Advertising

7 Traits of Highly Effective Leaders In The 21st Century

Advertising
7 Traits of Highly Effective Leaders In The 21st Century

Whether you believe it or not, it takes more than just hard work to become a successful leader. The best leaders in the world, are able to use their passion to drive an organization. Your passion should absolutely be a part of who you are as a leader, but you should lead with your head as well as your heart.

People already know the more common leadership traits. Leaders have a guiding vision, are passionate and possess integrity. There are also plenty of other leadership traits, including some traits that were once thought of as being weaknesses.

You can grow and develop these traits to become a better leader and further your career; whether at home, at work, in your community or in your overall life.

Advertising

Effective Leaders are Empathic

Empathy is simply the ability to understand how people feel and also share in those feelings. Empathy is important in a workplace, because it allows you handle relationships and manage conflicts. Empathy is also important because it allows you to connect with your customers and understand them.

People don’t like to be analyzed; they want to be understood. Being empathic means a leader functions better within the business and can also use their empathy to drive the business.

Effective Leaders are Optimistic

When people think of optimism they think of hopefulness. Optimism is also the ability to have confidence that you will succeed. It’s not good to be blindly optimistic and believe everything will succeed with no basis, but optimism gives leaders the power to inspire employees and drive them forward.

Advertising

Effective Leaders Forgive

No one likes it when their boss refuses to let their mistakes go. You need to give your employees the chance to make risks and let them know that you won’t hold their mistakes against them. Not forgiving your employees when they make mistakes, kills their creativity and motivation.

It also stops them from presenting new ideas in case something goes wrong. You need to forgive mistakes and nurture the creativity of your team, so that you can inspire them to come back with new ideas and stay motivated.

Effective Leaders are Altruistic

Being altruistic means you care about other people and their success. In business this means that you want people you work with to do better, feel better and perform better. No man (or woman) is an island and you should avoid stealing all the credit.

Advertising

Altruistic people understand that everyone looks better, when everyone looks good. Altruism is a vital leadership quality, but not something that people would typically associate with success.

Effective Leaders are Eloquent

Eloquence, or the ability to write and speak in a persuasive manner, has become more important than ever in the digital age. Leaders should be able to communicate effectively and make the kinds of speeches that close deals.

Writing an eloquent memo can squash negative emotions, such as fear and dissent and inspire people to go above and beyond their limits. Take time to practice your writing and speaking to improve your eloquence and be the kind of effective leader you know you are.

Advertising

Effective Leaders are Discerning

Being discerning means that you are able to better judge things; whether it be a person, a situation or a business decision. Discerning people take the time to understand problems and come up with various solutions, until they manage to put together one that works best for everyone.

Discerning leaders take time to think about their options and avoid rushing headfirst into everything that comes their way.

Effective Leaders are Modest

People get tired of hearing you talk about how great you are. Truly great people let their work do the talking for them. It’s fine to toot your own horn a little, but don’t be the person who does it the loudest. It’s great to be confident, but it’s better to be able to temper that confidence with modesty.

Advertising

The above traits are important tools for entrepreneurs and leaders who have the dedication to learn and perfect them.

Featured photo credit: Stockunlimited via Stockunlimited.com

More by this author

Andreas Jones

Business Growth Strategist, Consultant and Coach.

7 Bio Hacks For Increased Productivity and High Performance 5 Problems Everyone Has With Leadership and How To Solve Them Warning: These 9 Mistakes Will Destroy Your Leadership Effectiveness 7 Traits of Highly Effective Leaders In The 21st Century 5 Reasons Why Introverts Make Great Business Leaders

Trending in Entrepreneur

1 How To Boost Employee Motivation During Difficult Times 2 7 Effective Ways To Motivate Employees in 2021 3 How To Stay Motivated As You Build Your Business 4 23 Tips for New Entrepreneurs to Get Your Business Underway 5 20 All-Time Best Entrepreneur Books to Make Your Business Successful

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next