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Is Technology the Key to Success in the 21st Century?

Is Technology the Key to Success in the 21st Century?

Technology advances by leaps and bounds. It seems like we’re always fighting to stay current on tech trends. Consumers aren’t alone in this race for the hottest products and services on the market. Many businesses are also eager to jump on the tech bandwagon.

Sometimes companies don’t do well on the cutting edge. The Daily, a digital newspaper that sought to ride the wave of success caused by the iPad, is a classic example. This e-newspaper showed promise, but wound up being a colossal flop.[1]

Today, reading a newspaper on a tablet requires no stretch of the imagination. The Washington Post, The New York Times, and other major papers offer e-subscriptions. If The Daily had the right idea, why did it fail?

    It wasn’t that the idea of an e-paper was bad. The combination of a clunky interface, a bad business model, an unclear mission, and high overhead made the paper unsustainable.[2]

    The Daily led with technology. They didn’t put as much focus on developing a user-friendly paper as they should have. They were trying to operate in a digital age with an analog mindset. They saw the importance of using tech to publish their stories, but they didn’t understand how to do that.

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    What We Think Technology Can Do

    Using technology doesn’t guarantee that we’ll be successful, but many feel that tech holds the key to success. Technology has always defined our culture. From the invention of the wheel to the 21st century marvels of information technology, our way of life is tied to innovation.

    We see success stories from wealthy public figures such as Mark Zuckerberg, Steve Jobs, and Jeff Bezos. All eyes are on Silicon Valley, and we’re all waiting to see what’s going to change our world next.

    Upload a viral YouTube video, make a Facebook page that people like, become famous on Instagram, or build your own app, and you, too, can have the power and influence of someone like Steve Jobs. This flawed thinking gives people the idea that technology is the way to be successful.

      Since so many people believe that anyone can achieve success through technology, tech has become step one in solving problems–whether or not it’s appropriate.

      What Technology Can Actually Do

      Using technology for the sake of using technology doesn’t work.

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      When people grapple with technology without a plan, they fail miserably. Tech doesn’t guarantee greatness. Good ideas stick around, and poorly executed ideas die. Thoughtlessly relying on technology is a liability, not an asset.

        Maybe it’s because so much of what makes technology work is unknown to the average person. Perhaps we’ve seen the successes of greats like Mark Zuckerberg without recognizing their struggles. Whatever the case, many of us believe that using technology is the easy answer.

        Without having a deep understanding of technology and how it can address a clearly-defined question, the idea will fail every time. Look at The Daily. They knew they wanted to created a newspaper available on the iPad, but they didn’t understand the technology. They created a substandard product that didn’t solve any problems.

        Ideas First, Technology Second

        Reaching for technology without a clear purpose isn’t going to get you anywhere. Come up with an idea first. Then, if technology is the best way to solve the problem or answer the question, use it.

        Technology makes it possible for us to do much more than we could do without it, but it can’t help us decide what to do. It can’t teach us how to ask great research questions. Technology is the tool that you use to solve the problem, but it isn’t the thing that creates the solution.

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        As long as you get the order right—idea first and tech second— you can achieve success. When you have a clearly-defined issue or concept, then you can adapt technology to accelerate progress.

          As you’re coming up with ideas, stay away from using technology just because it’s there. Remember, lead with a great idea, and then follow with technology. Think about the following questions to stay true to your purpose:

          What do you want to achieve?

          You should have a clear question or goal in mind before you even think about how an app or piece of tech could solve it. For example, imagine you are tired of paying high rates for taxis or chasing down inconvenient public transportation. You need to come up with a better way to get around.

          How do you think you can solve the problem without technology?

          Does the problem exist because non-tech solutions aren’t helping? In many cases, it’s logical to jump to technology because non-tech solutions haven’t solved the problem. You won’t know unless you do some thinking and research.

          When you consider your transportation problem, think about possible solutions. Shuttles, public transportation, and bothering your friends for rides are either inconvenient or expensive. Besides building a more efficient public transportation system, which would require billions in infrastructure, you can’t imagine a solution to this transportation issue without technology.

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          Focus on the why and how of the problem.

          The problem exists because there’s a gap in the service that’s currently available. You have to think about why the gap exists and how you might be able to navigate around it.

          Thinking about the transportation issue, you realize that cab companies are subject to lots of regulations. State and local governments may not be able to fund better public transportation. Your friends have better things to do than pick you up all the time. You have to get around the issue somehow.

          In this case technology has the power to close the gap. It connects people willing to drive with those who needed rides for a fraction of the cost of a cab. This is how Uber and Lyft came to be.

          Technology Is Not the Answer to All

          Technology can’t come into play until you’ve thought about your problem from every angle. If you’ve tried other approaches, and they don’t seem to work, then you can think about how to accelerate the process.

          Only then is it appropriate to turn to technology. By defining your purpose first, you ensure that you aren’t just reaching for technology because it seems sleek and shiny. It’s actually going to make it easier for you to solve the problem. The tech isn’t the solution. Your ideas bring about the solution. Technology just makes it easier.

          Tech is reshaping our world every day. It makes our lives easier and opens possibilities for us. Just because you can use technology doesn’t mean you should turn to it first. Start with your ideas and use technology to support your efforts.

          Featured photo credit: Photo by Alex Knight on Unsplash via unsplash.com

          Reference

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          Leon Ho

          Founder & CEO of Lifehack

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          Last Updated on November 24, 2020

          50 LinkedIn Influencers To Follow, No Matter Your Industry

          50 LinkedIn Influencers To Follow, No Matter Your Industry

          LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

          Job Search Experts

          You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

          1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

          2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

          3. Dr. Marla Gottschalk will help you make an impact in a new job.

          4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

          5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

          Management Experts

          They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

          6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

          7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

          8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

          9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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          Productivity Experts

          By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

          10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

          11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

          12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

          13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

          Marketing Experts

          14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

          15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

          16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

          17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

          18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

          19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

          20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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          21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

          22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

          23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

          24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

          25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

          26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

          Personal Branding Experts

          Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

          Here are some personal branding experts from LinkedIn to improve your own brand.

          27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

          28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

          Other Notable Experts to Follow

          29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

          30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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          31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

          32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

          33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

          34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

          35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

          36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

          37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

          38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

          39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

          40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

          41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

          42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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          43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

          44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

          45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

          46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

          47. Rita J. King connects science, technology and business.

          48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

          49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

          50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

          These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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          Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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