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8 Signs For Small Business Owners That It’s Time To Get An Office

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8 Signs For Small Business Owners That It’s Time To Get An Office

Most small businesses begin at home. In fact, Microsoft began in Bill Gates’ father’s garage. And Facebook began in a college dorm room. There are a few reasons that businesses tend to literally start from the ground up in regards to location. For most startups, your home cuts costs by being a cheap, free option to housing your business. Running your business at home also offers a lot of flexibility to work anytime creativity strikes, sometimes even in the middle of the night. As a home base, it also provides a lot of convenience.

At some point, however, your small business grows to the point that you have to think about moving out of your home and into an actual office space. How do you know the time is right to do this? Here are the telltale signs that your small business can make the move from home office to office space:

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1. You Are Scheduling Too Many Meetings With Clients Off-Site

Your workspace at home is pretty small. And, it is not set apart from the “goings on” of the household. There are distractions and interruptions that make you uncomfortable. So, more and more, you are meeting with clients over lunch at a restaurant, at a coffee shop, or only at their offices. You need a professional space where clients can visit and meet you, even if only for your reputation as a business. As you gain more important and bigger clients, they will expect that you have an office, not a small room in your home.

2. You Need To Add Staff

Growing means that administrative and management tasks become more complex and take up more of your time. You know you need to add additional staff to the team and now you can afford it. The problem is this: where do you put them? Can you divide the small home office space up to accommodate additional furniture and equipment? Probably not. It is definitely time to look for some space outside of your home.

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3. Your Business Requires You To Be On-Site Somewhere Else

This is not the case with every business, but it is with some. Suppose, for example, that you are a property manager or developer. You began small out of our home. Now, a large developer has contracted with you to manage the sales/leasing of a large residential project. Or, as a developer, you are ready to begin your first major project. It’s a project that will take your business to the next level. To meet those client’s or customer’s’ needs, you are going to need an office on-site that is staffed with the right personnel to receive potential buyers/renters. Having an office tells potential customers that your company is professional and trustworthy. Other smaller operations may be run from your home, but this one is just too important.

4. You are Generating The Revenue To Warrant Office Space

You are finally generating the revenue that is bringing in a good profit. It is definitely time to think about expanding and venturing into new, related areas for your business. You want to seek out investors, partners, etc. When you plan for this kind of expansion, you will need to have the space and the staff to do so. As much as collaboration can now occur with remote staff members, it is still a bit “sketchy” to professionals who may be interested in collaborating with you in your new growth phase. Having an office with staff on-site projects an image of stability and permanence.

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5. Distractions Have Become Too Much

Your kids are growing older. They may be at the toddler stage where everything in the house is “fair game,” including your office. Likewise, they may be elementary-aged with friends over a great deal of the time and they are noisy in their fun. They may also be teens with their blaring music or playing video games with their friends. Whatever the case, you find yourself distracted by the comings and goings, the interruptions, and the noise. It’s definitely time to look for space somewhere else – a place where you can be during the day to focus full-time on your business. This does not necessarily mean that you have to give up your home office – it will be there when you need to work evenings and weekends – just not during prime working hours when it’s better to be somewhere else to avoid household distractions.

6. You Are “Bending” Local Laws And Regulations

Most communities/cities have regulations related to home businesses – what types of businesses can be run from home and which types need to be located elsewhere. If you are a freelance writer, for example, you can stay in your home permanently. Suppose, however, that you are a tax accountant and, especially during tax time, clients are parking on your street and taking up space that residents feel should be reserved for themselves. Or, suppose you have a home office large enough to accommodate a few staff members. They are parked on your street all day, every day.

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In general, cities have laws regarding how many employees you can have in a home office and a revenue cap as well. Some homeowners’ associations have even stricter regulations. If you are “bending” those rules, you may be called on it, as neighbors begin to notice and complain. Be a good neighbor and follow the “rules.”

7. You Feel Isolated

Working at home can be a lonely endeavor, especially for people who are “social.” Some people are just more productive when others are around, when they can take a short break to chat, or when they can bounce ideas back and forth. If this sounds like you, then it is time to look at some office space. The newer concept of shared office space is also a good one. Several small business owners can collaborate, rent a large space together, and subdivide it into their own offices. This adds a social dimension that you might appreciate.

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8. You Just Want To “Feel” Like A Business Professional

Sometimes, it’s hard to have that feeling of being a successful business owner when you spend your entire day at home – it’s a psychological thing. Feeling good about your business and your capabilities is important for your enterprise to grow. You need the motivation that comes from having a “real” office.

Ultimately, it’s an individual choice.

Only you know your circumstances, your personality, and your faith that your business is going to scale regularly. And only you know what type of office space you have at home, how large, and how removed it is from the daily operations of your family. Some business owners have an entire wing of their homes and enough space for additional staff; some business owners can actually operate solely from their homes because the business is fully web-based and clients/customers are remote. But if you find yourself facing any of these eight situations, it may be time to make that move.

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Elena Prokopets

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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