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5 Values of an Effective Leader

5 Values of an Effective Leader

Through life I’ve looked up to so many great leaders in my direct circle of contacts to the respected men and women in the world. I work with energy and values and by being conscious of what I value, I’m able to choose them as I please. While admiring and respecting these leaders, I began to realise that most of them had a set of quite similar values and it all added up to what a great and effective leader should be.

And not just a leader at the office but a leader by example in life. Someone people look to for direction and support. Inspired by people I’ve met I wanted to share with you the 5 values I found in a leader and why we should value them too.

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Along with decision making and a vision, leaders are those who are the direction and example that people will follow. Leaders guide, support and inspire others to strive for amazing things. A leader should be there for the tasks and work. In a leaders presence you should feel supported and trusted for the effort you make.

Values of a Great Leader :

1. Transparency

A leader should be transparent to create trust within their direct circle of people. Being completely transparent with your actions and intentions shows your initiative and direction of your choices. You are no longer hiding anything from anyone, completely open! There is nothing anyone could ever use against you or judge you for because you’ve owned everything, you are by being transparent.

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2. Authenticity

Like transparency you want to present yourself as only you. Being 100% authentic is stripping away the labels people want to give you and living by who you are inside and sticking to that. Authenticity is so important because once you show that you are being true to yourself, people will see this and respect it. Because who is a better you than you?

3. Respect

Whether it be through admiration/appreciation of another’s hard work and effort. You should handle difficult situations with consideration and respectfully. A leader with respect will gain the respect from others around them. A leader does not stand on a pedestal and make orders, a leader respects his employees and leads by example in their vision.

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4. Integrity

Fulfil promises and meet the expectations of the people around you. Having the strength to carry out what you wish others to do with you, will promote the culture of trust and commitment to you and your team.

5. Passion

I love passion. It is so important in a leader because when you can see and experience the care and commitment to a cause or a vision, that’s when you are inspired and motivated. Along with enthusiasm, passion brings the joy and pleasure in working hard and pushing forward. Passion is the driver to action.

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These are the 5 values I admire most in the leaders in my life. I was inspired by these values to be the CEO of my own company and have a loyal and committed team. This drove me to be able to create a culture of trust in my business and personal life. I believe these values don’t only work at the office, but at home with your family and friends, too.

Ultimately, a vision to inspire everyone to be their own best leader. These values are not only for empowering those around you but also for empowering yourself. Strive for the greatest.

Living by values is an amazing way to lead yourself, your family and friends, your employees and team and then ultimately society. See how these values help you become the best version of yourself and impact your personal life, professional life and in the grand scheme of things lead the world to change for the common-good of planet earth.

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Mark Copeland

CEO at smartminds, Qi gong Instructor, Certified Barrett Values Consultant

5 Values of an Effective Leader

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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