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Make Money Online In 2017 With Facebook And Google

Make Money Online In 2017 With Facebook And Google

The United States currently has the largest number of freelancers in the world, with almost 30% of its workforce engaged in some form of freelance work. The population of US-based freelancers grew slightly, rising 2% from 54 million in 2015 to reach 55 million in 2016. Their earnings, on the other hand, rose by 35% to reach US$ 1 trillion in 2016, compared to the US$ 715 billion they earned in 2015. These trends indicate that skilled freelancers are earning more with each passing year without large changes in their numbers.

But how long will this rise in income last? The population of freelancers, gig artists and digital nomads is set to increase exponentially over the next two decades and is expected to attain the incredible figure of 1 billion by 2035. That means increased competition is on the way from low-income countries like India, Bangladesh, and China, whose populations of freelancers are set to explode.

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Freelancing, which was once the preserve of the white middle class in the US, is going to witness fierce competition from teenagers in third world countries who first logged on to the Web only after 2010. Those freelancers who are in their mid-20s and early 30s now will be close to 50 when these changes fully play out.

Will you be affected by these trends?

Making money online in 2017 will see disruptions that few of us can imagine. The answer to the above question is both “yes” and “no.” Low-skilled jobs might become uneconomical for Americans to work in because of the fierce pricing power that people from countries with low costs of living have. Highly skilled work will always command a premium. Gaining and honing the right skillset takes years, and if you ensure that you upgrade your skills at regular intervals, you can future-proof your income from any black swan events that might hit the freelancing world. Hitching your career to niche, high-paying jobs will ensure that your earnings do not disappear overnight.

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    Follow The Leaders

    Google and Facebook will remain big in 2017, so gaining mastery over them is one of the key factors that could contribute to your online success. While anybody can use Google’s products and sign up on Facebook to use their services, mastery over these domains takes years. Today is a good time to embark on the journey towards becoming a Google and Facebook certified expert.

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    Why Get Online Certification?

    Google.com has an estimated 2.2 billion active users, while Facebook.com has 1.8 billion monthly active users. Marketers around the globe spend billions of dollars trying to reach these active users. Yet there are only a few thousand certified experts across the globe who know how to target this demographic segment.

    Google continues to see enormous growth, and it earned a profit of US$ 46 billion in 2015. A large part of its profits come from small webmasters and freelancers like us who use AdSense and AdWords. So, gaining mastery over these two products could supplement your income disproportionately by helping you gain premium pricing for your services.

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    Moreover, getting certified is free and only requires effort and time. Look at the free certification programs from these two tech giants below:
    · Sign Up To Become A Facebook Certified Professional.
    · Free Training Modules For Your Facebook Certification.
    · Become A Google Certified Digital Marketer. Take the Online Marketing Challenge.
    · Gain a Google Certified Developer Accreditation.
    · Get AdWords Certification.

    Some freelancers who successfully obtained certifications reported an almost 200% increase in their annual incomes during 2016. Having these certificates on your digital resume can boost your appeal to prospective online employers in 2017. Sign up today to future-proof your online career!
    Let us know if there are any other certifications that you feel freelancers should opt for in the comments below.

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    Kyra Taylor

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    Last Updated on March 29, 2021

    5 Types of Horrible Bosses and How to Beat Them All

    5 Types of Horrible Bosses and How to Beat Them All

    When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

    What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

    The Dream Type Of Manager

    My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

    I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

    My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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    “Okay…”

    That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

    I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

    The Complete Catalogue of Bad Managers

    The Bully

    My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

    However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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    The Invisible Boss

    This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

    It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

    The Micro Manager

    The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

    Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

    The Over Promoted Boss

    The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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    You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

    The Credit Stealer

    The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

    Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

    3 Essential Ways to Work (Cope) with Bad Managers

    Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

    1. Keep evidence

    Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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    Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

    Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

    2. Hold regular meetings

    Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

    3. Stand your ground, but be ready to jump…

    Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

    However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

    Good luck!

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