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12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

12 Interesting Pictures Showing The Differences Between Copywriters And Art Directors

Advertising was born way back in the 19th century, when soap makers decided they needed to start packaging their goods in pretty packages and hunting down buyers. But, it wasn’t until midway ito the 20th century that things got real when a particular mammoth in the advertising industry by the name of Bill Burnbach had this brilliant idea to put two particular people to work side-by-side to create some of the most impactful and profitable work in his industry.

And it worked – because before he retired, 20-some-odd years later, he had raised revenue for Doyle Dane Burnbach by $40 million dollars. So while other agencies operated with separate writing and art departments, Burnbach violently smashed these two powerhouses together to make the “Creative Department” –  and lots of bad blood.

60 years later, copywriters and art directors make fun of their relationships. But they put their differences aside long enough to create work like you’ve never felt.

1. The Canvas

Even their starting points are different.

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    2. The Brush

    The brush on the canvas also lays distinction between the two.

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    Screen Shot 2015-03-01 at 4.11.01 PM

      3. The Pallet

      Text colors hardly have the elegance of swatches.

      Screen Shot 2015-03-01 at 4.12.42 PM

        4. The Inspiration

        The way the two consume inspiration is different…why read when you can watch, right?

        Screen Shot 2015-03-01 at 4.14.59 PM

          5. The Brainstorm Mechanism

          Paper is paper. Or is it? Copywriters and designers will even argue which KIND of paper is better.

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            6. The Format

            Whether it is .doc or .psd, it’s still a file. Not.

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              7. The Demand

              The demand on the two will always be intertwined, but never will it be the same.

              Screen Shot 2015-03-01 at 4.30.20 PM

                8. The Pet Peeves

                Grrrrrr! We can all agree these are two pet peeves of the world at large, as well.

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                Screen Shot 2015-03-01 at 4.30.54 PM

                  9. The Social Spot

                  Twitter gives copywriters the challenge they seek in being articulate and concise, but Pinterest is a designer’s playground.

                  Screen Shot 2015-03-01 at 4.31.39 PM

                    10. The Expression

                    Words will always be a copywriter’s first love and even our ink tends to express that. But the designer’s pen-chance for his craft is expressed in fluid lines and eye-catching colors.

                    Screen Shot 2015-03-01 at 4.15.25 PM

                      11. The Celebration

                      The copywriter’s salutations (while we like short and sweet, we also love persuasive) tend to be a little more verbose than our designer friends, who prefer to get to the point and get out.

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                        12. The Goal

                        But despite all of our differences, it’s the goal and the Gold Lion that keeps us powering through to the next level. So differences be damned, as long as we get there.

                        Screen Shot 2015-03-01 at 4.32.17 PM

                          **Thanks to Digital Synopsis for enlightening us on the depth and breadth of this debate with their outstanding imagery.

                          Featured photo credit: Images via Digital Synopsis via digitalsynopsis.com

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                          1 10 Ways to Keep Going When the Going Gets Tough 2 The 5 Most Important Things in Life You’ll Regret Not Pursuing 3 Why Am I So Sad? 9 Possible Causes You Shouldn’t Ignore 4 9 Ways to Reach Your Full Potential Every Day 5 3 Steps to Know Your Value and Realize It in Life

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                          Last Updated on June 2, 2020

                          9 Ways to Reach Your Full Potential Every Day

                          9 Ways to Reach Your Full Potential Every Day

                          Why does it seem like time goes by so quickly? We start a week and before we know it, it’s already the weekend. How can you make the best out of each and every day?

                          I want you to be able to reach your fullest potential every single day. Even during the days where you relax and recharge, I want you to enjoy every moment.

                          When it comes to reaching your full potential every day, it’s all about planning. If you’re not a good planner, you’ll have to start learning! Those who are good with time management and are organized usually experience a more productive day.

                          So, how to reach your full potential? Here’re 9 ways you can start trying.

                          1.  Focus on the Big Picture

                          “Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny.” — Mahatma Gandhi

                          We live in a society filled with so many distractions, so we can easily get caught up with the stress and frustrations of life. Focus on the big picture. With so many distractions, it’s so important for you to focus on what you want.

                          What does the big picture look like to you? What are the goals that you want to accomplish? When it comes to reaching your potential every day, it’s important that you know what the big picture looks like.

                          Why do you do what you do? What is the reason that you go to work or come home and provide dinner for your family? When you have purpose and reason in your life, you’re more able to live out each day to your fullest potential.

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                          If you are able to see the big picture in your life, you don’t have to just live day-to-day. When you know your purpose, you will be motivated to live each day to your fullest potential: How to Find Purpose in Life and Make Yourself a Better Person

                          2. Plan!

                          Planning how you want to spend each day is key to reaching your fullest potential each day. Without any planning, you will just get pushed around and have no direction in life. Reaching your potential every day is about planning your day in alignment with what matters to you.

