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10 Best TED Talks To Help You Make Hard Decisions

10 Best TED Talks To Help You Make Hard Decisions

From the moment we get out of bed, we have to constantly make decisions. Some decisions are smaller and some are bigger. The main reason why we sometimes have trouble making decisions is that we worry about the consequences. We are afraid of making bad decisions—and perhaps we should be.

While choosing a less-than-healthy lunch option may not do much damage, picking the wrong major at university or the wrong career path may have a disastrous impact on our lives.

We have put together a list of the most viewed TED Talks about decision-making, where professionals and successful people share their insights about the topic. These talks will help you understand some of the important factors contributing to a good decision, the thinking process behind decision-making, and a lot more.

1. Ruth Chang: When it comes to making hard decisions, reasoning is more than judging.

“Part of being rational is doing the better thing rather than the worse thing. … [But] it’s nuts to believe that the reasons given to you dictated [your decisions].”

Very often, when we make big decisions, we have a hard time comparing our options. We find it difficult because the alternatives are neither ‘better’ nor ‘worse’ than one another—at least, not obviously. Instead, each of them can be good or bad for us for different reasons. Realizing how we can make our own reasons other than ‘good’ and ‘bad’ empowers us to stay true to our personalities.

Ruth Chang is a law-graduate-turned philosopher at Rutgers University. She studies decision-making and its relation to freedom.

2. Benedikt Ahlfeld: Most of the time, we underestimate the power of each decision we make.

“Maybe if you went to Ikea, chances are when you’re at the cashier’s desk, you’ve got at least one product more in your basket than you originally planned.”

More and more studies show that the majority of our decisions are made quickly and with little thinking. Ahlfeld teaches us how to make use of science to make better choices, and warns us of the limitations of our decision-making power.

Benedikt Ahlfeld became a self-taught entrepreneur at the age of 16. He specializes in the psychology of decision-making and shares his experience with the world.

3. Angela Lee Duckworth: Grit: Always decide to rise.

“Grit is living life like it’s a marathon, not a sprint.”

When things become challenging, we are always faced with the decision to give up. However, if we decide instead to keep going, what we earn in the end will be more than success alone. Also, the ability to push through difficulties is actually more important than talent.

Angela Lee Duckworth is a psychologist at the University of Pennsylvania. Her research focuses on how ‘grit’ can predict a person’s success.

4. Barry Schwartz: Limit your options for better decisions.

“When there are hundreds of different styles of jeans available, and you buy one that is disappointing, and you ask why, who’s responsible?”

Having options makes us happy, but too many options can actually do the opposite. This is because decision-making is stressful, and we feel bad about ourselves when we fail to make the right decisions, adding even more stress to the equation.

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Barry Schwartz is an American psychologist. He is interested in the intersection of psychology and economics.

5. Dan Gilbert: Examine your own goals and wants and decide what’s truly best for you.

“I’m telling you something you already knew: namely, that comparison changes the value of things.”

We think that good decisions are the ones that make us happy, so we choose what we believe will make us happy. Unfortunately, we aren’t very good at that. We are often mistaken about what’s ‘good’ for us, leading us to poor decisions.

Dan Gilbert is a professor of psychology at Harvard University. His research interest is in happiness.

6. Sheena Iyengar: Look at the options objectively to make good decisions.

“Choice is just as much about who they are as it is about what the product is.”

We want to have options. Indeed, in the modern economy, we are spoiled with too many options, so many that we simply cannot review them one by one. Sometimes, we just don’t see how different they are. Which is why, instead of deciding among the alternatives available, we often turn to our inner desires and feelings.

Sheena Iyengar is a professor of business at Columbia Business School. She looks into how our perspectives on choices affect our decisions.

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7. Dan Ariely: We’re not as rational as we believe.

“Our intuition is really fooling us in a repeatable, predictable, consistent way.”

When we make decisions, we believe we have the power to do so. However, this may only be an illusion. The choices we make are easily influenced by the options available. We may be confused by too much (but irrelevant) information, or even by our own minds. After all, we are not as rational as we think.

Dan Ariely is a behavioral economist at Duke University. He studies the factors that determine human behaviors.

8. Adam Grant: Sometimes, the decision of procrastinating intentionally leads to great ideas.

“But idea doubt is energizing. It motivates you to test, to experiment, to refine.”

If we want to be more creative, we have to be willing to try more and produce more. Procrastination is the enemy of productivity but interestingly, the decision to procrastinate ‘intentionally’ can actually lead us to greater ideas.

Adam Grant is an organizational psychologist at the University of Pennsylvania. He is interested in how helping others motivates us to be more productive.

9. Daniel Kahneman: Our life experiences and happiness affect how we make decisions.

“[The] reason we cannot think straight about happiness is that we do not attend to the same things when we think about life, and we actually live.”

Our idea of happiness greatly influences how we make decisions. Observation tells us that we look at happiness from 2 perspectives—the ‘experiencing self’ and the ‘remembering self’. Learning about the different wants of the two selves gives us insights into the complexity of decision-making.

Daniel Kahneman is a psychologist at Princeton University He is the father of behavioral economics, focusing on the psychology of risk-taking.

10. Moran Cerf: Maybe, we don’t have that much control on our decisions.

“We live in our head. Things happen to this body, and we assume … we must have wanted them. But the reality is that sometimes we’re not entirely in control.”

We like to think we have free will—that we are in charge of our own decisions. However, recent findings in neuroscience suggest that it may be possible to predict our decisions even before we make them. This makes some scientists believe that decision-making is actually a pre-determined process independent of us. Moran Cerf discusses who is making our decisions (in our heads).

Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management. He studies the neuroscience of decision-making, and how much free will we have in our decisions.

More by this author

Wen Shan

Proud Philosophy grad. Based in HK.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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