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10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

If you are an entrepreneur and want to set up an online business, you can choose from a variety of platforms and find the one that really suits you best. Each platform offers several features and has advantages as well as disadvantages of its own.

From among the several e-commerce platforms that you can find in the market these days, WooCommerce has come up as a frontrunner for emerging businesses in the last few years. Here are 10 reasons why WooCommerce is the best solution for emerging businesses.

1. It’s free

E-commerce has revolutionized the way people do business by providing a platform to do business online. Many e-commerce platforms provide high quality service to their users. But good things comes at a price and it’s not surprising that these platforms are quite expensive.

Lucky for us, WooCommerce is totally free to download. In addition, it has plethora of features such as extensions, plugins and much more. Now, you can boost your emerging business and the best thing is it doesn’t cost you anything. Moreover, its features and flexibility is second to none even though it is free.

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2. WordPress plugin

WordPress is one of the most popular CMS platforms in the world. It’s a fact that among top one million websites, half of the websites are based on WordPress. Moreover, up to 60 million websites use it.

If you are a user of WordPress, you will have no problem using WooCommerce platform. Besides, it is quite user friendly. As a result, it will be a great help in new business because it helps save time and you can give your full concentration in other important problems at hand.

3. It’s flexible

WooCommerce is free but it does not mean it is rigid. In fact, it is one of the most flexible platforms for online businesses. A novice in the arena of e-commerce can greatly benefit from this platform despite having lack of technical knowledge in the field. It allows you lot of flexibility with products.

For instance, you can categorize the product, fix its price and give many other independent characteristics to the product easily. Moreover, you will have no problem selling your products, whether they are virtual, physical, downloadable, or affiliate products.

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4. Marketing

Marketing is a key aspect of any business as it helps to increase the sales and the growth of novel businesses. Hence, no compromises can be made in marketing field in order to have a successful business.

What does WooCommerce offer? With WooCommerce, you can run many promotions. For instance, you can run coupon campaigns and add discount options and free shipping options. Other advance options include limiting of a number of product that a customer can buy and ostracizing selected customers from viewing promotions.

5. Customization options

If you are new to e-commerce and want your site to stand out from others, WooCommerce might just be what you need. WooCommerce lets you customize your online store with great freedom.

First, it has more than 40 themes you can choose from and most of them are free. You can simply access them with the help of WooTheme store. It also allows you to change preset CSS styles and color themes. Hence, you can modify the code and experience special features of each theme easily with WooCommerce.

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6. Easy payment modes

After you seal a deal in your transactions, you receive money in exchange for goods and services. This requires payment gateway in ec-ommerce. WooCommerce has built in payment gateways. You can receive money through either PayPal or Simplifying Commerce in WooCommerce. However, a fee will be charged for the transaction.

On the bright side, it’s one of the most secure payment modes, so customers could buy without any hesitation. Moreover, you won’t need a merchant account to receive payment as WooCommerce is integrated with PayPal. If you have PayPal account you can simply receive payments and transfer the money to your bank account.

7. Easy analytic tool

Analytic tool is one of the core tools used by website owners. Most amateurs don’t know how to use analytic system. As a result, it will really impede the progress of emerging business. They are also unaware about the field of research that requires detailed analysis.

WooCommerce users don’t need to worry about such things because it has an in-built analytic system. With its use, one can access the figures of total sale, sale by date, average order and much more. They are presented in graphs and there is no need to leave the admin panel to access it.

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8. Paid add-ons

As businesses grow, some might overgrow their e-commerce platform. This is because the requirements for the site becomes more complex. If you are a WooCommerce user, you don’t need to worry about the problem. You can select premium add-ons from a huge array of selections. This will support many functions ranging from complex shipping arrangements to accounting and marketing.

9. It’s stable

Stability is the key for success of any business. WooCommerce is one of the most stable e-commerce platforms in the world. Compared to other e-commerce platforms, it has a very low number of bugs.

After its initial release in September 2011, it has been successful in establishing its reputation for being stable. Even though its first version lacked proper functionality, this has been overcome in its successor. Furthermore, the development team of WooCommerce is always working on perfection.

10. Customer support

WooCommerce customer support is one of the remarkable features of WooCommerce. They can guide you during the installation process, web designing and many more. You could always ask support from Customer Support and Tech Support.

In addition, you could also consult the FAQs, its ever expanding community, and video tutorials if you want to solve your issue yourself. An emerging business needs all the support it can get and WooCommerce’s Customer Support gives you just that.

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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