                          Focus on what is important in your life. Maybe it’s providing for your family or spending quality time with your spouse. When you are able to live in alignment with that matters to you, you will be able to reach your fullest potential every day.

                          Plan your week every Sunday evening. That way, you’ll be able to see your week’s schedule before starting your week (6 steps to plan your week). Make sure to add when you plan to start working and end working into your schedule.

                          It will be important for you to know when it’s time to turn off work-mode and start spending quality time with your family. It’s also important that when you plan your week, you are realistic with what you want to accomplish.

                          Set yourself up for success, not for failure. Create a to-do list for each day of the week on Sunday evening. Have about 4-5 tasks that you want to accomplish each day. If you have a big project, you should only include 2-3 tasks for that day.

                          An action that has helped me reach my potential each day is to check off each task once I complete it. It feels good knowing that at the end of the day, I was able to complete my To-do list. Remember, set yourself up for success! Make sure you reward yourself after a long day of being productive.

                          3. Time Management

                          Planning and having good time management is a combination that leads to reaching your fullest potential every day. When you’re able to plan out your day and how you want to spend your time, you not only get more done but you also have extra time to spend on what you enjoy.

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                          Having good time management is important for you to learn because when you value yourself, you will value how you spend your time. Try these 7 Effective Time Management Tips To Maximize Your Productivity.

                          4. Positive Attitude

                          When it comes to reaching your fullest potential every day, it’s important to have a positive attitude. When you have a negative attitude, you start viewing yourself and your life as being negative. How can you possibly reach your fullest potential when you have a negative attitude about yourself?

                          It’s all about your perspective and how you view yourself and your life. In order to have a productive day, you must have a positive attitude. With a positive attitude, you’ll be able to stay focused on what you want to accomplish every day.

                          Here’re 11 Tips for Maintaining a Positive Attitude.

                          5. Stay Focused on the Task at Han

                          Staying focused takes discipline and commitment. With so many distractions, it’s easy to get off track and not get anything done. That’s why staying focused on what you need to get done is key in reaching your fullest potential.

                          If you get distracted by your phone, make sure you put it on silent when you’re trying to finish a task. Not only will you be more disciplined, but you’ll also get a lot more done! Anything that distracts you from completing a task needs to be put away.

                          Learn How to Focus and Maximize Your Productivity (the Definitive Guide).

                          6. Have Goals

                          If you want to reach your fullest potential each and every day, you need to have short and long term goals.

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                          Take a piece of paper and write down what you want to accomplish now and in the future. This goes back to planning. Have your goals and have deadlines.

                          Then plan each and every day taking the necessary steps to accomplish your goals. It’s all about setting goals and then following through.

                          Find out How to Set Goals and Achieve Them Successfully.

                          7. Embrace Simplicity

                          When you want to reach your fullest potential, simplify what needs to get done before the day starts.

                          One routine that has helped me save time is picking out my outfit the night before. This way, I don’t feel rushed in the morning.

                          Simplify your morning routine. If you can find different ways to save time and make your life simpler, you’ll be able to focus on reaching your fullest potential every day. When you are constantly all over the place and your life is far from being simple, you’ll experience stress and frustration on a daily basis. Simplify your life!

                          8. Recharge

                          You can only reach your fullest potential if you take the time to recharge. When you are constantly working without any rest, you will eventually burn out.

                          Taking the time to rest and rejuvenate your mind, body and soul will allow you to become re-energized for the next day. Use different strategies that help you relax. Try meditating or yoga.

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                          It is not only important for you to recharge your mind– your body needs time to recharge too. Reaching your fullest potential every day can become stressful if you don’t manage your time well and take the time to recharge.

                          Take a moment and think about what recharges you. Maybe it’s spending some quality time with your spouse or taking a nice walk in the park. Whatever you decide to do, make sure you enjoy the process. It’s easy for our minds to wonder, so when you’re recharging, focus on recharging!

                          9. Enjoy Each Moment

                          “To get all there is out of living, we must employ our time wisely, never being in too much of a hurry to stop and sip life, but never losing our sense of the enormous value of a minute.” –Robert Updefraff

                          With so much going on, it’s easy to just go, go, go and not take the time to smell the flowers. Enjoy the moments that you experience throughout each day. This will help you feel grateful and appreciative with what you have in your life. Enjoy the simple things like having a roof over your head and being able to afford food for your family.

                          Although being productive is important, taking the time to enjoy each moment is important too. This article can help you: How to Live in the Moment and Stop Worrying

                          Featured photo credit: Melody Jacob via unsplash.com

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