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If You Want to Get Bigger Things Done in 2018, Read This

If You Want to Get Bigger Things Done in 2018, Read This

You may think of Starbucks as a great place to grab a coffee, but they’ve actually got a fascinating goal that they’re aiming for. Their ambition is to be recognized as much for their commitment to social responsibility – as the quality of their coffee. And they want to reach this goal by 2020.[1]

To help reach this worthy ambition, Starbucks plans to offer sustainable coffee, eco-friendly stores, employment opportunities for military veterans (and their spouses), youth and refugees, and food share and community service.

How will they achieve these targets? The company is committed to planting 100 million trees to farmers by 2025, double the recycled content, recyclability and the reusability of Starbucks cups by 2020, hire 25,000 veterans and military spouses, and rescue 100 percent of food available to donate by 2020 in U.S. company-owned stores. (And many more.)

    This Starbucks’ plan is essentially based on the SMART goal principles. With a deadline of 2020 (just three years), they’re stretching their potential to get big things done as soon as possible.

    SMART Goal vs Stretch Goal

    In November 1981, George T. Doran, a consultant and former Director of Corporate Planning for Washington Water Power Company, published a paper titled: There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives. It’s believed that this was the first time the acronym SMART was written down.

    Maybe you’ve already known or tried a SMART goal, but let’s just have a recap of what SMART stands for:[2]

    • Specific – target a specific area for improvement.
    • Measurable – quantify, or at least suggest, an indicator of progress.
    • Assignable – specify who will do it.
    • Realistic – state what results can realistically be achieved given available resources.
    • Timeline – specify when the result can be achieved.

    This clear and simple framework has revolutionized the way many people and companies implement their goal setting.

    How about Stretch goals? Stretch goals allow you to stretch your imagination, potential and ability. It’s when our creativity and imagination comes up with what we believe are winning ideas – but we don’t necessarily have any concrete steps on how to achieve them. This can often make Stretch goals seem like make-believe, as the goals are often very challenging.

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    On the left, you can see a straight path leading to a country. This is how your SMART goal looks when in action. You have a clear direction and a definite goal.

    On the right, you can see a blurry, meandering path to an unknown continent. This is how your Stretch goal looks when in action. You have an uncertain route to take on the way to a goal that is so big – that you can’t be sure you’ll ever reach it.

      SMART Goals are Concrete but Rigid

      SMART goals offer a concrete plan of action so people know exactly what to do to achieve the desired goal. They are more motivating because the plan of action demonstrates how the goal is attainable. They also make visualizing progress easy, and missed targets can be spotted quickly.

        However, the focus on specific set targets to reach the goal can result in people missing the bigger picture. If the goals are too easy to achieve, then the potential is lost to attain greater success. For creative types, the rigidity of SMART goals may prove to be too robotic or dull.

          Stretch Goals are Daring but Vague

          Stretch goals inspire people to think BIG and push their limits of potential and ability. They allow people to keep their focus on the BIG picture, and encourage creative approaches because often unconventional ways are needed to achieve herculean goals.

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            But stretch goals can be demotivating. They lack concrete plans on how to get started, and how to progress and can lead to excessive risk-taking.

              Go SMART, or Stretch It?

              If you choose to go down the SMART goal route, you have the best chance of achieving your goal, but you may miss out on reaching your highest potential.

              On the other hand, if you choose to go down the Stretch goal route, you may push yourself to your limits, but ultimately fail to reach your desired destination.

                Clearly, SMART and Stretch goals have distinctive pros and cons. However, some circumstances will be best suited to one or the other.

                SMART goals are best when:

                • You have a vague plan, and have no idea how to turn the plan/idea into results.
                • You have a great idea/goal that you want to achieve, but you aren’t sure HOW to make it happen.
                • You need to kickstart yourself or your company into some action (e.g., reading one book a week, gaining 100 new customers a month).

                Stretch goals are best when:

                • You have a concrete plan, and you don’t see a problem making it happen. (It’s probably time to stretch it more!)
                • You want to break through stability and take your achievements to the next level (e.g., reading 3 books a week, gaining 500 customers a month).

