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12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

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    2. The Brush

    The brush on the canvas also lays distinction between the two.

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    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

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        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

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          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

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            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

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              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

              Screen Shot 2015-03-01 at 4.30.20 PM

                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

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                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

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                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

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                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

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                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

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                          Last Updated on July 18, 2019

                          What Makes People Happy? 20 Secrets of “Always Happy” People

                          What Makes People Happy? 20 Secrets of “Always Happy” People

                          Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

                          They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

                          It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

                          1. They Manage Their Expectations

                          They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

                          2. They Don’t Set Unrealistic Standards

                          Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

                          3. They Don’t Take Anything for Granted

                          Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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                          4. They’re Not Materialistic

                          There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

                          5. They Don’t Dwell

                          They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

                          6. They Care About Themselves First

                          They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

                          They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

                          7. They Enjoy the Little Things

                          They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

                          8. They Can Adapt

                          They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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                          9. They Experiment

                          They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

                          10. They Take Their Time

                          They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

                          11. They Employ Different Perspectives

                          They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

                          12. They Seek to Learn

                          Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

                          13. They Always Have a Plan

                          They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

                          14. They Give Respect to Get It

                          They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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                          15. They Consider Every Opportunity

                          They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

                          16. They Always Seek to Improve

                          Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

                          17. They Don’t Take Life Too Seriously

                          They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

                          18. They Live in the Moment

                          They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

                          You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

                          19. They Say Yes

                          Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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                          20. They’re Self-Aware

                          Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

                          We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

                          Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

                          Learn about How Self-Reflection Gives You a Happier and More Successful Life.

                          Final Thoughts

                          The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

                          For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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                          Featured photo credit: Charles Postiaux via unsplash.com

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