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How to Write and Self-Publish a Book in Three Months (With No Experience)

How to Write and Self-Publish a Book in Three Months (With No Experience)

I am an engineer. At school I was always a straight A student in any numerical subject, but got mostly B grades in English. I am ambitious and have a LOT of life goals, but writing a book definitely wasn’t one of them. Then, in 2016, I decided to write a book – and wrote and published one in three months, without a publisher. My book, entitled Marketing for CEOs: Death or Glory in the Digital Age, has received very strong reviews on Amazon and elsewhere, and has won several awards.

A lot of people have asked me how I made that happen, especially because – at the time – I was holding down two CEO jobs on opposite sides of the world (Singapore and Kansas City). So, by popular demand, here are a few tips from my book writing experience to help you write and self-publish your own book:

1. Pick The Right Subject

The subject really matters. It needs to be something that you are both passionate and knowledgeable about. Passion enables you to overcome inertia on all those evenings and weekends when you would rather be doing something else. Knowledge reduces the amount of research you need to do and makes it easy for you to provide expert-level authenticity to the topic. In my case, the subject found me.

In 2015, several CEO friends said to me: “Ben, I am planning to fire my Chief Marketing Officer (CMO). Please help me find a better one.” At first, I would usually just commiserate with him or her over a drink, then I would get back to my day job. However, one day I replied, “I am sure there’s a book out there. I’ll look into it and recommend the best book that defines what marketing should be doing in the digital age.”

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It sounded simple enough. But then I searched for the book on both Google and Amazon. However, I couldn’t find a decent book that offered a clear, compelling proposal for what marketing should be doing in a new world dominated by mobile phones, social media, and big data. It was then that I decided to share my knowledge on the subject and write one myself.

This stimulus for the book also helped me to define my target audience: CEOs, CFOs, and investors who were all keen to understand how intelligent marketing investments can create a competitive advantage and increase company valuations.

2. Start With Writing Down Your Thoughts 

During my early CEO conversations, I had no intention of writing a book, but I did think that I might write the occasional article on digital marketing, the future of marketing, etc. So, I started collating my ideas, thoughts, and inspiration for articles in Evernote. I am a big fan of Evernote, as I could update my thoughts using my laptop, iPad, or mobile phone and it synchronized everything seamlessly.

During 2015, I organized all of these thoughts into 14 sections, which ended up being very closely aligned with the eventual chapters of the book. I then expanded on these thoughts and populated these sections with ideas, statistics, and useful links.

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3. Pay A Ghostwriter In Installments

The act of hiring a ghostwriter is when I started my “clock” for the three-month period for writing the book. Before this, I hadn’t actually decided to write a book. My marketing team got pretty excited when I said, “Maybe I should turn all these notes into a book.” They were thinking about all that event sponsorship money they could save if I would be – as a published author – invited to be a keynote speaker at major conferences for free. So they set about finding a ghostwriter with the right kind of tone and experience to really “get” the subject matter.

Once we found the right person, we structured his compensation as follows:

  1. 25% of total fee: Upfront
  2. 25% of total fee: On delivery of the first draft
  3. 25% of total fee: On being declared “ready for pagination” by me
  4. 25% of total fee: When the book had sold 10,000 copies

The first and second parts above are pretty normal. It was the third part that really put the pressure on me. For me to declare the book “ready for pagination”, that meant I had to read, edit, and polish every single chapter. If the ghostwriter had been paid off after delivering his first draft (as many are), I might have delayed reviewing and editing much longer especially because I was insanely busy at the time. However, the ghostwriter was a great person and I felt guilty at the thought of him not receiving his third and fourth parts of his total payment. That put significant pressure on me to work evenings and weekends – even over Christmas in 2015 – to get the wording into a proper state for pagination.

4. Iterate and Ask For Input

Turning the first draft into something worthy of pagination, illustration, and publishing was a LOT of work. When I read the ghostwriter’s first draft, I initially thought it was 80% ready for print. However, as I went through each chapter more thoroughly, I realized that I needed to put a lot of work into every single chapter. Reading the first draft made me think of better words, phrases, and examples to bring the concepts to life.

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For a handful of chapters, I deleted them and started from scratch. At various stages, I also asked friends and colleagues for input and this led to all sorts of useful input, from big ideas to spotting spelling mistakes. By the time I declared the book “ready for pagination”, I had changed, rewritten, or reworked 80% of each chapter compared to the initial draft.

5. Collaborate In The Cloud

Throughout the process, we used cloud-based software. This allowed easy access to documents and important input from other collaborators as needed. I have already mentioned my early scrawling in Evernote. Then the draft document lived in Google Docs for several weeks (until pagination), allowing trusted proofreaders to suggest improvements or ask questions directly in the document.

6. Use Freelance Sites To Score A Great Illustrator For Less

Finally, we used 99 Designs, a design marketplace, to run an online competition to find an illustrator for the front cover. We were so happy with his work on the front cover that we then asked him to illustrate all the artwork for the book. And all of his illustrations costed us less than $1,000.

Summary

It’s easy to be daunted by the thought of writing a book, to think that it will take forever, or that you will fail without a publisher. However, as I have outlined, it is not only possible, but it is also doable – even with a busy schedule.

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Now I need to try and find the time to incorporate all of the excellent feedback I have received into a new edition of the book.

Featured photo credit: Dunlap Library via dunlaplibrary.org

More by this author

Ben Legg

CEO of Adparlor

How to Write and Self-Publish a Book in Three Months (With No Experience) Why CEOs Run The World

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Last Updated on December 13, 2019

7 Steps For Making a New Year’s Resolution and Keeping It

7 Steps For Making a New Year’s Resolution and Keeping It

Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

1. Just Pick One Thing

If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

2. Plan Ahead

To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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3. Anticipate Problems

There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

4. Pick a Start Date

You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

5. Go for It

On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

Your commitment card will say something like:

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  • I enjoy a clean, smoke-free life.
  • I stay calm and in control even under times of stress.
  • I’m committed to learning how to run my own business.
  • I meditate daily.

6. Accept Failure

If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

Perseverance is the key to success. Try again, keep trying and you will succeed.

7. Plan Rewards

Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

Featured photo credit: Ian Schneider via unsplash.com

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