                Discover the Sweet Spot

                Could there be a ‘middle way’ that combines the pros of each goal type while eliminating the cons? Yes, there certainly is.

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                If you’re not sure what goal type to choose, then instead, try combining the two goal types into one.

                  For example, if your goal is to be a competent guitar player, that would lend itself to being a SMART goal. With lessons and practice you could become a competent guitar player in under a year. However, why not blend in some Stretch goal thinking to inject some excitement into your goal. Dream big and outside of the box, and set your Stretch goal as: “To become a full-time, professional musician within three years.”

                  Now you have the best of both worlds. A short-term attainable goal, backed by a bigger, more inspiring dream.

                  Again, see yourself in the maze. Walking slowly through it, you know that you can eventually find your way out. However, imagine if you found a rocket in the maze, and you could instantly blast your way to freedom!

                  Start Achieving Right Now

                  Ready to start on the road to success? You just need to do three things:

                  1. Stretch your mind.
                  2. Get SMART.
                  3. Get working!

                  I’ll give you an example of this, so you can see how it’s done.

                  Imagine that you want to take up running as a hobby and a way to boost your health and fitness. If you lack any goals around this, you may run a few evenings, but then become demotivated and give up.

                  However, there is another way.

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                  Bring drama and stimulation to the table by choosing a Stretch goal of completing your first ever marathon.

                  Sounds too much? It should do, as the goal is designed to stretch your potential and ability. However – and here is the real secret – set yourself some SMART goals that specifically prepare you for the end destination… 26 miles of nonstop running!

                  Your SMART goals could include:

                  • Specific sub-goal: Run 7 miles without stopping.
                  • Measurable: Run twice around the park, no walking.
                  • Achievable?: Sure, if I run three times a week.
                  • Realistic?: Sure, if I wake up early every Monday, Wednesday and Friday.
                  • Timeline: Run 3 miles this week, 4 miles next week, 5 miles…

                  I’m sure you get the idea.

                  By blending the power of SMART and Stretch goals, you can turn yourself into a super-achiever. And if you have your own company, you can begin putting it on the fast-track to major success.

                  So, Stretch, be SMART, and enjoy the journey!

                  Featured photo credit: Freepik via freepik.com

                  Reference

                  More by this author

                  Leon Ho

                  Founder & CEO of Lifehack

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                  Last Updated on October 21, 2019

                  How Long Does It Take to Break a Habit? Science Will Tell You

                  How Long Does It Take to Break a Habit? Science Will Tell You

                  Habits arise through a process of triggering, actions, and rewards.[1] A circumstance triggers an action. When you get a reward from the action, you continue to do that.

                  If you aren’t intentional about actions and rewards, you’ll develop bad habits. These lead to self-sabotage, failure, and poor health. On the other hand, good habits enable health, happiness, and dream-fulfillment.

                  So how long does it take to break a habit? Some say 21 days, some say approximately a month. What is the real answer?

                  How long it takes to break a habit

                  There’s no magic number of repetitions that’ll get you to internalize the habits you want. Researchers have proposed several different ways of understanding habit formation.

                  The 21-day rule (or myth)

                  One of the earliest and most popular pieces of literature on the subject is Psycho-Cybernetics (1960) by Maxwell Maltz. Dr. Maltz who was a plastic surgeon wanted to understand how people viewed themselves. In particular, he was curious about how long it took for patients to get used to changes he made during surgery.

                  Based on observing his patients and reflecting on his own habits, he determined that it took at least 21 days for people to adjust. He used this information as the basis for many “prescriptions” in his self-help oriented Psycho-Cybernetics.[2]

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                  Since then, self-help gurus have latched onto the idea of taking 21-days to change habits. People began to forget that he said ‘a minimum of about 21 days’ instead of ‘it takes 21 days to form a new habit.’

                  Give yourself a month?

                  Another popular belief in self-help culture states that habits take 28 to 30 days to form.

                  One proponent of this rule, Jon Rhodes, suggests:[3]

                  “You must live consciously for 4 weeks, deliberately focusing on the changes that you wish to make. After the 4 weeks are up, only a little effort should be needed to sustain it.”

