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12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

Screen-Shot-2015-03-01-at-4.12

    2. The Brush

    The brush on the canvas also lays distinction between the two.

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    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

      Screen Shot 2015-03-01 at 4.12.42 PM

        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

        Screen Shot 2015-03-01 at 4.14.59 PM

          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

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          Screen Shot 2015-03-01 at 4.26.52 PM

            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

            Screen Shot 2015-03-01 at 4.29.11 PM

              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

              Screen Shot 2015-03-01 at 4.30.20 PM

                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

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                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

                  Screen Shot 2015-03-01 at 4.31.39 PM

                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

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                      Screen Shot 2015-03-01 at 4.33.40 PM

                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

                        Screen Shot 2015-03-01 at 4.32.17 PM

                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

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                          Last Updated on February 17, 2020

                          10 Ways To Always Be Yourself And Live Happily

                          10 Ways To Always Be Yourself And Live Happily

                          As you were probably told when you were in elementary school, “Just be yourself.” You can be a much happier person once you figure out who you truly are and when you learn how to be yourself.

                          If you are like most people, then you have probably told yourself that things would be better if there were certain changes in your life or changes to yourself. You can make those positive changes yourself. Be proactive, and have a more positive outlook about yourself.

                          Below are 10 ways to learn how to be yourself and live more happily:

                          1. Don’t Aim to Please Others

                          There is a problem if you are never doing what you want to do, yet always doing what everyone else wants to do. This Is Why You Shouldn’t Please Others But Yourself.

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                          Pleasing others can be a nice thing to do, but know where your boundaries are. Instead of always aiming to please others, you should do things for yourself as well every now and then.

                          2. Don’t Worry About How Others View You

                          Occasionally thinking about how others view you may make you change for the good, but you should not be constantly wondering about what others are thinking. You should change if you want to, and change into what or who you want to change into.

                          3. Learn More About Yourself

                          Do you know who you really are? Ever since you were young, you have been conditioned to be one way or another. It may be weird just to spend a day being your spontaneous self, but sometimes it is the only way that you can learn how to be yourself.

                          4. Appreciate Who You Are

                          No matter how weird you are, appreciate yourself! Each person is unique, and everyone has at least a little weirdness in themselves. Appreciate your weirdness and let it out.

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                          5. Be Confident with Who You Are

                          Do you ever doubt yourself? Doubting yourself can be very easy if you are constantly comparing yourself to others and wondering “What if?”

                          Instead of doubting yourself all the time, you should be confident with yourself and who you are. Showing confidence in yourself and your decisions will also show to others that you know what you are doing.

                          6. Forgive Yourself

                          Forgive yourself for thinking negatively. Forgive yourself for talking, without thinking twice. Forgive yourself for being rude to your superiors, your friends, your parents, or your siblings.

                          Don’t think negative thoughts about yourself for taking wrong steps or making wrong decisions. This kind of thinking puts your focus on the problem and not the solution. It’s better to say good things about yourself than to say negative things. Always saying positive things about yourself is a sign that you have forgiven yourself.

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                          These tips will be helpful for you: How to Forgive Yourself and Move Forward for a Happier Life

                          7. Stop Being Negative About Yourself

                          Do you look at everything as a glass half full or a glass half empty? It can be easy to be negative about yourself. When it comes to being happy, it is vital that you learn how to be yourself and to be more positive.

                          8. Find a Hobby That You Love

                          Everyone has something that they live for or that they love to do. Figure out what you love to do and make a hobby out of it. Doing what you love can make you much happier.

                          9. Learn from Your Mistakes

                          You can really learn more about yourself when you make a mistake. Here is Why You Should Be Proud of Making Mistakes.

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                          Mistakes in your life do not always need to be seen negatively. Think about what went wrong, learn from it, and move on.

                          10. Strive for What You Want to Accomplish

                          Being yourself does not have to mean that you have to be stuck in status quote. Aim for what you want to achieve and strive for that accomplishment. You can improve yourself while still remaining true to yourself.

                          More Tips About Staying True to Yourself

                          Featured photo credit: Adrien King via unsplash.com

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