Advertising
Advertising

Writing a Great Value Statement Can Bring In Tons of Money for Your Business

Writing a Great Value Statement Can Bring In Tons of Money for Your Business

Stepping into the world of business can be exciting at first, but it’s only a matter of time before you realize that not everything will go according to plan. Regardless of industry, all businesses will have to contend with unexpected challenges. Customers complaining, sales dropping, employee productivity going down – it’s an endless struggle that will push entrepreneurs well beyond their limits.

Amidst all the chaos, what’s important is that your business never loses its identity. If you remain true to a single value statement,[1] everyone – including employees, customers, and competitors – will give your brand the respect and recognition it deserves.

What is a Value Statement?

A value statement, also referred to as “mission statement”, describes an organization’s core beliefs. It often gives potential customers an idea on what to expect, which in turn may impact their purchase decision. Within the organization, value statements are declared to provide motivation and guidance to the staff.

Below are the four most important parts of an effective vision statement:

The problem – What is the specific problem your company is trying to solve?

Advertising

The solution – What services or products can you offer to solve this problem?

The audience – Who will benefit mainly from your proposed solution?

The commitment – Lastly, what are the core beliefs that make you different from your competitors?

Examples of Effective Value Statements

Time after time, industry leaders come up with powerful value statements that boost the popularity and authority of their brand.[2] For example, social media giant Twitter has a simple yet inspiring statement:

“To give everyone the power to create and share ideas and information instantly, without barriers.”

L.L. Bean’s statement, on the other hand, revolves around providing value to customers and the importance of business ethics:[3]

“Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.”

Other than businesses, entrepreneurs must have their own personal brand identities that can guide their future ideas into fruition and mold the way they function as business leaders.[4] Of course, powerful value statement messages also work wonders for PR. For example, Bill Gates and his wife Melinda highlights this statement in Gates Foundation:[5]

“…And so we are dedicated to improving the quality of life for individuals around the world. From the education of students in Chicago, to the health of a young mother in Nigeria, we are catalysts of human promise everywhere”.

The Benefits of Having a Value Statement for Your Business

For some companies who overlook the importance of a value statement, it’s just a string of words that hang on the wall. But for others, it’s a method of empowerment for many reasons:

Advertising

It Simplifies Decision-Making

By getting your priorities straight from the get-go, future decisions can be based on which option benefits your core values the most. In other words, a value statement creates a template for future decision-making, allowing you to save time and focus more on developing strategies.

It Diminishes the Fear of Failure

The amount of money made is often used as the measure of success in an endeavor. But if every decision you make aligns with your value statement, then every outcome can be just as rewarding – knowing that it brought you closer to fulfilling your company’s purpose.

It Motivates Employees

The low employee engagement rate is a lingering issue in workplaces worldwide. According to statistics, only 29% of the U.S. workforce are fully engaged and committed to their organization.[6] This is mainly because paychecks become their sole motivators in companies that lack a concrete value statement. But if they know they’re contributing to a bigger cause, then not only will they work harder, they’ll also feel more connected with the company culture.

It Fosters Customer Loyalty

Surveys reveal that 34% of consumers will spread the word about a brand that is fair, honest, or pursues ethical actions.[7] 48% says that a company’s ethics is determined by employee treatment. By creating a value statement that resonates with both your employees and your target audience, you will surely win their trust and loyalty.[8]

How to Write a Powerful Value Statement for Your Business

If you can get employees working towards a common goal and customers believing in your cause, then success will surely follow. Here are some additional tips on creating a value statement:

Advertising

Get Everyone Involved

If you’re in the early stages of a startup, then there’s still plenty of time to gather everyone’s input and identify a vision that everyone is willing to share. Try asking every member to explain why they think the company exists. As a rule of thumb, prioritize a private meeting with board-level members before consulting everyone else.

Revisit the Identity of Your Brand

In the brainstorming process, try to focus on basic questions that help get to know your brand. For example, what is the story behind the company’s founding team? What do you want the company to look like in 5-10 years? Answering these questions will help you learn what has worked out for your brand so far.

Use the Three-Step Method

In the world of blogging, a core message is often condensed into one editorial mission statement, which can be created using three simple steps: addressing the audience, specifying the deliverables, and describing the desired outcome. For example:

“This article helps business leaders and entrepreneurs (the audience) with practical and actionable advice (the deliverables) on developing a powerful value statement to elevate their business (the outcome).”

Review, Revise, and Clarify

A value statement isn’t something you can easily change in the future. That said, try to come up with several drafts at first and let everyone vote for the best one. Make sure it’s succinct, attention-grabbing, and memorable.

Advertising

Remind Everyone

Finally, try to include your value statement in all touchpoints – including your company websites, product packaging, and various forms of branded content that are readily available to potential customers. Employees are typically made aware of your statement during the onboarding process and every day through in-office posters, ID tags, and company computer wallpapers.

