Advertising
Advertising

How Special Events Can Help To Benefit Your Business

How Special Events Can Help To Benefit Your Business

Hosting special events is a great way to boost your business – both internally and externally. Special events can produce a wide range of positive effects, including motivating and rewarding employees, gaining new customers, increasing brand exposure, and showcasing what your business has to offer.

For companies of all shapes and sizes, hosting such events provides a tangible business benefit. Here, Ofer Yatziv of special events experts Better Venues shares some insights on how to run special events effectively.

Advertising

What are special events?

Well, I guess the clue is in the name. Special events are not run-of-the-mill functions. They’ve got bite. They’re grand openings, big exhibits, multi-media displays, gala dinners, music events, and more. If it’s big, sassy, glamorous, and just that little bit different, then it’s probably a special event. According to the International Special Events Society, worldwide spending on special events now tops $500 billion a year.

Why run special events?

Special events are used for three main reasons:

Advertising

  • Public relations
  • Community and charitable causes
  • Corporate team building

And, generally speaking, they’re designed to:

  • Launch or promote a product, showcase it to the world, and gain publicity.
  • Raise awareness about a charitable cause or community event.
  • Make money – special events can be used to raise funds in the short and long term.
  • Improve morale and wellbeing – special events can easily be team-building days and corporate away days, designed to invigorate your team’s attitude.

Here are the three top tips for hosting a special event:

Advertising

1. Don’t do a special event if it isn’t a special event

Ever been to a special event that, when you got there, actually wasn’t all that special? I have. Special events should not be done just for the sake of doing them. And they shouldn’t be something small and ordinary dressed up as something big and important. People will see straight through it. The value of a special event lies in its rarity. Only run a special event when you’ve really got something to shout about or have an issue you desperately want to press.

2. A special event calls for a special venue

In my experience, the venue is what makes up 90% of a special event’s success. If the venue is poor or, perhaps more pertinently, not right for the occasion, then don’t be surprised if it fails. Special events call for remarkable venues, so don’t plump for the community hall down the road (unless, of course, you have a good feeling about it – there’s nothing wrong with community halls in the right setting).

Advertising

Depending on your event, remember that there are historic buildings, listed buildings, contemporary corporate venues, and lots more at your disposal.

3. Special events don’t have to be expensive

I’ve been talking about glitz and glamour but, believe me, special events don’t have to be expensive. While the biggest outlay will almost certainly be venue hire, this itself needn’t be too costly. There are plenty of exciting venues for hire within reasonable rates.

You may also want to provide food and drink for your guests, and catering costs can add up – but there are ways to keep them low. For instance, a few impressive canapés can feel more “special” than a bog-standard buffet. Really, the investment you need to put in is not from a financial perspective. It’s from a thinking perspective. Plan it right, market it well (you can do a lot of this for free), invite the right people, call on friends and family for help, and your special event won’t break the bank. But it’ll still do a great job.

Ofer Yatziv is sales and marketing manager at Better Venues. An events expert, he has over 15 years’ experience in the events industry and his articles have been featured in Talk Business, We Are The City and Hospitality & Events North amongst others.

More by this author

5 Ways to Get a Better Deal When Buying a Used Car 5 Places To Move In The UK What Does Santa Get Up To On Christmas Eve? Festive Hacks to Organise Your Home for Christmas Tips to Improve Your Memory in an Age of Digital Amnesia

Trending in Work

1 How to Use Visual Learning to Work More Effectively 2 The Lifehack Show Episode 10: Dealing With Burnt Out Bosses 3 10 Huge Differences Between a Boss And a Leader 4 10 Best Career Books To Help You Do Work You Love 5 7 Strategies to Keep Employee Motivation High

Read Next

Advertising
Advertising
Advertising

Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

Advertising

  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

Advertising

By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

Advertising

And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

Advertising

When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next