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What 10X Winners Do to Keep Their Chance of Winning High

What 10X Winners Do to Keep Their Chance of Winning High

In 1985, Coca-Cola made the decision to switch their formula, creating essentially a different-tasting soda product. They called it New Coke. The sweeter version was arrived at after 190,000 nationwide taste tests that cost roughly $4 million. The result was not positive. Coca-Cola drinkers didn’t like the new taste — 39% or so were extremely loyal to the original — and Pepsi, their biggest rival, was able to say “The other guy blinked.” (That means Coke had reformulated to taste more like Pepsi.) The entire experiment lasted all of 79 days before Coke switched back to the original formula, which it now was calling Coke Classic.

    Coca-Cola is a very successful company, but in this specific case, they failed badly. Why?

    Fire bullets, then cannonballs

    Coca-cola was confident about their new product so they invested a lot in it and threw this “cannonball” to the market. When customers didn’t like this new product, it means the cannonball missed the target. This brought Coca-cola a great loss at the end.

    If Coca-Cola tested their product carefully, launched the new product in only selective places, like shooting out bullets, they might not fail tremendously like that.

    This idea of “fire bullets, then cannonballs” was developed by Jim Collins in his book Great by Choice.

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    The basic principle is this: during trying times, oftentimes people look for big solutions and giant leaps. They want to show dramatic success to emerge from the failure. But that’s actually the wrong approach.

      Successful people take small steps before making big leaps.

      This isn’t just work. Think about dating, for example, you don’t often just go approach someone and ask to be super serious or get engaged. You try to start to talk to them first, then go on a few dates, and include them when you hang out with friends.

      Or think about when you’re buying a car. Very few people walk into a car dealership with no research done and spend $35,000. They visit several. They talk to friends. They do research.

      In this model, bullets are small steps to test the idea first. Cannonballs are giant leaps to make a great impact.

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      You deal with bullets first, taking small steps to test an idea first e.g. prototype, test, redesign, and test again; when you’ve got enough experience to know this idea works or is welcome by customers, shoot.

      The cannonballs stage is about scaling the idea up, publicly launching it in a wide scale, and making it loud.

      By carefully testing something before you try to make it big, you can prevent big idea failure.

      How to fire bullets

      A bullet is a small empirical test that should meet these criteria:

      • low cost
      • low risk, meaning minimum consequence
      • low distraction, meaning not having great impact on the overall

        A bullet might be a piece of research you find, or a small focus group. They come in different forms.

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        Once you’ve fired bullets and see some results, you enter into this process:

        • Assess: Did your bullets hit anything? What can you learn from the failed bullets to improve other bullets?
        • Consider: Can any of the successful bullets worth turning into a cannonball? Do you need to fire another bullet to make sure it?
        • Convert: When confirmed the success of bullets, concentrate resources and fire a cannonball
        • Terminate: The bullets that show no evidence of eventual success.

          The process of reviewing the bullets is more important than the bullets themselves. Let’s say a student gets an “A” on a test, but he cheated. The “A” might be seen as the cannonball-esque result, but the process is highly flawed and could encourage more negative behavior. Reviewing your process is crucial.

          Now let’s think of all this in terms of the New Coke marketing blunder. Before those 190,000 nationwide taste tests at a cost of $4 million, and before they launched their New Coke, they could have try out bullets e.g. market New Coke as freebies in small size and distributed to only a few shops, use different ways to test out its popularity in different regions first; before they muster all the effort to a big launch of it and had to return to use the original formula of Coke.

          Bullets first, and only then should you fire the big launch cannonball.

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            How can you do this in your life?

            Think of it along these lines:

            Step 1: Find your bullets

            • What small things can you do to test out your ideas?
            • Are they at low cost, low risk and low distraction?
            • Are there any existing ways that you can take reference of/learn from?

            Step 2: Fire your bullets and review them

            • Hit any target? if not, why?
            • What can you learn from the failed bullets?
            • For the successful bullets that hit the target, when is it time to use cannonball to hit the target?

            Again, this is about more than ideas at work. If you’re courting a relationship, bullets might involve learning about the person from their friends, setting up coffee, and sending small trinkets. The “cannonball” would be the relationship itself, but you can’t jump immediately to that. There needs to be some bullets fired first — and some might miss.

            You can learn more in Great by Choice, which argues that while we can’t predict the future, we can shape it through dedicated actions such as bullets before cannonballs.

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            Leon Ho

            Founder & CEO of Lifehack

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            Last Updated on March 19, 2019

            How to Ask for Help When You Need It Most

            How to Ask for Help When You Need It Most

            Nod your head if you’ve ever had to ask for help at work, at home or anywhere else. Now, nod again if you’ve ever felt shy or silly when doing so.

            I’m sure some of you reading would have nodded twice!

            Whether it’s not knowing the answer to a question in class and looking around to see if your classmates knew, getting stuck on a project at work and needing to get additional input from colleagues, or just being in a new city and needing help with directions, we’ve all been down this road before.

