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5 Tips for Choosing a CMS for Your Website

5 Tips for Choosing a CMS for Your Website

If you are interested in creating a website, you probably want a content management system (CMS). While you can code a website from scratch if you know how, a CMS lets most people easily add content, format their websites, and add and arrange content how they see fit. However, selecting the right CMS can be challenging and many get overwhelming.

There is nothing wrong if you want to use WordPress, but it may not be the best choice for your particular website. Every organization needs something different, whether that difference comes down to personal tastes or what resources are available. Here are some tips and factors to consider for your website so you can get the CMS that is just right for you.

1. Figure out why you want a website

Different CMSs are built for different websites. For example, an e-commerce website should consider Magneto.

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In addition to figuring out why you want to build a website, you need to define what constitutes a successful website. For most websites, simply attracting visitors is enough. But if you are running an online business or charity, you want to measure how much money you are receiving from the business. While this may seem to be a basic step, knowing what you want from your website is the first step to determining what CMS will work.

2. Understand open source vs. proprietary CMS

There are many different CMSs out there, but they can be generally divided into free, open-source CMSs like WordPress or Joomla or paid, proprietary CMS like Ghost or LightCMS.

You may think that the paid CMS will be better than a free one, but that is not the case. In fact, open-source CMSs are generally more flexible, have more design choices, and are more affordable. The catch is that an open-source CMS is a general template that is suitable for a vast array of websites, while a proprietary CMS can be customized for your specific design or business. Also, a proprietary CMS is normally safer.

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Cypress North has a good guide if you are still unsure whether to pay or not. But in general, go for an open-source website if your organization is completely new and you are unsure about what you want the website to look like. Open source CMSs like WordPress are best if you want to set up a blog. Use a proprietary CMS if you are in a more niche field, know exactly what the website’s design should be, and have the cash available.

3. How easy is it to use and restrict?

If you have some computer expertise and are the only person managing your website, then you can use a more complicated CMS. But if you have multiple users and editors, then you need a CMS that is more user-friendly. In this regard, WordPress is a good starting point for your website, as you can figure out what your peers are capable of doing or not doing and adjusting your website and its coding appropriately.

But while you want a CMS that your peers can use easily, you also need to be able to control who can post what as the website grows larger.

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For example, a news website may have bloggers who can post an article, but only after an editor checks over and approves it. Make sure that the CMS allows for multiple roles and different kinds of permissions, enabling you to limit where users can post.

4. Check the search function

When someone visits your website looking for relevant content, they will often hit your website’s search engine to find something they are interested in. It’s most likely that 30 percent of site visitors will use a website’s search bar on their first visit.((Agility: Why it’s Important to Have a Search Bar On Your Site—And How to Leverage It))

This obviously means that you want to make sure your CMS has a search bar option, but that is not enough. Make sure that the search has good speed, checks all of your website to find relevant content, and understand how it shows its rankings. If you are using an open-source CMS, look at search plug-in options that can give users more advanced search criteria or speed up searching.

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5. Understand the relationship between CMS and SEO

Every website wants to attract people, and a strong SEO strategy is critical towards getting viewers. Consequently, any CMS must have options that can help your website on the search rankings.

Some things to consider are the URLs, as you want your web pages to read well. Also check to make sure that the CMS will let you customize page title, keywords, and the meta description. Higher Visibility also has some good pieces of advice for other ways which your website’s CMS can improve your SEO such as breadcrumb navigation and a 301 redirect.

Featured photo credit: Andrew Abogado via flickr.com

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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