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How to Use the Law of Reciprocity for Effective Persuasion

How to Use the Law of Reciprocity for Effective Persuasion

Can you think of a time when someone did something nice to you for no apparent reason?

It may seem like this happens rarely. And maybe that is why when it does, it really stands out. When someone does something to help us in some way, we feel grateful. And when we feel grateful, we also feel like we want to do something for the other person.

What you are feeling in these situations is the law of reciprocity. This feeling that we get from wanting to help others or give them something can be a useful tool to help you achieve a goal.

Here are some ways you can use the law of reciprocity for effective persuasion.

What is the Principle of Reciprocity?

The principle of reciprocity is a term in social psychology. To put it simply, it means that if someone does something nice for you, you have the built-in tendency to want to do something nice for them.

This is apparent in almost all social situations: personal relationships, in business, familial relationships, and just about every interaction with other people.

Here is one example.

Most years, my wife and I send out holiday cards. I always ask my wife why we send them to certain people.

I always ask my wife, “why are we sending a holiday card to the Smiths?”. And she always answers, “because they send us one”, even though we have not seen them or spoken to them for over 10 years.

We feel obligated to send the Smith family a card because they send us one. They did something for us, we should do something for them.

According to Linda and Charlie Bloom from Psychology Today:

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The rule of reciprocation “has to do with the universal tendency in human beings to feel compelled to repay or reciprocate when given a gift whether it has come in the form of a material object, a kind deed, or an act of generosity. There is a strong impulse in people from all cultures to repay gifts or favors with a gift of our own to them. This impulse expresses itself in reciprocation to invitations to parties, Christmas cards, birthday presents, or acts of kindness.”[1]

Law of Reciprocity and Business

Think of the companies you do business with. This can be your job working with your vendors or partners or other businesses. It can also be the companies you do business with on a personal level – the grocery store, coffee shop, dry cleaners, etc.

In almost all cases, we work with businesses that we trust.

I mean, would you work with a company you do not trust? I know I would not.

This is exactly where the law of reciprocity comes into effect.

Build Trust

When a company is still small and looking to gain more customers, they usually give away something for free to grow their business. These could be pieces of advice or services, but most of the time these are products.

This is very evident in the software industry. The reason is simple: people see new cool software, and they want to try it out before they buy it. Getting to try it for free for 2 weeks lets them check it out, play with it, and hopefully fall in love with it.

This is why you will usually see between 40% – 60% of free trails get converted to paid subscriptions. The company shows that you should trust them and their product by providing you with a new product to try out for a while.

Show Appreciation

Now that the trust has been built, well-run businesses will show ongoing appreciation for your patronage. Again, this is the law of reciprocity coming into effect.

In a study done by the U.S. Small Business Administration, almost 68% of customers will end a business relationship if they do not feel appreciated. Compare this to the 14% who leave a company because of a poor product.[2]

When a company shows appreciation, customers feel like the company cares about them. This is why we love it when the companies give us “special discounts” for being their loyal customers.

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Incentivize Customers

This is where the referral programs come in.

How many companies do you know that will give you a $50 or $100 credit when you refer a new customer to them?

Exactly.

These kinds of programs are incredibly popular. You are doing something for the company, therefore they will do something for you. You know if you refer someone who signs up for the companies services, then the company will reward you financially. It is a great win-win situation.

How to Use the Law of Reciprocity for Effective Persuasion

Now that we know what the law of reciprocity is and how it is used in business, let us look at how we can use it for effective persuasion.

Remember, persuasion means convincing someone to do something for us.

This is not as terrible as it sounds; it is not like we are playing an elaborate game trying to be master puppeteers with other people. We all try to persuade others for things from time to time because it is human nature.

Just recently, I persuaded my boss into letting me go to a conference I wanted. The way I achieved this was by stepping up and completing a big project. I then asked about going to the conference while explaining how attending this conference will make me even better at my job. See how that worked?

Here are a few ideas for using the law of reciprocity for effective persuasion.

1. Give Something First

Being the first person to give something to someone else puts you in a position of power. It is like doing someone a favor before they ask for it. It then becomes the unwritten and unspoken rule that they “owe you”.

It does not happen as often these days, but this is the exact reason why I am the first of my friends to buy a round at a bar when we go out. You always remember who bought the first round but rarely who bought the 3rd one.

