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How to Write and Self-Publish a Book in Three Months (With No Experience)

How to Write and Self-Publish a Book in Three Months (With No Experience)

I am an engineer. At school I was always a straight A student in any numerical subject, but got mostly B grades in English. I am ambitious and have a LOT of life goals, but writing a book definitely wasn’t one of them. Then, in 2016, I decided to write a book – and wrote and published one in three months, without a publisher. My book, entitled Marketing for CEOs: Death or Glory in the Digital Age, has received very strong reviews on Amazon and elsewhere, and has won several awards.

A lot of people have asked me how I made that happen, especially because – at the time – I was holding down two CEO jobs on opposite sides of the world (Singapore and Kansas City). So, by popular demand, here are a few tips from my book writing experience to help you write and self-publish your own book:

1. Pick The Right Subject

The subject really matters. It needs to be something that you are both passionate and knowledgeable about. Passion enables you to overcome inertia on all those evenings and weekends when you would rather be doing something else. Knowledge reduces the amount of research you need to do and makes it easy for you to provide expert-level authenticity to the topic. In my case, the subject found me.

In 2015, several CEO friends said to me: “Ben, I am planning to fire my Chief Marketing Officer (CMO). Please help me find a better one.” At first, I would usually just commiserate with him or her over a drink, then I would get back to my day job. However, one day I replied, “I am sure there’s a book out there. I’ll look into it and recommend the best book that defines what marketing should be doing in the digital age.”

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It sounded simple enough. But then I searched for the book on both Google and Amazon. However, I couldn’t find a decent book that offered a clear, compelling proposal for what marketing should be doing in a new world dominated by mobile phones, social media, and big data. It was then that I decided to share my knowledge on the subject and write one myself.

This stimulus for the book also helped me to define my target audience: CEOs, CFOs, and investors who were all keen to understand how intelligent marketing investments can create a competitive advantage and increase company valuations.

2. Start With Writing Down Your Thoughts 

During my early CEO conversations, I had no intention of writing a book, but I did think that I might write the occasional article on digital marketing, the future of marketing, etc. So, I started collating my ideas, thoughts, and inspiration for articles in Evernote. I am a big fan of Evernote, as I could update my thoughts using my laptop, iPad, or mobile phone and it synchronized everything seamlessly.

During 2015, I organized all of these thoughts into 14 sections, which ended up being very closely aligned with the eventual chapters of the book. I then expanded on these thoughts and populated these sections with ideas, statistics, and useful links.

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3. Pay A Ghostwriter In Installments

The act of hiring a ghostwriter is when I started my “clock” for the three-month period for writing the book. Before this, I hadn’t actually decided to write a book. My marketing team got pretty excited when I said, “Maybe I should turn all these notes into a book.” They were thinking about all that event sponsorship money they could save if I would be – as a published author – invited to be a keynote speaker at major conferences for free. So they set about finding a ghostwriter with the right kind of tone and experience to really “get” the subject matter.

Once we found the right person, we structured his compensation as follows:

  1. 25% of total fee: Upfront
  2. 25% of total fee: On delivery of the first draft
  3. 25% of total fee: On being declared “ready for pagination” by me
  4. 25% of total fee: When the book had sold 10,000 copies

The first and second parts above are pretty normal. It was the third part that really put the pressure on me. For me to declare the book “ready for pagination”, that meant I had to read, edit, and polish every single chapter. If the ghostwriter had been paid off after delivering his first draft (as many are), I might have delayed reviewing and editing much longer especially because I was insanely busy at the time. However, the ghostwriter was a great person and I felt guilty at the thought of him not receiving his third and fourth parts of his total payment. That put significant pressure on me to work evenings and weekends – even over Christmas in 2015 – to get the wording into a proper state for pagination.

4. Iterate and Ask For Input

Turning the first draft into something worthy of pagination, illustration, and publishing was a LOT of work. When I read the ghostwriter’s first draft, I initially thought it was 80% ready for print. However, as I went through each chapter more thoroughly, I realized that I needed to put a lot of work into every single chapter. Reading the first draft made me think of better words, phrases, and examples to bring the concepts to life.

