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How to Write and Self-Publish a Book in Three Months (With No Experience)

How to Write and Self-Publish a Book in Three Months (With No Experience)

I am an engineer. At school I was always a straight A student in any numerical subject, but got mostly B grades in English. I am ambitious and have a LOT of life goals, but writing a book definitely wasn’t one of them. Then, in 2016, I decided to write a book – and wrote and published one in three months, without a publisher. My book, entitled Marketing for CEOs: Death or Glory in the Digital Age, has received very strong reviews on Amazon and elsewhere, and has won several awards.

A lot of people have asked me how I made that happen, especially because – at the time – I was holding down two CEO jobs on opposite sides of the world (Singapore and Kansas City). So, by popular demand, here are a few tips from my book writing experience to help you write and self-publish your own book:

1. Pick The Right Subject

The subject really matters. It needs to be something that you are both passionate and knowledgeable about. Passion enables you to overcome inertia on all those evenings and weekends when you would rather be doing something else. Knowledge reduces the amount of research you need to do and makes it easy for you to provide expert-level authenticity to the topic. In my case, the subject found me.

In 2015, several CEO friends said to me: “Ben, I am planning to fire my Chief Marketing Officer (CMO). Please help me find a better one.” At first, I would usually just commiserate with him or her over a drink, then I would get back to my day job. However, one day I replied, “I am sure there’s a book out there. I’ll look into it and recommend the best book that defines what marketing should be doing in the digital age.”

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It sounded simple enough. But then I searched for the book on both Google and Amazon. However, I couldn’t find a decent book that offered a clear, compelling proposal for what marketing should be doing in a new world dominated by mobile phones, social media, and big data. It was then that I decided to share my knowledge on the subject and write one myself.

This stimulus for the book also helped me to define my target audience: CEOs, CFOs, and investors who were all keen to understand how intelligent marketing investments can create a competitive advantage and increase company valuations.

2. Start With Writing Down Your Thoughts 

During my early CEO conversations, I had no intention of writing a book, but I did think that I might write the occasional article on digital marketing, the future of marketing, etc. So, I started collating my ideas, thoughts, and inspiration for articles in Evernote. I am a big fan of Evernote, as I could update my thoughts using my laptop, iPad, or mobile phone and it synchronized everything seamlessly.

During 2015, I organized all of these thoughts into 14 sections, which ended up being very closely aligned with the eventual chapters of the book. I then expanded on these thoughts and populated these sections with ideas, statistics, and useful links.

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3. Pay A Ghostwriter In Installments

The act of hiring a ghostwriter is when I started my “clock” for the three-month period for writing the book. Before this, I hadn’t actually decided to write a book. My marketing team got pretty excited when I said, “Maybe I should turn all these notes into a book.” They were thinking about all that event sponsorship money they could save if I would be – as a published author – invited to be a keynote speaker at major conferences for free. So they set about finding a ghostwriter with the right kind of tone and experience to really “get” the subject matter.

Once we found the right person, we structured his compensation as follows:

  1. 25% of total fee: Upfront
  2. 25% of total fee: On delivery of the first draft
  3. 25% of total fee: On being declared “ready for pagination” by me
  4. 25% of total fee: When the book had sold 10,000 copies

The first and second parts above are pretty normal. It was the third part that really put the pressure on me. For me to declare the book “ready for pagination”, that meant I had to read, edit, and polish every single chapter. If the ghostwriter had been paid off after delivering his first draft (as many are), I might have delayed reviewing and editing much longer especially because I was insanely busy at the time. However, the ghostwriter was a great person and I felt guilty at the thought of him not receiving his third and fourth parts of his total payment. That put significant pressure on me to work evenings and weekends – even over Christmas in 2015 – to get the wording into a proper state for pagination.

4. Iterate and Ask For Input

Turning the first draft into something worthy of pagination, illustration, and publishing was a LOT of work. When I read the ghostwriter’s first draft, I initially thought it was 80% ready for print. However, as I went through each chapter more thoroughly, I realized that I needed to put a lot of work into every single chapter. Reading the first draft made me think of better words, phrases, and examples to bring the concepts to life.

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For a handful of chapters, I deleted them and started from scratch. At various stages, I also asked friends and colleagues for input and this led to all sorts of useful input, from big ideas to spotting spelling mistakes. By the time I declared the book “ready for pagination”, I had changed, rewritten, or reworked 80% of each chapter compared to the initial draft.

5. Collaborate In The Cloud

Throughout the process, we used cloud-based software. This allowed easy access to documents and important input from other collaborators as needed. I have already mentioned my early scrawling in Evernote. Then the draft document lived in Google Docs for several weeks (until pagination), allowing trusted proofreaders to suggest improvements or ask questions directly in the document.

6. Use Freelance Sites To Score A Great Illustrator For Less

Finally, we used 99 Designs, a design marketplace, to run an online competition to find an illustrator for the front cover. We were so happy with his work on the front cover that we then asked him to illustrate all the artwork for the book. And all of his illustrations costed us less than $1,000.

Summary

It’s easy to be daunted by the thought of writing a book, to think that it will take forever, or that you will fail without a publisher. However, as I have outlined, it is not only possible, but it is also doable – even with a busy schedule.

