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Last Updated on October 22, 2019

How Do You Measure Success? Here’re 10 Better Ways

How Do You Measure Success? Here’re 10 Better Ways

“Larry is a failure at everything except life.”

That was a memorable line from a somewhat forgettable Ted Danson movie in the 1980s. Pithy, it did encapsulate one eternal truth, namely that life is the goal. Making the most of one’s limited time in this world is the core measure of success.

So how do you measure success?

Money is meaningless until you do something good with it. Fame is fleeting and tertiary at best. But life and how you live it – in business, in family, in everyday interactions – is the true measure of accomplishment.

The Inside and Outside of Success

Life occurs within and outside of you. The two – yourself and everyone else – are interconnected. Their lives, and thus their success, are influenced by you and your success which is influenced by them.

It becomes clear that any measure of “success” cannot be one dimensional. There are many metrics, but if a person looks only at those that directly affect them, then they lack a complete measurement. It is good to succeed in business, but it is important to succeed in life. The two are not mutually exclusive, and in some ways positively reinforcing.

10 New Ways of Measuring Success

For a Successful Business

In business, it is not always the bottom line that defines success. I won’t argue against it – profitability is the first rule of business, because unprofitable companies do not survive. Just beyond that are some success measurements that are nearly as important:

1. Hitting Your Goals

If you call “8 ball in the side pocket” and scratch, then you failed to hit your goal. Knowing and achieving your business goals is important.

But goals in business have many manifestations. Aside from profitability, some business goals include growing your market share, disrupting a market, having very high customer satisfaction rates, reducing product defects, and more, and more, and more.

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However, you cannot achieve your business goals unless you know what they are, communicate those goals to your employees, and measure the results. Many people in business are vague about their goals. They are not clear in making everyone in the company embrace the goals or checking on progress.

None of these success-generating steps is difficult, but success will likely not come without them

2. Growing Your Business

“Growth” is quite personal, even to an executive.

In this, a business is a bit like a child. As the business’s parent, you get a certain satisfaction in raising it, helping past the stumbling toddler years, seeing it blossom into adulthood, and ever expanding its horizons. In the process, you grow the lives and fortunes of your employees, your shareholders, your community and your country.

3. Low Turnover

According to an article in Forbes, the turnover rate is the highest it has been in a decade. My company, Micrel, had the lowest employee turnover rate in our industry, as well as having the highest “boomerang employee rate (people who left the company and decided to come back).[1]

This form of success is a reflection of the corporate culture you created. A bad culture creates a high turnover rate, and a good culture a low one.

4. A Well-Balanced Life

All work and no play make Jack a dull boy, and often a jerk. The reason is that life is not work, only a part of it. A wealthy captain of industry that never takes long and relaxing walks holding the hand of a loving spouse is not a success.[2]

Measuring balance in your life is non-productive. But when you lack balance, it is easy to measure. The shortfall of joy, the failing health, the shattered marriages, the estranged children … these are the heavy weights placed on the wrong said of life’s scale, and they are a clear enough measure.[3]

5. Sharing Your Success with Others

Ebenezer Scrooge, and Jacob Marley before him, horded their wealth. It cost Marley everything.

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“But you were always a good man of business, Jacob,” faltered Scrooge, who now began to apply this to himself.

“Business!” cried the Ghost, wringing its hands again. “Mankind was my business. The common welfare was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The dealings of my trade were but a drop of water in the comprehensive ocean of my business!”

Sharing is perhaps the true measure of all success, be it a wealth of money, time, patience, knowledge, wisdom or good will.

For a Successful Life

Which brings us to the non-business side of the business life. As your business affects your personal life, so too does your personal life affect your business. The two cannot be separated. Some elements that should be on your success scorecard include:

6. Good Health

The enjoyment of life is at best incomplete in poor health. At worst, it is hellish.

Now take poor health outside of your body. How does being sickly affect your company (when you cannot lead fully), your family (their support and their stress over you), your community (when you can no longer serve)?

Good health is a gift unto itself, but also to everyone you touch. Don’t cheat anyone out of your good health. Do what is necessary to keep your machine in good working order as the first imperative toward success.

7. Healthy Family

Family is love and support. Every person’s role is to grow their family, to stay connected, to provide love and support. In that giving to others, you improve their lives while improving yours.

It also lays the groundwork for you receiving love and support when you need it. If you are launching a business and taking the risks that go along with it, you will need that love and support.

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8. Learn to do the Tough Things First

In or out of business, we are all faced with seemingly insurmountable obstacles. But we humans have this funny knack of overcoming them.

Indeed, we do it so routinely that out sight miracles that go against nature – flight, the internet, leaving the planet on rocket ships – has become almost blasé.

None of these things were accomplished instantly. They were the result of many small successes. The ones that happened fastest were where a person or a team looked at all the problems, took on the biggest and toughest first, then conquered it. They did the Tough Things First, which made the rest of the project much simpler and more exciting for everyone.

