Advertising
Advertising

You Will Be So Fly After Reading These 5 Books On How To Smooth Talk

You Will Be So Fly After Reading These 5 Books On How To Smooth Talk

Admit it. We like people to buy into our ideas and beliefs. We like to know that we are right and when others agree, it validates your value and intelligence. We constantly persuade people intentionally and unintentionally. Sales people persuade others to buy; marketers persuade audiences to like; you persuade your boss to give you a raise. There is no way we can deny that persuasion is the modern killing-skill to play in anyone’s career. Yet there are some who seem to have this skill mastered a lot better than others. Fortunately, we have curated a selection of books for you to step up your persuasion game and take what is yours.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

    According to the U.S. Bureau of Labor Statistics, every day more than fifteen million people earn their keep by persuading someone else to make a purchase. This book is about human behaviour, motivation, and about how EVERYONE “sells”.

    To Sell Is Human reveals the new ABCs of moving others (it’s no longer “Always about Closing”), and explains why extraverts don’t make the best salespeople. Pink gives practical frameworks and theories to closing the deal. The book is incredibly informative, and is recommended for everyone who has a job or even any kind of relationship with that involves some form of persuasion.

    Reading duration: 3hrs 51mins

    Advertising

    Get To Sell Is Human: The Surprising Truth About Moving Others from Amazon at $12.87

    Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

      What is a sticky idea? It is an idea that is so impressive the audience can remember and adopt. In the book Made to Stick, the authors offer six principles to developing a sticky idea. Readers are encouraged to think about a big idea and test with these six principles that include simplicity, unexpectedness, concreteness, credibility, emotions and stories.

      The book itself adopted the principles, providing a lot of stories (examples) from the non-profit sector, how these organisations work hard to spread the message across, including examples of charities which used the mother-Teresa effect.

      Reading duration: 4hrs 7mins

      Advertising

      Get Made to Stick: Why Some Ideas Survive and Others Die from Amazon at $14.31

      Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

        Small changes can make a big difference in your powers of persuasion. While we believe human communication is a form of social science, the book tries to decipher human persuasion with science and provide us with practical tricks to be more persuasive.

        The authors pointed out researchers who studied persuasion have uncovered a series of hidden rules for moving people in your direction. Here is the sneak peek to some of his principles to persuasive expressions – Reciprocation (mirroring what others do can increase liking); and scarcity, we all know the effect of the “Last piece” on all shopaholics. The book offers more of these useful scientific findings that are easily applicable to the daily conversation and even in a business setting.

        Reading duration: 3hrs 52mins

        Advertising

        Get Yes!: 50 Scientifically Proven Ways to Be Persuasive from Amazon at $5.76

        Ogilvy on Advertising by David Ogilvy

          This cannot be a persuasive booklist without a slight touch from the advertising giant David Ogilvy. Although this read was written decades ago and contains information that may be considered outdated (especially since advertising has been evolving and with the emergence of the internet), a lot of it is still sound and relevant. Examples in the books are all classic, well-known advertisements/campaigns, including the Got Milk campaign.

          Advertising is the industry of persuasion, and we certainly can take away a lot of tips from this billion revenue industry to apply to our business persuasion.

          Reading duration: 3hrs 10mins

          Advertising

          Get Ogilvy on Advertising from Amazon at $21.47

          Contagious: Why Things Catch On by Jonah Berger

            Contagious is the book to look for if you need an alternative to traditional advertisements. Berger offers insights into the most powerful free promotion ever – word of mouth.

            Why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

            The award-winning read combines real business stories with consumer behaviour psychology to support how you can persuade your customers to buy certain products, essentially revealing the secrets to businesses that can successfully create word of mouth among its customers as a free promotion. This is certainly a book to read for people aiming to grow their businesses and get noticed among the crowd without spending big money.e

            Reading duration: 3hrs 37mins

            Get Contagious: Why Things Catch On from Amazon at $7.77

            More by this author

            Lifehack Reads

            Lifehack Reads is the curated collection of our favorite books, carefully categorized and sorted by our Editorial Team.

            10 Inspirational Books That Can Change Your Life 27 Must Read Books Every Novel Lover Should Read at Least Once 1 Minute Book Summary: 59 Seconds 2 Minutes Book Summary: How the World Sees You Good Book to Read: What I Know For Sure

            Trending in Social Animal

            1 19 Golden Pieces of Relationship Advice From the Experts 2 How to Raise a Confident Child with Grit 3 How to Detect a Wolf in Sheep’s Clothing 4 Conflict Management Styles for Effective Communication at Work 5 7 Signs of Manipulation in Relationships (And How to Handle It)

            Read Next

            Advertising
            Advertising
            Advertising

            Last Updated on May 21, 2019

            How to Communicate Effectively in Any Relationship

            How to Communicate Effectively in Any Relationship

            For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

            If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

            Example 1

            You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

            You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

            In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

            Example 2

            You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

            People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

            You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

            Example 3

            You have an issue with one person, but you communicate your problem to an entirely different person.

            Advertising

            The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

            Example 4

            You grew up in a family with destructive communication habits and those habits play out in your current relationships.

            Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

            If you find yourself in any of the situations described above, this article is for you.

            Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

            • Understand your own communication style
            • Tailor your style depending on the needs of the audience
            • Communicate with precision and care
            • Be mindful of your delivery, timing and messenger

            1. Understand Your Communication Style

            To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

            In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

            Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

            2. Learn Others Communication Styles

            Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

            Advertising

            If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

            “How do you prefer to receive information?”

            This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

            To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

            3. Exercise Precision and Care

            A recent engagement underscored for me the importance of exercising care when communicating.

            On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

            Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

            I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

            I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

            Advertising

            In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

            The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

            Our relationship is intact, and I now have information that will help me become a better friend to him and others.

            4. Be Mindful of Delivery, Timing and Messenger

            Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

            In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

            “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

            Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

            Like everyone else, I must work to ensure my communication is layered with precision and care.

            It requires precision because words must be carefully tailored to the person with whom you are speaking.

            Advertising

            It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

            It requires active listening which is about hearing verbal and nonverbal messages.

            Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

            Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

            The Bottom Line

            When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

            I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

            More Articles About Effective Communication

            Featured photo credit: Kenan Buhic via unsplash.com

            Reference

            Read Next