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This worked well in my example above with my boss and the conference. I gave my boss something first – a lot of assistance on a big project. My boss did not ask for my help; I volunteered it. Then a month or so after the project was complete, I asked about going to the conference.

Nothing was spoken about the extra work I did on the project, but I implied it when I stated how going to the conference would help complete similar projects more effectively down the road.

Give something first.

2. Give Something That Truly Benefits Someone

Your offer of assistance has to actually benefit the other party. If it does not, there is a chance it will feel like you are just trying to manipulate people.

Ensure that you are giving something that will help someone in a manner that comes across as no strings attached. If someone can further benefit from your product, advice or service, then you have given them a taste of what you can do.

If you have ever received an invitation in the mail for a nice steak dinner hosted by a financial advisor, you are receiving 2 things – a great meal and some financial advice.

Just about all of us can use some sound financial advice and appreciate a nice meal. Once the presentation ends and your meal starts to settle, you may start to think about how this financial advisor can help you.

This person has given you something valuable for free, now you feel somewhat obligated to do business with him or her.

3. Make It Personal

A gift coming from a personal place makes the gesture more effective than coming from a faceless corporation. This is why we see real-life stories attached to big businesses so much. Companies take themselves to a personal level we can relate to.

We relate to other human beings, not gigantic companies.

I have personally received customized return address labels from the Humane Society on numerous occasions. When I am done marveling at how nice they are, I almost always write them a donation check. They make those address labels from those cute and cuddly puppies and kittens, making it immensely personal and heart-warming.

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4. Keep the Giving Going

Now that you have given something of value to another person in a meaningful way, you will want to keep it going.

Do not just give something then walk away when you get what you want. To keep the good vibes going and continuously build goodwill, it is important to keep giving valuable things to people.

You can also change it up so it is not the same thing over and over. But the point is to continue to provide something that someone else can use.

As an example, I have been a recruiter for 15 years. Over the years, I have spoken to many people who have been laid off or downsized for one reason or another.

Many of these people have not looked for a job in a decade or longer, so they tend to flounder. Even if the skills and experience they possess are not fit for a position I am recruiting for, I am always happy to talk to them if they want to. The reason being is that I can leverage my years of recruiting experience to help them in their job search.

Talk to them about tips and ways to be more effective and get more interviews. I am not getting anything out of it, but I do it because I am knowledgeable in job searching, and my advice is helpful to people looking for a job.

Final Thoughts

As you can see, the law of reciprocity can be extremely helpful for effective persuasion. It is an effective way for good companies to do business, and it is something that you and I can use in our everyday lives. It is something that can help us in our relationships and most certainly in our careers.

When you can be the first to do something nice for someone else, it can help you persuade that person to assist you in some manner that you want. It is not about getting someone to do something they would not normally do.

What you are doing is providing something beneficial to another person so when the time is right, they may provide something beneficial back to you.

It is a circle of giving where we all help each other out.

More Tips About Effective Persuasion

Featured photo credit: Chris Liverani via unsplash.com

Reference

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Mat Apodaca

On a mission to share about how communication in the workplace and personal relationships plays a large role in your happiness

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Last Updated on April 19, 2021

How to Deal With Anger (The Ultimate Anger Management Guide)

How to Deal With Anger (The Ultimate Anger Management Guide)

We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

Let’s take a deeper look at how to deal with anger.

Expressing Anger

Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

Unhealthy Ways to Express Anger

Here are some common yet unhealthy ways to express anger that you should avoid:

Being Passive-Aggressive

This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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Poorly-Timed

Some people get overwhelmed and express anger in a situation where it can’t really do any good.

An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

Ongoing Anger

Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

Healthy Ways to Express Anger

What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

Being Honest

Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

Being Direct

Similar to being honest, being direct is a healthy way to express anger.

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Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

Being Timely

When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

How to Deal With Anger

If you feel angry, how should you deal with it right at that moment?

1. Slow Down

From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

2. Focus on the “I”

Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

3. Work out

When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

If you’re not sure where to start with an exercise routine, check out Lifehack’s free Simple Cardio Home Workout Plan.

4. Seek Help When Needed

There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

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5. Practice Relaxation

We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

6. Laugh

Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

7. Be Grateful

It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

Final Thoughts

Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go or motivated. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

Use some of the tips included here to help with how to deal with anger and better control your emotions.

More Resources on Anger Management

Featured photo credit: Andre Hunter via unsplash.com

Reference

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