Reference

More by this author

Vikas Agrawal

Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

How to Create an Infographic Resume That Will Impress Your Future Employer How I Get Things Done with Only Half of the Time Others Need Writing a Great Value Statement Can Bring In Tons of Money for Your Business All-Natural Tips for Fighting Insomnia and Sleeping Better 6 Signs that Your Family is Ready for a Pet

Trending in Self-Employed

1 5 Books You Must Read if You Want to Be a Millionaire in Your 20’s 2 8 Life-Changing Skills You Can Learn in Less Than 6 Months 3 Surprising, Reputable Ways To Make Money At Home Online 4 How To Make Money With CPA: Content Locking 5 Writing a Great Value Statement Can Bring In Tons of Money for Your Business

Read Next

Advertising
Advertising
Advertising

Published on August 4, 2020

36 Important Resume Skills (For All Types of Jobs)

36 Important Resume Skills (For All Types of Jobs)

Most jobs require specialized skills. At the same time, there are a lot of resume skills that apply across the board.

If you’re on the hunt for a new job, give your resume a refresh. Employers want to know: Can you communicate effectively? Are you easy to get along with? Can you manage your time effectively?

Remember, you may not get a second look. Use your resume to make a great first impression.

Holistic ability is what employers want to see when hiring. These resume skills can make you a top pick regardless of what role you’re applying for.

Communication

Being properly understood is critical. On any team, you must be able to relay and interpret messages with speed and precision. How you describe yourself, the concision of your phrasings, and the layout of your resume are great ways to showcase these skills.

1. Writing

Whether it’s emails or official documents, writing skills are essential for candidates in any industry. Clear, concise phrasings minimize misunderstandings and save the recipient time. This is probably one of the most important resume skills.

2. Verbal Communication

Speaking clearly and eloquently is one of the first things a hiring manager will note in an interview. Communicating over the phone is commonplace in business. Outline this skill on your resume, and they’ll invite you in to listen for themselves. This is easily one of the most important resume skills in most industries.

3. Presentation

Sales pitches and company meetings may include presentations, which require special communication skills. Being able to spearhead and properly carry out a presentation shows organization and resolve.

4. Multilingualism

Knowing more than one language can open doors for you and the business you represent.[1] Being able to speak another language allows your company to serve a whole new demographic.

5. Reading Comprehension

At any job, employee handbooks, company newsletters, and emails will come your way. Being able to decipher them quickly and effectively is an important resume skill. This goes hand in hand with having excellent writing skills.

Advertising

Tech Savvy

Technology is evolving rapidly, especially in the business world. Be sure to mention the technologies you’re familiar with on your resume, even if you don’t expect to use them daily.

6. Social Media

Almost everyone has some form of social media these days. Companies use platforms like LinkedIn and Facebook to reach new audiences, provide customer service, and build brand loyalty.

7. Operating Systems

Can you use a Mac? What about a PC? Most jobs today require the use of a computer. Prior experience navigating common operating systems will help you acclimate much more quickly. This has become an important resume skill ever since the start of the information age.

8. Microsoft Office

Of all the software in the world, Microsoft’s Office suite might be the most popular. Word, Excel, Powerpoint, and Outlook are widely used in the business world. Having this as part of your resume skills is very helpful especially in certain industries.

9. Job-Specific Programs

Did you get the hang of HubSpot in your last role? Is Slack something you’ve mastered? Be sure to mention them on your list of resume skills. These demonstrate that you can pick up new tools quickly.

Interpersonal Skills

Despite the rise in technology, businesses are run by people. Working with and for people means you need to be able to handle yourself with poise in different social settings. Highlight roles and situations on your resume that involved tricky conversations.

10. Customer Service

No company can succeed without its customers. Being able to treat customers with respect and attention is an absolute must for any applicant. Specific industries regard this as the most important resume skill their prospective employees should have.

11. Active Listening

Listening is an underrated skill, especially for leaders.[2] If you can’t listen to other people, you’ll struggle to work as part of a team.

12. Sense of Humor

You might wonder why having a sense of humor is a part of your resume skills. Humor is important for building rapport, but getting it right in the workplace can be tough. Everyone loves someone who is entertaining and can lighten the mood. On the other hand, people are turned off by immaturity and inappropriate jokes.

Advertising

13. Conflict Resolution

A customer stomps up to your desk and starts yelling about a problem he or she is having – how do you handle this situation? The right approach is to work to resolve the situation, not to escalate or avoid it.

Teamwork

One of the best parts of any job is the bonds you build with your co-workers. Fostering healthy relationships can make the workspace more enjoyable for everyone.

