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12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

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    2. The Brush

    The brush on the canvas also lays distinction between the two.

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    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

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        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

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          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

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          Screen Shot 2015-03-01 at 4.26.52 PM

            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

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              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

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                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

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                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

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                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

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                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

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                      Screen Shot 2015-03-01 at 4.33.40 PM

                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

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                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

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                          The Gentle Art of Saying No

                          The Gentle Art of Saying No

                          No!

                          It’s a simple fact that you can never be productive if you take on too many commitments — you simply spread yourself too thin and will not be able to get anything done, at least not well or on time.

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                          But requests for your time are coming in all the time — through phone, email, IM or in person. To stay productive, and minimize stress, you have to learn the Gentle Art of Saying No — an art that many people have problems with.

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                          What’s so hard about saying no? Well, to start with, it can hurt, anger or disappoint the person you’re saying “no” to, and that’s not usually a fun task. Second, if you hope to work with that person in the future, you’ll want to continue to have a good relationship with that person, and saying “no” in the wrong way can jeopardize that.

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                          But it doesn’t have to be difficult or hard on your relationship. Here are the Top 10 tips for learning the Gentle Art of Saying No:

                          1. Value your time. Know your commitments, and how valuable your precious time is. Then, when someone asks you to dedicate some of your time to a new commitment, you’ll know that you simply cannot do it. And tell them that: “I just can’t right now … my plate is overloaded as it is.”
                          2. Know your priorities. Even if you do have some extra time (which for many of us is rare), is this new commitment really the way you want to spend that time? For myself, I know that more commitments means less time with my wife and kids, who are more important to me than anything.
                          3. Practice saying no. Practice makes perfect. Saying “no” as often as you can is a great way to get better at it and more comfortable with saying the word. And sometimes, repeating the word is the only way to get a message through to extremely persistent people. When they keep insisting, just keep saying no. Eventually, they’ll get the message.
                          4. Don’t apologize. A common way to start out is “I’m sorry but …” as people think that it sounds more polite. While politeness is important, apologizing just makes it sound weaker. You need to be firm, and unapologetic about guarding your time.
                          5. Stop being nice. Again, it’s important to be polite, but being nice by saying yes all the time only hurts you. When you make it easy for people to grab your time (or money), they will continue to do it. But if you erect a wall, they will look for easier targets. Show them that your time is well guarded by being firm and turning down as many requests (that are not on your top priority list) as possible.
                          6. Say no to your boss. Sometimes we feel that we have to say yes to our boss — they’re our boss, right? And if we say “no” then we look like we can’t handle the work — at least, that’s the common reasoning. But in fact, it’s the opposite — explain to your boss that by taking on too many commitments, you are weakening your productivity and jeopardizing your existing commitments. If your boss insists that you take on the project, go over your project or task list and ask him/her to re-prioritize, explaining that there’s only so much you can take on at one time.
                          7. Pre-empting. It’s often much easier to pre-empt requests than to say “no” to them after the request has been made. If you know that requests are likely to be made, perhaps in a meeting, just say to everyone as soon as you come into the meeting, “Look guys, just to let you know, my week is booked full with some urgent projects and I won’t be able to take on any new requests.”
                          8. Get back to you. Instead of providing an answer then and there, it’s often better to tell the person you’ll give their request some thought and get back to them. This will allow you to give it some consideration, and check your commitments and priorities. Then, if you can’t take on the request, simply tell them: “After giving this some thought, and checking my commitments, I won’t be able to accommodate the request at this time.” At least you gave it some consideration.
                          9. Maybe later. If this is an option that you’d like to keep open, instead of just shutting the door on the person, it’s often better to just say, “This sounds like an interesting opportunity, but I just don’t have the time at the moment. Perhaps you could check back with me in [give a time frame].” Next time, when they check back with you, you might have some free time on your hands.
                          10. It’s not you, it’s me. This classic dating rejection can work in other situations. Don’t be insincere about it, though. Often the person or project is a good one, but it’s just not right for you, at least not at this time. Simply say so — you can compliment the idea, the project, the person, the organization … but say that it’s not the right fit, or it’s not what you’re looking for at this time. Only say this if it’s true — people can sense insincerity.

                          Featured photo credit: Pexels via pexels.com

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