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10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

If you are an entrepreneur and want to set up an online business, you can choose from a variety of platforms and find the one that really suits you best. Each platform offers several features and has advantages as well as disadvantages of its own.

From among the several e-commerce platforms that you can find in the market these days, WooCommerce has come up as a frontrunner for emerging businesses in the last few years. Here are 10 reasons why WooCommerce is the best solution for emerging businesses.

1. It’s free

E-commerce has revolutionized the way people do business by providing a platform to do business online. Many e-commerce platforms provide high quality service to their users. But good things comes at a price and it’s not surprising that these platforms are quite expensive.

Lucky for us, WooCommerce is totally free to download. In addition, it has plethora of features such as extensions, plugins and much more. Now, you can boost your emerging business and the best thing is it doesn’t cost you anything. Moreover, its features and flexibility is second to none even though it is free.

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2. WordPress plugin

WordPress is one of the most popular CMS platforms in the world. It’s a fact that among top one million websites, half of the websites are based on WordPress. Moreover, up to 60 million websites use it.

If you are a user of WordPress, you will have no problem using WooCommerce platform. Besides, it is quite user friendly. As a result, it will be a great help in new business because it helps save time and you can give your full concentration in other important problems at hand.

3. It’s flexible

WooCommerce is free but it does not mean it is rigid. In fact, it is one of the most flexible platforms for online businesses. A novice in the arena of e-commerce can greatly benefit from this platform despite having lack of technical knowledge in the field. It allows you lot of flexibility with products.

For instance, you can categorize the product, fix its price and give many other independent characteristics to the product easily. Moreover, you will have no problem selling your products, whether they are virtual, physical, downloadable, or affiliate products.

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4. Marketing

Marketing is a key aspect of any business as it helps to increase the sales and the growth of novel businesses. Hence, no compromises can be made in marketing field in order to have a successful business.

What does WooCommerce offer? With WooCommerce, you can run many promotions. For instance, you can run coupon campaigns and add discount options and free shipping options. Other advance options include limiting of a number of product that a customer can buy and ostracizing selected customers from viewing promotions.

5. Customization options

If you are new to e-commerce and want your site to stand out from others, WooCommerce might just be what you need. WooCommerce lets you customize your online store with great freedom.

First, it has more than 40 themes you can choose from and most of them are free. You can simply access them with the help of WooTheme store. It also allows you to change preset CSS styles and color themes. Hence, you can modify the code and experience special features of each theme easily with WooCommerce.

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6. Easy payment modes

After you seal a deal in your transactions, you receive money in exchange for goods and services. This requires payment gateway in ec-ommerce. WooCommerce has built in payment gateways. You can receive money through either PayPal or Simplifying Commerce in WooCommerce. However, a fee will be charged for the transaction.

On the bright side, it’s one of the most secure payment modes, so customers could buy without any hesitation. Moreover, you won’t need a merchant account to receive payment as WooCommerce is integrated with PayPal. If you have PayPal account you can simply receive payments and transfer the money to your bank account.

7. Easy analytic tool

Analytic tool is one of the core tools used by website owners. Most amateurs don’t know how to use analytic system. As a result, it will really impede the progress of emerging business. They are also unaware about the field of research that requires detailed analysis.

WooCommerce users don’t need to worry about such things because it has an in-built analytic system. With its use, one can access the figures of total sale, sale by date, average order and much more. They are presented in graphs and there is no need to leave the admin panel to access it.

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8. Paid add-ons

As businesses grow, some might overgrow their e-commerce platform. This is because the requirements for the site becomes more complex. If you are a WooCommerce user, you don’t need to worry about the problem. You can select premium add-ons from a huge array of selections. This will support many functions ranging from complex shipping arrangements to accounting and marketing.

9. It’s stable

Stability is the key for success of any business. WooCommerce is one of the most stable e-commerce platforms in the world. Compared to other e-commerce platforms, it has a very low number of bugs.

After its initial release in September 2011, it has been successful in establishing its reputation for being stable. Even though its first version lacked proper functionality, this has been overcome in its successor. Furthermore, the development team of WooCommerce is always working on perfection.

10. Customer support

WooCommerce customer support is one of the remarkable features of WooCommerce. They can guide you during the installation process, web designing and many more. You could always ask support from Customer Support and Tech Support.

In addition, you could also consult the FAQs, its ever expanding community, and video tutorials if you want to solve your issue yourself. An emerging business needs all the support it can get and WooCommerce’s Customer Support gives you just that.

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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