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23 Tips for New Entrepreneurs to Get Your Business Underway

23 Tips for New Entrepreneurs to Get Your Business Underway

Being your own boss, working from home, financial freedom, these all the things that motivate people to become entrepreneurs.

But the fact is, while a lot of people dream about having all of these things, most will never take even the first steps to become an entrepreneur, why not? For a lot of us, coming up with a “million dollar idea” is easy, implementing it is not.

Knowing how to get your business started is the hardest part. There are a lot of things to think about. Is my idea even good enough? How do I get financing? How am I going to market the business. Do I even have the time to start a business? And it seems like a million more questions come flooding through your mind.

Because all of these things are legitimate concerns and many don’t have a clear cut “right” answer, many people end up doing nothing.

Today, we are going to talk about the most common issues new entrepreneurs face and how to overcome them. Let’s take a look at the 23 tips for new entrepreneurs:

1. Evaluate Your Idea

In any list of tips for entrepreneurs, this should always rank as number one. Do you have a business idea that will work? Good business ideas will do at least one of the following.

A. Make a person’s life easier/better – The home computer has made communication much easier, especially over long distances.

B. Save people time or money – The advent of the washing machine saved countless hours of hand washing clothes item by item.

C. Adds value to an existing product – The value of home computers really increased with the development of software. Word processors, accounting and tax software, spreadsheets etc.

2. Evaluate Yourself

This can be difficult, especially because it requires you to be completely honest. The up side is that if you are honest it’s invaluable knowledge to have.

What type of a person are you? Are you a “big picture” person or a “detail orientated” person. Are you good with accounting and numbers or would you rather be out meeting customers and selling products?

Understanding your strengths and weaknesses will tell you how you need to allocate resources.

3. Do Market Research

You not only need to know your product or service inside and out, but you also need to know your customer inside and out.

Who are you marketing to? What is the benefit that you or your product is giving them? What is there biggest complaint about their current product or service? Does yours fix that problem? Just how big is the market for your product or service?

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Through market research, you should be able to answer all of these questions.

4. Have a Business Plan

A lot of new entrepreneurs get stuck with this one because they don’t know how to do it. The important thing here is to not get to bogged down in the details.

When you are first starting out, your funding sources are probably going to be friends, family and maybe a bank that does SBA loans. They are not expecting anything to elaborate, but you must have a well thought-out business plan to show them. Here’s a great article on how to write a business plan.

5. Think About Branding

Don’t just think about branding as a logo or catch-phrase. Branding is the way you will differentiate yourself from your competition. Branding is what makes you or your product unique. Ultimately, branding is why customers will choose your products over the competition.

No matter how you decide to brand yourself, it’s going to take time and consistency, so get started right away!

6. Secure a Domain for Your Website

In today’s world, having a website is a must. It really doesn’t matter what type of business you have, you need a good website.

Securing your domain name, while it’s a simple process, it’s not uncommon to find that your first choices are taken.

For example, “Donny’s Lawn Service” is probably already taken. Don’t get discouraged, just get creative. You might try “Lawn Maintenance by Donny” or “Donny’s Executive Lawn Service”, “Landscaping by Donny”, “Donny’s California Lawn Service”.

Whatever you choose, think of your website as an extension of your branding efforts.

7. Get Your Social Media Set Up

Much like a website, having a social media presence is a must in today’s world. Facebook, Twitter, Instagram, Pinterest are all valuable places for you to market your business and engage with customers.

Securing your social media presence now to get a jump start on your launch.

8. Decide on a Legal Structure

Is your business a Sole Proprietorship, LLC, Partnership, Corporation? What’s the difference? All of these entities have their own strengths and weaknesses as well as tax consequences. This is where professional advice is a must.

Consult your lawyer and tax adviser as to the best option for your situation.

9. Register with the Government

Exactly what you need to do will depend on what type of business you have. If you have a retail store, you will normally need a business license and sales tax license. If you do personal services such as hair or nail salons, your will need to register with the local health department.

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Depending on the business structure you have an EIN (Employer Identification Number) maybe required. You can find a complete list of federal and state licensing requirements on the SBA’s website.

10. Make Financial Projections

Remember that research we talked about earlier? Here’s where it comes in handy. You’ll want to have a good idea of exactly what your startup costs will be.

