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10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

10 Reasons Why WooCommerce Is The Best Solution For Emerging Businesses

If you are an entrepreneur and want to set up an online business, you can choose from a variety of platforms and find the one that really suits you best. Each platform offers several features and has advantages as well as disadvantages of its own.

From among the several e-commerce platforms that you can find in the market these days, WooCommerce has come up as a frontrunner for emerging businesses in the last few years. Here are 10 reasons why WooCommerce is the best solution for emerging businesses.

1. It’s free

E-commerce has revolutionized the way people do business by providing a platform to do business online. Many e-commerce platforms provide high quality service to their users. But good things comes at a price and it’s not surprising that these platforms are quite expensive.

Lucky for us, WooCommerce is totally free to download. In addition, it has plethora of features such as extensions, plugins and much more. Now, you can boost your emerging business and the best thing is it doesn’t cost you anything. Moreover, its features and flexibility is second to none even though it is free.

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2. WordPress plugin

WordPress is one of the most popular CMS platforms in the world. It’s a fact that among top one million websites, half of the websites are based on WordPress. Moreover, up to 60 million websites use it.

If you are a user of WordPress, you will have no problem using WooCommerce platform. Besides, it is quite user friendly. As a result, it will be a great help in new business because it helps save time and you can give your full concentration in other important problems at hand.

3. It’s flexible

WooCommerce is free but it does not mean it is rigid. In fact, it is one of the most flexible platforms for online businesses. A novice in the arena of e-commerce can greatly benefit from this platform despite having lack of technical knowledge in the field. It allows you lot of flexibility with products.

For instance, you can categorize the product, fix its price and give many other independent characteristics to the product easily. Moreover, you will have no problem selling your products, whether they are virtual, physical, downloadable, or affiliate products.

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4. Marketing

Marketing is a key aspect of any business as it helps to increase the sales and the growth of novel businesses. Hence, no compromises can be made in marketing field in order to have a successful business.

What does WooCommerce offer? With WooCommerce, you can run many promotions. For instance, you can run coupon campaigns and add discount options and free shipping options. Other advance options include limiting of a number of product that a customer can buy and ostracizing selected customers from viewing promotions.

5. Customization options

If you are new to e-commerce and want your site to stand out from others, WooCommerce might just be what you need. WooCommerce lets you customize your online store with great freedom.

First, it has more than 40 themes you can choose from and most of them are free. You can simply access them with the help of WooTheme store. It also allows you to change preset CSS styles and color themes. Hence, you can modify the code and experience special features of each theme easily with WooCommerce.

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6. Easy payment modes

After you seal a deal in your transactions, you receive money in exchange for goods and services. This requires payment gateway in ec-ommerce. WooCommerce has built in payment gateways. You can receive money through either PayPal or Simplifying Commerce in WooCommerce. However, a fee will be charged for the transaction.

On the bright side, it’s one of the most secure payment modes, so customers could buy without any hesitation. Moreover, you won’t need a merchant account to receive payment as WooCommerce is integrated with PayPal. If you have PayPal account you can simply receive payments and transfer the money to your bank account.

7. Easy analytic tool

Analytic tool is one of the core tools used by website owners. Most amateurs don’t know how to use analytic system. As a result, it will really impede the progress of emerging business. They are also unaware about the field of research that requires detailed analysis.

WooCommerce users don’t need to worry about such things because it has an in-built analytic system. With its use, one can access the figures of total sale, sale by date, average order and much more. They are presented in graphs and there is no need to leave the admin panel to access it.

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8. Paid add-ons

As businesses grow, some might overgrow their e-commerce platform. This is because the requirements for the site becomes more complex. If you are a WooCommerce user, you don’t need to worry about the problem. You can select premium add-ons from a huge array of selections. This will support many functions ranging from complex shipping arrangements to accounting and marketing.

9. It’s stable

Stability is the key for success of any business. WooCommerce is one of the most stable e-commerce platforms in the world. Compared to other e-commerce platforms, it has a very low number of bugs.

After its initial release in September 2011, it has been successful in establishing its reputation for being stable. Even though its first version lacked proper functionality, this has been overcome in its successor. Furthermore, the development team of WooCommerce is always working on perfection.

10. Customer support

WooCommerce customer support is one of the remarkable features of WooCommerce. They can guide you during the installation process, web designing and many more. You could always ask support from Customer Support and Tech Support.

In addition, you could also consult the FAQs, its ever expanding community, and video tutorials if you want to solve your issue yourself. An emerging business needs all the support it can get and WooCommerce’s Customer Support gives you just that.

Featured photo credit: Pexels via static.pexels.com

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Co-Founder, Siplikan Media Group

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

More Tips on Advancing Your Career

Featured photo credit: rawpixel via unsplash.com

Reference

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