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10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

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10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

If you are an entrepreneur and want to set up an online business, you can choose from a variety of platforms and find the one that really suits you best. Each platform offers several features and has advantages as well as disadvantages of its own.

From among the several e-commerce platforms that you can find in the market these days, WooCommerce has come up as a frontrunner for emerging businesses in the last few years. Here are 10 reasons why WooCommerce is the best solution for emerging businesses.

1. It’s free

E-commerce has revolutionized the way people do business by providing a platform to do business online. Many e-commerce platforms provide high quality service to their users. But good things comes at a price and it’s not surprising that these platforms are quite expensive.

Lucky for us, WooCommerce is totally free to download. In addition, it has plethora of features such as extensions, plugins and much more. Now, you can boost your emerging business and the best thing is it doesn’t cost you anything. Moreover, its features and flexibility is second to none even though it is free.

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2. WordPress plugin

WordPress is one of the most popular CMS platforms in the world. It’s a fact that among top one million websites, half of the websites are based on WordPress. Moreover, up to 60 million websites use it.

If you are a user of WordPress, you will have no problem using WooCommerce platform. Besides, it is quite user friendly. As a result, it will be a great help in new business because it helps save time and you can give your full concentration in other important problems at hand.

3. It’s flexible

WooCommerce is free but it does not mean it is rigid. In fact, it is one of the most flexible platforms for online businesses. A novice in the arena of e-commerce can greatly benefit from this platform despite having lack of technical knowledge in the field. It allows you lot of flexibility with products.

For instance, you can categorize the product, fix its price and give many other independent characteristics to the product easily. Moreover, you will have no problem selling your products, whether they are virtual, physical, downloadable, or affiliate products.

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4. Marketing

Marketing is a key aspect of any business as it helps to increase the sales and the growth of novel businesses. Hence, no compromises can be made in marketing field in order to have a successful business.

What does WooCommerce offer? With WooCommerce, you can run many promotions. For instance, you can run coupon campaigns and add discount options and free shipping options. Other advance options include limiting of a number of product that a customer can buy and ostracizing selected customers from viewing promotions.

5. Customization options

If you are new to e-commerce and want your site to stand out from others, WooCommerce might just be what you need. WooCommerce lets you customize your online store with great freedom.

First, it has more than 40 themes you can choose from and most of them are free. You can simply access them with the help of WooTheme store. It also allows you to change preset CSS styles and color themes. Hence, you can modify the code and experience special features of each theme easily with WooCommerce.

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6. Easy payment modes

After you seal a deal in your transactions, you receive money in exchange for goods and services. This requires payment gateway in ec-ommerce. WooCommerce has built in payment gateways. You can receive money through either PayPal or Simplifying Commerce in WooCommerce. However, a fee will be charged for the transaction.

On the bright side, it’s one of the most secure payment modes, so customers could buy without any hesitation. Moreover, you won’t need a merchant account to receive payment as WooCommerce is integrated with PayPal. If you have PayPal account you can simply receive payments and transfer the money to your bank account.

7. Easy analytic tool

Analytic tool is one of the core tools used by website owners. Most amateurs don’t know how to use analytic system. As a result, it will really impede the progress of emerging business. They are also unaware about the field of research that requires detailed analysis.

WooCommerce users don’t need to worry about such things because it has an in-built analytic system. With its use, one can access the figures of total sale, sale by date, average order and much more. They are presented in graphs and there is no need to leave the admin panel to access it.

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8. Paid add-ons

As businesses grow, some might overgrow their e-commerce platform. This is because the requirements for the site becomes more complex. If you are a WooCommerce user, you don’t need to worry about the problem. You can select premium add-ons from a huge array of selections. This will support many functions ranging from complex shipping arrangements to accounting and marketing.

9. It’s stable

Stability is the key for success of any business. WooCommerce is one of the most stable e-commerce platforms in the world. Compared to other e-commerce platforms, it has a very low number of bugs.

After its initial release in September 2011, it has been successful in establishing its reputation for being stable. Even though its first version lacked proper functionality, this has been overcome in its successor. Furthermore, the development team of WooCommerce is always working on perfection.

10. Customer support

WooCommerce customer support is one of the remarkable features of WooCommerce. They can guide you during the installation process, web designing and many more. You could always ask support from Customer Support and Tech Support.

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In addition, you could also consult the FAQs, its ever expanding community, and video tutorials if you want to solve your issue yourself. An emerging business needs all the support it can get and WooCommerce’s Customer Support gives you just that.

Featured photo credit: Pexels via static.pexels.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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