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12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

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    2. The Brush

    The brush on the canvas also lays distinction between the two.

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    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

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        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

        Screen Shot 2015-03-01 at 4.14.59 PM

          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

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            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

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              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

              Screen Shot 2015-03-01 at 4.30.20 PM

                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

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                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

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                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

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                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

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                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

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                          Last Updated on August 6, 2020

                          6 Reasons Why You Should Think Before You Speak

                          6 Reasons Why You Should Think Before You Speak

                          We’ve all done it. That moment when a series of words slithers from your mouth and the instant regret manifests through blushing and profuse apologies. If you could just think before you speak! It doesn’t have to be like this, and with a bit of practice, it’s actually quite easy to prevent.

                          “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napolean Hill

                          Are we speaking the same language?

                          My mum recently left me a note thanking me for looking after her dog. She’d signed it with “LOL.” In my world, this means “laugh out loud,” and in her world it means “lots of love.” My kids tell me things are “sick” when they’re good, and ”manck” when they’re bad (when I say “bad,” I don’t mean good!). It’s amazing that we manage to communicate at all.

                          When speaking, we tend to color our language with words and phrases that have become personal to us, things we’ve picked up from our friends, families and even memes from the internet. These colloquialisms become normal, and we expect the listener (or reader) to understand “what we mean.” If you really want the listener to understand your meaning, try to use words and phrases that they might use.

                          Am I being lazy?

                          When you’ve been in a relationship for a while, a strange metamorphosis takes place. People tend to become lazier in the way that they communicate with each other, with less thought for the feelings of their partner. There’s no malice intended; we just reach a “comfort zone” and know that our partners “know what we mean.”

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                          Here’s an exchange from Psychology Today to demonstrate what I mean:

                          Early in the relationship:

                          “Honey, I don’t want you to take this wrong, but I’m noticing that your hair is getting a little thin on top. I know guys are sensitive about losing their hair, but I don’t want someone else to embarrass you without your expecting it.”

                          When the relationship is established:

                          “Did you know that you’re losing a lot of hair on the back of your head? You’re combing it funny and it doesn’t help. Wear a baseball cap or something if you feel weird about it. Lots of guys get thin on top. It’s no big deal.”

                          It’s pretty clear which of these statements is more empathetic and more likely to be received well. Recognizing when we do this can be tricky, but with a little practice it becomes easy.

                          Have I actually got anything to say?

                          When I was a kid, my gran used to say to me that if I didn’t have anything good to say, I shouldn’t say anything at all. My gran couldn’t stand gossip, so this makes total sense, but you can take this statement a little further and modify it: “If you don’t have anything to say, then don’t say anything at all.”

                          A lot of the time, people speak to fill “uncomfortable silences,” or because they believe that saying something, anything, is better than staying quiet. It can even be a cause of anxiety for some people.

                          When somebody else is speaking, listen. Don’t wait to speak. Listen. Actually hear what that person is saying, think about it, and respond if necessary.

                          Am I painting an accurate picture?

                          One of the most common forms of miscommunication is the lack of a “referential index,” a type of generalization that fails to refer to specific nouns. As an example, look at these two simple phrases: “Can you pass me that?” and “Pass me that thing over there!”. How often have you said something similar?

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                          How is the listener supposed to know what you mean? The person that you’re talking to will start to fill in the gaps with something that may very well be completely different to what you mean. You’re thinking “pass me the salt,” but you get passed the pepper. This can be infuriating for the listener, and more importantly, can create a lack of understanding and ultimately produce conflict.

                          Before you speak, try to label people, places and objects in a way that it is easy for any listeners to understand.

                          What words am I using?

                          It’s well known that our use of nouns and verbs (or lack of them) gives an insight into where we grew up, our education, our thoughts and our feelings.

                          Less well known is that the use of pronouns offers a critical insight into how we emotionally code our sentences. James Pennebaker’s research in the 1990’s concluded that function words are important keys to someone’s psychological state and reveal much more than content words do.

                          Starting a sentence with “I think…” demonstrates self-focus rather than empathy with the speaker, whereas asking the speaker to elaborate or quantify what they’re saying clearly shows that you’re listening and have respect even if you disagree.

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                          Is the map really the territory?

                          Before speaking, we sometimes construct a scenario that makes us act in a way that isn’t necessarily reflective of the actual situation.

                          A while ago, John promised to help me out in a big way with a project that I was working on. After an initial meeting and some big promises, we put together a plan and set off on its execution. A week or so went by, and I tried to get a hold of John to see how things were going. After voice mails and emails with no reply and general silence, I tried again a week later and still got no response.

                          I was frustrated and started to get more than a bit vexed. The project obviously meant more to me than it did to him, and I started to construct all manner of crazy scenarios. I finally got through to John and immediately started a mild rant about making promises you can’t keep. He stopped me in my tracks with the news that his brother had died. If I’d have just thought before I spoke…

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