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For a handful of chapters, I deleted them and started from scratch. At various stages, I also asked friends and colleagues for input and this led to all sorts of useful input, from big ideas to spotting spelling mistakes. By the time I declared the book “ready for pagination”, I had changed, rewritten, or reworked 80% of each chapter compared to the initial draft.

5. Collaborate In The Cloud

Throughout the process, we used cloud-based software. This allowed easy access to documents and important input from other collaborators as needed. I have already mentioned my early scrawling in Evernote. Then the draft document lived in Google Docs for several weeks (until pagination), allowing trusted proofreaders to suggest improvements or ask questions directly in the document.

6. Use Freelance Sites To Score A Great Illustrator For Less

Finally, we used 99 Designs, a design marketplace, to run an online competition to find an illustrator for the front cover. We were so happy with his work on the front cover that we then asked him to illustrate all the artwork for the book. And all of his illustrations costed us less than $1,000.

Summary

It’s easy to be daunted by the thought of writing a book, to think that it will take forever, or that you will fail without a publisher. However, as I have outlined, it is not only possible, but it is also doable – even with a busy schedule.

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Now I need to try and find the time to incorporate all of the excellent feedback I have received into a new edition of the book.

Featured photo credit: Dunlap Library via dunlaplibrary.org

More by this author

Ben Legg

CEO of Adparlor

How to Write and Self-Publish a Book in Three Months (With No Experience) Why CEOs Run The World

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Last Updated on October 29, 2020

How to Develop Mental Toughness and Stay Strong

How to Develop Mental Toughness and Stay Strong

Are you the kind of person who wants to achieve massive success in your life? Do you have the mental toughness to make that happen?

I think we can all agree that no matter your ambitions, achieving success can be difficult; and over time, the daily grind can take a toll on your physical, mental, and emotional energy.

Achievers and high performers from all walks of life face ups and downs along the path to success—they face failure, burnout, discouragement, fatigue, self-limiting beliefs, stress, and so much more.

How do some people continually strive towards their personal goals year after year while others give up on them? How do those people stay strong and persevere when there is so much stacked against them?

Studies now show that mental strength is a critical key to success. If you haven’t read Angela Duckworth’s book Grit, you should. In it, she shows that “the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls ‘grit.’” In other words, mental toughness plays a significant role when it comes to achieving goals.

At its core, mental toughness is simply the ability to stick to something when the going gets tough. People with high levels of mental toughness can push beyond these obstacles and forge a path towards success, while those with lower levels of mental toughness may abandon their dreams.

The good news is that no matter who you are, what you’ve been told, or what you currently believe, you can develop the mental toughness you need to be successful.

1. Develop a Positive Mindset

If you’re going to increase your mental toughness and manage stress, the first thing you have to do is focus on building a strong, positive mindset in everyday life.

According to the Cleveland Clinic, the average person has 60,000 thoughts per day. Of those, 95% of those thoughts repeat each day and, on average, 80% of repeated ideas are negative.[1]

That’s roughly 45,600 negative thoughts per day!

Carrying around these negative thoughts is like going on a hike in the mountains with a backpack full of rocks. The hike is hard enough on its own, but having extra junk weighing you down is a recipe for failure.

Sometimes, building mental toughness isn’t as much about building new strength as it is about saving your strength for the right tasks. Wouldn’t it be easier to dump the rocks out of the backpack instead of trying to get strong enough to carry the extra weight?

Let Go of Self-Limiting Beliefs

It’s pretty hard to be mentally tough when you’re constantly beating yourself up. Self-limiting beliefs are any beliefs that hold you back in some way. Here are some examples:

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“I’m not smart enough to…”

“I don’t have enough experience to…”

“I’ve tried that before, and it didn’t go well, so I must just be bad at…”

When we allow these self-limiting beliefs to flood our minds, negative self-talk runs rampant, and we crowd out our ability to think positively.

