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How to Read Books You Aren’t Interested in but Are Useful for You

How to Read Books You Aren’t Interested in but Are Useful for You

Successful people read a lot. But they don’t just read anything and everything. They read specifically for self-improvement, education and success.

If you don’t believe me, just take a look at these stats:[1]

  • Warren Buffett reads between 600 and 1,000 pages per day.
  • Bill Gates reads about 50 books per year.
  • Mark Cuban reads for more than three hours every day.
  • Mark Zuckerberg read a book every two weeks throughout 2015.

As I’ve already stated, these hugely-successful people don’t just read anything, instead they self-educate and self-motivate through reading high-quality content.[2]

Fiction Books Have Stolen the Spotlight

People like Bill Gates and Mark Zuckerberg are prolific readers of books that help them to improve their skills, knowledge and understanding. But the average person appears to have little interest in reading self-improvement books.

If you look back at decades of book sales, you’ll see that fiction books tend to be much more popular than self-improvement books. 70% of the Amazon Best Sellers in 2016 are fictions including Harry Potter and the Cursed Child, Parts 1 & 2, Special Rehearsal Edition ScriptA Man Called Ove, and The Girl on the Train.[3]

Fiction books are designed and written in such a way as to impel you to continue reading them. There’s a hook or cliffhanger in every chapter that keeps you focused on reading until the last page, so that you can find out what happens next – and what happens at the end.

On the other hand, non-fiction books in the self-improvement field are intended to help you solve a problem or reach a specific goal. In most cases, these types of books are not written in story form (one exception is The Social Animal), rendering them less attractive to the majority of readers.

A lack of storytelling in self-improvement books leads many people to believe that the books are dull or difficult to read and understand.

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Do you recognize yourself in the last sentence?

If you do, then the good news is that you’ve most likely being picking the wrong type of self-improvement books for you. For example, if you’re fascinated by space exploration, but choose to read a technical-heavy, scientific book on the subject – you’ll quickly lose interest. However, if you chose a book that is easier to understand, say an autobiography of a NASA astronaut, you’ll probably love the book – and boost your interest in space exploration.

You could also think of it this way, you’ve just stated to learn piano, but someone’s given you an advanced piano music sheet. Not only will you struggle with the sheet but it may put you off piano playing for life.

It’s All About Picking the Right Self-Improvement Books

So, what’s the secret to choosing the right level of non-fiction book?

Firstly, you need to have some context. That could be a problem you want to solve – or a goal you want to achieve. For instance, if you’re not planning on being an entrepreneur, then you’re unlikely to understand or enjoy the context of a book like High Output Management – even though it’s a highly-recommended self-improvement book.

Get the context right, and you’ll find an ocean of self-improvement books to help you learn and grow. The best of these books will give you clear advice and recommendations for bettering your life.

Now, don’t get me wrong. Fiction books and novels can be enjoyable, and often encourage imagination and creativity. However, they’re a less direct way of improving your daily life.

It’s worth repeating. Failing to pick the most suitable non-fiction books can discourage you from becoming a regular non-fiction reader. This could directly impact your chances of developing and growing.

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Picking the Right Self-Improvement Books Starts with A Purpose

If you want to be highly-successful in life, then you must take advantage of the countless wisdom and knowledge available through self-improvement books.

The secret to choosing the most suitable self-improvement book for you is to understand your current situation – and to have a clear vision of what you hope to achieve in the future.

The ideal self-improvement book will be one that fits your current needs, and will be easy and enjoyable for you to read from start to finish.

Let’s say you’re interested in becoming a graphic designer. If the first book you read is aimed at qualified, professional graphic designers, then it’s unlikely to be the book for you. Instead, if you choose a book such as The Non-Designer’s Design Book, you’ll probably find the book a fun and fascinating read. And it’s likely to whet your appetite to read more books on graphic design. Perhaps this time, books that are slightly more advanced.

Picking the wrong book will instantly discourage you from reading and learning more. Picking the right book, however, will spark your interest – and help you find constant opportunities to grow and improve.

Good Self-Improvement Books Will Capture Your Attention – and Boost Your Knowledge

If you haven’t yet started and finished a self-improvement book, then ask yourself what is stopping you delving into the genre? Is it fear of the unknown, or a lack of understanding what self-improvement books can offer?

From my own experience, I can tell you that if you choose a non-fiction that meets a desire or need that you have, you’ll be hooked by the content. And you’ll likely finish the book in rapid time – even though the book doesn’t have a storyline like novels do.

If your purpose of reading is to look for an answer you want, then this will inspire sufficient curiosity to keep you avidly reading until the last word of the book.

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The right book will also be easy to understand, and will effortlessly keep your interest and attention.

Self-improvement books can open up all kinds of future opportunities for you. You’ll learn new things, be inspired, and develop a deep love of practical knowledge and wisdom. And the most exciting thing? You’ll be able to apply the ideas and advice that you learn to your daily life. And once you do this, you’ll be likely to see a trend towards positive results.

You and I are wired to seek progress and results, and when we achieve these things through the help of self-improvement books, then we’ll be naturally encouraged to explore more self-improvement content.

Choosing the Perfect Self-Improvement Book

Hopefully, I’ve boosted your interest in becoming a reader of self-improvement books. And I want to finish this article by giving you some specific advice on choosing the perfect book for you.

1. Begin your search by analyzing your problems

Take a good look at yourself and your life, and identify any problems you’re facing. Perhaps you’re unsatisfied with some areas of your life, such as health, relationship or work issues?

2. Picture the answer you seek

Once you’ve identified a problem (or problems), try to figure out the causes behind the problems. For example, if you suffer from a lack of self-confidence, was this caused by overly-dominant parents or teachers? If you believe that to be so, then keep the problem and cause in mind when you come to choose a book.

Here’s an effective way to help you find out the root cause of a problem: How To Make the Invisible Cause Visible

3. Keep the kind of answer you want in your mind as pick the book

A keyword search of an online bookseller’s listing (such as Amazon), will usually throw up dozens or even hundreds of results. However, you can narrow these results down by:

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  • Reading the foreword – but understanding that this is designed to hook you in to purchase the book.
  • Looking at comments, both the best and the worst reviews of the book. Here’s a smart way to read comments: The Ugly Truth About Comments and Reviews That No One Knows
  • Viewing a sample of the book’s content. (This will give you a feel for the style and substance.)
  • Considering whether the book can give you the answer(s) you need.

The whole process may take you some time but it will be worth it.

After picking the right book, keep your desired answer in mind as you read. Skim through the chapters to see if there’s anything important you should read first.

Some people find that they don’t need to follow the order set in the book, but in most cases, I suggest you try to stick to the original order. The majority of writers will build on their advice, and to jump out of the intended order, can lead to confusion and loss of context.

Having said that, if your problem is urgent, you might want to skip sections in order to quickly find your desired answer. However, if you do this, make sure you have a complete understanding of the answer, even though you haven’t read every single page or word of the book.

Perhaps after finishing your first self-improvement book, you’ll come up with a new problem and seek another answer. This is how you will keep reading (and finishing) self-improvement books – something you had zero interest in before.

Featured photo credit: Stock Snap via pixabay.com

Reference

More by this author

Leon Ho

Founder & CEO of Lifehack

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

    More Productivity Tips

    Featured photo credit: William Iven via unsplash.com

    Reference

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