Things like inventory, marketing, rent, utilities should all be in there, but also make sure that you are accounting for things like a (modest) salary for yourself, you need to be able to live while you are getting started.

Insurance, legal and professional fees, questions and concerns that require expert advice are bound to come up in the first year of the business.

11. Develop a Marketing Plan

The days when “if you build a better mouse trap the world will beat a path to your door” are over. In today’s world, marketing is what determines the success of a business.

First you’ll need to define your market, are you selling something to a locally (Boutique, Hair / Nail Salon, Lawn Service) or are you going to be selling nationally or even internationally (Software, Electronics, Consulting Services)?

Your marketing strategy will depend on these and other factors.

12. Set up a Sales Plan

While a marketing plan is focused on how to get people interested in your product, the sales plan’s focus is about turning that interest into revenue.

The type of sales plan you develop should be directly related to what you are marketing. If it’s a brand new never seen before product, having a physical sales force that can go out and show the product demonstrating how it works might be useful.

On the other hand, if it’s software or a consulting service it’s probably much more efficient to build a website with a good sales funnel.

13. Start Securing Funding

Once you have the financial projections and you know how much you’ll need, you can start looking for funding.

So how much funding will you need? If your financial projections show that you will need $40,000 the first year, you should secure funding in the range of $50,000 – $55,000. And where should you get this funding, the very first place should be through your own resources.

Now, you don’t need to put every last penny you have into it, but going to others for funding without any “skin in the game” on your part will not inspire confidence.

Other funding sources can include, SBA loans through banks, successful business people looking to invest and even crowd funding. Oh and don’t forget friends and family!

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14. Set up an Accounting System

You can either do this in house, or by hiring an outside firm. Keep in mind that your accounting will need to be kept up to date and it can be time consuming.

You maybe better off spending your time growing the business and letting an outside firm handle this aspect of the business.

15. Find a Good Insurance Broker

Getting the right insurance is a must. Without the right insurance, you are not only risking the business itself, but potentially all of your personal assets too.

Besides, your banks and investors wont even consider investing if you don’t have the proper insurance. Most businesses have a trade association, this is a great resource for your insurance needs.

16. Start Putting Together a Team

One of the most important tips for entrepreneurs is to assemble the right team. A lot of times founders will try to be a “Jack of all trades” and do everything. This is a mistake, a good rule of thumb is that entrepreneurs are ‘big picture” and employee are “specialists”.

17. Consider Compensation Packages for Key Employees

One thing that almost all start ups have in common is a lack of money. You want to attract the best employees but you are competing with more established companies that can often times pay more.

Consider some creative options when hiring key employees. For instance, you may not be able to offer a company car, but you may be able to pay for mileage. You may not be able to match a salary, but consider giving key employees a stake in the company. There are always creative ways around problems.

18. Setup a Work Space

It doesn’t matter if you are going to be working by yourself at home or if you’ll have several employees. You need a professional work space.

If that involves leasing office space, you’ll most likely need a security deposit, first months rent as well as deposits and fees for utilities.

If you are working out of your home, set aside a area that is dedicated for work. It should be a place that you can work uninterrupted and is quiet enough that you can make professional business calls without dogs barking and babies crying.

19. Start Getting the (Pre-Launch) Word Out

The launch of your start up should not come as a surprise. You need to be building your brand and creating a presence in the marketplace before you launch.

Start joining discussion boards devoted to your industry or profession. Offer tips and suggestions on your social media pages to get likes and followers. All of these things will create excitement and anticipation for your official launch.

20. Get Feedback

This can be included in your pre-launch activities. Offer a prototype, or give a description of the service and ask for feedback.

Don’t get upset or discouraged by negative comments. What you are looking for is a pattern. What aspects of your product or service get the most positive and negative reviews? Use this information to make adjustments to the product / service, or it just change the way you present (market) your product / service.

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21. Do a “Soft Opening”

A soft opening is basically just a practice run for your grand opening.

The soft opening is where you will start getting your very first “word of mouth” advertising. It’s also where you will work out the kinks in the system that inevitably occur.

22. Launch Your Grand Opening

This is the day you’ve been waiting for, everything is set up, you’ve worked out any issues during the soft opening and now your ready to go.

The grand opening should be a big event with a lot of pre-planning and social media hype.

Notify trade associations, Facebook groups and discussion boards. Offer “door buster” deals to the first X number of people who sign up or purchase a product.