When you recognize a self-limiting belief cropping up in your mind, quickly silence it by telling yourself that it’s not true, and then back that up with some positive affirmations:

  • “I am smart enough; I may just need to do some more research first.”
  • “I may not have as much experience as someone else, but that’s not going to stop me from trying. I have enough experience to get started. I’ll figure the rest out on the way.”
  • “Just because I failed at this last time doesn’t mean I’m going to fail this time. My past does not dictate my future.”

Get Rid of the All-or-Nothing Thinking

Another form of negative thinking that could be preventing you from building mental toughness is all-or-nothing thinking.

All-or-nothing thinking is the concept of thinking in extremes. You are either a success or a failure. Your performance was great or awful. If you’re not perfect, then you’re a failure.

But this isn’t true!

If you’re trying to lose 30 pounds and only lost 28, isn’t that still better than not losing any weight at all? I’d say so!

If you allow all-or-nothing thinking to rule your mind, you’ll be on cloud nine when you succeed, but you’ll beat yourself up when you “fail.” Acknowledging the shades of gray in between will allow you to see success more often.

When you recognize an all-or-nothing thought, remember to look for the positive in the situation. What did you gain by trying? What would you have missed out on had you not tried? Could you do better if you were to try again?

Ditch the Dwelling

Self-limiting beliefs and all-or-nothing thinking can lead to a bad case of dwelling on the negative, which is bad news for mental health. If you want to build some mental toughness and keep your mind strong, you have to ditch the dwelling.

When we dwell on our misfortunes, we waste massive amounts of energy that we could be using to achieve our goals. When this happens, we’re more likely to quit altogether.

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That doesn’t mean you’re not mentally tough; it just means you’re misusing your energy.

The next time something bad happens, it’s important to allow yourself to feel the disappointment and frustration, but work on reducing the amount of time you dwell on the situation.

If you struggle with this, you can try the following:

  1. Call a friend or mentor and talk it through with them. Get some outside perspective on your situation.
  2. Time block your dwelling by allowing yourself to dwell for no more than one hour.
  3. Then, tell yourself to move on, that you’re human, and you’re allowed to make mistakes or experience setbacks.
  4. If all else fails, find a good way to distract yourself until you can calm down and reexamine things with a clear mind.

The faster you can focus on the positives and move past the problem, the quicker you can get back to achieving success in your life.

2. Connect With Your Purpose

One of the most critical elements to building mental toughness and keeping a strong and focused mind is having a strong “why” for all of your short and long-term goals.

If you set out to achieve a huge goal that you don’t have a “why” for, you’re going to find yourself distracted, discouraged, or disengaged as soon as you experience your first setback.

Think about the last time you were working on a goal or resolution, and things weren’t going well. Perhaps you thought you didn’t have enough willpower or discipline.

It’s more likely that you just didn’t have a strong enough why.

Simon Sinek has been spreading his message “Start with Why” across the globe.[2] In short, he says that:

“Your ‘why’ is the purpose, cause or belief that inspires you.”

One of the biggest drains on your mental energy is pursuing a goal or a task that you don’t have a why for. Often, we set goals because we like the idea of the goal, not the reality of the goal. Without connecting to our why, we can’t intrinsically motivate ourselves to achieve our most challenging goals.

You can learn more on identifying your purpose in this video:

Find Intrinsic Motivation

Intrinsic motivation is our innate desire to do something, and it comes when we work towards something that satisfies ourselves above all else—not our parents or our bosses or our teachers[3].

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Develop mental toughness with intrinsic motivation

    Let’s say you think you want to quit smoking because you know it’s bad for you, but you really enjoy smoking. If you don’t truly want to quit smoking, it’s going to be nearly impossible, regardless of your willpower or mental toughness.

    However, if you want to quit smoking because you just had a baby, and you don’t want your baby growing up around smoke, then that “why” is going to give you intrinsic motivation. Intrinsic motivation is far more powerful than sheer stubborn willpower, and it’s far easier to maintain over the long haul.

