Advertising
Advertising

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

Screen-Shot-2015-03-01-at-4.12

    2. The Brush

    The brush on the canvas also lays distinction between the two.

    Advertising

    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

      Screen Shot 2015-03-01 at 4.12.42 PM

        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

        Screen Shot 2015-03-01 at 4.14.59 PM

          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

          Advertising

          Screen Shot 2015-03-01 at 4.26.52 PM

            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

            Screen Shot 2015-03-01 at 4.29.11 PM

              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

              Screen Shot 2015-03-01 at 4.30.20 PM

                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

                Advertising

                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

                  Screen Shot 2015-03-01 at 4.31.39 PM

                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

                      Advertising

                      Screen Shot 2015-03-01 at 4.33.40 PM

                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

                        Screen Shot 2015-03-01 at 4.32.17 PM

                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

                          More by this author

                          10 Things You Should Know about Crowdfunding to Start Your Business 10 Inspirational Life Lessons From Single Mom Entrepreneurs 20 Common Work Mistakes You May Have Been Making Every Day 12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors 15 Most-Hated Types of Instagram Pictures

                          Trending in Communication

                          1 7 Ways To Deal With Negative People 2 How to Talk to Strangers Without Feeling Awkward 3 What Are Interpersonal Skills? Master Them for Better Relationships 4 How To Stop Negative Thoughts from Killing Your Confidence 5 This 4-Year Old Girl’s Explanation On the Problem with New Year’s Resolutions Is Everything You Need

                          Read Next

                          Advertising
                          Advertising
                          Advertising

                          Last Updated on January 18, 2019

                          7 Ways To Deal With Negative People

                          7 Ways To Deal With Negative People

                          Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

                          But that couldn’t be farther from the truth.

                          If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

                          1. Limit the time you spend with them.

                          First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

                          Advertising

                          In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

                          Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

                          2. Speak up for yourself.

                          Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

                          3. Don’t pretend that their behavior is “OK.”

                          This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

                          Advertising

                          But if you want the best for this person, avoid giving the false impression that their negativity is normal.

                          4. Don’t make their problems your problems.

                          Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

                          This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

                          Why else would they be sharing this with you?

                          Advertising

                          5. Change the subject.

                          When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

                          Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

                          6. Talk about solutions, not problems.

                          Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

                          I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

                          Advertising

                          You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

                          Use discernment to find an appropriate response that will help your friend manage their perspectives.

                          7. Leave them behind.

                          Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

                          If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

                          That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

                          You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

                          Read Next