23. Constantly Evaluate and Adjust

Remember when we talked about doing all that planning? Well now you will need to evaluate those plans and make adjustments as needed.

There’s no such thing as a straight line to success in business, and even the best laid plans hit road bumps.

Your job as a manager is to recognize the bumps before they damage the car. Remember that it’s always better to catch problems too early than too late.

Evaluate, Adjust, Monitor, Repeat.

The Bottom Line

Starting a new business can be one of the scariest, stressful, agonizing things you can do in life. But it also can be one of the most rewarding and fulfilling things you’ll ever do.

I like to say that businesses are like marriages, bad ones are awful, but good ones are priceless. And just like a marriage, the more you work at it the better it gets.

So here’s to a solid foundation to both your relationships and business ventures!

Featured photo credit: rawpixel via unsplash.com

More by this author

David Carpenter

Lifelong entrepreneur and business owner helping others to realize the American Dream of business ownership

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Last Updated on November 11, 2019

How to Find Your Keystone Habits to Change Your Life

How to Find Your Keystone Habits to Change Your Life

When a young CEO stepped in at the helm of a dying giant, his first task was to figure out what needed to be done to save the company. After he spent some time researching the company and the market situation, he came up with a simple plan which he introduced to the shareholders in his first speech as the CEO.

He spoke just about one single thing–safety. Everyone in the room thought he was crazy and some people jumped the soon-to-be-dead ship.

15 years later, he not salvaged the giant, but made it one of the strongest steel and metal companies in the world and made a global name of himself.

The company is Alcoa and the guy was Paul O’Neill.

But the story matters to us for one thing only and that is the relentless focus he had on safety and security in his company. Paul O’Neill said that his employees deserve to leave work the same way they arrived at it–unharmed.

And it was this radical focus on a single habit in the company that made it great. A single focus on a single habit which had a massive ripple effect.

This is known as a keystone habit.

The Importance of a Keystone Habit

A keystone habit is a habit which has the biggest ripple effect in your life which means that by implementing it, you will radically change everything in your life.

It’s quite easy to spot the keystone habits which make your life miserable.

Take overeating as an example. If you weigh 400 pounds, you’re bedridden and your physical health massively declines. You can’t function individually so you need help to even do the basic things like going to the toilet or walking up the stairs. Since you can’t move, you can’t go to your job so you probably lose it. And since you can’t move, you can’t go out and meet someone so your dating and social life decline as well. And as a formerly overweight person, I know how this sucks.

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This is just one example of how a keystone habit creates a ripple effect which creates change in every sphere of our lives. So we better open our eyes and make sure that we use the power of the keystone habits for bettering our life.

Why Less Is More

A keystone habit is about one thing and, the one thing only which you do to radically improve your life. And a lot of people would, at this point, ask what are the best keystone habits to implement in their lives.

And here is the big truth: Nobody knows and nobody can tell you exactly.

Everyone is specific and has different things going on for them in their lives, so claiming something is always superior to something else would simply be irresponsible.

So even though I can’t tell you what to see, I can tell you where to look.

Every keystone habit can be situated into one of the following four quadrants:

It’s either a physical habit, intellectual habit, emotional habit or a spiritual habit.

Any keystone habit I ever encountered which changed the life of someone falls under these 4 categories.

And the trick is recognizing what kind of habit right would benefit your life the best at this moment. Asking what the best keystone habit has the same effect as asking what the best book in the world is– it depends on who you ask and what your current life situation is.

If you’re struggling with the meaning of life and want to find hope in this crazy world we live in, I would point you to a great book which recently came out called Everything is F*cked by Mark Mason. If you were a struggling parent of a 10-year old kid who just found out the perils of the internet, I would point you to a security app.

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You get the point…

But just because everything is relative, it doesn’t mean that some things aren’t better than other things. War and Peace will always be a great book no matter if it currently befits you to read it. And the same thing can be applied to keystone habits so let’s see what kind of keystone habits fall into the great category.

Great Keystone Habits

I have already mentioned how all keystone habits fall into one of the four categories: physical, intellectual, emotional, and spiritual. So the following keystone habits will fall into one (or more) of these buckets.

But before we proceed into the habits, know this.

What got you here, won’t get you there.

