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8 Signs For Small Business Owners That It’s Time To Get An Office

8 Signs For Small Business Owners That It’s Time To Get An Office

Most small businesses begin at home. In fact, Microsoft began in Bill Gates’ father’s garage. And Facebook began in a college dorm room. There are a few reasons that businesses tend to literally start from the ground up in regards to location. For most startups, your home cuts costs by being a cheap, free option to housing your business. Running your business at home also offers a lot of flexibility to work anytime creativity strikes, sometimes even in the middle of the night. As a home base, it also provides a lot of convenience.

At some point, however, your small business grows to the point that you have to think about moving out of your home and into an actual office space. How do you know the time is right to do this? Here are the telltale signs that your small business can make the move from home office to office space:

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1. You Are Scheduling Too Many Meetings With Clients Off-Site

Your workspace at home is pretty small. And, it is not set apart from the “goings on” of the household. There are distractions and interruptions that make you uncomfortable. So, more and more, you are meeting with clients over lunch at a restaurant, at a coffee shop, or only at their offices. You need a professional space where clients can visit and meet you, even if only for your reputation as a business. As you gain more important and bigger clients, they will expect that you have an office, not a small room in your home.

2. You Need To Add Staff

Growing means that administrative and management tasks become more complex and take up more of your time. You know you need to add additional staff to the team and now you can afford it. The problem is this: where do you put them? Can you divide the small home office space up to accommodate additional furniture and equipment? Probably not. It is definitely time to look for some space outside of your home.

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3. Your Business Requires You To Be On-Site Somewhere Else

This is not the case with every business, but it is with some. Suppose, for example, that you are a property manager or developer. You began small out of our home. Now, a large developer has contracted with you to manage the sales/leasing of a large residential project. Or, as a developer, you are ready to begin your first major project. It’s a project that will take your business to the next level. To meet those client’s or customer’s’ needs, you are going to need an office on-site that is staffed with the right personnel to receive potential buyers/renters. Having an office tells potential customers that your company is professional and trustworthy. Other smaller operations may be run from your home, but this one is just too important.

4. You are Generating The Revenue To Warrant Office Space

You are finally generating the revenue that is bringing in a good profit. It is definitely time to think about expanding and venturing into new, related areas for your business. You want to seek out investors, partners, etc. When you plan for this kind of expansion, you will need to have the space and the staff to do so. As much as collaboration can now occur with remote staff members, it is still a bit “sketchy” to professionals who may be interested in collaborating with you in your new growth phase. Having an office with staff on-site projects an image of stability and permanence.

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5. Distractions Have Become Too Much

Your kids are growing older. They may be at the toddler stage where everything in the house is “fair game,” including your office. Likewise, they may be elementary-aged with friends over a great deal of the time and they are noisy in their fun. They may also be teens with their blaring music or playing video games with their friends. Whatever the case, you find yourself distracted by the comings and goings, the interruptions, and the noise. It’s definitely time to look for space somewhere else – a place where you can be during the day to focus full-time on your business. This does not necessarily mean that you have to give up your home office – it will be there when you need to work evenings and weekends – just not during prime working hours when it’s better to be somewhere else to avoid household distractions.

6. You Are “Bending” Local Laws And Regulations

Most communities/cities have regulations related to home businesses – what types of businesses can be run from home and which types need to be located elsewhere. If you are a freelance writer, for example, you can stay in your home permanently. Suppose, however, that you are a tax accountant and, especially during tax time, clients are parking on your street and taking up space that residents feel should be reserved for themselves. Or, suppose you have a home office large enough to accommodate a few staff members. They are parked on your street all day, every day.

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In general, cities have laws regarding how many employees you can have in a home office and a revenue cap as well. Some homeowners’ associations have even stricter regulations. If you are “bending” those rules, you may be called on it, as neighbors begin to notice and complain. Be a good neighbor and follow the “rules.”

7. You Feel Isolated

Working at home can be a lonely endeavor, especially for people who are “social.” Some people are just more productive when others are around, when they can take a short break to chat, or when they can bounce ideas back and forth. If this sounds like you, then it is time to look at some office space. The newer concept of shared office space is also a good one. Several small business owners can collaborate, rent a large space together, and subdivide it into their own offices. This adds a social dimension that you might appreciate.

8. You Just Want To “Feel” Like A Business Professional

Sometimes, it’s hard to have that feeling of being a successful business owner when you spend your entire day at home – it’s a psychological thing. Feeling good about your business and your capabilities is important for your enterprise to grow. You need the motivation that comes from having a “real” office.

Ultimately, it’s an individual choice.

Only you know your circumstances, your personality, and your faith that your business is going to scale regularly. And only you know what type of office space you have at home, how large, and how removed it is from the daily operations of your family. Some business owners have an entire wing of their homes and enough space for additional staff; some business owners can actually operate solely from their homes because the business is fully web-based and clients/customers are remote. But if you find yourself facing any of these eight situations, it may be time to make that move.

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Elena Prokopets

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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