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Last Updated on February 2, 2018

90% of People Quit After 3 Months of Hitting the Gym, Here’s How to Be the Exception

90% of People Quit After 3 Months of Hitting the Gym, Here’s How to Be the Exception

I manage a fitness center for one of the biggest brands in Switzerland. My prediction for January: We will have more than 130 new members that will join our facility. This is nearly 100.000 dollar revenue – in a single month.

January is the most lucrative month for fitness centers. A lot of the people start a gym membership, because they want to completely redefine themselves. “New Year – New Me!”, they will post on social media. Unfortunately, this is often not the case. More than 90% of these people will quit after three months of going to the gym. We call them the no-shows.

This is not the ideal situation, neither for the person that is going to the gym or the gym itself. I remember my previous boss telling me: “Florian, the no-shows are not your ideal customers. Gyms will always need them to make money. But the people that are training frequently, reach success and then enthusiastically tell their friends about it – these are our true value customers!

My previous boss had many flaws, but in this aspect he was right. Here are 3 tips that will help you stay training, for months to come.

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1. Set Good Goals

Most of the time when clients come into our facility, they haven’t set proper goals. Whenever we fill out the evaluation-form, they write down that they simply want to “lose weight” or “gain muscle”. These two statements are wishes, not goals.

Realistic goals follow the SMART-rule. Goals should be specific, measurable, achievable, realistic and time-bound. Losing weight is not a goal, losing 5 kilograms of body weight in the next two months is.

I want to stress out the realistic aspect of the goal-setting. Start really small. Having big goals will only frustrate you in the long run. Read about it on forums and then determine what is reasonable. Change one behaviour at a time. Make it sustainable.

Also make sure that you will write your goal down. There’s magic behind a written goal. You will be far more likely to stick to it, if your goal is engrained in paper. Remind yourself of your goals daily – write them on a post-it note and put them on your fridge.

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    2. Find Accountability

    Writing your goals down and putting them on your fridge also have the benefits of creating accountability within your family. Your family will support you and ask you how your journey is going. This makes you more likely to stick to your goals.

    Have you ever wondered why gyms have group fitness classes? It’s because having a Group Fitness class helps people foster personal relationships. And relationships within the gym increase the chances of the person renewing his membership. The people that train with a friend will generally train more often and harder. They are more likely to reach their goals.

    Ask a friend to go with you on this fitness journey. Post your goal on Facebook and create accountability. Use accountability to your advantage.

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    3. Learn To Deal With Setbacks

    The line to your goals won’t be straight. The sooner you accept this and learn to deal with it – the better.

    The diet that you will start doing will not always be clean. The workouts that you will be doing are not always amazing. Don’t beat yourself up about it. These setbacks are simply one of the keys of the game that we all have to play. Accept the setback and immediately move on.

    Ten years from now, the people that have learned to deal with setbacks will be the people that are blessed with amazing lives. Angela Duckworth wrote a book on perseverance called Grit: The Power of Passion and Perseverance. Regarding the 770-5 star reviews, it’s definitely a book worth reading.

    Focus on progression and not perfection.

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      Quitting Makes Nothing Better

      I am not a believer in the never quit – mentality. Sometimes it definitely is a reasonable choice to do so. No one would argue, that quitting smoking is a bad thing to do. Quitting can be a reasonable thing – but not in the gym.

      Remember that you’ve started going to the gym because you had a big need to fill. You wanted to get in better shape or get healthier. Let me tell you two things: 1. The gym works and 2. Getting in shape is definitely worth it.

      It’s a good thing to be able to go to the beach, shirtless, with a chiseled midsection. Smiling, when your friends ask you: “How did you do this?”.

      It feels amazing to wake up with energy and walk with confidence through life. These are feelings worth fighting – or should I say: training – for. Stick to your new years resolutions, a great life is waiting for you.

      Featured photo credit: pixabay via pixabay.com

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      Florian Wüest

      Qualified and experienced fitness trainer and online coach.

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      Last Updated on September 20, 2018

      How to Stay Calm and Cool When You Are Extremely Stressful

      How to Stay Calm and Cool When You Are Extremely Stressful

      Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

      If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

      1. Breathe

      The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

      • Take five deep breaths in and out (your belly should come forward with each inhale).
      • Imagine all that stress leaving your body with each exhale.
      • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

      Feel free to repeat the above steps every few hours at work or home if you need to.

      2. Loosen up

      After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

      Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

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      3. Chew slowly

      Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

      Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

      Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

      4. Let go

      Cliche as it sounds, it’s very effective.

      The thing that seems like the end of the world right now?

      It’s not. Promise.

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      Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

      Letting go isn’t easy, so here’s a guide to help you:

      21 Things To Do When You Find It Hard To Let Go

      5. Enjoy the journey

      Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

      Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

      6. Look at the big picture

      The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

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      Will this matter to me…

      • Next week?
      • Next month?
      • Next year?
      • In 10 years?

      Hint: No, it won’t.

      I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

      Stop agonizing over things you can’t control because you’re only hurting yourself.

      7. Stop demanding perfection of yourself

      You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

      Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

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      8. Practice patience every day

      Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

      • The next time you go to the grocery store, get in the longest line.
      • Instead of going through the drive-thru at your bank, go inside.
      • Take a long walk through a secluded park or trail.

      Final thoughts

      Staying calm in stressful situations is possible, all you need is some daily practice.

      Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

      Featured photo credit: Brooke Cagle via unsplash.com

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