So if you already have a keystone habit which you implemented for quite a while now and you think it’s no longer working, you are probably right. We need certain things at certain times of development, but we need to let them go later on to grow to new levels. So use the habits to better your life, but don’t worship any one of them for your entire life.

Physical Domain

When it comes to great keystone habits in the physical domain, they all fall into two buckets:

  • Exercise
  • Food

These two are the pinnacle of the physical domain when it comes to keystone habits. I don’t even have to tell you all the ways exercise helps you in your life.

From better hormonal regulation, to energy levels, to looking better, to feeling more confident, to increasing your lifespan and the quality of your life, a keystone habit of exercising is one whose effects you will feel fast.

When it comes to food, it’s literally the building block of your life’s energy. If you eat garbage, you will feel like garbage–garbage in, garbage out. And your energy levels are one of the most important factors you need to regulate in your life if you want to achieve anything.

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None of your dreams will ever come true if you eat a massive bag of chips every single day, which makes you drowsy and lifeless no matter how much ambition you have.

But the physical domain is just one of the four domains so let’s jump to the next one.

Intellectual Domain

There are many great intellectual keystone habits we can pursue, but I will just name a couple of them which most of you who read the article will find relevant:

  • Reading Books
  • Writing (columns, articles, personal blog or diary)
  • Learning new languages
  • Learning a new skill set (copywriting, coaching, cooking…)
  • Teaching your skillset or your life experiences

All of these have their own benefits and can massively improve your life and the life of people around you. When you, for example, learn a new language, you don’t just learn a new language, you learn a completely new way of thinking and form unique connections in your mind.

But we don’t stop here, we have two more domains to cover.

Emotional Domain

This is a difficult one because, for one, it’s really hard to measure it in any quantitive way. You can’t just call your wife every single day and think that by doing just that, you are a good husband. It doesn’t work like that.

I wrote about the problems of measuring emotional habits before and I won’t go in-depth about it here, but I will just mention that measuring these kinds of habits requires your and yours only subjective analyses. It’s like giving yourself a daily score of 1-10 on the question of “Did I do my best to be a great husband today?”

The keystone habits of the emotional domain are one of the most complex and difficult ones to pull off because they require most people to change things they do in relation to other people.

If you want to be more sincere and honest in your emotional responses, that means that you will have to make some people angry by doing that. It can be a difficult conversation you need to have with your spouse or with your friends, maybe a disagreement with your peers and colleagues, or a deep look within yourself with an honest look about your actions and mistakes.

Emotional domain keystone habits improve your life in any stage, but since they make us do uncomfortable things, they are the last ones we pursue.

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Some of the examples would be:

  • Telling yourself that you are the only one who is responsible for your emotions and keeping that standard
  • Calling out passive-aggressive in people
  • Speaking your mind even though you know it will bring disagreement
  • Dealing with your own problems first before pointing fingers
  • Asking for feedback constantly, both positive and negative ones
  • Deciding to be vulnerable even though it means risking being hurt

The things I wrote above are probably the most difficult things you can ask someone to do, but they are also the most rewarding things you can do in your life. If you want to achieve greatness, you need to be willing to dare greatly.

And last, but not least, are the keystone habits of the spiritual domain.

Spiritual Domain

The keystone habits of the spiritual domain are our connection with things which in our lives that have a higher purpose than just ourselves. This is the place where feel the connection with our communities, with Higher Beings, with God or Emptiness or whatever you want to call it.

The spiritual domain is the strongest as a guiding force in life and some of the keystone habits of this domain include:

  • Finding your life’s purpose
  • Living your vision of life
  • Sacrificing yourself for the achievement of something bigger than you
  • Nurturing your inner voice and connection with the Spirit

To some readers, this might seem like woo-woo, but I can assure that it isn’t. This is about the spiritual dimension of every individual and if you disregard it, you will annulate a part of you which will become a problem.

The Western world currently faces a major spiritual crisis where people feel disconnected with anything in their lives which has a higher purpose than themselves. That’s why people are miserable even though they lead an “objectively” rich life where they appear to have everything but still feel like happiness is not in their lives.

If you read all the way up to here, you found at least one keystone habit which can help you right now in your life.

All that is left now is to implement it. As the famous adage goes:

“Knowing and not doing is the same as not knowing.”

Now you know, it’s time to do.

More About Habits

Featured photo credit: Bram Naus via unsplash.com

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