Advertising
Advertising

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

Screen-Shot-2015-03-01-at-4.12

    2. The Brush

    The brush on the canvas also lays distinction between the two.

    Advertising

    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

      Screen Shot 2015-03-01 at 4.12.42 PM

        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

        Screen Shot 2015-03-01 at 4.14.59 PM

          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

          Advertising

          Screen Shot 2015-03-01 at 4.26.52 PM

            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

            Screen Shot 2015-03-01 at 4.29.11 PM

              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

              Screen Shot 2015-03-01 at 4.30.20 PM

                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

                Advertising

                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

                  Screen Shot 2015-03-01 at 4.31.39 PM

                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

                      Advertising

                      Screen Shot 2015-03-01 at 4.33.40 PM

                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

                        Screen Shot 2015-03-01 at 4.32.17 PM

                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

                          More by this author

                          10 Things You Should Know about Crowdfunding to Start Your Business 10 Inspirational Life Lessons From Single Mom Entrepreneurs 20 Common Work Mistakes You May Have Been Making Every Day 12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors 15 Most-Hated Types of Instagram Pictures

                          Trending in Communication

                          1 How to Develop Mutual Respect in a Relationship 2 If Money Can’t Buy Happiness, What Can? 3 Having an Emotional Breakdown? 15 Ways to Re-Center Yourself 4 10 Simple Ways To Always Think Positive Thoughts 5 What’s the Easiest Language to Learn for English Speakers?

                          Read Next

                          Advertising
                          Advertising
                          Advertising

                          Last Updated on September 17, 2019

                          10 Simple Ways To Always Think Positive Thoughts

                          10 Simple Ways To Always Think Positive Thoughts

                          Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

                          But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

                          Here are 10 ways to make thinking positive thoughts easy:

                          1. Spend Time with Positive People

                          If you surround yourself with constant complainers, their negativity is likely to rub off on you.

                          Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

                          Advertising

                          2. Take Responsibility for Your Behavior

                          When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

                          Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

                          3. Contribute to the Community

                          One of the best ways to feel good about what you have, is to focus on what you have to give.

                          Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

                          4. Read Positive and Inspirational Materials

                          Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

                          Advertising

                          Some recommendations for you:

                          5. Recognize and Replace Negative Thoughts

                          You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

                          If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

                          There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

                          6. Establish and Work Toward Goals

                          It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

                          Advertising

                          Learn to set SMART goals to help you achieve more.

                          7. Consider the Consequences of Negativity

                          Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

                          For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

                          Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

                          8. Offer Compliments to Others

                          Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

                          Advertising

                          9. Create a Daily Gratitude List

                          If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

                          Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

                          10. Practice Self-Care

                          Take good care of yourself and you’ll be more equipped to think positively.

                          Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

                          Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

                          More About Staying Positive

                          Featured photo credit: DESIGNECOLOGIST via unsplash.com

                          Read Next