            We may not know what to do, and clearly would benefit with some help, yet we won’t–or are afraid to–ask for help. We either very reluctantly do so eventually, or decide to suffer in silence altogether.

            Why Are We so Afraid of Asking for Help?

            So what stops us from seeking the help that we need? Sometimes it might be that we fear requesting assistance as we don’t want to seem weak, needy or incompetent in front of strangers, our peers or superiors.

            Especially if you’re in a competitive work environment, there is an understandable fear that if you let your guard down, this information about you not knowing will be used against you. If you’re too open about asking for help, people may start associating you as the leech who’s always relying on someone, and you’ll start to appear incapable in front of your peers. And as much as you would like to play a fair and just game, the reality is that not everyone thinks that way. There will be overly aggressive individuals out there who will gladly walk over you to get to the top in their career.

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            Not to mention, your reputation is at stake. If word got out that you had to seek help of some form, you’ll feel embarrassed or perhaps insecure. You might feel less confident about your abilities and worry about what others think of you. You’re afraid to attract that kind of attention at work.

            Unfortunately, we all have a natural tendency to judge ourselves harshly–often thinking of situations much worse than they actually are in reality. As a result, we also miss out on a lot of potential knowledge or help. If only we were able to see past all that self imposed negativity! Or, at least learn how to manage such situations in a more confident manner.

            Meet Paul

            I have a friend by the name of Paul who runs his own company. He started at a young age and is already a very successful business man at age 40.

            When I ask Paul to name something he does to stay focused and on track in life, he tells me that he has a life coach. He has regular monthly sessions with a life coach who helps him through different aspects of his life.

            “It almost sounds like a counseling session”, I told Paul.

            He simply replied, “Yes.”, with a smile.

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            To Paul, the purpose of having a life coach is to give him perspective and to call out on areas of his life that he may have missed out on or neglected.

            He see’s having a life coach as a benefit to his success, and not as a sign of weakness.

            We’re Seeing It All Wrong

            This got me thinking. Many of us automatically assume that going for counseling, taking self help courses, or seeing a life coach means that something unpleasant has happened or is happening in your life. The word help is regarded as a negative.

            But the truth is, if we can turn “help” around to see it as a positive act, then going for any of the above would actually be an empowering act.

            You need not be in some dire state to seek change. You also don’t have to be at some terrible dead-end or crossroad in life only to seek help. It may just be that you’re wanting to better improve your wellbeing, or to go through some self development to become a better you.

            Everyone goes through periods of change in their lives. Whether it’s naturally occurring, or a ‘forced’ change, it’s always meant to improve our well being, and allow us to become better versions of ourselves. But we can’t always make or go through change alone, and that is completely normal. So we should embrace that fact and know that seeking help from someone or somewhere is a perfectly normal thing to do, and not something to be ashamed of.

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            Help Is Not a Form of Weakness 

            In Paul’s case, having a life coach helps give him an extra set of eyes so that he can envision his life and plans much clearer.

            As a busy working professional, he has many responsibilities to attend to alongside being a father and husband. In order not to burn out or lose sight of his goals, Paul’s life coach acts as a reminder and offers him new insights to problems or situations that Paul may find himself in.

            This is applicable to any form of help and not limited to what a life coach can bring to the table. Research has proven that having a support system has many positive benefits, such as higher levels of well-being, better coping skills and a longer and healthier life.

            If this isn’t enough to convince you, even the most successful people like Richard Branson and Warren Buffet require asking for help and have other people advise them.

            Take athletes for an example. Behind every successful athlete, or any athlete for that matter, is a coach. He or she is there to train and guide them on their path to greatness. Coaches have the ability to point out blind spots and play on the athlete’s strengths. The athlete focuses on a current or specific training routine, but the coach already has a bigger plan mapped out and that one training routine that the athlete is focusing on, is but one of many more training routines that will eventually lead to the athlete succeeding and outperforming. Without the coach’s vision to map that out and guide the athlete, the athlete will be training blindly, and not maximising his efforts.

            Seeking Help Is Strength

            By taking an active step in seeking help or advice, you’re actually taking control of your life, and not letting external circumstances (such as what people think) affect how you behave and perform. It is courageous to accept your weaknesses!

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            So if you’re at a point in life where you’re wanting some change to happen, or feel stuck in a rut, it’s time to turn your weakness into strength by seeking help.

            Here at Lifehack, we’re committed to your personal development. We want to be your transformational coach, to pull you out of that rut so you can be up and going again. Even if you’re not feeling stuck or at a crossroad, there is always more that you can do to improve and upgrade your life.

            Want to learn how to save more time than wasting it? Or how to find out what you should be focusing on at present? Perhaps you just simply want to learn how to ignite that spark of motivation within you again to either pursue new interests or to continue pushing ahead with existing goals.

            Learning never ends. So no matter your age, we’re here to guide you towards becoming a better you.

            If you’re keen to take that step towards becoming a better you, begin a journey of transformation with us here!

            As we guide you through important lessons and Cornerstone Skills that will significantly change your life, you will live the life you’ve always wanted!

            Featured photo credit: Andre Maliik via unsplash.com

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