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This is Why You Can’t Break The World of Blogging

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This is Why You Can’t Break The World of Blogging

Blogging is a simple way to earn cash – this is the phrase you are going to hear time after time from people who never tried to grow a blog and live off it. The reality of blogging is filled with challenges, starting from financial limits and ending with administrative issues. But the biggest obstacle of bloggers is themselves! Procrastination plagues bloggers from all over the world, as they become tangled in the multiple time wasters that are available out there. In order to break the blogging market and start making a revenue from your blog you need high quality content, posted frequently.

Instead of trying to find excuses, start finding the time wasters which limit your productivity and prevent you from earning with your blog.

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1. You are a perfectionist.

Being a perfectionist is good, most of the times, but in the world of blogging, literary perfection can be an obstacle. Of course, if you are posting grammatically incorrect content, you will lose your readers, but being a perfectionist is also going to damage your blog. A study made by Nielsen Norman Group found that readers only read 28% of the content from a web page. This means you need to be very concise with your posts, because readers are not going to read the entire article. Also, the longer the article, the less words will be read from it. Ditch perfectionism and focus on the message you want to pass on to the reader, to get the most from each post.

2. Your workspace is a mess.

Clutter does have a bad influence on your work, so it’s time to start listening to those Feng Shui rules. You don’t have to take my words for it, because there were many studies made on the influence of clutter on work. One of them was conducted by OfficeMax, who found that 70% of the questioned workers blamed clutter for their lack of productivity. When I say clutter, I mean files and small items which clog your desk and your desktop – yes, the latter matters just as much as your physical desk.

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The best lifehack to help you out with clutter comes from a source you would never expect to hear from when it comes to blogging productivity: chefs! Professional chefs always clean up as they work and this is what you should do. For physical files you have to get your hands “dirty”, but for desktop clutter you can use a wide range of productivity tools to manage a blog in order to keep everything filed and archived.

3. You get lost networking.

Networking is important for a blogger, as you need other bloggers to survive in the online medium, a.k.a. “blogosphere”. But many writers simply get lost networking: they spend hours on end talking to other bloggers, online or offline. This is definitely a productivity killer, unless you work your way towards time management.

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To avoid this distraction, disconnect from chats and email at least two hours a day. This will give you the time you need to blog without anyone asking you questions. Then, you can use your time to socialize and build your network.

4. You lose focus due to noise.

Bloggers either work from home or from an office. In both cases, there is going to be a lot of noise. When you work from home there are kids, neighbors, and television which can become huge distractions when you are trying to write a killer post. If you are working from an office, chances are you’ve rented a cubicle in a large space, where there are lots of noises coming from dozens of people working at the same time.

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The solution for this problem comes from headphones and earplugs, which help you block the noise either completely or partially. From the first moment you find yourself staring at the blank page, pick up your sound-blocking headphones or earplugs, and disconnect from the noisy world.

5. The biggest productivity killer of all times: cat videos.

In fact, it’s not only cat videos, but any article, video, or content that is not related to the article you are writing. Bloggers love to read and inform themselves and this is what keeps them so cool, but the limit between wasting time and informing yourself is very thin. While we depend on knowing as much things as possible, visiting non-relevant sites can break the entire blogging work, rendering a day completely wasted.

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Try to focus on following the blogs or sites of influencers in your niche and when you feel you need a break, read their latest posts. This way, your time will become productive, as you will find new inspiration for your own blog and you will be developing your knowledge on blogging.

Featured photo credit: Unsplash via hd.unsplash.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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