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How to Create an Effective Sales Funnel

How to Create an Effective Sales Funnel

All businesses require some sort of sales funnel because it helps them understand what’s working, and keep statistics. As the customer goes through the sales funnel, you can see what they have clicked, opened, or what caused them to purchase a product. Online companies and bloggers have been using sales funnels ever since the model became more affordable. Clickfunnel and Unbounce are two companies that provide you an all-in-online solution to build and test your entire sales funnel. However, it still helps to know what elements matter when trying to build effective sales funnel because this will help you avoid some of the common, time-consuming mistakes.

I decided to do some research and put together a list of the most important elements of an effective sales funnel. Let’s get started.

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A Great Product

For you to find out what parts of the funnel are most effective, it’s important people “actually” go through the funnel. One way to keep customers enticed is by offering great content or a great product—if I know that each time I receive an email from you guys I’ll save money or learn something new, then I’ll interact with your messages. To decide what products or content your audience wants to read, you should know more about them. One way to do this is by studying your competition, especially, those that have been around longer. I’m sure they have done all the work and figured out who their audience so learns from them.

Once you determine your audience, you can start building sales funnel around the products, content, and services they want.

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A Landing Page

There needs to be a point in your funnel where you capture the email address of the visitor. Many companies will have two sales funnels, one for returning visitors, and the other for new customers retained through marketing (will discuss later). For new visitors, you need to find a way to contact them after they leave your pages or you’ll have a hard time finding and attracting them later on. For this reason, it’s important to split test different landing pages to see which ones attract the most email addresses. The higher email opt-in rate, the more sales you can get from these new subscribers. Both Clickfunnel and Unbounce have several landing page templates that you can put together and create a split test.

Try different things when creating landing page like – headlines, buttons, text, videos, and images.

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Marketing Channels

A business only grows when you start to attract new customers, so you have to find ways to bring new people into your sales funnel. You should know how to utilize the different marketing methods online like social media, pay-per-click, and banner advertisements. All these marketing campaigns should be tested and optimized so you can continue to drive people into your funnel increasing opt-ins and conversions. You should always start slow and keep an eye on your budget because costs can get very high quickly. Once you find a winning combination, you can increase your marketing budget because by then you’ll have conversions from your funnel too.

Analytics

To really understand what’s working, you’ll need tools to keep track of visitors, landing page statistics, sales, and click-throughs. With high numbers across the board, it’s very easy to determine that you have a winning combination. The good news is that if you’re using a complete funnel solution you’ll have a reporting system built within. The first couple of days of setting up a sales funnel, it’s important you keep a close eye so you can make tweaks when required. However, you need to have actual data collected to find out what’s been working so I would suggest to give it 30 solid days before making any changes.

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Final Thoughts

An effective sales funnel can be huge for business because it automates all the tedious stuff like sending single emails, running manual tests, and collecting data. This can be done easily now, and is affordable at the same time. You should take some time right now to figure out how you can implement a sales funnel to your business.

Featured photo credit: easyautomatedsales.com via easyautomatedsales.com

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Rizvan Ullah

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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