14. Collaboration

Whatever your line of work, chances are good that you’ll be working with others. Being able to collaborate effectively with them is critical if the whole team is to hit its goals. You can use various apps and tools available to help you collaborate with your team.

15. Leadership

Even if the title of the job you’re applying to isn’t “manager” or “executive,” there will still be moments when it’s your turn to lead. Prove that you’re up to the challenge, and you’ll be looked at as a long-term asset. Listing this as one of your resume skills is certainly an eye-catcher for most.

16. Reliability

Work isn’t always easy or fun. You have to be willing to pull your weight, even when times are hard. Otherwise, your co-workers won’t feel as if they can count on you. Reliability is important in maintaining the cohesion of a team. You should let people know that they can rely on you.

17. Transparency

To work as a team, members must be willing to share information with each other. Are you willing to own up to your mistakes, share your challenges, and accept consequences like an adult? Let them know that you’re transparent and reliable.

Personal Traits

Your resume is about selling yourself, not just your education and work history. The good news is, your “soft” skills are a great opportunity to differentiate yourself. Use bullets beneath your past experiences to prove you have them.

18. Adaptability

In any role, you’ll need to adjust to new procedures, rules, and work environments. Remember, these are always subject to change. Being able to adapt ensures every transition goes smoothly.

19. Proactivity

An autonomous employee can get work done without being instructed every step of the way. Orientation is one thing; taking on challenges of your own accord is another. Being proactive is an essential resume skill, especially if you’re eyeing for managerial roles in the future.

20. Problem-Solving

When problems arise, can you come up with appropriate solutions? Being able to address your own problems makes your manager’s life easier and minimizes micro-management. Problem-solving is an important yet often overlooked resume skill.

Advertising

21. Creativity

Can you think outside of the box? Even roles that aren’t “creative,” strictly speaking, require creative thinking. Creativity also helps in your ability to solve problems.

22. Organization

Staying organized makes you more efficient and reduces the risk of mistakes. Organization skills make life easier not just for you, but also for other members of your team. This makes it an important skill to put in your list of resume skills.

23. Work Ethic

Every company wants hard workers on its team. You’re applying for employment after all, not a place to lounge around. Putting this on your list of resume skills is just as important as actually exhibiting it in the workplace once you’re hired.

24. Stress Management

How well do you work under stress? If you’ll be required to meet tight deadlines, you’ll have to prove you can handle the heat.

25. Attention Management

Whether you’re developing a partnership or writing a blog post, attention to detail makes all the difference. People who sweat the details do better work and tend to spot problems before they arise. Use Maura Thomas’s 4 Quadrants of Attention Management as a guide to managing attention.[3]

26. Time Management

Time is money. The better you are at using company time, the more valuable you’ll be. Show that you can make every second count. Managing your time also means being punctual. No employer wants to deal with a team member who’s constantly tardy. This is commonly included in most people’s resume skills, but not everyone lives up to it.

27. Patience

Things won’t always go your way. Can you calmly work through tough situations? If not, you’ll struggle with everything from sales to customer service to engineering.

28. Gratitude

When things do go your way, are you gracious? Simply being grateful can help you build real relationships.[4] This also helps foster a better team atmosphere.

29. Learning

Employers want to invest in people who are looking to grow. Whether you love to take online courses, read, or experiment with hobbies, make sure you show you’re willing to try new things.

30. Physical Capability

Many job postings have the classic line, “must be able to lift X amount of pounds” or “must be able to stand for X hours per day.” Play up past positions that required you to do physical labor.

Advertising

31. Research

How easily can you dig up new details about a concept? Research skills are critical for marketing, business analysis, writing, account management, and more.

32. Money Handling

Being able to count bills quickly and accurately is important at any company with a brick-and-mortar storefront. Integrity and honesty are key when you’re running the cash register or reconciling bank statements.

Commitment

To employers, every new hire represents an investment. Are you worth investing in? Prove it. Employers need to see signs of commitment before they bring you on board.

33. Longevity

Hiring managers love to see long tenures on your resume. This suggests that you’re in it for the long haul, not just passing through for a quick buck.

34. Fidelity

For an employer-employee relationship to work, there has to be trust. Employers tend to find out when someone is hiding side gig or sharing information they shouldn’t be. References from past employers can prove that you’re loyal to companies that hire you.

35. Obedience

You won’t agree with every choice your employer makes. With that said, you have to respect your role as an employee. Obedience is about doing what your leader decides is best, even if you have a different perspective.

36. Flexibility

Life is full of surprises. A month into your new job, your role could change entirely. Flexible people can roll with the punches.

Final Words

Perform a self-audit: Which of these skills will your potential employer want to see? Add them to your resume strategically, and you’ll be that much closer to your dream job.

Tips on How to Create a Great Resume

Featured photo credit: Van Tay Media via unsplash.com

Reference

Read Next