                  This was a generally agreed-upon figure, but the 21-day rule popularized by readers of Maltz was more appealing to many people because it was easy to understand, and it was faster than the general 28-30 rule.

                  If you want to know more about the myths of how long it takes to break a habit, check out this video:

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                  The time-frame for changing habits varies?

                  While the 21 and 28-day rules appeal to our desire to change quickly, a 2009 study from University College London suggests that the window for change can be much wider. The research, published in The European Journal of Social Psychology, followed habit-formation in 96 people over a 12-week period.

                  The UCL study looked at automaticity, which is how quickly people engaged in the actions they wanted to turn into habits. Researchers explained:[4]

                  As behaviours are repeated in consistent settings they then begin to proceed more efficiently and with less thought as control of the behaviour transfers to cues in the environment that activate an automatic response: a habit.

                  The amount of time that it took for actions to become habits varied. Participants anywhere between 18 and 254 days to form a habit. The average number of days needed to achieve automaticity was 76 days.

                  Make habits to break habits

                  Understanding the connection between forming new habits and getting rid of old ones makes the process easier.

                  Dr. Elliot Berkman, Director, Social and Affective Neuroscience Laboratory, Department of Psychology, University of Oregon, states:[5]

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                  “It’s easier to start doing something new than to stop doing something habitual without a replacement behavior.”

                  Quitting something cold-turkey is tough because you’ve wired yourself to want to do it. For example, quitting smoking is challenging beyond a physical nicotine addiction. The ritual of how a person prepares to smoke is another aspect that makes it hard to quit. In order to do away with this bad habit, the person needs to find something to fill the void left by the smoking ritual. The same goes for quitting drinking.

                  Look beyond time

                  There’s such a wide range in the amount of time it can take for someone to turn an action into a habit. That’s because time isn’t the only factor you have to think about when it comes to changing behaviors. Dr. Thomas Plante, Director, Spirituality & Health Institute, Psychology Department, Santa Clara University and Adjunct Clinical Professor, Department of Psychiatry and Behavioral Sciences, Stanford University School of Medicine explains:

                  “One important issue is how strongly do you really want to break the habit in question. Second, how established is the problem habit? It is easier to break a new habit than an old one. Third, what are the consequences of not breaking the habit?”

                  It’s one thing to make a generic goal to exercise more, but if you thoroughly enjoy being a couch potato, it’s going to be harder to get into the exercise habit. If you’ve had a bad habit for a long time, it’s much harder to ditch it because you’ve had more repetitions of that behavior.

                  If exercising more won’t do much to change your life, you might find it tough to be active. On the other hand, if your doctor tells you that you won’t live to see your child’s 18th birthday unless you start moving, you have more incentive to change.

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                  Plante also notes that people who tend to be obsessive and those who struggle with addiction may have a harder time breaking habits than the average person.

                  Set aside time to change

                  The most powerful changes don’t happen overnight, and they probably won’t happen in 21 days. Set aside at least two months to change, but understand that altering habits is different for everyone. If you’ve had the habit for a long time, or you have to break an addiction or obsession, you may need more time.

                  We all make changes at different speeds based on lots of variables. The intention behind your actions, your ability to interrupt negative patterns, and the possible consequences of changing (or not changing) can also affect the time it takes adjust your habits.

                  Regardless of how long it takes, tackling bad habits and replacing them with good ones is essential for you to live your best life. Bad habits can keep you from achieving your full potential. They can make you sick, unproductive, and unhappy. The worst habits can even cost you your relationships and your life. Good habits set you up for success all-around.

                  Your health and wellness, your ability to connect with others, and your ability to live out your dreams start with good habits. If you’re ready to make changes, learn more about breaking bad habits by checking out How to Program Your Mind to Kick the Bad Habit

                  Featured photo credit: Freepik via freepik.com

                  Reference

                  [1] Habits for Wellbeing: What is a habit, how do they work, and how can I change them?
                  [2] Maxwell Maltz: The New Psycho Cybernetics
                  [3] Selfgrowth.com: Change a habit in 28 days
                  [4] European Journal of Social Psychology: How are habits formed: Modelling habit formation in the real world
                  [5] Hopes and Fears: How long does it really take to break a habit?

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