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How to Create an Effective Sales Funnel

How to Create an Effective Sales Funnel

All businesses require some sort of sales funnel because it helps them understand what’s working, and keep statistics. As the customer goes through the sales funnel, you can see what they have clicked, opened, or what caused them to purchase a product. Online companies and bloggers have been using sales funnels ever since the model became more affordable. Clickfunnel and Unbounce are two companies that provide you an all-in-online solution to build and test your entire sales funnel. However, it still helps to know what elements matter when trying to build effective sales funnel because this will help you avoid some of the common, time-consuming mistakes.

I decided to do some research and put together a list of the most important elements of an effective sales funnel. Let’s get started.

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A Great Product

For you to find out what parts of the funnel are most effective, it’s important people “actually” go through the funnel. One way to keep customers enticed is by offering great content or a great product—if I know that each time I receive an email from you guys I’ll save money or learn something new, then I’ll interact with your messages. To decide what products or content your audience wants to read, you should know more about them. One way to do this is by studying your competition, especially, those that have been around longer. I’m sure they have done all the work and figured out who their audience so learns from them.

Once you determine your audience, you can start building sales funnel around the products, content, and services they want.

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A Landing Page

There needs to be a point in your funnel where you capture the email address of the visitor. Many companies will have two sales funnels, one for returning visitors, and the other for new customers retained through marketing (will discuss later). For new visitors, you need to find a way to contact them after they leave your pages or you’ll have a hard time finding and attracting them later on. For this reason, it’s important to split test different landing pages to see which ones attract the most email addresses. The higher email opt-in rate, the more sales you can get from these new subscribers. Both Clickfunnel and Unbounce have several landing page templates that you can put together and create a split test.

Try different things when creating landing page like – headlines, buttons, text, videos, and images.

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Marketing Channels

A business only grows when you start to attract new customers, so you have to find ways to bring new people into your sales funnel. You should know how to utilize the different marketing methods online like social media, pay-per-click, and banner advertisements. All these marketing campaigns should be tested and optimized so you can continue to drive people into your funnel increasing opt-ins and conversions. You should always start slow and keep an eye on your budget because costs can get very high quickly. Once you find a winning combination, you can increase your marketing budget because by then you’ll have conversions from your funnel too.

Analytics

To really understand what’s working, you’ll need tools to keep track of visitors, landing page statistics, sales, and click-throughs. With high numbers across the board, it’s very easy to determine that you have a winning combination. The good news is that if you’re using a complete funnel solution you’ll have a reporting system built within. The first couple of days of setting up a sales funnel, it’s important you keep a close eye so you can make tweaks when required. However, you need to have actual data collected to find out what’s been working so I would suggest to give it 30 solid days before making any changes.

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Final Thoughts

An effective sales funnel can be huge for business because it automates all the tedious stuff like sending single emails, running manual tests, and collecting data. This can be done easily now, and is affordable at the same time. You should take some time right now to figure out how you can implement a sales funnel to your business.

Featured photo credit: easyautomatedsales.com via easyautomatedsales.com

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Rizvan Ullah

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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