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What it Means to be a True Leader and not Simply a Boss

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What it Means to be a True Leader and not Simply a Boss

When you’re on a highly responsible position such as the very top of a company, no matter whether it’s big or small, you need to be extraordinarily introspective. The reason that supports this statement alone is quite simple – a leader will either drive the whole thing right into the ground or elevate a business to new heights, which is something a boss can’t do.

That being said, it’s quite important for you to realize what separates these two professions, so to speak, because there’s a very thick crowbar of separation here. If you do want to be a leader who people around you will want to follow, you need to work on yourself.

Know the Difference

A person you’d use the word boss for is that intimidating someone you only know exists because you see them walking down the office every now and then when they head towards their huge office designed by an overpriced brand.

A leader is a person you’re comfortable being around and you have no issues trust-wise, so you can share your biggest fears and the most creative ideas with them without a second thought.

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Influence Instead of Authority

A true leader never says “because I said so”. This argument barely works on children, let alone grown adults who got educated in order to become qualified for a certain job position, so it’s everything but common sense to boss them around.

What characterizes leaders is their ability to influence. The phrase you’re look for is “let me show you” which is exactly what can turn indifferent employees into loyal followers that share your goal.

Radiate Integrity

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    Charisma is another important feature in leaders – it’s significantly less difficult to make a circle of loyal employees if you’re born with it. However, this is another skill you can learn and develop in time, so don’t worry.

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    Anyway, with the development of this kind of influence on people around you comes a great responsibility. As a head of a business, people will look up to you, whether they realize it or not, and your behavior is a role model to them. Therefore – the very next time you feel like you have the power to make a change in the life of your employee, make sure it’s positive. The bottom line is that your whole office will imitate your work ethics and you should be aware of that.

    Don’t Hog the Spotlight

    Greedy bosses watch their team like if it were manpower that will take them to billions overnight and they won’t stop with the exploitation until they get there – this is one certain recipe that will take any company, no matter how promising its future is, to bankruptcy. Mistreated employees will realize their position in time and they most definitely will try their luck someplace else.

    On the other hand, a leader shares their spotlight and they don’t have a problem with sharing their money, as well. Another important feature of true leaders is they actually listen to their team members and make room for them to grow and develop, which will reflect on the business itself.

    Be a Part of Your Team

    It’s not nearly enough for you to mingle occasionally through your office and exchange a pleasantry or two with the people who work for you. This expression is wrong actually – you work together and each member should be equally appreciated.

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    A boss finds it easy to fire and replace members of their staff at the first sign of trouble. Opposed to that, a leader will examine a particular situation closely, draw out objective conclusions and make a decision that’s unselfish and fair.

    You as a leader should not attempt to find people that share your mindset, your qualities and your ideas – a business can flourish when a company is based on a variety of expert knowledge and points of view. I recently read a very interesting article on Forbes on this subject, and an entrepreneur named Per Wickstrom offered an observation I’d like to share with you.

    “The problem with the pacesetter is they are unable to see the business from the point of view of the employee. It’s difficult for them to accept that nobody is ever going to be as passionate or as hard working as them because it’s their child. I believe that business owners should be employees rather than bosses so they can understand this point of view.”

    Long-Term Commitment

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      This article I mentioned also speaks about why various startups which have great chances for success fail – bosses who run them only have investors in mind, which prevents them from taking good care of their team and that can only lead to further neglecting.

      When leading a business, you need to commit to it and treat as if it were your legacy and do so even in the early stages. It’s like planting a delicate plant – you need to nurture it until it grows into a strong fruitful three.

      Put Out the Fires

      People working together results in a conflict every now and then. No matter if its nature is social, professional or moral, you should treat each situation patiently and with a desire to discover its source and resolve it accordingly.

      A boss would pass on this problem to the right department and let them deal with conflict, but not all situations can be subjected to a company policy and my sincere suggestion is to get involved yourself. This scale begins with gossips and ends with rights violation, which is why it’s quite a necessity to be aware of both sides of a story so your conscious is clear.

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      Many people worldwide go to bed and spend hours dreaming about how much they would enjoy a prestigious position like this, and although the title is tempting its job description is very extensive. Being a leader requires personal sacrifice and constant development, and it’s not a job anyone can do – so, be careful what you wish for.

      Featured photo credit: http://getrefe.tumblr.com/ via 66.media.tumblr.com

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      Aleksandar Ilic

      Blogger, Social Media Butterfly, Guitarist

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      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

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      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

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