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4 Things You Should Know Before You Start A Career In Travel

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4 Things You Should Know Before You Start A Career In Travel

Are you crazy about travel and want to turn your passion into your profession? If you love traveling and consider yourself an organized person who enjoys helping others plan their trips, a career in travel may be right for you.

The fascinating tourism industry offers a broad range of career opportunities, from travel agents[1] to accommodation and hospitality managers. There are options for a huge variety of professional profiles, but whatever area of the travel sector you decide to go into, these are four things you should know before you start your career in travel:

1. You will be facing challenges

The tourism industry is always evolving, and if you want to have a successful career in this field, you will need to be flexible, learn fast, and be able to adapt quickly to the changes.

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The travel and tourism industry has gone through significant changes within the last decade.[2] Both the global economic crisis and the eruption of online bookings have had an enormous effect on this sector. Today’s travelers expect complete transparency and personalization from their travel providers. The new, young travelers have less money and more time than other generations before them. And more importantly, they are more internet savvy.

An excellent example of the transformation of this industry is the rise of the sharing economy, which has left out of the equation many traditional travel companies. The competition is huge in the travel sector and adjusting to the new changes is vital to success.

It is crucial to keep this in mind if you are planning to start your career in travel and hospitality. To keep you ahead of the curve, think about where you want to be in ten years and remember that the travel industry changes very fast.

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2. Specialized services are in demand

According to The World Travel & Tourism Council, in 2014, travel and tourism directly supported over 105 million jobs and it is expected to rise year after year.[3] Such an enormous industry is massively segmented and focusing on a niche market is becoming increasingly necessary to succeed. When you concentrate on a particular group of people, you get to know your potential clients better, making it easier to adapt your products or services to their needs and wants.

According to the book “Design and Launch an Online Travel Business in One Week” by Charlene Davis and Entrepreneur Press, today’s hottest specialty travel opportunities include eight growing travel markets. These are adventure travel and outdoor excursions, luxury travel, for women only, “mancations” or men-only vacations, “honeymooners”, “grandtravel” or trips taken with grandchildren, disabled travelers, and traveling with pets.

When you start your career in travel and you know the exact niche market you want to work with, it is recommended to develop your skills in that particular area to become an expert. But when you are not 100% sure of what your ideal job is – and this happens more often than not – it may be a better idea to acquire wider skills and try a few different jobs until you get a better understanding of the industry and what area you would rather work on.

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3. It is possible to make six figures

According to Kimberly Ramsawak, founder of Tourism Exposed, “Like many industries, entry-level positions in tourism may pay minimum wages.” However, “tourism positions above entry-level often pay well in comparison to other industries.”

And as she demonstrates, “Many factors will determine exactly what you’ll earn, such as job location, cost of living, type of business or organization, specific position type and stage, your skills, and training. Travel agent salaries, for instance, can range from the mid $30,000s to $100,000 a year. Yes, it is possible for a travel agent to make six figures!”

As Kimberly explains on her site, it will all depend on the type of travel agent you are trying to be and the steps you’re willing to take to master the art of success in your niche.

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4. The way you travel will change

If you want to be in the travel business, you probably love to travel. However, something you should remember before you start your career in tourism is that you will never travel like you used to do. Your eyes will be open to detect new ideas for your clients and you will be continuously absorbing information not only for your personal pleasure, but also to apply it in the professional world.

When you work in the travel industry and you are visiting a new place, your perspective will be slightly different from the regular tourist’s point of view. You will pay attention to details you haven’t noticed before and your expectations will be higher. For instance, if you work in hospitality yourself, you will be more aware of a hotel’s arrangements. And if you come across any issues with your accommodation, you will know exactly who you need to talk to and how you should sort it out.

Overall, it is a great time to start a career in the fascinating travel industry. Not only are the number of job opportunities continuing to rise, but the types or roles in the industry are evolving and becoming more attractive. In this sense, young professionals have a chance to acquire the necessary skills and prepare themselves to offer the new and fresh perspective that so many travel companies are demanding at the moment.

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Featured photo credit: Moyan Brenn via flickr.com

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Maria Onzain

Content Marketing Freelancer

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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