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5 Tips For Running A Successful Food Blog

5 Tips For Running A Successful Food Blog

Whether you’re a practicing cook looking to document your learning experiences or an experienced chef with a wealth of recipes to share, a food blog can be a great way to channel your creative energies and earn a little extra money.

Cooking advice is some of the most commonly-searched-for material according to Google, which means there are a wealth of potential readers for your food blog. If you take the proper steps to design, build and share your food blog, you can develop a loyal readership and have the successful food blog of your dreams.

However, finding success in the popular world of food blogs can be difficult, so you’ll want to make sure you prepare your blog to be as successful as possible. Here are five tips for running a successful food blog.

  1. Pick a niche and stick to it

Since there are so many food blogs out there, you’re going to need to find something that will give readers a reason to revisit your blog. You need to pick some sort of theme for your blog, whether it’s home cooking, cheap cooking, foods from certain regions or foods prepared in a certain manner – the possibilities are endless.

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Popular food blog “The Minimalist Baker” found its niche by offering “simple, delicious recipes that require 10 ingredients or less, one bowl, or 30 minutes or less to prepare,” as stated in the blog’s sidebar for any viewers who visit the site.

Another good niche blog, “Budget Bytes,” offers recipes designed around remaining cheap and delicious. All recipes include a total price for the meal, plus the price per serving, as well as the cost of ingredients. Readers can trust any recipe on the blog will meet their low-price needs.

Your theme will be what draws readers in. Make sure it’s specific enough that you don’t blend in with a sea of identical blogs, but not so niche that few people will ever search for such a specific topic.

  1. Post recipes regularly and often

Nothing can lose your readership faster than inactivity. The best way to attract readers is to set a regular posting schedule, ideally once a week or more, and stick to it.

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This can be done by auto-scheduling several posts ahead of time on virtually every major blogging platform, rather than producing recipes on a regular basis. This way, you can walk away from your blog for a few days at a time and know that it will stick to a schedule your readers can expect.

Some blogs, like Simply Recipes, make multiple posts a day. Others like Damn Delicious post every one to three days. The more successful blogs generally post multiple times a week, as the modern reader doesn’t necessarily want to wait a week between updates.

  1. Include detailed recipes

A good food blog should be easy for readers to access. This means your recipes should be detailed and easy to follow.

Make sure to include all ingredients, and amounts for each ingredient. Avoid estimates like “a pinch,” as it will mean something different to each reader. Instructions should be specific. Avoid cooking jargon too advanced for the average person, as your readers are likely coming to you because they don’t know all that much about cooking themselves.

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If possible, include step by step photos to show readers what your recipes look like at various steps, which can give visual cues on what to do if your writing isn’t clear.

Minimalist Baker includes cooking time, servings, ingredients with amounts, detailed instructions, nutritional information and photos of the ingredients she uses, as well as photos of her cooking process.

  1. Let good photos advertise your recipes

People are visual eaters. Good photos allow a reader to see what the recipe should look like, clear up any unclear instructions and tempt them to make what they see.

Along with including photos of your steps, you should include photos of the finished products that are flattering and appealing. If you’re using WordPress, or something similar, then a good food blog theme can make all the difference. But also keep in mind plating recommendations to make food look appealing on camera, preparing the best lighting for your photos and investing in a quality camera to take crisp, colorful photos.

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Simply Recipes includes clear photos that do an excellent job of displaying food and also helps guide readers through the recipe’s instructions.

  1. Be sure to promote your blog

Your blog can have all the right stuff for the perfect food blog, but if no one knows about it, you’ll never get a decent readership. Smart promotion is a critical part of running a food blog. This means networking with other bloggers, expanding to multiple platforms and making sure your blog is optimized for search engines.

You want your blog to begin generating steady traffic to build your readership and possibly turn your website into an income stream. Be sure to look into advertising opportunities where possible, including websites for bloggers and cooking communities.

Your food blog can find its own comfortable space on the internet with a little effort and dedication. By following these tips, you can develop a loyal readership and monetize your blog in no time.

Featured photo credit: AngryJulieMonday via flickr.com

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

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