saying that you find this important because of XY and Z. I ubderstand that,  and think AB and C.”

Trust me, this comes in handy even when you’re not addressing the alphabet.

12. Build to your emotions.

Let your emotional responses, such as enthusiasm and excitement, naturally develop during the conversation. Don’t overwhelm the person with a zeal they don’t feel yet.

In many cases, you’ll want to wait until the end of your pitch to start sprinkling in the emotion and passion. This will ensure that it comes across as sincere and logically founded on what’s already been said.

A good rule of thumb is to start the conversation on an upbeat but relaxed note. As you start discussing the topic at hand, gradually grow more excited and passionate about what you’re talking about. This way, the person won’t feel like they’re being “worked.” They’ll instead feel like you are doing them a favor.

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More by this author

Jon Negroni

An author and blogger who shares about lifestyle advice

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Last Updated on July 20, 2021

How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)

How to Overcome the Fear of Public Speaking (A Step-by-Step Guide)
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You’re standing behind the curtain, just about to make your way on stage to face the many faces half-shrouded in darkness in front of you. As you move towards the spotlight, your body starts to feel heavier with each step. A familiar thump echoes throughout your body – your heartbeat has gone off the charts.

Don’t worry, you’re not the only one with glossophobia(also known as speech anxiety or the fear of speaking to large crowds). Sometimes, the anxiety happens long before you even stand on stage.

Your body’s defence mechanism responds by causing a part of your brain to release adrenaline into your blood – the same chemical that gets released as if you were being chased by a lion.

Here’s a step-by-step guide to help you overcome your fear of public speaking:

1. Prepare yourself mentally and physically

According to experts, we’re built to display anxiety and to recognize it in others. If your body and mind are anxious, your audience will notice. Hence, it’s important to prepare yourself before the big show so that you arrive on stage confident, collected and ready.

“Your outside world is a reflection of your inside world. What goes on in the inside, shows on the outside.” – Bob Proctor

Exercising lightly before a presentation helps get your blood circulating and sends oxygen to the brain. Mental exercises, on the other hand, can help calm the mind and nerves. Here are some useful ways to calm your racing heart when you start to feel the butterflies in your stomach:

Warming up

If you’re nervous, chances are your body will feel the same way. Your body gets tense, your muscles feel tight or you’re breaking in cold sweat. The audience will notice you are nervous.

If you observe that this is exactly what is happening to you minutes before a speech, do a couple of stretches to loosen and relax your body. It’s better to warm up before every speech as it helps to increase the functional potential of the body as a whole. Not only that, it increases muscle efficiency, improves reaction time and your movements.

Here are some exercises to loosen up your body before show time:

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  1. Neck and shoulder rolls – This helps relieve upper body muscle tension and pressure as the rolls focus on rotating the head and shoulders, loosening the muscle. Stress and anxiety can make us rigid within this area which can make you feel agitated, especially when standing.
  2. Arm stretches – We often use this part of our muscles during a speech or presentation through our hand gestures and movements. Stretching these muscles can reduce arm fatigue, loosen you up and improve your body language range.
  3. Waist twists – Place your hands on your hips and rotate your waist in a circular motion. This exercise focuses on loosening the abdominal and lower back regions which is essential as it can cause discomfort and pain, further amplifying any anxieties you may experience.

Stay hydrated

Ever felt parched seconds before speaking? And then coming up on stage sounding raspy and scratchy in front of the audience? This happens because the adrenaline from stage fright causes your mouth to feel dried out.

To prevent all that, it’s essential we stay adequately hydrated before a speech. A sip of water will do the trick. However, do drink in moderation so that you won’t need to go to the bathroom constantly.

Try to avoid sugary beverages and caffeine, since it’s a diuretic – meaning you’ll feel thirstier. It will also amplify your anxiety which prevents you from speaking smoothly.

Meditate

Meditation is well-known as a powerful tool to calm the mind. ABC’s Dan Harris, co-anchor of Nightline and Good Morning America weekend and author of the book titled10% Happier , recommends that meditation can help individuals to feel significantly calmer, faster.

Meditation is like a workout for your mind. It gives you the strength and focus to filter out the negativity and distractions with words of encouragement, confidence and strength.

Mindfulness meditation, in particular, is a popular method to calm yourself before going up on the big stage. The practice involves sitting comfortably, focusing on your breathing and then bringing your mind’s attention to the present without drifting into concerns about the past or future – which likely includes floundering on stage.

Here’s a nice example of guided meditation before public speaking:

2. Focus on your goal

One thing people with a fear of public speaking have in common is focusing too much on themselves and the possibility of failure.

Do I look funny? What if I can’t remember what to say? Do I look stupid? Will people listen to me? Does anyone care about what I’m talking about?’

Instead of thinking this way, shift your attention to your one true purpose – contributing something of value to your audience.

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Decide on the progress you’d like your audience to make after your presentation. Notice their movements and expressions to adapt your speech to ensure that they are having a good time to leave the room as better people.

