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Last Updated on February 27, 2018

You Will Be So Fly After Reading These 5 Books On How To Smooth Talk

You Will Be So Fly After Reading These 5 Books On How To Smooth Talk

Admit it. We like people to buy into our ideas and beliefs. We like to know that we are right and when others agree, it validates your value and intelligence. We constantly persuade people intentionally and unintentionally. Sales people persuade others to buy; marketers persuade audiences to like; you persuade your boss to give you a raise. There is no way we can deny that persuasion is the modern killing-skill to play in anyone’s career. Yet there are some who seem to have this skill mastered a lot better than others. Fortunately, we have curated a selection of books for you to step up your persuasion game and take what is yours.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

    According to the U.S. Bureau of Labor Statistics, every day more than fifteen million people earn their keep by persuading someone else to make a purchase. This book is about human behaviour, motivation, and about how EVERYONE “sells”.

    To Sell Is Human reveals the new ABCs of moving others (it’s no longer “Always about Closing”), and explains why extraverts don’t make the best salespeople. Pink gives practical frameworks and theories to closing the deal. The book is incredibly informative, and is recommended for everyone who has a job or even any kind of relationship with that involves some form of persuasion.

    Reading duration: 3hrs 51mins

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    Get To Sell Is Human: The Surprising Truth About Moving Others from Amazon at $12.87

    Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

      What is a sticky idea? It is an idea that is so impressive the audience can remember and adopt. In the book Made to Stick, the authors offer six principles to developing a sticky idea. Readers are encouraged to think about a big idea and test with these six principles that include simplicity, unexpectedness, concreteness, credibility, emotions and stories.

      The book itself adopted the principles, providing a lot of stories (examples) from the non-profit sector, how these organisations work hard to spread the message across, including examples of charities which used the mother-Teresa effect.

      Reading duration: 4hrs 7mins

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      Get Made to Stick: Why Some Ideas Survive and Others Die from Amazon at $14.31

      Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

        Small changes can make a big difference in your powers of persuasion. While we believe human communication is a form of social science, the book tries to decipher human persuasion with science and provide us with practical tricks to be more persuasive.

        The authors pointed out researchers who studied persuasion have uncovered a series of hidden rules for moving people in your direction. Here is the sneak peek to some of his principles to persuasive expressions – Reciprocation (mirroring what others do can increase liking); and scarcity, we all know the effect of the “Last piece” on all shopaholics. The book offers more of these useful scientific findings that are easily applicable to the daily conversation and even in a business setting.

        Reading duration: 3hrs 52mins

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        Get Yes!: 50 Scientifically Proven Ways to Be Persuasive from Amazon at $5.76

        Ogilvy on Advertising by David Ogilvy

          This cannot be a persuasive booklist without a slight touch from the advertising giant David Ogilvy. Although this read was written decades ago and contains information that may be considered outdated (especially since advertising has been evolving and with the emergence of the internet), a lot of it is still sound and relevant. Examples in the books are all classic, well-known advertisements/campaigns, including the Got Milk campaign.

          Advertising is the industry of persuasion, and we certainly can take away a lot of tips from this billion revenue industry to apply to our business persuasion.

          Reading duration: 3hrs 10mins

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          Get Ogilvy on Advertising from Amazon at $21.47

          Contagious: Why Things Catch On by Jonah Berger

            Contagious is the book to look for if you need an alternative to traditional advertisements. Berger offers insights into the most powerful free promotion ever – word of mouth.

            Why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

            The award-winning read combines real business stories with consumer behaviour psychology to support how you can persuade your customers to buy certain products, essentially revealing the secrets to businesses that can successfully create word of mouth among its customers as a free promotion. This is certainly a book to read for people aiming to grow their businesses and get noticed among the crowd without spending big money.e

            Reading duration: 3hrs 37mins

            Get Contagious: Why Things Catch On from Amazon at $7.77

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            Last Updated on November 15, 2018

            Success In Reaching Goals Is Determined By Mindset

            Success In Reaching Goals Is Determined By Mindset

            What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

            As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

            The Success Mindset

            Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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            The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

            The Placebo Effect and What It Shows Us About The Power of Mindset

            The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

            How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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            How To Create a Success Mindset

            People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

            1. A Success Mindset Comes From a Growth Mindset

            How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

            A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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            There’s a lot of power in changing your perspective.

            2. Look For The Successes

            It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

            3. Eliminate Negativity

            You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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            When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

            4. Create a Vision

            Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

            If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

            An Inspirational Story…

            For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

            What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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