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12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

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    2. The Brush

    The brush on the canvas also lays distinction between the two.

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    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

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        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

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          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

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          Screen Shot 2015-03-01 at 4.26.52 PM

            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

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              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

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                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

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                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

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                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

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                      Screen Shot 2015-03-01 at 4.33.40 PM

                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

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                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

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                          Last Updated on September 17, 2018

                          7 Signs of an Unhappy Relationship That Makes You Feel Stuck

                          7 Signs of an Unhappy Relationship That Makes You Feel Stuck

                          Relationships are complicated and when you’re unhappy, it can be difficult to tell what’s causing it and what needs to change.

                          Sometimes it’s as easy as opening up to your partner about your problems, while other times it may be necessary to switch partners or roll solo to get your mind straight.

                          When you’re in the thick of things, it can be difficult to tell if you’re unhappy in your relationship or just unhappy in general (in which case, a relationship may be just the cure you need).

                          Here’re signs of an unhappy relationship that is possibly making you feel stuck:

                          1. You’re depressed about your home life.

                          No matter what you do in life, you’re going to have good and bad days. Your relationship is no different.

                          However, no matter what you’re going through at home, you have to feel comfortable in your own home.

                          If you constantly dread going home because your significant other is there, there’s a problem. Maybe it’s something you already know about, everyone has an argument or just needs some alone time.

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                          When that yearning to be alone becomes an insatiable obsession over the course of months and years, it’s time to realize you’re not the exception to the rule.

                          You’re unhappy in your relationship, and you need to take a look in the mirror and do whatever it takes to make yourself smile.

                          2. You aren’t comfortable being yourself.

                          Remember all those things you discovered about yourself when you first got together? The way your partner made you feel when you met that made you fall in love with him or her in the first place.

                          If they don’t make you feel that way anymore, it’s not the end of the world. If your partner makes you uncomfortable about being you, then her or she is only dragging you down. It’s up to you to decide how to handle that.

                          You need to be comfortable with who you are. This means being comfortable in your skin and with the way you walk, talk, look, breath, move, and all the other things that make you uniquely you.

                          If the person who supposedly loves you doesn’t make you feel good about yourself, know that you can do better. They’re not even one in a billion.

                          3. You can’t stop snooping.

                          Mutual trust is necessary in any relationship. The only way to get that trust is with respect.

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                          I can find you anywhere online, no matter how private and secure you think you are. The odds of you having a password I can’t crack are slim. If we’ve met in person, I could install a remote key logger on your device without even touching it.

                          Finding your information online hardly takes a clandestine organization. Any idiot with a Wi-Fi-enabled device can cyberstalk you. I’m just the only idiot in the village admitting it.

                          So now that we know everyone snoops, it’s time to address your personal habits. Governments snoop because they don’t trust us. If you’re snooping on your partner, it’s because you don’t trust them.

                          It’s ok to have doubts, and it’s perfectly normal to look into anything that looks weird, but keep in mind that data collection is only half of an investigation.

                          If you find yourself constantly snooping and questioning everything, clearly there’s a trust issue and the relationship likely needs to end.

                          4. You’re afraid of commitment.

                          If you’ve been dating longer than a year and you aren’t engaged, it’s never going to happen.

                          Commitment is important. People will come up with a million ways to describe why they can’t be committed.

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                          No matter who you are if you like it, you need to put a ring on it. Find an engagement ring, stick a gemstone in it and marry the person. If you’re not legally able to get married or you don’t believe in it for one reason or another, have a child (or adopt one, however you’re able to) or treat your partner’s family like your own. It’s a huge financial and mental commitment.

                          If you’re not ready for one or the other after some time, don’t waste anymore of your precious life on the relationship.

                          Your relationship should be something that propels you forward. If it’s not going anywhere, make it an open relationship and call it what it is—dating multiple people.

                          5. You imagine a happier life without your partner.

                          If all you’re doing is imagining a happier life without your partner, it’s a sign that you’re in the wrong relationship. You’re unhappy and you need to get out.

                          Your partner should be included in your dreams. There’s nothing wrong with wanting a future with someone.

                          Try to remember what you dreamed of before you got your heart broken by the realities of life, love and the pursuit of human success.

                          Remember when you would crush on that cute kid in class? You would secretly imagine marrying him or her and going on an adventure—that’s the way life should be.

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                          If you’re not at least imagining adventures together, then why are you in that relationship?

                          6. You resent, rather than love your partner.

                          When a relationship starts to crumble, you begin to resent your partner for all the things you once loved about him or her.

                          When you’ve reached this point, your partner has reached at least No. 2 on this list. From your partner’s perspective, your unhappiness with them is picked up as bashing them for being who they are.

                          If you’re both unhappy in the relationship, it’s better if it ends as quickly and painlessly as possible.

                          7. You chase past feelings.

                          It’s okay to reminisce about the past, but if all you do is wish things were like they used to be, it’s a sign you’re not on the right path.

                          You’re unhappy and, at the very least, you need to have an open dialogue about it. This isn’t necessarily a sign that the relationship should end, but it definitely needs a spark.

                          When you talk to your partner candidly about what it is you’re looking for, you never know how they’ll react. The risk alone is worth it, good or bad.

                          Final thoughts

                          If you’re feeling stuck in your current relationship, it’s time to reflect about it with your partner. Don’t ignore these signs of an unhappy relationship as they will slowly go worse and harm both you and your partner in long-term.

                          Featured photo credit: josh peterson via unsplash.com

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