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Digital Nomads: 3 Tips for Holiday Health in Business and Life

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Digital Nomads: 3 Tips for Holiday Health in Business and Life

The digital nomad lifestyle has exploded in recent years. Young professionals are discovering the freedom that comes with working for themselves through online businesses. This kind of work requires nothing but an internet connection. It allows digital nomads, also known as location-independent entrepreneurs, to work from anywhere—well, almost anywhere, as long as a high-speed internet connection is available.

Digital nomads have several things to think about as winter sets in. Aside from weather, you need to make sure your records are in order for the end of the year (if your fiscal year ends on December 31).

Luckily, preparing yourself (and your business) for the New Year is easier than you might think. Read on!

Take care of yourself

Winter weather can be tough, especially if you’re in a cold climate. As a location-independent entrepreneur, you need to take care of yourself first and foremost. That means preparing for winter weather.

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Option 1: Leave for a warmer location

If your current belongings don’t include winter clothes, it may be simpler (and just plain more adventurous) to head somewhere new for the winter. If you’ve been staying in a northern Russian city, why not move south to India or Nepal? You can enjoy a new location, new culture, new people—and, depending on where you go, you may not have to deal with snow and ice.

If you want to avoid the snow in a northern location, check the weather ahead of time and get a sense for when the really bad weather will hit. Give yourself plenty of time to plan your relocation.

If you’re a US-based digital nomad, avoiding snow is especially easy. You don’t have to cross any borders to reach warmer climates—just head south! If you’re living and working out of an RV, driving south is a great idea. You’ll avoid dealing with freezing temperatures in your RV, which can be difficult.

Option 2: Settle down for the winter

Though it may sound like the antithesis of the digital nomad lifestyle, many nomads find that winter is a great time to settle in and rest—whether in a cold climate or a warm one. If you’re traveling in an RV, and you plan to settle down for a while in a hotel, Airbnb, or other lodging, you MUST winterize your RV properly. If you don’t, your RV plumbing could explode when it freezes with water in it.

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If you plan to keep living out of your RV in freezing temperatures, you will need to take special precautions, such as flushing your toilet with RV antifreeze rather than water. Here are more tips on RV camping in winter from Reserve America.

Settling down is especially easy in a warm climate. You can park your RV and live out of it, or park your RV and live somewhere else—no worries about pipes bursting, and no special precautions necessary either way.

Whichever route you choose, make sure you have plenty of high-speed wifi all around you!

Take care of your business

If your fiscal year ends December 31, then it’s time to make sure you have all your records ready for tax season. There’s nothing worse than going to file your taxes and realizing that your paperwork isn’t in order. If you prepare now, you’ll be ready to go when tax season hits.

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Every digital nomad’s situation is different. You need to educate yourself on the tax laws that apply to you. You may owe taxes in more than one country. Andrew Henderson has some advice on digital nomad taxes over at Nomad Capitalist.

If you run an ecommerce business, it’s worth remembering that sales will likely plummet after Christmas. As you’re enjoying the holiday rush boosting your sales, remember that you need to budget intelligently for the lean months ahead. Your sales will probably be down for at least a month after Christmas.

Take care of friends and family

I’ll tell you a secret: this tip is actually the same as the first one! When you make time to check in on friends and family, especially for the holidays, you’ll actually be taking care of yourself, too. Remember to balance your time well.

You could even surprise friends and family with a sudden trip home for the holidays—or plan it now if they aren’t the surprise type.

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The digital nomad lifestyle is fantastic, but it does tend to isolate us. Make sure you take time to spend the holidays with friends and family, wherever and whoever they are.

The Bottom Line

The holidays can be crazy, even for digital nomads. With these three tips, though, you’ll be ready to take care of your business and yourself. Common sense is often your best guide. Now get out there and enjoy the holidays!

Featured photo credit: Photo courtesy of Steven Zwerink. Licensed under Creative Commons. via creativecommons.org

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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