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4 Great Website Landing Pages and Why

4 Great Website Landing Pages and Why

All of the marketing and press in the world cannot help a company or entrepreneur that cannot put together a good landing page. In fact, many studies have been done that show that slight changes in the structure of a landing page can double, or even triple conversions overnight. That is a lot easier than spending hours on SEO, PR, Google Adwords, Facebook ads, and other expensive marketing tactics. The only real hard part is figuring out what those slight changes need to be.

Here are four keys to creating a successfully converting landing page and examples.

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Simplify

Companies and individuals often get so caught up in trying to explain how incredible their product or service is that they forget they have time constraints. The average user will not show up to a web page and read all of the copy and then make a well-informed decision. Many consumers give a webpage less than 10 seconds to capture their attention or their information and then they are gone.

Bills.com has a great landing page that simplifies its purpose into one question, essentially asking why they are on the site. Then Bills.com is able to direct them to the most relevant information for them and keep them long enough to start building rapport.

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Explain the benefit

Once you simplify, then you focus on explaining the benefit to your product or service in as few words as possible. If you are selling an app that can help people manage their time more effectively, you might write something along the lines of “Eliminate wasted time and double your productivity with X”. You have helped the user see what problem your service solves, helped them to see how it will be solved, and done so in just a few seconds.

Conveniently, a great example of this is Unbounce, a leader in conversion page optimization. Their homepage quickly explains the benefit and keeps the benefit explanation as close to the call to action as possible.

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CTA location

CTAs can be sometimes hard to work in. Any SEO worth their salt will explain that a webpage needs a lot of words and written content in order to show up in search engines. Companies like Google do not have a lot to go off besides words, meaning words matter quite a bit.

Many companies and especially new entrepreneurs make the mistake of writing their 2,000 word landing page and then putting the CTA at the end. After all, it makes sense to do it this way. Sell first, ask for their business at the end. That model doesn’t work when they are a click away from leaving.

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Here is a great example of a page with lots of content that is useful, but offering the CTA at the beginning for those that are ready to make a decision already. Then the top of the page offers links that can take you to other places in the page that may answer specific questions.

Design around CTA

Remember, your entire goal is to get the user to click the CTA on the page. This needs to show in your design. The first thing a user’s eyes should go to on a landing page is the CTA. They can then browse other parts of the page that they find relevant, but they always know just where and what the CTA is.

Trulia, and most real estate sites, do a great job of this. They start getting information from you as soon as they can and make it very easy to dive into the funnel and get started.

The real thing to remember with landing pages is that there is no one guaranteed strategy. That is why true marketers are constantly testing and improving their landing pages. It is usually much easier to improve conversions than it is to increase traffic quickly.

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Spencer Mecham

Marketing Manager

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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