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How This Ambitious 19-Year-Old Female CEO Started At 16

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How This Ambitious 19-Year-Old Female CEO Started At 16

Yesterday was one of those days I felt entirely too old. I became acquainted with a female CEO who started her entrepreneurial journey at only 16 years old — while she was still in high school! Today, she’s someone whose successes are bound to inspire many others.

The CEO of SavyDisha Shidham, is an ambitious 19-year-old with many dreams. One of her dreams gave way to Savy, a tool that democratizes your online shopping experience. Savy lets you name your price for any item you love and emails you when your item hits your desired price.

Savy was founded on the tagline: “your style, your price”. They now have 200+ retail partners you can shop from. If you love an item, but it is too expensive simply enter a price you’re willing to pay and your email. As soon as your item hits your price, you’ll be emailed.

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Savy aims to cultivate relationships between businesses and site visitors who are “window shopping” or just browsing. Since price is such an important aspect for both businesses and customers, it seems fitting to get the customer’s input.

An Extract from the Young Female CEO’s Interview

Disha is an inspiration for every aspiring entrepreneur. Her story is not just a success story, but also an enlightening one. I took the time to learn from her and to understand how she leveraged various resources as a young entrepreneur.

Thank you for taking the time to talk to me, Disha! So tell me, when did your entrepreneurial journey begin?

You are so welcome Saheed, thank you for having me!

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When I was 16, so back in the summer of 2014, I participated in the MIT Launch Summer Program, which is a 4-week entrepreneurship program specifically for high schoolers. Those 4 weeks were truly my introduction to entrepreneurship (my high school didn’t offer classes or any entrepreneurship clubs) and I absolutely loved the idea of building something with your sweat and tears and watching it add value to peoples’ lives. Entrepreneurship was a perfect fit for who I was and who I wanted to be in the future.

What are some resources you came across as a young entrepreneur?

So the MIT Launch Program is obviously one, it gave me a taste of the startup world. My advice to any young entrepreneur would be definitely to start there. After MIT Launch, I decided I wanted to continue with the idea I had developed, so I participated in Catapult Ideas — an incubator for high school startups, which helped hone my startup idea, then called TacBoard, into an actionable and monetizable business.

I would also advise young entrepreneurs, or really any entrepreneurs in general, to reach out to their community. For me specifically, one example of when I did this — I reached out to State Representative Stephanie Kunze, who is part of the Ohio House, and she invited me to the first ever Empower Women Entrepreneurial Event.

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From there, I was able to gain contacts to further my startup. I was even able to speak to  Ohio’s Speaker of the House, Cliff Rosenberger, and the Lieutenant Governor of Ohio, Mary Taylor, about TacBoard and the issue of increasing diversity in business.

What are the obstacles you had to overcome as a young entrepreneur?

In the beginning, it was difficult to overcome that “young entrepreneur” label — many would just dismiss my company as not really being a serious startup. But in the end, if your company is gaining traction and if you know your market, your naysayers will quickly be proven wrong.

Truly, the most important question, which I’m sure countless entrepreneurs have mentioned, is “do your customers love your product?” It takes a lot of work to get to a place where your customers are raving about your product — but once you get there, no one will be able to dismiss you or your company.

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You mentioned to me that you’ve decided to take time before going to college. What made you take the leap?

During my senior year of high school, I was juggling school and my business (which was then called TacBoard) and I often felt like my work was compromised when either school or my business became particularly busy. I hated that feeling of producing subpar work (I’m a perfectionist if you can’t tell already). I knew that the opportunity of school would always be available to me but in a startup, it’s either grow or stagnate, so I knew I couldn’t put my business on hold.

Also, I ended up doing really well in a few programs I participated in: Catapult (which I mentioned earlier) and Draper University (a six-week entrepreneurship program in Silicon Valley run by eclectic billionaire Tim Draper, an investor in Tesla, SpaceX, Skype, and Hotmail). I won Catapult’s Demo Day and placed 5th out of 70 other startups at DraperU’s Demo Day so that validation really strengthened my resolve to take time and not go to college.

Wow, so you’ve pitched in front of a billionaire? How was that experience?

Really nerve-racking. I never considered myself to be a particularly strong public speaker. But ever since that pitch, whenever I’m speaking in front of a crowd I remind myself that I’ve presented in front of a billionaire VC and that he thought I spoke well. It’s all about positive thinking

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    Chloe Chong

    Chloe is a social media expert and shares lifestyle tips on Lifehack.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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