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5 Negotiation Tips and the One Negotiation Hack You Need to Know

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5 Negotiation Tips and the One Negotiation Hack You Need to Know

How can you be a confident negotiator, get the price you want that feels valuable, and be happy about the transaction?

In a growing world where prices are continually fixed, negotiators and ones who can do so successfully are hard to find.

The truth of the matter is that while most people don’t want to negotiate and will avoid doing it whenever they can, this leads to a tremendous opportunity for those who do know how to negotiate.

The following are the 5 negotiation tips and the one negotiation hack you need to know:

1. Research and set an ideal outcome with a plan to get there

Before you do your negotiation have your research done and know what the market is for the item that you are looking to buy or sell. When you have this figure in mind then you need to plan out the likely ways that your outcome is likely to come to fruition.

Negotiations are rarely going to go according to plan, but you need to set a worse case scenario plan. What is the most you will pay for an item or the least you are willing to settle for in letting an item go?

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Then you also need to do the same for the best-case scenario. What is the lowest price that you can pay for the item or what is most that you can get for the item you are selling?

When you have the best-case scenario you can direct your mind better in what you want to accomplish. The worst-case scenario will show you what you need to avoid and how to be better directed towards a more favorable outcome.

2. Don’t take the negotiations personally           

The biggest resistance people have to negotiations that they might be unaware of is their unwillingness to take out the personal aspect out of the negotiation. They see it as a friendship and aim for a person to like them better than to achieve their goal.

People like others more who they respect. It is more challenging to respect someone who is willing to compromise themselves and what they want in favor of being liked. In the same vein, it is hard to not respect someone who goes for what they want.

Take the personal aspect of the negotiation out of the equation. Focus on what you want and do what it takes to get there. Most negotiations can be totally friendly, but they are actually more challenging to engage in if you are worrying what everyone thinks of you.

3. Bid to the extremes

It doesn’t matter who states the first price. You should be well versed in what this product is worth, the market for such an item, and you should have an ambitious figure in mind for your first offer.

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Whether it is bidding low when you are buying or setting a high price when selling, you are giving yourself more room to negotiate by setting an extreme figure that your counterpart has to accept or adjust for.

Going too far at an extreme has the potential to drive a deal maker away, but there are always more people to deal with. Making sure you set firm your initial standards will at the very worst show the person you are doing business with that you are for real.

4. Aim for counter offers

If the potential deal has come together with only one offer and acceptance, then it is very likely that you could have done better in your negotiations. Upon your first offer, your counterpart should always give a counter offer.

If they immediately accept instead, then you know you could have offered lower or higher depending on your side of the deal.

Remember, most people want to get out of a negotiation as soon as possible. They are worried about upsetting others and don’t want to feel the pressure of the event. Go back with a few well-planned counter offers and you will wear your fellow dealmaker down and get exactly the right price that you were looking for.

5. Honesty first

Commonly there is a lot of negotiation advice that is deceitful or deceptive and this will only inhibit your negotiation skills, strategies, and success as a negotiator.

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While you may get a quick win, it is more important that you develop the skills and can have long standing positive and fruitful business relationships.

For these reasons, if you are the one in charge don’t act like you have someone else making the ultimate decision. This is dishonest and deceitful. Own your negotiation. Don’t tell someone else, “This is the lowest I can go.” This leads to limitations and most people are more likely to do deals with people who are more flexible.

And finally, the one negotiation hack you need to know:

When you are negotiating as the buyer of an item, right before you present your initial offer you need to say something negative about the item up for purchase.

“I like this car, but the tires look bald and will definitely need to be replaced soon. Will you take $5,000?”

You include the negative phrase because it is psychological in nature.

People are motivated by the fear of loss more than the pleasure of gain. When you include a phrase such as the above you give the seller fear and the pleasure of the sale becoming completed right after.

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Most times this hack compels a seller to move the item right then, but if they don’t it gives you an extra edge in your negotiations as well.

Being a good communicator and negotiating what you want is a key to life. If you can’t negotiate, you will be worse off in your relationships, your career, and your life.

How would you be able to have a balanced relationship if you couldn’t negotiate the responsibilities in such partnership?

Use the preceding advice and take your skills of negotiation to the next level. By continuing to practice you will soon feel yourself becoming a fine dealmaker.

Featured photo credit: Robert Owen-Wahl via pixabay.com

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Shawn Schweier

Life Success Coach

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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