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Now I need to try and find the time to incorporate all of the excellent feedback I have received into a new edition of the book.

Featured photo credit: Dunlap Library via dunlaplibrary.org

More by this author

Ben Legg

CEO of Adparlor

How to Write and Self-Publish a Book in Three Months (With No Experience) Why CEOs Run The World

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Last Updated on August 13, 2020

12 Essential Apps for Entrepreneurs To Be Highly Productive

12 Essential Apps for Entrepreneurs To Be Highly Productive

If you are an entrepreneur, then you are aware of the importance of time management. There are only 24 hours in a day, which means you must manage your hours properly to be able to get a lot of work done.

With so much on your shoulders, you need to get organized. How do you achieve that? You do it by becoming tech-savvy and incorporating productivity apps to help you remain on the right track. Below are 12 essential productivity apps for entrepreneurs.

1. Evernote

    Evernote makes it on the list because of one simple reason, besides being your little note book for scribbling your thoughts: Its freeware version is available for Web, iOS and Android. Stay organized across all your devices. Sync files, save Web pages, capture photos, create to-do lists and record voice reminders. What more do you need? Apart from all this, you can also search your tasks on the go.

    2. DropBox

      DropBox delivers instant connectivity and enables the sharing of photos, documents and videos with any laptop or mobile device through the free cloud-based file-storing service. This app is extremely handy for sharing files with your team, which prevents back-and-forth emailing. With the version control feature, you have a convenient way of sharing the latest version with your team.

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      3. Audible

        Ever wondered where entrepreneurs get their ideas from? Surely, they aren’t born with them! Any established entrepreneur you come across is probably very well-read. Hint: Take a chance at reading books and gaining knowledge to spruce up your mind. To help you do just that on the go, try Audible. It lets you listen to books without having to actually focus on reading while you are out travelling or just doing chores.

        4. TripIt: Travel Planner

          Being an entrepreneur means a lot of travelling. It gets hard to keep track of travelling schedules and bookings. With TripIt you no longer have to worry, because it organizes your travels by forwarding your booking confirmations to an email address.

          5. Lastpass

            “Errr…so what was the password?” With so many things on your mind, it can be cumbersome to remember passwords that are usually a combination of various letters and numbers. With a freeware version available for PCs and Macs, Lastpass is your personal-password manager, and form filler, that frees you from remembering your passwords. It costs $12 for the premium version that is available to download on your mobile device.

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            6. Any.Do

              Want to enter tasks on your iPhone? Use Any.Do. With its simple interface, you can add tasks either by speech or typing. If you’re logged on to your Facebook account, you can even share tasks with your contacts. Want to be alerted about a task? Add an alarm, and highlight it so that it takes precedence over other tasks. You can also add further notes and put them in a personal or work folder. The app also allows syncing with other devices to make sure you are always at the top of your game.

              7. CamCard

                Entrepreneurs attend several conferences during the year where they meet useful contacts. Exchanging business cards is the norm in conferences, but it is also very easy to lose a business card and, ultimately, a  business prospect! Don’t let this happen to you. With CamCard, you can take a picture of your business card and have all the details automatically uploaded into your phone contacts and other email accounts. Because of its accuracy, you can be assured of flawless scanning. The best part is that you can sync data across other devices too. The app is usually free for iPhone, but its cost on other mobile phones is $3.26.

                8. Flowdock

                  A mix of chat and inbox tools, Flowdock is a convenient way of collaborating with team members on various projects. The best part is that the app works on most browsers and mobile platforms, and it gives you features such as drag and drop, file uploads and activity streams. Your team members can get instant updates about any change on the project to which they can respond through chat messages.

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                  9. Instapaper

                    The Internet is filled with blogs and articles. Amp up your creativity by reading new posts at a time that suits you. Through Instapaper, you can save an interesting article to read at a more convenient time and in a reader-friendly format.

                    10. Expensify

                      While travelling, you probably want to keep your receipts to claim office expenses once you get home. But why go through the hassle of keeping all these receipts when a smartphone can do the same for you? By using your phone’s camera, you can take pictures of your receipts as a digital record in chronological order. Expensify also lets you log mileage, meal expenses and other business-related travel costs.

                      11. Upwork

                        Screening through resumes and tracking applicants can be cumbersome. You want to hire the best possible people for your company without wasting too much time scanning resumes. So use Upwork to help you perform these tasks; the app helps you manage the entire hiring process. This allows you to spend more time hiring instead of doing manual paper-work sorting out resumes.

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                        The app is also online so it receives all resumes in one place and tracks each candidate’s progress through application stages.

                        12. Zoom

                          Probably the most effective method for remaining in touch with all your employees, Zoom has become an office norm for instant communication and connectivity. With its app version available for mobile phones, connectivity has taken a new form by allowing entrepreneurs to schedule and attend important business conference calls on the go.

                          Bottom Line

                          By using these productivity apps, you have a better chance of organizing a systematic approach for performing tasks. There are many entrepreneurs who are striving for success. However, only a few stand apart on the basis of their work ethic and capacity to grow by incorporating smart apps in their routine.

                          Allow yourself a competitive edge by incorporating these handy productivity apps to enhance your company’s growth.

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