    If you’re trying to develop mental toughness, connecting a why to everything you want to achieve will reduce the effort and energy it will take to achieve those things.

    3. Find Strength in Unity

    The final aspect of developing mental toughness is embracing the idea that you’re not in this alone.

    Bill Gates didn’t build Microsoft alone. Oprah didn’t build her network by herself. Steve Jobs didn’t invent the iPhone without a team. Michelle Obama didn’t implement the “Let’s Move” campaign on her own.

    Behind all of these successful people were countless other people who were offering support, mentorship, guidance, and encouragement.

    If you want to develop unmatched mental toughness, you need to understand that you don’t have to go it alone. Even the toughest Navy Seals have a team backing them up.

    Find a Mentor or Committee of Mentors

    The benefits of having a great mentor are far too many to list, but to boil it down to the basics, a mentor is someone who will help show you the path to success, discover your greatest strengths, spot and overcome your blind spots, and work through your weaknesses.

    If you’re struggling to deal with your internal negativity or with finding your purpose, talk it through with a mentor. Sometimes we lose the forest for the trees, and a mentor can help us take a step back and see the bigger picture.

    Here’s how to find the right mentor for yourself: How to Find a Mentor That Will Help You Succeed

    Recruit Some Cheerleaders

    If you want to stay strong, it never hurts to have a group of personal cheerleaders to help you successfully complete your goals. Unlike mentors who are going to jump in and help you address your problems, a group of cheerleaders will help keep your spirits up.

    Even if you have a strong why and a positive mindset, it’s nearly impossible to maintain a positive attitude 100% of the time. It doesn’t make you weak to need some help from time to time. Having a group of people cheering you on will make all the difference in the world.

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    As you work towards your goals, tell a few close friends about what you’re doing, and when things get tough, tell them about it. When they give you the pep talk you need, don’t resist their positivity or counter it with your self-limiting beliefs.

    Allow their optimism to refill your energy and use that energy to press on.

    Form an Accountability Group

    Cheerleaders are great, but sometimes we need someone to give us the kick we need to keep going. You might have a strong why for running a marathon or losing 30 pounds, but that doesn’t mean it’s going to be easy; and trying to force yourself to follow through is a sure way to tax your mental energy.

    Why not save some of your mental energy by forming an accountability group?

    Find a person or a few people who have similar goals, or at the very least, the need for an accountability partner. Then, form an agreement within the group to push each other every day.

    4. Learn to Pick Yourself up After Setbacks

    Building a strong mindset and developing mental toughness isn’t easy! Anyone who’s ever achieved massive success knows that obstacles, setbacks, and failure are inevitable, and you’re no different.

    As you work on your goals, you’re going to face many ups and downs, but this doesn’t mean that you don’t have mental toughness, willpower, or discipline.

    When you find yourself in a low spot, instead of giving up right away, ask yourself these questions:

    • “Am I being too hard on myself?”
    • “Are negative thoughts distorting my view?”
    • “What’s the positive side of this setback/obstacle/failure?”
    • “Why was this goal important to me? What was my purpose?”
    • “Is this goal still important to me?”
    • “Who can I ask for help? Who can mentor me or hold me accountable?”

    Asking yourself these questions is a great way to check in on your mindset. When we get lost in negative thinking or lose connection to our purpose, it’s far too easy to become discouraged.

    This article provides some useful tips to help you get back on track: How to Deal with Failure and Pick Yourself Back Up

    Tying It All Together

    A crucial part of developing mental toughness is learning to recognize negative tendencies and taking action to correct them early on with healthy habits. Developing mental toughness is not about eliminating weakness, but learning how to deal with it and overcome it.

    No one is perfect, but when we focus on the right things, we can develop a mental toughness worthy of life’s biggest challenges.

    More on Developing Mental Strength

    Featured photo credit: Zulmaury Saavedra via unsplash.com

    Reference

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