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12 Practical Ways To Persuade Anyone To Do Anything Easily

12 Practical Ways To Persuade Anyone To Do Anything Easily

Have you ever met someone who could get you to do anything? I have, and I’ve always craved this seemingly out-of-reach ability.

There are countless books and college courses that all claim to hold the keys to persuasion. They’re valuable resources for learning how to persuade, but they tend to overcomplicate the matter and ignore practical methods of communicating effectively with people.

You don’t have to be a master salesman with endless confidence in order to be more persuasive. You simply need to pay closer attention to the basics so that you can twist the odds of success in your favor.

1. Make your words powerful.

The pitch itself needs to be full of words that actually elicit a response. You can do this easily by framing your statements around key phrases.

For example, “car accident” is a phrase that makes you think of many different types of vehicle collisions. But if you’re trying to persuade someone to buy car insurance, you won’t say that there are thousands of car accidents each day. You’ll say that there are thousands of car-related deaths every day.

“Death” is a more powerful word than “accident,” and advertisers use this method every day in order to convince people to buy products.

Here are some more words that are claimed to be the most persuasive in the English language.

2. Dress up, but don’t talk down.

Nice clothes go a long way in helping you maintain confidence, even if no one is around to see you. The nasty side effect is that being the most well-dressed person in the room can result in talking down or being condescending to people who are actually above you.

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This is an easy trap to fall into because if we feel like we have the power in a conversation, we’re more likely to patronize the person by saying things like, “Oh, well let me explain this to you. It’s really quite simple.” The problem is that if it isn’t simple, or if you’re not communicating well, you’ve pretty much lost them.

Keep in mind that the person you’re pitching to is above you. They have the power to say “no.” You don’t want them to realize this, obviously, because you need to maintain control over the conversation, but talking down to the person is challenging them to a contest you don’t want to take part in. Remember that there is a fine line between arrogance and being assertive.

3. Focus on the future.

Using future tense is a great way to establish confidence. It helps the other person know that you are moving forward and ready to carry out what you promise.

You can do this easily by abusing the word will. Phrases like “We will” and “Then we’ll do this” will get the person used to the idea that this is going to happen.

That said, don’t be pushy. Try not to make decisions for the other person, but instead talk about possibilities and the effects of decisions that can be made.

4. Make yourself scarce.

People want what they can’t have. Make it clear that this offer you’re extending to them won’t last for ever, and they will be missing out.

This especially works if you’re selling a product. Common tactics for offloading new products is by intentionally making them scarce and rare, which triggers something in people to “Get it now while you can!”

Here is a great guide on the psychology of scarcity that you can refer to.

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5. Choose the right medium for your pitch.

You’re trying to convince someone to do something they probably don’t want to do (yet). This means that cultivating the environment for your pitch is quite essential.

Study the person and determine how they prefer to communicate. Simply asking them if they like to talk on the phone instead of email goes a long way, just as long as you give them some options.

I’ve even come across people who are more comfortable texting than talking face to face. Keep this in mind and choose a medium centered around them, not you.

6. Speak their language.

Finishing a person’s sentence is a bad habit to get into. This is because you’re inserting your own “speak” into their independent thoughts.

Who wants to feel invaded?

Listen closely to how the person talks and watch how they carry themselves. Choose your own approach accordingly. Do they stray from jargon? You should too. Do they make jokes and end their sentences with prepositions? Match that with your own relaxed style.

Even body language should be matched effectively. If they like to talk with their hands, that means their ideal form of communication is active, so it is helpful for you to do the same. If their language is reserved and closed off (arms are closed, etc), then you know to avoid gestures that would make them feel uncomfortable.

This technique is useful for addressing groups of people as well. Try to get a feel for the room and study what makes people react positively to what you say. Learn what works and apply it accordingly.

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7. Avoid verbal fillers.

Every time you let “um” or “uh” interrupt your speech, you lose credibility with the person you’re speaking to. It won’t even matter that what you have to say is important.

Be clear and let your speech flow. The best way to do this is by practicing your speech at home or thinking for a second before speaking.

8. Do something for them.

As a kid, you probably said something nice to your parents before asking them for something. Even at a young age, we realize that people are more likely to help us out if they’re returning the favor for something we’ve done.

You can do this before you even pitch anything. If you start off a networking relationship with a favor, that person will be more likely to work with you later on.

You should also return the favor, because you never know what’s being noticed about you. I once recommended a great website on this site, which was an unsolicited favor. The recipient of this favor was so grateful for the spike in sales that they sent me free merchandise. I didn’t ask for it and they definitely didn’t have to, but it cemented a relationship that could lead to more mutual benefits in the future.

9. Be a master of timing.

This goes along with getting to know the person you’re pitching to. Study them and find out the best time to talk to them.

For example, some busy executives are swamped during the beginning of the week and check out mentally on Friday. This means that Thursday may be the best time to approach a person you need to persuade.

This is easier if you’re trying to persuade a friend or loved one because you understand them better. Pick the right timing to talk to them, and your odds of success will shoot way up.

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10. Express your opinion reluctantly.

You want the other person to believe in you. You have all of the answers, but how did you get there?

Talk about what you used to believe, and what you believe now. Use your own learning experience as a story that they can model after. By doing this, you are pacing the conversation/pitch and giving the person assurance that this will work for them.

11. Repeat what they say.

Prove that you are listening to and acknowledging the thoughts and feelings of the person you’re talking to. You can affirm their stance by simply saying,

“If I’m understanding you correctly, you’re saying that you find this important because of XY and Z. I ubderstand that,  and think AB and C.”

Trust me, this comes in handy even when you’re not addressing the alphabet.

12. Build to your emotions.

Let your emotional responses, such as enthusiasm and excitement, naturally develop during the conversation. Don’t overwhelm the person with a zeal they don’t feel yet.

In many cases, you’ll want to wait until the end of your pitch to start sprinkling in the emotion and passion. This will ensure that it comes across as sincere and logically founded on what’s already been said.

A good rule of thumb is to start the conversation on an upbeat but relaxed note. As you start discussing the topic at hand, gradually grow more excited and passionate about what you’re talking about. This way, the person won’t feel like they’re being “worked.” They’ll instead feel like you are doing them a favor.

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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