This applies to daily life as well as business. If you are planning to relocate your spouse, several children, pets and all your worldly belongings across country, the task likely looks overwhelming. But the moment you prioritize the list of tasks, and knock the biggest and ugliest off the list, the rest seems like a cakewalk.

9. Being a Teacher

One of the highest compliments I ever received was from an industry analyst who said that I was a “teacher”.

Yet we all are, or can be, teachers. It may be providing basic life lessons to a child on your knee, instructing an employee in complex processes or technologies, or even teaching by example via living a good life.

For me, one joy has been writing a good book on management and leadership, and another about the intersections of people, society and business. It is by teaching, and in my case writing, that you directly benefit others.

Life can be complex, filled with many topics and problems. By sharing knowledge and wisdom, we lead others past difficulties and on toward their own greater success.

10. Dignity and Honor

My marketing director is a proper Southern Gent, which is easily discernible by a well-honed sense of honor. You don’t have to be a southerner to live a life of dignity and honor, but if you are male you do have to be a gentleman.

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Dignity circles around self-respect and honor involves acting with honesty, fairness, and integrity. The latter leads to the former. Indeed, you cannot have self-respect without practicing the basic virtues of honesty, fairness, and integrity.

Why is this a measure of success? Because we humans are social animals, and society exists only because of trust.

Honesty, fairness, and integrity are the cornerstones of trust, and thus the foundation of society. A person is truly successful when they add to society.

Final Thoughts

All this brings us back to the dictionary definition of “success”, which is:

“the favorable or prosperous termination of attempts or endeavors.”

You may or may not be a businessperson, but you are always a person. Your endeavors are both in and out of the office. Since each sphere affects the other, the true measure of success lies in how you managed your affairs in all facets of existence, for they cannot be viewed in isolation.

More About Success

Featured photo credit: rawpixel via unsplash.com

Reference

More by this author

Ray Zinn

Ray Zinn is an inventor, entrepreneur, investor, angel, bestselling author and the longest serving CEO of a publicly traded company in Silicon Valley.

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Last Updated on November 11, 2019

How to Find Your Keystone Habits to Change Your Life

How to Find Your Keystone Habits to Change Your Life

When a young CEO stepped in at the helm of a dying giant, his first task was to figure out what needed to be done to save the company. After he spent some time researching the company and the market situation, he came up with a simple plan which he introduced to the shareholders in his first speech as the CEO.

He spoke just about one single thing–safety. Everyone in the room thought he was crazy and some people jumped the soon-to-be-dead ship.

15 years later, he not salvaged the giant, but made it one of the strongest steel and metal companies in the world and made a global name of himself.

The company is Alcoa and the guy was Paul O’Neill.

But the story matters to us for one thing only and that is the relentless focus he had on safety and security in his company. Paul O’Neill said that his employees deserve to leave work the same way they arrived at it–unharmed.

And it was this radical focus on a single habit in the company that made it great. A single focus on a single habit which had a massive ripple effect.

This is known as a keystone habit.

The Importance of a Keystone Habit

A keystone habit is a habit which has the biggest ripple effect in your life which means that by implementing it, you will radically change everything in your life.

It’s quite easy to spot the keystone habits which make your life miserable.

Take overeating as an example. If you weigh 400 pounds, you’re bedridden and your physical health massively declines. You can’t function individually so you need help to even do the basic things like going to the toilet or walking up the stairs. Since you can’t move, you can’t go to your job so you probably lose it. And since you can’t move, you can’t go out and meet someone so your dating and social life decline as well. And as a formerly overweight person, I know how this sucks.

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This is just one example of how a keystone habit creates a ripple effect which creates change in every sphere of our lives. So we better open our eyes and make sure that we use the power of the keystone habits for bettering our life.

Why Less Is More

A keystone habit is about one thing and, the one thing only which you do to radically improve your life. And a lot of people would, at this point, ask what are the best keystone habits to implement in their lives.

And here is the big truth: Nobody knows and nobody can tell you exactly.

Everyone is specific and has different things going on for them in their lives, so claiming something is always superior to something else would simply be irresponsible.

So even though I can’t tell you what to see, I can tell you where to look.

Every keystone habit can be situated into one of the following four quadrants:

It’s either a physical habit, intellectual habit, emotional habit or a spiritual habit.

Any keystone habit I ever encountered which changed the life of someone falls under these 4 categories.

And the trick is recognizing what kind of habit right would benefit your life the best at this moment. Asking what the best keystone habit has the same effect as asking what the best book in the world is– it depends on who you ask and what your current life situation is.

If you’re struggling with the meaning of life and want to find hope in this crazy world we live in, I would point you to a great book which recently came out called Everything is F*cked by Mark Mason. If you were a struggling parent of a 10-year old kid who just found out the perils of the internet, I would point you to a security app.