If your own focus isn’t beneficial and what it should be when you’re speaking, then shift it to what does. This is also key to establishing trust during your presentation as the audience can clearly see that you have their interests at heart.[1]

3. Convert negativity to positivity

There are two sides constantly battling inside of us – one is filled with strength and courage while the other is doubt and insecurities. Which one will you feed?

‘What if I mess up this speech? What if I’m not funny enough? What if I forget what to say?’

It’s no wonder why many of us are uncomfortable giving a presentation. All we do is bring ourselves down before we got a chance to prove ourselves. This is also known as a self-fulfilling prophecy – a belief that comes true because we are acting as if it already is. If you think you’re incompetent, then it will eventually become true.

Motivational coaches tout that positive mantras and affirmations tend to boost your confidents for the moments that matter most. Say to yourself: “I’ll ace this speech and I can do it!”

Take advantage of your adrenaline rush to encourage positive outcome rather than thinking of the negative ‘what ifs’.

Here’s a video of Psychologist Kelly McGonigal who encourages her audience to turn stress into something positive as well as provide methods on how to cope with it:

4. Understand your content

Knowing your content at your fingertips helps reduce your anxiety because there is one less thing to worry about. One way to get there is to practice numerous times before your actual speech.

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However, memorizing your script word-for-word is not encouraged. You can end up freezing should you forget something. You’ll also risk sounding unnatural and less approachable.

“No amount of reading or memorizing will make you successful in life. It is the understanding and the application of wise thought that counts.” – Bob Proctor

Many people unconsciously make the mistake of reading from their slides or memorizing their script word-for-word without understanding their content – a definite way to stress themselves out.

Understanding your speech flow and content makes it easier for you to convert ideas and concepts into your own words which you can then clearly explain to others in a conversational manner. Designing your slides to include text prompts is also an easy hack to ensure you get to quickly recall your flow when your mind goes blank.[2]

One way to understand is to memorize the over-arching concepts or ideas in your pitch. It helps you speak more naturally and let your personality shine through. It’s almost like taking your audience on a journey with a few key milestones.

5. Practice makes perfect

Like most people, many of us are not naturally attuned to public speaking. Rarely do individuals walk up to a large audience and present flawlessly without any research and preparation.

In fact, some of the top presenters make it look easy during showtime because they have spent countless hours behind-the-scenes in deep practice. Even great speakers like the late John F. Kennedy would spend months preparing his speech beforehand.

Public speaking, like any other skill, requires practice – whether it be practicing your speech countless of times in front of a mirror or making notes. As the saying goes, practice makes perfect!

6. Be authentic

There’s nothing wrong with feeling stressed before going up to speak in front of an audience.

Many people fear public speaking because they fear others will judge them for showing their true, vulnerable self. However, vulnerability can sometimes help you come across as more authentic and relatable as a speaker.

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Drop the pretence of trying to act or speak like someone else and you’ll find that it’s worth the risk. You become more genuine, flexible and spontaneous, which makes it easier to handle unpredictable situations – whether it’s getting tough questions from the crowd or experiencing an unexpected technical difficulty.

To find out your authentic style of speaking is easy. Just pick a topic or issue you are passionate about and discuss this like you normally would with a close family or friend. It is like having a conversation with someone in a personal one-to-one setting. A great way to do this on stage is to select a random audience member(with a hopefully calming face) and speak to a single person at a time during your speech. You’ll find that it’s easier trying to connect to one person at a time than a whole room.

With that said, being comfortable enough to be yourself in front of others may take a little time and some experience, depending how comfortable you are with being yourself in front of others. But once you embrace it, stage fright will not be as intimidating as you initially thought.

Presenters like Barack Obama are a prime example of a genuine and passionate speaker:

7. Post speech evaluation

Last but not the least, if you’ve done public speaking and have been scarred from a bad experience, try seeing it as a lesson learned to improve yourself as a speaker.

Don’t beat yourself up after a presentation

We are the hardest on ourselves and it’s good to be. But when you finish delivering your speech or presentation, give yourself some recognition and a pat on the back.

You managed to finish whatever you had to do and did not give up. You did not let your fears and insecurities get to you. Take a little more pride in your work and believe in yourself.

Improve your next speech

As mentioned before, practice does make perfect. If you want to improve your public speaking skills, try asking someone to film you during a speech or presentation. Afterwards, watch and observe what you can do to improve yourself next time.

Here are some questions you can ask yourself after every speech:

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  • How did I do?
  • Are there any areas for improvement?
  • Did I sound or look stressed?
  • Did I stumble on my words? Why?
  • Was I saying “um” too often?
  • How was the flow of the speech?

Write everything you observed down and keep practicing and improving. In time, you’ll be able to better manage your fears of public speaking and appear more confident when it counts.

If you want even more tips about public speaking or delivering a great presentation, check out these articles too:

Reference

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