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Last Updated on February 27, 2018

You Will Be So Fly After Reading These 5 Books On How To Smooth Talk

You Will Be So Fly After Reading These 5 Books On How To Smooth Talk

Admit it. We like people to buy into our ideas and beliefs. We like to know that we are right and when others agree, it validates your value and intelligence. We constantly persuade people intentionally and unintentionally. Sales people persuade others to buy; marketers persuade audiences to like; you persuade your boss to give you a raise. There is no way we can deny that persuasion is the modern killing-skill to play in anyone’s career. Yet there are some who seem to have this skill mastered a lot better than others. Fortunately, we have curated a selection of books for you to step up your persuasion game and take what is yours.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

    According to the U.S. Bureau of Labor Statistics, every day more than fifteen million people earn their keep by persuading someone else to make a purchase. This book is about human behaviour, motivation, and about how EVERYONE “sells”.

    To Sell Is Human reveals the new ABCs of moving others (it’s no longer “Always about Closing”), and explains why extraverts don’t make the best salespeople. Pink gives practical frameworks and theories to closing the deal. The book is incredibly informative, and is recommended for everyone who has a job or even any kind of relationship with that involves some form of persuasion.

    Reading duration: 3hrs 51mins

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    Get To Sell Is Human: The Surprising Truth About Moving Others from Amazon at $12.87

    Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

      What is a sticky idea? It is an idea that is so impressive the audience can remember and adopt. In the book Made to Stick, the authors offer six principles to developing a sticky idea. Readers are encouraged to think about a big idea and test with these six principles that include simplicity, unexpectedness, concreteness, credibility, emotions and stories.

      The book itself adopted the principles, providing a lot of stories (examples) from the non-profit sector, how these organisations work hard to spread the message across, including examples of charities which used the mother-Teresa effect.

      Reading duration: 4hrs 7mins

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      Get Made to Stick: Why Some Ideas Survive and Others Die from Amazon at $14.31

      Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

        Small changes can make a big difference in your powers of persuasion. While we believe human communication is a form of social science, the book tries to decipher human persuasion with science and provide us with practical tricks to be more persuasive.

        The authors pointed out researchers who studied persuasion have uncovered a series of hidden rules for moving people in your direction. Here is the sneak peek to some of his principles to persuasive expressions – Reciprocation (mirroring what others do can increase liking); and scarcity, we all know the effect of the “Last piece” on all shopaholics. The book offers more of these useful scientific findings that are easily applicable to the daily conversation and even in a business setting.

        Reading duration: 3hrs 52mins

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        Get Yes!: 50 Scientifically Proven Ways to Be Persuasive from Amazon at $5.76

        Ogilvy on Advertising by David Ogilvy

          This cannot be a persuasive booklist without a slight touch from the advertising giant David Ogilvy. Although this read was written decades ago and contains information that may be considered outdated (especially since advertising has been evolving and with the emergence of the internet), a lot of it is still sound and relevant. Examples in the books are all classic, well-known advertisements/campaigns, including the Got Milk campaign.

          Advertising is the industry of persuasion, and we certainly can take away a lot of tips from this billion revenue industry to apply to our business persuasion.

          Reading duration: 3hrs 10mins

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          Get Ogilvy on Advertising from Amazon at $21.47

          Contagious: Why Things Catch On by Jonah Berger

            Contagious is the book to look for if you need an alternative to traditional advertisements. Berger offers insights into the most powerful free promotion ever – word of mouth.

            Why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

            The award-winning read combines real business stories with consumer behaviour psychology to support how you can persuade your customers to buy certain products, essentially revealing the secrets to businesses that can successfully create word of mouth among its customers as a free promotion. This is certainly a book to read for people aiming to grow their businesses and get noticed among the crowd without spending big money.e

            Reading duration: 3hrs 37mins

            Get Contagious: Why Things Catch On from Amazon at $7.77

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            Last Updated on September 20, 2018

            7 Powerful Questions To Find Out What You Want To Do With Your Life

            7 Powerful Questions To Find Out What You Want To Do With Your Life

            What do I want to do with my life? It’s a question all of us think about at one point or another.

            For some, the answer comes easily. For others, it takes a lifetime to figure out.

            It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

            1. What are the things I’m most passionate about?

            The first step to living a more fulfilling life is to think about the things that you’re passionate about.

            What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

            The point is, figure out what you love doing, then do more of it.

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            2. What are my greatest accomplishments in life so far?

            Think about your past experiences and the things in your life you’re most proud of.

            How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

            If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

            Continue to do the things that have been most fulfilling for you.

            3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

            Here’s a cool exercise: Think about what you would do if you had no limits.

            If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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            These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

            What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

            4. What are my goals in life?

            Goals are a necessary component to set you up for a happy future. So answer these questions:

            Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

            5. Whom do I admire most in the world?

            Following the path of successful people can set you up for success.

            Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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            You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

            Spend more time with happy, successful, optimistic people and you’ll become one of them.

            6. What do I not like to do?

            An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

            What are the things you despise? What bugs you the most about your current job?

            Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

            The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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            7. How hard am I willing to work to get what I want?

            Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

            But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

            “What do I want to do with my life?”

            So take the first step toward improving your life. You won’t regret it.

            Featured photo credit: Andrew Ly via unsplash.com

            Reference

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