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10 Pros And Cons Of Choosing Magento For Your Ecommerce Store

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10 Pros And Cons Of Choosing Magento For Your Ecommerce Store

E-commerce has greatly altered the face of the business world. Nowadays, with a few clicks of a mouse or few touches in your mobile set, you could do most of your business.

While there are many big players in e-commerce or e-business, Magento has been the front runner in online business world – all due to the number of good things it offers. However, it is not devoid of disadvantages. Here below, we have compiled a list of pros and cons of choosing Magento for an e-commerce store for you to weigh them and decide whether you’d want Magneto for your e-commerce or not.

Pros

 1. It is flexible

Magento is an open source platform. In other words, we could modify the source code as per our requirements and desire, which allows us to customize templates and achieve desired functionality.

Furthermore, Magento also allows third party integration for various purposes like importing products and much more. This flexibility is the biggest plus point of Magento as it makes easier to look and analyze performance of websites and also to get a real-time information.

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2. It has many features that other platforms lack

Magento has a wide range of features which allows us to manage multiple stores, and support multiple locations, multiple language, multiple pricing and multiple currencies. Compare Magento vs Shopify, vs Woocommerce, vs Volusion or any other e-commerce platform and it stands out with its abundance of features.

For instance, with the help of Magento, you can vary your price of the specific product depending upon the group of customers. You can have a different price for your staff as well as a different price for VIPs. Moreover, the community version of Magento allows you to enjoy many features, which other e-commerce platforms lack. Therefore, it is one of the biggest pros of choosing Magento over other e-commerce platforms.

3. It has a large community of users

There is a large community of Magento users because it is one of the most used e-commerce platforms in the world. This has helped to ensure quick support. In addition, the large community has inspired to develop many extensions and plugins. As a result, if you have any problems, you are likely to get more support because there are countless resources to solve problems.

4. It is mobile friendly

A mobile friendly configuration is a must to ensure the success of e-commerce. According to one of the surveys, nearly one-fourth of online shoppers felt the need of the mobile friendly e-commerce platform. Online retailers cannot overlook the fact that internet browsing trend has shifted to mobile devices.

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Magento is mobile friendly as it allows to create a mobile site without any difficulty and give best mobile viewing experience to the customer as far as possible. This has helped in the increase of sales and a lower bounce rate.

5. It’s scalable

When we start a small business, we do so, with a view to expand later in the future. As the business grows, our e-commerce platform must be able to handle the increased amount of products and sales. Some of the e-commerce platforms might not be able to handle this growth and may hinder the progress of company but Magento can handle with ease, from a handful of products to thousands of them.

In fact, Magento can approximately support up to five hundred thousands of products and thousands of transactions in an hour. It is a notable advantage because you can customize Magento without any constraints.

Cons

6. It’s expensive

Magento is available in many versions. The community version of Magento is free, while the enterprise version of Magento costs you more than fifteen thousand dollars approximately. Furthermore, Premium Enterprise version of Magento, targeted for large businesses costs you more than fifty thousand dollars approximately for a year.

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Add a third party fee, if you can’t install the extension yourself. This would be an exorbitant venture. Hence, the cost it commands is the biggest drawback of otherwise one of the most popular e-commerce platforms.

7. It has few developers

Magento has a large community of users as well as developers. As a result, it is difficult to find authentic Magento developers. The main reason for this is the complex understanding that one needs to have in object oriented development and vast experience one should possess with core software.

Furthermore, Magento has a large system which possesses over twenty thousand files and two hundred data base tables. One needs a lot of time to master it. As a result, even if you are successful in finding a genuine developer, his prices are surely going to be sky high.

8. It is time consuming

Magento has a slow loading time. Therefore, customizations are pretty difficult to make, in comparison to other e-commerce platforms.  It is also not easy to switch from another e-commerce platform to Magento because it imports the data at a very slow rate.

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One reason behind this slow loading is due to its flexible architecture, which makes it complex and time-consuming to set it up. However, this is highly debated because only community version of Magento is slow at loading. In contrast, the enterprise and premium enterprise versions are quite fast.

9. Hosting

You should use a dedicated server to host Magento. Other normal hosting platforms should not be used to host it. Moreover, it should be configured in a server that you or your developer have proficiency in. Hence, there is a limit to hosting Magento.

Bulkiness is a prime reason behind this. Furthermore, optimization requires a lot of high-level skills and thinking. Hence, it is one of the biggest cons of Magento because it can lead to the crashing of your websites.

10. Bad product support

The product support for Magento is quite expensive because developers and consultant charge handsomely for Magento in comparison to WordPress. In addition, Magento forum support is not what you’d expect it to be. Official support forum of Magento is overrun with spam because of the lack of organized monitoring. This is one of the downsides of choosing Magento.

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Imagine having a problem of your own regarding any issue about Magento and not finding any helpful solutions or worst falling prey to the scams. This could be really devastating.

Featured photo credit: Pexels via static.pexels.com

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Co-Founder, Siplikan Media Group

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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