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You get the point…

But just because everything is relative, it doesn’t mean that some things aren’t better than other things. War and Peace will always be a great book no matter if it currently befits you to read it. And the same thing can be applied to keystone habits so let’s see what kind of keystone habits fall into the great category.

Great Keystone Habits

I have already mentioned how all keystone habits fall into one of the four categories: physical, intellectual, emotional, and spiritual. So the following keystone habits will fall into one (or more) of these buckets.

But before we proceed into the habits, know this.

What got you here, won’t get you there.

So if you already have a keystone habit which you implemented for quite a while now and you think it’s no longer working, you are probably right. We need certain things at certain times of development, but we need to let them go later on to grow to new levels. So use the habits to better your life, but don’t worship any one of them for your entire life.

Physical Domain

When it comes to great keystone habits in the physical domain, they all fall into two buckets:

  • Exercise
  • Food

These two are the pinnacle of the physical domain when it comes to keystone habits. I don’t even have to tell you all the ways exercise helps you in your life.

From better hormonal regulation, to energy levels, to looking better, to feeling more confident, to increasing your lifespan and the quality of your life, a keystone habit of exercising is one whose effects you will feel fast.

When it comes to food, it’s literally the building block of your life’s energy. If you eat garbage, you will feel like garbage–garbage in, garbage out. And your energy levels are one of the most important factors you need to regulate in your life if you want to achieve anything.

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None of your dreams will ever come true if you eat a massive bag of chips every single day, which makes you drowsy and lifeless no matter how much ambition you have.

But the physical domain is just one of the four domains so let’s jump to the next one.

Intellectual Domain

There are many great intellectual keystone habits we can pursue, but I will just name a couple of them which most of you who read the article will find relevant:

  • Reading Books
  • Writing (columns, articles, personal blog or diary)
  • Learning new languages
  • Learning a new skill set (copywriting, coaching, cooking…)
  • Teaching your skillset or your life experiences

All of these have their own benefits and can massively improve your life and the life of people around you. When you, for example, learn a new language, you don’t just learn a new language, you learn a completely new way of thinking and form unique connections in your mind.

But we don’t stop here, we have two more domains to cover.

Emotional Domain

This is a difficult one because, for one, it’s really hard to measure it in any quantitive way. You can’t just call your wife every single day and think that by doing just that, you are a good husband. It doesn’t work like that.

I wrote about the problems of measuring emotional habits before and I won’t go in-depth about it here, but I will just mention that measuring these kinds of habits requires your and yours only subjective analyses. It’s like giving yourself a daily score of 1-10 on the question of “Did I do my best to be a great husband today?”

The keystone habits of the emotional domain are one of the most complex and difficult ones to pull off because they require most people to change things they do in relation to other people.

If you want to be more sincere and honest in your emotional responses, that means that you will have to make some people angry by doing that. It can be a difficult conversation you need to have with your spouse or with your friends, maybe a disagreement with your peers and colleagues, or a deep look within yourself with an honest look about your actions and mistakes.

Emotional domain keystone habits improve your life in any stage, but since they make us do uncomfortable things, they are the last ones we pursue.

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Some of the examples would be:

  • Telling yourself that you are the only one who is responsible for your emotions and keeping that standard
  • Calling out passive-aggressive in people
  • Speaking your mind even though you know it will bring disagreement
  • Dealing with your own problems first before pointing fingers
  • Asking for feedback constantly, both positive and negative ones
  • Deciding to be vulnerable even though it means risking being hurt

The things I wrote above are probably the most difficult things you can ask someone to do, but they are also the most rewarding things you can do in your life. If you want to achieve greatness, you need to be willing to dare greatly.

And last, but not least, are the keystone habits of the spiritual domain.

Spiritual Domain

The keystone habits of the spiritual domain are our connection with things which in our lives that have a higher purpose than just ourselves. This is the place where feel the connection with our communities, with Higher Beings, with God or Emptiness or whatever you want to call it.

The spiritual domain is the strongest as a guiding force in life and some of the keystone habits of this domain include:

  • Finding your life’s purpose
  • Living your vision of life
  • Sacrificing yourself for the achievement of something bigger than you
  • Nurturing your inner voice and connection with the Spirit

To some readers, this might seem like woo-woo, but I can assure that it isn’t. This is about the spiritual dimension of every individual and if you disregard it, you will annulate a part of you which will become a problem.

The Western world currently faces a major spiritual crisis where people feel disconnected with anything in their lives which has a higher purpose than themselves. That’s why people are miserable even though they lead an “objectively” rich life where they appear to have everything but still feel like happiness is not in their lives.

If you read all the way up to here, you found at least one keystone habit which can help you right now in your life.

All that is left now is to implement it. As the famous adage goes:

“Knowing and not doing is the same as not knowing.”

Now you know, it’s time to do.

More About Habits

Featured photo credit: Bram Naus via unsplash.com

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