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How Special Events Can Help To Benefit Your Business

How Special Events Can Help To Benefit Your Business

Hosting special events is a great way to boost your business – both internally and externally. Special events can produce a wide range of positive effects, including motivating and rewarding employees, gaining new customers, increasing brand exposure, and showcasing what your business has to offer.

For companies of all shapes and sizes, hosting such events provides a tangible business benefit. Here, Ofer Yatziv of special events experts Better Venues shares some insights on how to run special events effectively.

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What are special events?

Well, I guess the clue is in the name. Special events are not run-of-the-mill functions. They’ve got bite. They’re grand openings, big exhibits, multi-media displays, gala dinners, music events, and more. If it’s big, sassy, glamorous, and just that little bit different, then it’s probably a special event. According to the International Special Events Society, worldwide spending on special events now tops $500 billion a year.

Why run special events?

Special events are used for three main reasons:

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  • Public relations
  • Community and charitable causes
  • Corporate team building

And, generally speaking, they’re designed to:

  • Launch or promote a product, showcase it to the world, and gain publicity.
  • Raise awareness about a charitable cause or community event.
  • Make money – special events can be used to raise funds in the short and long term.
  • Improve morale and wellbeing – special events can easily be team-building days and corporate away days, designed to invigorate your team’s attitude.

Here are the three top tips for hosting a special event:

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1. Don’t do a special event if it isn’t a special event

Ever been to a special event that, when you got there, actually wasn’t all that special? I have. Special events should not be done just for the sake of doing them. And they shouldn’t be something small and ordinary dressed up as something big and important. People will see straight through it. The value of a special event lies in its rarity. Only run a special event when you’ve really got something to shout about or have an issue you desperately want to press.

2. A special event calls for a special venue

In my experience, the venue is what makes up 90% of a special event’s success. If the venue is poor or, perhaps more pertinently, not right for the occasion, then don’t be surprised if it fails. Special events call for remarkable venues, so don’t plump for the community hall down the road (unless, of course, you have a good feeling about it – there’s nothing wrong with community halls in the right setting).

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Depending on your event, remember that there are historic buildings, listed buildings, contemporary corporate venues, and lots more at your disposal.

3. Special events don’t have to be expensive

I’ve been talking about glitz and glamour but, believe me, special events don’t have to be expensive. While the biggest outlay will almost certainly be venue hire, this itself needn’t be too costly. There are plenty of exciting venues for hire within reasonable rates.

You may also want to provide food and drink for your guests, and catering costs can add up – but there are ways to keep them low. For instance, a few impressive canapés can feel more “special” than a bog-standard buffet. Really, the investment you need to put in is not from a financial perspective. It’s from a thinking perspective. Plan it right, market it well (you can do a lot of this for free), invite the right people, call on friends and family for help, and your special event won’t break the bank. But it’ll still do a great job.

Ofer Yatziv is sales and marketing manager at Better Venues. An events expert, he has over 15 years’ experience in the events industry and his articles have been featured in Talk Business, We Are The City and Hospitality & Events North amongst others.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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